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Archive for January, 2012

5 Reasons Why Businesses Fail!

Terry Thomas is a direct marketing specialist. he has owned his own business since 1987 and publishes the innovative and provacative newsletter, Mail Order Marketing News. Terry’s article on why mail order businesses fail ran originally in HOME BUSINESS MAGAZINE

My book HOW TO BECOME A MAIL ORDER MILLIONAIRE addresses these same problems but Terry summarizes the 5 most common reasons and they are:

  1. Poor or Non-Existent Business Plan
  2. If you do not know where you want to go, how can you ever expect to get there? Many times I’ve seen people with good ideas never get them to market due to lack of  a clear, easy-to-follow business plan. You must clearly define your goals and objectives and develop a plan on how you are going to reach them. This includes projections for sales, income expenses and overhead. Without a detailed  business plan you’ll end up wasting a lot of time and effort and will never realize the true potential of your endeavor.

  3. Poor Cash Flow
  4. The most important aspect of any business is maintaining a positive cash flow. Without a positive cash flow, your business cannot survive, at least not for very long. You may have one month where you do a huge amount of sales, then have two or three months with less revenue  than expenses. If you do not maintain the cash flow from the sales in  the first month you will not be able  to survive  the following months. Cash flow cannot be overstated. It is the single most important factor to  sustaining a business. Perform realistic and accurate cash flow projections so that  you have enough cash resources to fulfill your business plan. Don’t guess here, realistically forecast your revenues and expenses so you’ll know how much money you’ll need to operate. Then make sure you have enough coming in.

  5. Thinking That Selling One Product Will Make You Rich
  6. It’s no secret, the key to success in any mail order business is to sell products to repeat  customers. The mistake many people make is thinking that if they can come up with one “killer product” and sell it to enough people, they will become rich. This is short term thinking and is not how you build a successful business. You must look for products that will be wanted and needed by the same customer who bought your first product. This is not as hard as it  sounds.

    For Example:
    Consider Apple computer who will not only sell you an iPad or iPhone device, they have a whole stream of other products and services to sell you such as music, movies, games, apps, iCloud and more. Or just think of hamburgers and how many ways people can prepare a hamburger. Now think of McDonalds, its not the greatest hamburger in the world but the genius was to realize that hungry people want food fast. Find a simple service that people value and they will return to use it over and over again. Apple and McDonalds are Billion Dollar Businesses built on a simple idea executed exceedingly well.

  7. Unrealistic Expectations
  8. To succeed in business, you have to be realistic. If you think that you are going to become rich in one or two months, you are most likely not being very realistic. You must be willing to stick  to a plan and slowly build your business. You must also have realistic profit expectations. For example, if you are selling something that is automotive related, you obviously have a huge potential market. Don’t say to yourself, “If I only get one percent of the market, I will be rich”. Instead strive to sell 10,000 units of the particular item within the first three months. By setting specific goals you are more likely to be realistic in your expectations.

  9. Giving Up Too Soon

If you truly believe in what you are doing, there is never a reason to give up. If you want your own business, do not expect it to make you rich overnight. Start slowly, and part time, if you have to and do not quit a job until it is fairly clear your business will succeed.

There you have it, my top five reasons why mail order businesses fail.

If you want to succeed, you should have a detailed business plan, realistic expectations, enough cash flow to maintain your business, and a group of products or services that can generate repeat sales to a strong, satisfied customer base, and finally keep at it.

DO NOT GIVE UP! You never know what tomorrow will bring, but if you give up, it cannot bring success.

Interested in HOW TO BECOME A MAIL ORDER MILLIONAIRE. The book is available on a complete money back guarantee of satisfaction. You can order it from Amazon for the regular price of $39.95 plus postage and handling or direct from the publisher for only $29.95 plus $3.50 for first class postage. Total $33.45. Order from SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601

If You Could Choose Would You Die Like A Doctor?

It’s Not Like the Rest of Us, But It should Be.

                                  By Ken Murray, MD Clinical Assistant Professor of Family Medicine at USC

The following is excerpted from ZOCALO PUBLIC SQUARE

“Years ago Charlie, a highly respected orthopedist and a mentor of mine, found a lump in his stomach. He had a surgeon explore the area, and the diagnosis was pancreatic cancer. This surgeon was one of the best in the country. He had even invented a new procedure for this exact cancer that could triple a patient’s five year survival odds—from 5 percent to 15 percent—albeit with a poor quality of life. Charlie was uninterested. He went home the next day, closed his practice, and never set foot in a hospital again. He focused on spending time with his family and feeling as good as possible. Several months later, he died at home. He got no chemotherapy, radiation, or surgical treatment. Medicare didn’t spend much on him. It’s not a frequent topic of discussion, but doctors die, too. And they don’t die like the rest of us. What’s unusual about them is not how much treatment they get compared to most Americans, but how little.  For all the time they spend fending off the death of others, they tend to be fairly serene when faced with death themselves. They know exactly what is going to happen, they know the choices and they generally have access to any sort of medical care they could want. But they go gently.

                         Of course, doctors don’t want to die; they want to live. But they know enough about modern medicine to know its limits. And they know enough about death to know what all people fear most: dying in pain, and dying alone. They’ve talked about this with their families. They want to be sure when the time comes, that no heroic measures will happen—that they will never experience, during their last moments on earth, someone breaking their ribs in an attempt to resuscitate them with CPR (that’s what happens if CPR is done right). Almost all medical professionals have seen what we call “futile care” being performed on people. That’s when doctors bring the cutting edge of technology to bear on a grievously ill person near the end of life. The patient will get cut open, perforated with tubes, hooked up to machines, and assaulted with drugs. All of this occurs in the Intensive Care Unit at a cost of tens of thousands of dollars a day. What it buys is misery we would not inflict on a terrorist. I cannot count the number of times fellow physicians have told me, in words that vary only slightly, “Promise me if you find me like this that you’ll kill me”. They mean it. Some medical personnel  wear medallions stamped “NO CODE” to tell a physician not  to perform CPR on them. I have even seen it as a tattoo.

                              To administer medical care that makes people suffer is anguishing. Physicians are trained to gather information without revealing any of their own feelings, but in private, among fellow doctors, they’ll vent. “How can anyone do that to their family members?” they’ll ask. I suspect it’s one reason physicians have higher rates of alcohol abuse and depression than professionals in most other fields. I know it ‘s one reason I stopped participating in hospital care for the last 10 years of my practice How has it come to this—that doctors administer so much care they wouldn’t want for themselves? The simple, or not-so-simple, answer is this: patients, doctors, and the system. Imagine a scenario in which someone has lost consciousness and been admitted to an emergency room. As is so often the case, no one has made a plan for this situation, and shocked and scared family members find themselves caught up in maze of choices. They’re overwhelmed. When doctors ask if they want “everything” done, they answer yes. Then the nightmare begins. Sometimes a family really means ”do everything, “ but often just mean “do everything that’s reasonable.” The problem is that they may not know what’s reasonable, nor, in their confusion and sorrow, will they ask about it or hear what a physician may be telling them. For the most part doctors told to do “everything” will do it, whether it is reasonable or not. The above scenario is a common one. Feeding into the problem are unrealistic expectations of what doctors can accomplish. Many people think of CPR as a reliable lifesaver when, in fact, the results are usually poor. I’ve had hundreds of people brought to me in the emergency room after getting CPR. Exactly one, a healthy man who’d had no heart troubles, walked out of the hospital. If a patient suffers from severe illness, old age, or a terminal disease, the odds of a good outcome from CPR are infinitesimal, while the odds of suffering are overwhelming. Poor knowledge and misguided expectations lead to a lot of bad decisions. But of course it’s not just patients making these things happen. Doctors play an enabling role, too. The trouble is that even doctors who hate to administer futile care must find a way to address the wishes of patients and families. Some doctors are stronger communicators than others and some doctors are more adamant, but the pressures they all face are similar.

                            When I faced circumstances involving end-of-life choices, I adopted the approach of laying out only the options that I thought were reasonable (as I would in any situation) as early in the process as possible .When patients or families brought up unreasonable choices, I would discuss the issue in layman’s terms that portrayed the downsides clearly. If patient s or families still insisted on treatments I considered pointless or harmful, I would offer to transfer their care to another doctor or hospital. Should I have been more forceful at times? I know that some of those transfers still haunt me..

                        It’s easy to find fault with both doctors and patients, but in many ways the parties are simply victims of a larger system that encourages excessive treatment. Several years ago my older cousin had a seizure that turned out to be the result of lung cancer that had gone to his brain. I arranged for him to see various specialists, and we learned that with aggressive treatment of his condition, including three to five hospital visits a week for chemotherapy, he would live perhaps four months. Ultimately, he decided against any treatment and simply took pills for brain swelling. He moved in with me. We spent the next eight months doing a bunch of things that he enjoyed, having fun together like we hadn’t in decades. He even gained a bit of weight  eating his favorite foods. He had no serious pain, and he remained high-spirited. One day he didn’t wake up. He spent the next three days in a coma-like sleep and then died. The cost of his medical care for those eight months, for the one drug he was taking, was about $20. My cousin knew he  wanted a life of quality, not just quantity. Don’t most of us?

                        If there is a state of the art of end-of-life care, it is this: death with dignity; As for me, my physician has my choices. They were easy to make, as they are for most physicians. There will be no heroics, and I will go gentle into that good night. Like my cousin. Like my fellow doctors”.

Please share with me your comments about this subject we will all have to eventually address. However in the meantime while still in good health, if you’d like to consider starting your own business and even becoming one of the MAIL ORDER MILLIIONAIRES featured in the newest revised edition of my book, here’s my special offer to you.

A special offer only available to you.
You can buy my book HOW TO BECOME A MAIL ORDER MILLIONAIRE directly from me for the special price of $29.95. Regular price is $39.95… plus $3.50 for first class postage and handling. Send a check or money order in the amount of $33.45 payable to SUPERIOR PRESS along with your name and address to: Superior Press 333 N. Michigan Ave STE 1032 Chicago IL 60601 and I will promptly ship the book. Or you can purchase the book at the regular retail price from Amazon.

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