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Archive for December, 2012

FIRE — SPARK OF GENIUS

Did fire influence  the evolution of the human mind?

Thomas Wynn is the author of this article which appeared in the December 2012 issue of SMITHSONIAN MAGAZINE.

The next time you find yourself lost in thought while gazing at a fireplace ablaze or even a solitary candle flame, consider this: Being mesmerized by fire might have sparked the evolution of the human mind.

It’s well-known that fire enabled the survival of early humans by providing warmth as well as a means to cook food and forge better weapons. Yet research into cognitive evolution — a field  of study that brings together psychology, anthropology, neuroscience and genetics — suggests that fire’s most lasting impact was how our responses to it altered our brains, helping endow us with capabilities such as long-term memory and problem-solving.

FIRE — led to a profound change in how our brains regulate time

Archaeological evidence suggests that the controlled use of fire began with Homo erectus who emerged nearly two million years ago. For those early hominids, a fire at night served as a light source and a way to deter predators. John Gowlett, a University of Liverpool archaeologist, argues that this innovaton led to a profound change in how our brains regulate time. After the sun goes down, our ape cousins spend the entire evening asleep or inactive in nests. But the creation of artificial daylight enabled the hominid brain to adapt and evolve to the point where humans now remain alert and active for over 16 hours a day.

Psychologist Frederick L. Coolidge of the University of Colorado further argues that fire altered the quality of sleep. During rapid eye movement (REM) sleep, the most vivid dreaming occurs and the brain consolidates long-term “procedural memories,” which allow us to retain skills and repeat previously learned tasks.

The downside is that REM sleep is accompanied by a form of near paralysis known as muscle atonia — not the state you want to be in if you’re surrounded by animals that want to eat you. Using fire to keep predators away would have made it safe for early hominids to indulge in more REM (modern humans spend 25 percent of sleep in REM, compared with up to 15 percent for apes and monkeys), improving their ability  to learn multistep tasks such as tool manufacturing.

Fire might also have improved our ability to think about many things at once and relate them to one another. This “working memory” is an essential trait for imagining and executing complicated plans. Psychologist Matt Rossano of Southeasten Louisiana University speculates that small social groups first achieved  this altered mental state some 100,000 years ago around the campfire.

Focusing on a specific object — in this case, fire — is a way to achieve a meditative state. The brain regions that activate to trigger meditation overlap extensively with the regions governing working memory. And, since meditation also has benefits for health, Rossano proposes that evolution would have favored those who were good meditators, allowing them to pass their ability along to their progeny.

By regulating attention, our ancestors were able to make contingency plans — in which alternative responses to problems were planned in advance. These attributes gave us a marked advantage in the face of competition from archaic humans such as Neanderthals; they also underpin our ability to cope with the huge variety of tasks required by modern life. The most enduring tool that fire ever made might just be the human mind.

Now that I have a better idea of how we learned to think…. Think about how you can solve the problem of how to survive. Now may be the right time for you to consider a business of your very own.

      Here’s a business of your own that you can start with very little money and you can operate right from your home. Very little cost! it’s a no-brainer. The business is MAIL ORDER. The internet allows you to sell a product or service anywhere in the world for very little out-of-pocket cost and with the newest edition of my book HOW TO BECOME A MAIL ORDER MILLIONAIRE to guide and show you  the way, it’s easier than ever.

As a reader of my postings I would like to offer you a way to get started and save you $10 to boot.

This book has been described by many experts in the field as a Complete Guide to Starting Your Own Home-Based Business
you will learn:

  • HOW TO GET STARTED
  • HOW TO  FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
  • HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE FIRE CHECK-OFF LISTS  THAT GUARANTEE HUGE PROFITS
  • and included in this revised edition: COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO  SUPER CHARGE YOUR MAIL ORDER BUSINESS

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can order it direct from the publisher for only $25.95 and no charge for s&h.

Send check or money order for $25.95 along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601


Sold on a 100% Guarantee of Satisfaction or Your Money Back

Career Changing Takeaways! Life and Business Truisms.

Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms…… In Business and Life

My good friend, Denny Hatch one of the truly great business and marketing writers has recently published a collection of takeaways from his e-newsletter, BusinessCommonSense.Com

I like it and you may possibly find it career changing. Here is a sampling to give you a flavor of Denny.

  • Do not inadvertently leave the original of your resume in the office copier.” —  Denny Hatch
  • Never invest in any idea you can’t illustrate with a crayon.” — Peter Lynch
  • If you don’t have a competitive advantage, don’t compete.” — Jack Welch
  • My goal is to goad people into saying something that ruins their life.” — Don Imus
  • You do not get a second chance to make a first impression.” — Famous aphorism, origin debatable
  • A good plan violently executed now is better than a perfect plan executed next week.” — George S. Patton, Jr.
  • A man who stops advertising to save money is like a man who stops a clock to save time.” — Henry Ford
  • Imitation is the sincerest form of collective stupidity.” — W. Carroll (Bill) Munro
  • The definition of a consultant: When you hire a consultant and ask him what time it is, he borrows your watch and tells you the time. Then he keeps the watch and sends you a bill..” — Walter Weintz
  • In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” — David Ogilvy
  • There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton
  • The computer is a moron.” — Peter Drucker

Are you as inspired like me at this glimpse into the mind of Denny Hatch? Let me share with you his thoughts about my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. 

The newly revised edition is “the definitive guide to starting your own successful mail order business.”

Mail Order Expert Fred Broitman has written a complete guide to starting your own home based business.

You’ll learn:

  • How to Get Started
  • How  to Find Great Products
  • How to Make Your Business Profitable From The Start
  • How  to  Price Your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check off Lists that Guarantee Huge  P rofits

and in this newly revised and up-dated edition:

  • Complete Up-to-Date Information on How to use the Internet to Super-Charge Your Mail Order Business

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of 39.95 + s&h or you can save $10 and order it direct from the publisher by sending your name, address and check or money order for only $29.95… no charge for s&h. Send to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago. IL 60601.

Book is sold on a 100% Money Back Guarantee of Satisfaction

Darwin vs Creationists – All in Favor of Darwin Say Eye. The Eyes Have It!

New research suggests vision arose only once and earlier than expected, before 700 million years ago.

Until recently it was possible, even plausible, to think that the faculty of vision had originated several times during the course of animal evolution. New research suggests not: vision arose only once and earlier than expected, before 700 million years ago.

David Pisani and colleagues from the National University of Ireland have traced the ancestry of the three kinds of “opsin” protein that animals use, in combination with a pigment, to detect light. By comparing the genome sequences of sponges, jellyfish and other animals except sponges, but including a flat, shapeless thing called a placozoan. Some time after 755 million years ago, the common ancestor of ourselves and the placozoa duplicated a gene and changed one of the copies into a recognizable opsin.

Placozoans still have just that one kind of opsin, and it lacks the key amino acid change at position 296 that makes light detection possible, so Dr. Pisani concludes that the last opsin common ancestor, dubbed LOCA, had no vision. But on the other branch, the common ancestor of ourselves, insects and jellyfish made the change to light detection, then experienced two more duplications some time between 711 million and 700 million years ago to give the three kinds of light-sensing opsins we still possess today.

That vision was a single evolutionary innovation is a discovery that would have suprised an earlier generation of evolutionary biologists, who contrasted the compound eye of the insect with the the camera-like eye of human beings and imagined several parallel inventions. But some years ago it emerged that  the very same gene, called Pax6, commands the development of the insect eye and the human eye, hinting at a common origin. Still more surprising, a version of a Pax gene was then found directing the development of simple eyes in jellyfish. So the single origin of vision has become gradually more plausible.

All this would come as a relief to Charles Darwin, who worried about eyes, because their perfect complexity seemed to defy gradual evolutionary assembly: What use is half an eye? In 1860 he wrote to the American botanist Asa Gray: “The eye to this day gives me a cold shudder, but when I think of the fine known gradation my reason tells me I ought to conquer the odd shudder.”

In fact, the anatomy of eyes shows every gradation between simple light-sensitive spots and full cameras. The detailed genetic evidence of descent with modification from a single common ancestor further vindicates Darwin and has largely silenced the Intelligent Design movement’s use of the eye as a favored redoubt.

After the duplications that led to working opsin molecules, there seems to have been a long pause before complex eyes appeared. The first lensed eyes  that fossilized belonged to the trilobites which dominated the Cambrian oceans after 525 million years ago. Andrew Parker of Oxford University argued in a book a few years ago that newly perfected eyes explain the sudden appearance of many kinds of hard-bodied animals, the so-called Cambrian explosion. With predators hunting by sight for the first time, prey needed protection and mobility, so an arms race led to a plethora of new hard-body designs.

Just as eyes suddenly enabled our ancestors to see the world around them, so the capacity to read genomes enables us to see deep into the past. Long before LOCA there lived a creature called LUCA, the last universal common ancestor. It was only about 50 years ago that the unity of life became apparent for the first time. The molecular biologist Frances Crick, surveying the experiments that were deciphering the genetic code in bacteria, animals and yeast cells, and seeing that they were all converging on the same universal cipher, concluded that there is only one kind of life on the planet: that plants, animals and microbes must have once shared a common ancestor.

This wonderful scientific article first appeared in the Wall Street Journal, November 3, 2012 written by Matt Ridley.

If our eyes hadn’t developed over the millions of years to give us the gift of sight not only would I not have been able to write HOW TO BECOME A MAIL ORDER MILLIONAIRE, no one would be able to read it.

Lucky me…Lucky you, especially if you have the need for some part time income or maybe even a new career.

HOW TO BECOME A MAIL ORDER MILLIONAIRE has been described by experts in the field as “the definitive guide to success in the mail order/direct response business.”

Long time mail order expert Fred Broitman will lead you step by step into a business that you can run from your home. No need to spend rent on an office or open a store. With the power of the Internet you can sell your product or service all over the world.

You’ll learn:

HOW  TO GET STARTED

HOW TO FIND GREAT PRODUCTS

HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START

HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS

SECRETS OF CREATING WINNING MAIL ORDER ADS

14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS

and included in this new edition…COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO SUPER CHARGE YOUR MAIL ORDER BUSINESS.

The book is sold on a 100% Guarantee of Satisfacton or Your Money Back!

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can order direct from the publisher for only $29.95 and free shipping. Send check or money order along with your name and address to:
SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601.

Real vs. Artificial Christmas Tree Debate

Real and artificial trees both have their share of pros and cons.

Here are a few things to consider if your family celebrates Christmas and is choosing between a real and artificial tree:

  • As with the paper industry, Christmas trees are a managed agricultural crop. Farmers replant multiple new trees for every harvested tree to ensure the continued sustainability of this renewable source.
  • Tree farms stabilize soil, protect water supplies, and provide refuge for wildlife while creating scenic green belts. In addition, Christmas trees are often grown in soils that could not support other crops.
  • There are about one million acres dedicated to growing Christmas trees. Each acre provides for the daily oxygen requirements of 18 people.
  • Real trees are grown in all 50 states, and evergreen tree farms employ more than 100,000 Americans every year. In comparison, more than 85 percent of artificial trees sold in the U.S. are imported from China.
  • Artificial trees don’t need watering, don’t shed pine needles, and aren’t sticky. Transportation from tree farm to home isn’t an issue, and they stay beautiful throughout the entire holiday season.
  • While artificial trees cost more initially, they include a stand, often need no skirt, are available pre-lit, and can be used year after year. However they require yearlong storage space.
  • Both real and artificial trees can trigger allergies — whether from the release of pollen on real trees or accumlated dust on artificial trees.
  • Nearly 90 percent of real trees are recycled for landscaping, playground material, hiking trails, fish and wildlife habitats, and more. Artificial trees are nonrecyclable and nonbiodegradable. However, gently used artificial trees are welcome donations at most charities or resale shops.

Interested to learn more about Christmas trees check out www.ChristmasTree.org

If loss of income during this holiday season due to layoffs or companies outsourcing or even shutting down has left you in a position where you and your family are not in a festive holiday mood, I can understand why bells jingling and carolers carolling make you want to say “Bah Humbug”.

There’s not much I can offer you that will bring a smile back this season but I can help you to make sure that next year will be much different for you and for your family.

About 25 years ago I wrote a book about the mail order business. It’s a business I learned about from working with some of the wisest mail order advertising people in the world. These men and women took me under their wing and taught me everything they knew that made them successful and in many cases wealthier than they ever thought possible

Everything they taught me allowed me to start my own mail order advertising agency that has now grown to become Chicago’s largest independently owned mail order advertising agency and now I want to share these secrets with you.

My book HOW TO BECOME A MAIL ORDER MILLIONAIRE is now in its third printing. It has been described by experts in the business as the definitive guide to mail order success. If you would like to start a business where there is no need to open an office or a storefront but instead work right from your home with no overhead then this book on MAIL ORDER is for you. In this newest edition there is a complete guide with up-to-date information on how to use the power of the internet to make your new business a success.

You’ll learn:

How To Get Started

How to Find Great Products

How to Make Your Business Profitable Right From The Start

How to Price Your Product for Biggest Profits

Secrets of Creating Winning Mail Order Ads

14 Sure Fire Check Off Lists that Guarantee Huge Profits

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95 with no charge for s&h. Send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601.

Sold on a 100% guarantee of satisfaction or your money back.

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