How To Become A Mail Order Millionaire

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George Lauer — The Man Who Changed The Way Everyone Shops!

The Biggest Surprise is That Neither He or His Company Patented It

 

On a Sunday afternoon in 1971, an I.B.M. engineer stepped out of his house in Raleigh, N.C., to consult his boss, who lived across the street. “I didn’t do what you asked,” George Lauer confessed.

 

Lauer had been instructed to design a code that could be printed on food labels and that would be compatible with the scanners then in development for supermarket checkout counters. He was told to model it on the bull’s-eye-shaped optical scanning code designed in the 1940’s by N. Joseph Woodland, who died in December. But Laurer saw a problem with the shape: “When you run a circle  through a high-speed press, there are parts that are going to get smeared,” he says “so I came up with my own code.” His system, a pattern of stripes, would be readable even it was poorly printed.

 

That pattern became the basis for the U.P.C., the Universal Product Code, which was adopted by a consortium of grocery companies in 1973, when cashiers were still punching in all prices by hand. Within a decade, the U.P.C. — and optical scanners — brought supermarkets into the digital age. Now an employee could ring up a cereal box with a flick of the wrist. “When people find out  that I invented the U.P.C., they think I’m rich,” Laurer says. But he received no royalities for this invention, and I.B.M did not patent it.

 

As the U.P.C. symbol proliferated, so, too, did paranoia  about it. For decades, Laurer has been hounded by people convinced that he has hidden the number 666 inside the lines of his code. “I didn’t get the meat,” Laurer said ruefully, “but I did get the nuts.”.

 

This article first appeared in the New York Times Magazine January 6, 2013 under the byline of Pagan Kennedy.

 

Did you know there’s a Museum dedicated  to the bar code? The ID History Museum is run by Bill Selmeier who was interviewed for this story:

You worked at I.B.M. in the 1970’s and then helped promote the U.P.C? Yes, I started the seminars where we invited people from the grocery and labeling industry into I.B.M. We were there to reduce their fear.

 

What were they afraid of? They were afraid that anything that didn’t work right would reflect badly on them — particularly if it was only their own package that wouldn’t scan. The guy from Birds Eye said “My stuff always has ice on it when it goes through the checkout.” So we put his package in the freezer and took it out and showed him how it scanned perfectly.

 

Why are you still so interested in the history of the U.P.C. code? Let me put it this way: What bigger impact can you have on the world than to change the way everyone shops?

 

Even my book How To Become A Mail Order Millionaire has its own unique U.P.C. and as a visitor to my blog I want to offer you a special low price to order the book on a no risk trial. Plus an extra bonus. You can save more than 30% off the price and if you’re not completely satisfied, return it for a full refund. Sold everywhere for $39.95 plus s&h, you can order it direct from the publisher for only $29.95 and shipping is FREE.

It has been described by experts in the field as “the definitive guide to success in mail order/direct response

 

How To Become A Mail Order Millionaire is a complete guide to starting your own business, a business you can run from your home with no cost for an outside office or place of business and utilizing the power of the World Wide Websell your product or service all over the world.

 

You’ll learn:

 

How To Get Started
How To Find Great Products
How To Make Your Business Profitable Right From The Start
How To Price Your Product or Service For Biggest Profits
Secrets of Creating Winning Mail Order Ads
14 Seure Fire Check Off Lists That Guarantee Huge Profits
and included in this newly revised edition:
 
Complete Up-To-Date Information on How To Use the Internet To Super-Charge Your Mail Order Business

 

and for all new buyers I’m offering you a huge bonus. Order from this posting and you also receive a full years personal consultation from the author at no cost. Fred Broitman is the founder/CEO of SUNMAN DIRECT Chicago’s largest independently owned direct response advertising agency.  To receive this extra bonus, just send your name and address along with your check or money order for $29.95 to: SUPERIOR PRESS Dept. 8103 333 N. Michigan Avenue Suite 1032 Chicago, IL 60611

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