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Archive for January, 2013

HOW TO FAIL… THE KEY TO SUCCESS!

A String of Failures Is Far More Valuable Than A String Of Wins.

Very early in my advertising career, a client taught me a very important lesson.

At the first agency I worked for my boss, the man in charge of recommending which magazines should carry this clients first advertisements asked me to make these recommendations. A little scared and not wanting to make any mistakes, I did my best to do some research. My boss went on vacation and was not available. Not wanting to delay my task, I recommended 5 magazines for their first advertising with our company. Shortly after their ads ran I called the client to find out how their advertising performed and was told that 4 did well but the 5th did so poorly they would never ever place another ad there. I was devestated and apologized for making this mistake.

 

Not a mistake at all, our client said. When this magazine failed to produce sufficient profits from our investment we learned that other similar magazines should also not be used. You probably saved us far more dollars than the cost of this one magazine. How To Fail… The Self-Hurt Guide Augusten Burroughs #1 New York Times Author of Running With Scissors newest book THIS IS HOW explores age old questions in his delightful easy to read book. From his cover blurb. “If you’re fat and fail every diet, if you’re thin but can’t get thin enough, if you lose your job, if your child dies, if you are diagnosed with cancer, if you always end up with exactly the wrong kind of person, if you always end up alone, if you can’t get over the past, if your parents are insane and ruining your life, if you really and truly wish you were dead, if you feel like it’s your destiny to be a star, if you believe life has a grudge against you, if you don’t want to have sex with your spouse and don’t know why, if you feel so ashamed, if you’re lost in your life.  If You Have Ever Wondered HOW AM I SUPPOSED TO SURVIVE THIS? THIS IS HOW Proven Aid in Overcoming Shyness, Molestation, Fatness, Spinsterhood, Grief, Disease, Lushery, Decreptitude & More. For Young and Old Alike.”

 

One of his chapters is headed HOW TO FAIL. Mr. Burroughs writes: “You will learn much more from failing than from making straight A’s in life. A string of failures is far more valuable than a string of wins. The reason is that our brains were programmed in the factory to look for and pay special attention to novelty. Which is to say the unique.”

 

“So if you’re a straight A student in school or a metaphorical straight-A student in your adult life, that’s a whole lot of same old, same old. One A+ paper blends right into the next. It’s when you get a D that you learn something valuable. It’s when you fall on your ass that you actally make progress. I am a complete and total fuck-up. Which is exactly why I am equipped to write this book and tell you how to live.”

 

“I make rings out of gemstones and bronze and I never went to school for this. I never took a design class and I have no business, actually handling 1,525 degree metal and chrysoberyl cat’s eye gems. But I do it anyway. And when I began, I made one hideous disaster of a ring after another until I had made maybe three hundred. Each time, I tried  to make one nice ring. Each time, I totally failed. Until ring number 301. Which was suddenly, inexplicably cool.”

 

“Now I make more good rings than lousy ones. There are always new mistakes to make. But I never make my old rerun mistakes. Perfectionism is the satin-lined casket of creativity and originality. If you’re a perfectionist, at least stop telling everybody you’re one and try to get over it yourself, alone in your home with the lights off.”

 

Here’s just a few other chapter headings in THIS IS HOW:

 
How To Find Love
How to Be Fat
How To Be Thin
How To Feel Sorry For Yourself
How To Be Confident
How To Get The Job
How To End Your Life
How To Get Over Your Addiction To The Past
How To Finish Your Drink
How To Hold On To Your Dream Or Maybe Not
How To Identify Love By Knowing What It’s Not

 
This is just a small sampling of what this book contains. Mr. Burroughs book is published by St. Martins Press and is available from Amazon as is my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Lauded by industry experts as “the definitive guide to success in direct response/mail order” If you have always had the desire to start a business of your own there is no better time than now. Using the power of the Worldwide Web you can sell a product or service to anyone no matter where they live and you can start your own business where you live.  In the beginning you can do it without employees or outside office expense… This newly revised edition will help you learn:
 
How To Get Started
How To Find Great Products
How To Make Your Business Profitable Right From The Start
How To Price Your Product or Service For Biggest Profits
Secrets of Creating Winning Mail Order Ads
14 Sure-Fire Check Off Lists That Guarantee Huge Profits
Complete Up-To-Date Information On How To Use The Internet To Make Easy Sales

 

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h…. or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. To order send check or money order along with your name and address to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601. Sold on a 100% Guarantee of Satisfaction or your money back.

Seeing Ourselves in a Grain of Sand!

Science Can Really Deflate You!

You really think human beings are special? Well, crows can use tools, chimps can paint, and Neanderthals had bigger brains.

Heck, octopuses can open jars. Is earth special? Not really. Astonomers have found well over more than a thousand planets orbiting distant stars and they will probably find a “mirror earth” — a rocky doppelganger with liquid water — within the year. In a book review by Sam Kean, “THE UNIVERSE WITHIN” written by Neil Shubin and first appeared in the Saturday/Sunday January 12-13 issue of the Wall Street Journal.

Sam Kean, continues. Surely, though, the universe itself is unique, almost by definition. Afraid not. Physicists now routinely invoke the “multiverse” with its bazillions of parallel universes to explain how space-time works. As Neil Shubin writes in his book, “you could legitimately wonder if it is part of the job description of scientists to make people feel utterly puny and insignificant.”

So is science inherently depressing? Absolutely. At least at first. But once you accept our cosmic triviality, and let go of the man-is-the-measure-of-all-things attitude, you can learn to see science in a more affirming manner. Books like “The Universe Within” teach us how to see things the right way around.

Mr. Shubin, a professor of biological sciences, at the University of Chicago, wrote this book as a sort of sequel to “Your Inner Fish” (2008), which traced the origin of various human body parts back to fish and worms and their ilk, to show how we can still see vestiges of our fishy ancestry inside us today. “The Universe Within” reaches even deeper: It tracks  the very atoms in our bodies back to the Big Bang, and shows how all the molecules that comprise us have roots in the formation and maturation of Earth. As Mr. Shubin puts it, “the bodies in the graves, and the stones that mark them, are united by the history they share.”

That might sound like one more disheartening fact — we came from nothing, and in the long run, we’re all dead. But Mr. Shubin makes it all seem rather glorious. You mean there are traces of the moon’s cataclysmic birth inside of every human being? (We owe the length of our days, seasons, and circadian rhythms to the moon.) You can see remnants of ancient supercontinents in the birth of little old me? (The rift that created the Atlantic Ocean long ago raised oxygen levels worldwide and allowed mammals to gestate their babies intenally.) It is downright flattering: Every speck around us betrays a hidden compliment, and anyone can learn the trick of identification with a little training.

Seeing our connections to the natural world is like detecting the pattern hidden inside an optical illusion.” Mr Shubin writes. “When you learn to view the world through this lens, bodies and stars become windows to a past that was vast almost beyond comprehension.” Amid the poetry, Mr. Shubin interlaces anecdotes about hunting for fossils in Greenland as part of his own fieldwork, as well as historical tales about oceanography, geology, and natural history. (I especially enjoyed the “experiment” where two Harvard professors chucked a bucket of frogs off a five-story building.) The leaps from one domain to another can be dizzying.

When discussing the origin of color vision in primates, he comments, “every time you admire a richly colorful view, you can thank India for slamming into Asia, continents for retreating from Antartica, and the poles for becoming frozen wastelands.” But he also takes the time to explain, quite clearly, how a cooling earth, by reducing the supply of edible vegetation, created conditons that favored those organisms that could discern one color of a plant from another. After he has lain out his chain of reasoning, it does seem reasonable to think about color vision and plate tectonics together. More than reasonable. It seems inevitable.

Mr. Shubin doesn’t present, and doesn’t claim to present, any profoundly new facts or theories here. What is special about the book is its sweep, its scope, its panorama — how physics, biology, geology, chemistry and seemingly every other science are brought to bear on the most intricate details of human life.

The romantic poet William Blake had many misgivings about science, in part for the reeason Mr. Shubin mentioned above—science dehumanized us, made humankind seem trifling. But I have a sneaking suspicion that Blake might have enjoyed parts of “The Universe Within.”  In “Auguries of Innocence” Blake wrote with rapture about the ability: “To see a world in a grain of sand, And a heaven in a wildflower, Hold infinity in the palm of your hand, And eternity in an hour.” Mr. Shubin’s ability to do all this comes from long experience, not blissful Blakean innocence. But the two ends some-how wrap around and meet: They tap into the same awe, and this makes science seem a very uplifting enterprise indeed.

Another uplifting enterprise, especially if you find yourself on the outside looking in as far as your career goes these days is owning your own business. Many highly qualified men and women have lost their jobs due to no fault of their own. Companies have downsized or sent jobs overseas or just plain shut down due to the present economy.

One business, however, is doing better than ever and that’s Mail Order. The reason is because of how easy it is to sell products or services to eager buyers all over the world using the power of the World Wide Web. Your potential customer can live anywhere in the world and you can reach them just as easily as if they live in your own home town.  My book How To Become A Mail Order Millionaire answers all your questions on how to succeed.

You’ll learn:

HOW TO GET STARTED

HOW TO FIND GREAT PRODUCTS

HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START

HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS

SECRETS OF CREATING WINNING MAIL ORDER OFFERS

14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE PROFITS

and included in this newly revised edition:

Complete Up-To-Date Information on How To Use The Internet To sell All Over The World

Sold on a 100% Guarantee of Satisfacton…..or Your Money Back!

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for only $29.95 and postage is FREE. Send check or money order along with your name and address to: Superior Press 333 N. Michigan Avenue, Suite 1032 Chicago, IL 60601

A Truly Amazing Inventor You’ve Never Heard Of!

 
This obituary of Mr . Ovshinsky originally appeared in the Chicago Tribune October 24, 2012 reported by Elaine Woo.
 

Self-taught inventor Stanford Ovshinsky was not a household name like Thomas Edison or Albert Einstein, but he was often compared to them, for good reason.

He invented the nickel-metal hybrid battery, which has powered high-tech items such as cellphones, laptop computers and hybrid cars.

He created paper-thin solar panels potent enough to work on a cloudy day and cheap enough to be produced in sheets a mile long.

He founded a whole field of electronics that earned him a mention in dictionaries (see “ovonics”) and led to such marvels of modern life as the flat-screen TV.

Scientist’s work in hybrid cars, flat screen TVs: ‘Only genius I ever met,’ says University of Chicago physicist

Mr Ovshinsky, who never went to college yet transformed the alternative energy,  information and automotive industries with his inventions, died of prostate cancer Oct. 17 at his home in Bloomfield Hills, Michigan, according to his son Harvey.  He was 89.

The self-taught scientist-inventor pursued audacious ideas throughout his long career,often attracting the scorn of other scientists who said his schemes were foolish, impractical or just plain impossible.

In some respects, they were right. He ran Energy Conversion Devices, a product development company for 40 years, few of which were profitable. Although it drew blue-chip investors such as General Motors, 3M and Intel, it performed so poorly from a business standpoint that Forbes magazine once described it as “a high-tech Roach Motel” where the money goes in but it never comes out.”

But Mr. Ovshinsky’s path-breaking discoveries led his admirers to associate him with other brilliant minds.

“It’s difficult to compare one genius with another genius,” said University of Chicago physicist Helmut Fritzsche, who consulted for Mr. Ovshinsky and later became a vice president of Energy Conversion Devices, “but I’ve known great people, having been at the University of Chicago for over 40 years, and I consider Stan Ovshinsky the only genius I ever met… Everything he touches is new, different, wonderful.”

Mr Ovshinsky made a scientific name for himself in 1968, when he went public with research showing that glass could be engineered to conduct electricity. He predicted that glass semiconductors would one day replace crystalline transistors.

To argue as he did, that cheap noncrystalline materials such as glass could perform as well as more expensive silicon crystals sounded preposterous and derided by readers of Physical Review Letters, the prestigious journal that published Mr. Ovshinsky’s findings.

But his paper eventually became one of the five most cited publications in the journal’s history, and his prediction became prophecy, spawning a new field he called ovonics.

Born in Akron, Ohio, on November 24, 1922, he  was the son of Bertha Munitz and Benjamin Ovshinsky, a Lithuanian immigrant who later entered the scrap business.

Young Stan fell in love with machinery while accompanying his father to foundries and machine shops.

A mediocre student he spent hours in the Akron public library, where his real education took place. “His teachers didn’t understand him, but his librarian did,” his son said. “The librarian let him take out adult books.  ….. He was tireless in his curiosity.”

Mr. Ovshinsky’s formal education ended when he graduated from high school in 1941. Exempted from military service during World War II because of his asthma, he worked as a toolmaker and married Norma Rifkin, a childhhood sweetheart.

That marriage ended in divorce. In 1959 he married Iris Miroy; she died in 2006. He later married Rosa Young, who survives him along with three sons from his first marriage, four stepchildren, a brother and six grandchildren and stepgrandchildren.

In 1960 he and his second wife, Iris, founded what became Energy Conversion Devices with the goal of using science and technology to solve the world’s environmental and social problems. It’s nickel-metal hybrid batery, often called the NiMH, was one of its most successful products, used in electric and hybrid vehicles such as the Toyota Prius and Honda Insight.

Mr. Ovshinsky’s commitment to alternative energy sources earned him a spot on Time magazine’s list of “Heroes for the Planet” in 1999.

He retired from Energy Conversion Devices in 2007. The company filed for bankruptcy this year.

But Mr. Ovshinsky, who held more than 300 patents, did not stop inventing. “A real inventor,” he told the Detroit Free Press in 2008, “is not motivated by money. It’s about the idea and the creation.”

 

If only Mr . Ovshinsky was aware of the book on how to sell by mail order written by Fred Broitman. He might have been more successful in selling the wonderful products he invented.

 

Have you ever thought you had a great ideas for a product but didn’t know how to go about selling it?

How to Become A Mail Order Millionaire could be the answer you’ve been looking for. Many experts in the field have called it “the definitve guide to starting your own business.”

Long time mail order expert Fred Broitman has written this complete guide to starting your own home based business. If you would like to start a business that you can operate from your home and sell all over all over the world then this is your lucky day.

With the power of the world wide web you can become successful in a business of your own just by following the plan outlined in this newly revised edition. Mr. Broitman guarantees it.

Learn:
HOW TO GET STARTED
HOW  TO FIND GREAT PRODUCTS
HOW  TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
HOW TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
SECRETS OF CREATING WINNING MAIL ORDER ADS
14 SURE FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS

and included in this new revised edition:

COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO SELL ALL OVER THE WORLD.

This book will provide you with an easy to follow “Road Map to Success in a Business of Your Own”

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. Just send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601

Sold on a 100% Guarantee of Satisfaction or Your Money Back!

 

PROOF OF HEAVEN? ….. You Decide!

 Join Doctor’s Journey to the Afterworld’s Gates!

For years Dr. Eben Alexander III had dismissed near-death revelations of God and heaven as explainable by the hard wiring of the human brain. He was after all a neurosurgeon with sophisticated medical training.

But then in 2008 Dr. Alexander contracted bacterial meningitis. The deadly infection soaked his brain and sent him into a deep coma. During that week as life slipped away, he says, he was living intensely in his mind. He was reborn into a primitive mucky Jell-o-like substance and then guided by “a beautiful girl with high cheekbones and deep blue eyes” on the wings of a butterfly to an “immense void”  that is both “pitch black” and “brimming with light” coming from an “orb” that interprets for an all-loving God.

Dr. Alexander, 58, was so changed by the experience that he felt compelled to write a book, “Proof of Heaven,” that recounts his experience. He knew full well he was gambling his professional reputation by writing it, but his hope is that his expertise will be enough  to persuade skeptics, particularly medical skeptics, as he used to be, to open their minds to an afterworld.

Dr. Alexander acknowledged that tales of near-death experiences that reveal a bright light leading to compassionate world beyond are as old as time and by now seem trite. He is aware that his version of heaven is even more psychedelic than most — the butterflies, he explained, were not  his choice, and anyway that was his “gateway” and not heaven itself.

Still, he said  he has a trump card: Having trained at Duke University and taught and practiced  as a surgeon at Harvard he knows brain science as well as anyone. And science, he said, cannot explain his experience.

“During my coma my brain wasn’t working improperly,” he writes in his book. “It  wasn’t working at all.”

Simon & Schuster, which released the book on Oct. 23, is betting that it can appeal to very different potentially lucrative audiences: those interested in neuroscience and those interested in mystical experiences. “This book covers topics that are of interest to a lot of people: consciousness, near death and heaven” said Priscilla Painton, the executive editor at Simon & Schuster, who acquired the book. After being published simultaneously in hardcover, paperback and e-book format, it rose instantly to No. 1 on the New York Times’s paperback best-seller list and was there again a week later. Ms Painton would not elaborate on what type of audience  the book had attracted so far, but she did say she expected it to continue to be a big seller. The publisher has printed nearly one million copies, combined hardcover and paperback , to be snapped up at  airports and as stocking stuffers at big retailers like Target and Walmart. Another 78,000 digital copies have been sold.

In a recent interview at the Algonquin Hotel lobby in Manhattan, however, Dr. Alexander made it clear that he was less interested in appealing to religious “believers,” even though they had been a hard core audience for similar books.

He rejected the idea that readers of his book would be the same as those who bought “Heaven is for Real a mega best-seller about a preacher’s son who sat on Jesus’ lap during a near-death experience.

“It is totally different,” he insisted. “Those who believed in heaven when they read the book were not happy. They didn’t like the title. They say, “This is not scientific proof.” In fact, he said, “Proof of Heaven” was not his idea for a title. he preferred “An N of One,” a reference to medical trials in which there is only a single patient. Wearing a yellow bow tie, Dr. Alexander talked about his career and his years at Harvard, sounding every bit the part of a doctor one might  trust to drill open skulls and manipulate their contents.

He left Harvard in 2001, he said, because he was tired of “medical politics”. In 2006 he moved to Lynchburg VA., where he did research on less invasive forms of brain surgery through focused X-rays and digital scanners. Then the meningitis felled him.

After recovering, he originally planned to write a scientific paper that would explain his intensely vivid recollection. But after consulting the existing literature and talking extensively  to other colleagues in  the field he decided no scientific explanation existed.

“My entire neocortex — the outer surface of the brain, the part that makes us human — was entirely shut down, inoperative”, he said. He hesitated nevertheless. It took him two years, he said, even use the word God in discussing his experience. But then he felt an obligation to all those dealing with near-death experience, and particularly to his fellow doctors. He felt compelled to let them know.

So far he has spoken at  the Lynchburg hospital, where he was treated, and said he has been invited to address a group of neurosurgeons  at Stanford. But these invitations, he acknowledged, do not mean that his theory is gaining ground among doctors. In private conversations. he said, very few of his colleagues offered counterarguments. Some agreed with his conclusion that science could not explain what he saw, but none of them were willing to be named in his book.

Other former colleagues reached for comment were not convinced. Dr. Martin Samuels, chairman of the Neuorolgy department at Brigham and Women’s hospital, a Harvard teaching affiliate, remembered Dr. Alexander as a competent  neurosurgeon. But he said: “There is no way  to know, in fact, that his neocortex was shut down. It sounds scientific, but it is an interpretation made after the fact.”

“My own experience,” Dr. Samuels added, “is that we all live in virtual reality, and  the brain is the final arbiter. The fact that he is a neurosurgeon is no more relevant  than if he was a plumber”.

Dr. Alexander shrugs off such analysis. He still hopes to tour “major medical centers and hospices and nursing homes,” he said  to relate his experience in distinctly medical environments.

His message to those who deal with dying is one of relief. “Our spirit is not dependent on the brain or body” he said, “It is eternal, and no one has seen one sentence worth of hard evidence that it isn’t.”

This article appeared in  the New York Times, The Art Section, November 26, 2012.

While your brain is working overtime to absorb the information contained in Dr. Alexander’s fascinating new book, take a time-out  to consider your future.

Have you ever wanted to own your own business? To become free from the dependency of a job?

Consider owning your own mail order business with little cost to get started. With the help of the Internet you can start and run your own business with low overhead right from your own home.  You can sell a product or service direct to the consumer no matter where they live…. and  it’s easier to get started than ever before.

My book HOW TO BECOME A MAIL ORDER MILLIONAIRE was written to help men and women start their own lifetime business and become independent and successful. It has been described by experts in the field as “the definitive guide to starting your own home based business.”

Long time mail order expert Fred Broitman’s newly revised edition will help you to get started in a business of your own.

You’ll learn:

  1. HOW TO GET STARTED
  2. HOW TO FIND GREAT PRODUCTS
  3. HOW TO MAKE YOUR BUSINESS PROFITABLE
  4. HOW TO PRICE YOUR PRODUCTS FOR BIGGEST PROFITS
  5. SECRETS OF CREATING WINNING MAIL ORDER ADS
  6. 14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE PROFIT
  7. and included in this new edition… COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO SELL YOUR PRODUCT OR SERVICE ANYWHERE IN THE WORLD.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95 and shipping is FREE. Send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601.

The book is sold on a 100% Guarantee of Satisfaction or your money back.

David Ogilvy Continues to Teach Us – We Sell or Die

It still so true we should repeat it at the start of every new year.

Worthwhile Books