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Archive for October, 2010

David Ogilvy an Original Mad Man Speaks Truth about Marketing

On Youtube I recently came across this video narrated by David Ogilvy. If you’ve never heard of him and are interested in becoming a MAIL ORDER MILLIONAIRE, I encourage you to view it.

Mr. Ogilvy was one of the true geniuses in advertising setting up shop in 1949. He preceded me by 4 years. My first job in advertising was in 1953. This is the same time period that the wonderful TV series MAD MEN is about and Don Draper, the main character in the show is very much like David Ogilvy.

In World War II before founding the advertising agency OGILVY & MATHER, he served in the British Intelligence Service. His company was one of the most successful agencies of that period. He was responsible for creating the advertising campaigns for ROLLS-ROYCE Here’s one of his famous headlines for them: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”. He resigned the account a few years later when they sent five hundred defective cars to the U.S.. Two years later he was assigned the MERCEDES-BENZ account and one of his wonderful headlines helped them increase sales from 10,000 cars a year to 40,000. Here’s one of his headlines for them: “You give up things when you buy the Mercedes-Benz 230S. Things like rattles, rust and shabby workmanship.”

Among his other clients were two very small companies at that time HATHAWAY SHIRTS and SCHWEPPES. For Schweppes he used the face of his client Commander Whitehead as the symbol of his own product and for Hathaway, he invented the man from Hathaway. Both companies are no longer small and are leaders in their respective fields.

What has all this got to do with becoming a mail order millionaire? Bear with me on this. David Ogilvy believed that only Direct Response Advertising (another name for mail order advertising) can determine whether money spent on advertising is profitable and insisted that all his executives be trained in this art before creating or managing more traditional advertising.

My book HOW TO BECOME A MAIL ORDER MILLIONAIRE will soon be available on line and from AMAZON in both hard copy as well as digital. For a free copy of one of my books chapters, 14 SURE FIRE CHECK LISTS THAT GUARANTEE SUCCESS shoot me an email. As most successful mail order advertisers say, “there’s no obligation”.

Did David Ogilvy become a millionaire? As Sarah Palin says “You betcha”. He retired to his twelfth century chateau in France and before he died was named a Commander of the British Empire and was a Member of Honor of the World Wildlife Fund.

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