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Sir Isaac Newton Mathematical “Genius” was a fool for Alchemy the “Social Media” of his Times

Sir Isaac Newton born Dec., 25, 1642 lived a long and productive life. He died at the age of 85 in 1728. The N.Y. Times Oct 12, 2010 edition has an excellent article about him in their Science Times section under the byline of Natalie Angier. She claims that Newton moonlighted as a conjurer of chemicals. “Newton’s parallel intellectual passion, alchemy, was kept hidden from view, but the scope is now becoming clear.” You may wonder how reading this article or today’s blog will help you become a mail order millionaire, bear with me and you’ll be rewarded.

She writes “Sir Isaac Newton was a towering genius in the history of science, he knew he was a genius, and he didn’t like wasting his time. Born on Dec, 25, 1642, the great English physicist and mathematician rarely socialized or traveled far from home. he didn’t play sports or a musical instrument, gamble at Whist or a horse. He dismissed poetry as ‘a kind of ingenious nonsense’. “and the one time he attended an opera he fled at the third act. Newton was unmarried, had no known romantic liaisons and well may have died at the age of 85 with his virginity intact. ‘I never knew him to take any recreation or pastime,’ “said his assistant, Humphrey Newton,” ‘thinking all hours lost that were not spent on his studies’. “No it wasn’t easy being Newton. Not only did he hammer out the universal laws of motion and gravitational attraction, formulating equations that are still used today to plot the trajectories of space rovers bound for Mars; he discovered the spectral properties of light and found time to invent calculus. Sir Isaac had a whole other full-time career, a parallel intellectual passion that he kept largely hidden from view but that rivaled and sometimes surpassed in intensity his devotion to celestial mechanics. Newton was a serious alchemist, who spent night upon dawn for three decades of his life slaving over a stygian furnace in search of the power to transmute one chemical element into another”. In other words to transform lead into gold.

The rest of Ms. Angier’s article is well written and well worth reading but here’s what it means to those who yearn to become millionaires and especially “Mail Order Millionaires”. Many successful traditional advertising experts insist that short copy is better than long copy, a funny headline is better than one that promises a benefit, 30 second commercials are better at selling a product than longer commercials… are dead wrong and mail order advertisers can prove it. Mail Order is the only type of advertising that can track with accuracy whether an ad or commercial is profitable for the advertiser and most of these so called experts, although knowledgeable about traditional advertising like Sir Isaac was knowledgeable about science and mathematics but had no clue when it came to believing in alchemy.

They have no idea on how to construct a mail order ad or commercial because they haven’t been trained in the art. This is not my opinion but comes from one of traditional advertisings’ greatest stars, David Ogilvy – founder of Ogilvy & Mather, who insisted all his creative writers and managers be trained in the discipline of direct response advertising (another name for mail order) before creating or managing more traditional advertising.

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