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How To Start Your Own Blog – It’s Easier Than You Think

GETTING STARTED!

The  first rule of blogging: THERE ARE NO RULES FOR BLOGGING!

Blogging is no different than any other kind of writing even the fact that at some point you may hope to monetize your work … and to do that you need to attract people to your site. Lots of people. The more followers of your blog postings, the more reason advertisers will want to appear there  to sell their goods and services so let’s get started.

The information that follows comes from my good friend Denny Hatch who is one of the true gurus in the business of writing. He pens a monthly column in TARGET MARKETING MAGAZINE. More about Denny later.

If you are sitting and looking at a blank computer screen (or a blank piece of paper), you’ll never get started. I am reminded of the great wit, writer and actor of the 1930’s and 40’s. Robert Benchley (1889-1945), grandfather of Peter (“Jaws”) Benchley. One day under deadline and suffering from a severe hangover, Benchley was sitting in his room at the Algonquin Hotel in New York staring at a blank piece of paper in his typewriter. To get started he typed the word “The”.

Benchley rose from his chair, walked to the window and, glancing at his watch, realized the gang of regulars was assembling for a splendid lunch of booze and bon mots at the legendary Round Table downstairs — Dorothy Parker, Groucho Marx, George S. Kaufman, Alexander Woollcott, New Yorker editor Harold Ross and others.

Benchley returned to the typewriter and stared at the “The” for a long time. In a burst of inspiration, he completed the sentence. It read, “The hell with it.” Whereupon he took the elevator down to join the party.

Ted Nicholas on Getting Started

Ted Nicholas is a legendary direct marketer, entrepreneur, publisher, copy writer and teacher. In his classic book, “The Golden Mailbox,” he wrote:

  1. Clear your mind. For some persons, this might mean lying down for a few minutes before going to work. For others, it could mean jumping in the pool or jogging around a track. Frolic, spend time with someone you love or go dancing. Do whatever comes naturally to you in order to have a clear mind for creative purposes.
  2. Never write when you’re tired. You’re not going to try to drive or operate machinery when you’re tired. Don’t try to write when you’re fatigued.
  3. Never write when you’re busy. If there are other demands pressing on you, tend to them first. I don’t think anyone can write well when watching the clock. Don’t try to write if you have appointments later in the day or errands to run.
  4. Don’t write in bits and pieces. Once you’ve turned on your creative energy, you need to keep it flowing. I don’t stop until I complete a draft. I try not to stop even for meals.

A Kitchen Timer

The late Gene Schwartz, who wrote powerful mail order/direct mail copy that sold millions of dollars worth of books (many published by himself), once told me to get a kitchen timer and set it on the desk next to me. He said:

Punch in 4-4-4-4. That’s 44 minutes and 44 seconds during which you’re working. Period. All you do is work, write, do research, deal with correspondence, design, whatever. When the timer goes off, get up and shut the alarm sound off. Take a break. Walk around, stretch, get a cup of coffee, clear your head. When you’re ready to go back to work, hit the 4-4-4-4 button again and dive in.

I follow Gene’s advice. It keeps me sane and refreshed.

Hemingway on Writing

When Ernest Hemingway finished a book, he would stick the manuscript in a drawer and come back to it a few weeks later. Most of us under deadline do not have this kind of time. however not looking at a piece of paper or a computer screen for 12 or 24 hours or longer and then going back to it for edits and rewrites can be beneficial. In “A Moveable Feast“,  Hemingway wrote:

I always worked until I had something done and I always stopped  when I knew what was going to happen next. That way I could be sure of going on the next day…I learned not to think about anything that I was writing from the time I stopped writing until I started again the next day. That way my subconscious would be working on it and at the same time I would be listening to other people and noticing everything, I hoped; learning, I hoped; and I would read so that I would not think about my work and make myself impotent to do it.

Denny Hatch is a freelance direct marketing consultant and copywriter, and author of Denny Hatch’s Business Common Sense e-newsletter at www.businesscommonsense.com.

If you’d like a FREE copy of Denny Hatch’s 22 Rules for Internet Success, it’s yours for the asking; just send an email to: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

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