How To Become A Mail Order Millionaire

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IKEA – Billion Dollar Business Began in Mail Order

If you’re not a regular reader of the New Yorker Magazine you probably missed an excellent article in their Oct., 3, 2011 issue on IKEA, the Swedish based company founded in 1943 by Ingmar Kamprad. I’ve long wondered what the word IKEA meant or stood for. The I and K are Ingmar’s initials. The E stands for Elmtaryd, the farm his paternal grandparents started when they immigrated from Germany in 1896 and the A is for Agunnaryd where the farm was located.

The capital of IKEA is Almhult, a small village on Sweden’s southern peninsula. Kamprad, who is eighty-five opened the first IKEA store there, in 1953. Almhult lies halfway between the North Sea and the Baltic Sea, in Smaland, a remote region of barren, rocky flatland. Smalander’s are known, more or less, as the Scots of Sweden. Faced with the area’s harsh winters and lack of arable soil, many of them immigrated to Minnesota in the nineteenth century. Those who didn’t are renowned for their obstinacy and thrift. The Smaland ethos is central to Ikea’s self-mythology. This wonderful article was written by Lauren Collins, a staff writer for the magazine, living in London.

If you’re wondering what this has to do with BECOMING A MAIL ORDER MILLIONAIRE, bear with me and you’ll soon see. Ingmar when he began the business sold fountain pens, encyclopedias, table runners, udder balm, reinforced socks, In 1948, in imitation of a competitor, he added furniture to his portfolio. Guess how he sold these products. If you said mail order, you’re right.

One of the most asked questions when I speak at trade shows and conventions is “Can I really become a Mail Order Millionaire” and here is only one of many success stories of how it happens. IKEA is a multi-billion dollar business. It is ranked in Fortune’s list of the top 100 companies to work for and Ingmar Kamprad the founder has been ranked as high as fifth on Forbes’s list of the world’s richest people…and it all started out as a small mail order business.

Buy my book, HOW TO BECOME A MAIL ORDER MILLIONAIRE, and read it! It is a guide for finding and starting your own mail order business.

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