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Learn to Listen to the Birds!

Bird Songs Can Teach Us A Thing or Two!

Why wasn’t this intruder getting the message? The Lord of the manor had warned him repeatedly to back off, with threatening gestures and loud admonitions. But the trespasser just sat there and kept singing. So in a flurry of feathers, the resident sparrow dived for his challenger’s head. Michael Beecher, a University of Washington biologist, finally stepped in to end the brawl, retrieving the stuffed sparrow and mini-speaker that tricked the real bird into believing his territory had been overrun.

 

Foe vanquished, the sparrow fluffed himself up, perched high in a tree and let loose a cascade of trills and whistles. “That’s the king-of-the-mountain song,” Beecher said. Beecher understands better than most the messages that pass between song sparrows. He and his students have been studying the birds’ communication patterns in Seattle’s Discovery Park for more than 25 years. The duel he orchestrated on a recent morning provided an opportunity to record the sotto voce song that males use only when confronting interlopers.

 

The way birds learn their songs is similar to the way babies learn to talk and adults master a golf swing, University of Washington brain researchers say. And studies of the seasonal changes in bird brains are revealing neurological twists that one day might be harnessed to heal human brains damaged by stroke, Alzheimer’s disease and other disorders.

 

The strength of the songbird system is that you can go down to the very detailed, micro-level… then explain how that leads to changes in behavior,” UW neurobiologist David Perkel said. “That’s something not a lot of neuroscience can do.” It was research on songbirds that upset the long-held notion that most animals — and most certainly humans — were born with all the gray matter they would ever have.

 

Working with canaries and chickadees in the 1980’s Fernando Nottebohm at the Rockefeller University found brain regions associated with song and the ability to locate hidden caches of food were constantly birthing new cells. Scientists soon discovered neurons sprouting in other brain areas and in the brains of other animals — including Homo sapiens. Many birds are hatched with vocalizations hard-wired into their brains. But the 4,000 species that comprise the songbirds must learn how to sing properly.

 

Perkel’s research focuses on zebra finches, which study and memorize the songs of adults. At first, the fledgings jabber or sing snippets, gradually improving until what comes out of their beaks matches the  template in their memory banks. “It’s a model for speech learning in humans,” Perkel said. Perkel is convinced  the parallels extend to all types of learning that require practice and feedback, from memorizing multiplication tables to honing a golf swing or ski jump.

 

We think by cracking this circuit in birds, he said, “it will have a large impact on our understanding of the brain mechanisms involved in learning a broad variety of skills.”

 

My thanks to Sandi Doughton of the Seattle Times for this fascinating look at how we can learn from bird songs. Her article was picked up and ran in the Chicago Tribune July 20,2012.

 

Wise Words today come from Ralph Waldo Emerson — “You cannot do a kindness too soon because you never know how soon it will be too late.”

 

Wise words from me today — “It’s never too late to think about starting your own business and there’s no easier way to begin than with my book How To Become A Mail Order Millionaire A Complete Guide To Starting Your Own Home Based Business. Long time mail order expert, Fred Broitman, founder and CEO of Chicago’s largest independently owned Direct Response/Mail Order Advertising Agency, has written the definitive guide to success in a business of your own. If you  would like to start a business that can be operated from your home no matter where you live then this book on MAIL ORDER is all you need to get started. With the power of the Internet you can become successful in your own home-based business…. and the book is sold on a 100% Guarantee of Satisfaction Or Your Money Back!

 

You’ll learn:

 

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE-FIRE CHECK-OFF LISTS THAT GUARANTEE HUGE PROFITS
  • and included in this newly revised edition COMPLETE UP-TO -DATE INFORMATION ON HOW TO USE THE INTERNET AND SOCIAL MEDIA SUCCESSFULLY

How To Become A Mail Order Millionaire is available from Amazon at its published price of $39.95 plus s&h or you can save $10.00 and order it direct from the publisher for only $29.95 and shipping is FREE. Send check or money order along with your name and address to: Superior Press  333 N. Michigan Avenue Suite 1032 Chicago, IL 60601

 

From Homeless Shelter To Science Star!

Talent Finalist Is An Incredibly Amazing Kid, once was Homeless!

 

In March, Lane Gunderman, a senior at the University of Chicago Lab High School, will fly to Washington, D.C. to compete for one of the nation’s most prestigious high school science awards. The 18-year-old is one of 40 finalists — out of more than 1,700 applicants — for the Intel Science Talent Search.

 

Such an achievement may not seem unusual for a student at an elite private school. But Gunderman’s journey to reach this point has been anything but typical. Six years ago, he and his family were homeless and living in a crowded Chicago North Side shelter. Schoolwork, he says, is what helped him get by.

 

There wasn’t much to do at the shelter, and there was very little privacy“, he said the other day. “I focused my attention on on schoolwork — especially since lights had to be out at 8 P.M. Through his tenacity in the classroom, Gunderman who now lives in an apartment with his mother and younger sister, has found a niche in the intellectual hive of the University of Chicago.

 

Lane was brought into a completely different part of the city and culture; he started out a little introverted and shy,” Lab School Assistant Principal Asra Ahmed said, “he’s an incredibly amazing kid that’s never asked for any special treatment — even when he should have. He rose to the challenge of this school and has done exceptionally well.”

 

Gunderman said his family has been “poor or extremely poor” for his whole life. They always managed to scrape by, but in 2006, Gunderman, his parents and two siblings lost their apartment. Over the next several months, they stayed with a relative in a pop-up trailer and moved around the Chicago area.

 

When his parents divorced that same year, the bottom fell out. One night his father dropped the family at a police station and drove away. Gunderman and the others slept on a bench in the police station, later moving to a temporary overnight shelter. The family spent the next year or so in various homeless shelters. Previously home-schooled by their mother, Gunderman and his siblings enrolled in public school for the first time.

 

Gunderman gained the attention of teachers for his dedication to schoolwork. He received high grades and did well on tests, leading teachers to suggest he could make it to the U. of C. Lab School. Gunderman’s application to Lab and back story stood out, Ahmed said. he was accepted and awarded a full scholarship from the Malone Foundation, a group that provides educational options for gifted children.

 

After a year of living in homeless shelters,, Gunderman and his family managed to stay in various apartments. And after 3-1/2 years at Lab School, Gunderman is thriving both academically and socially. He was accepted last year into the school’s Summer Link Science Research Program, which helps place science-focused students in real lab settings. Gunderrman was able to work with Greg Engel, an associate professor of chemistry at the University of Chicago, in a lab where his Intel Science project was born.

 

Last summer Gunderman joined a working team of scientists and graduste students on a project that “explains how photosynthesis uses quantum physics,” Engel said. After just a few weeks of working together, Engel said he realized Gunderman’s immense potential in the field. “Lane jumped into a dfficult project in a complex system. It was great fun watching him tackle big questions in the field,” Engel said. “He’s so driven and talented, I think he’s someone with potential to be a truly spectacular scientist.”

 

Over the summer, Gunderman created a computer simulation of his project, along with an in-depth analysis of the work.  That was submitted to Intel in November and this week he found out he was one of 40 finalists and could win up to $100,000. “It’s the dream of a science teacher to see someone achieve what Lane has,” said Lab School biology teacher Sharon Housinger, who had encouraged Gunderman to apply to the Summer Link Program.

 

Gunderman has big plans for his future. He has applied to the Massachusetts Institute of Technology and the University of Chicago and is also looking at schools like Harvard, Princeton and the California Institute of Technology. The trip to Washington, though will be his first time aboard an airplane. He admitted he’s a little nervous about that. “It’ll be an adventure to my next adventure,” he said.

This article written by Chicago Tribune reporter Bridget Doyle appeared in the Tribune January 25.

 

Hope you were as inspired as I was when I first read Lane Gunderman’s story. It truly shows what an individual can do when one has the right attitude and is willing to seek their next adventure. Perhaps your next adventure could be owning your own business. I know it made a difference in my life when I opened my own business in 1970 and saw it grow into Chicago’s largest independently owned mail order advertising agency and it could make a difference in your life, too.

 

With just a computer and an internet connection you could be in business for yourself in just a few months selling your products all over the world from your own home. The book I wrote HOW TO BECOME A MAIL ORDER MILLIONAIRE contains everything I’ve learned about mail order selling. Mail Order experts have called it “the definitive guide to success in direct response/mail order.” It is a complete guide to starting your own business.

 

You’ll learn:

  1. HOW TO GET STARTED
  2. HOW TO FIND GREAT PRODUCTS
  3. HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  4. HOW TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  5. SECRETS OF CREATING WINNING MAIL ORDER ADS
  6. 14 SURE FIRE CHECK-OFF LISTS THAT GUARANTEES SUCCESS

and in this newly revised edition everything you need to know on HOW TO USE THE INTERNET AND SOCIAL MEDIA TO SUPER-CHARGE YOUR BUSINESS

 

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon for it’s published price of $39.95 plus s&h or you can order it direct from the publisher and save more than $10. Either way it’s guaranteed to help you start your own business or your money back.

 

To order direct send a check or money order for $29.95, s&h is FREE, to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601

HOW TO FAIL… THE KEY TO SUCCESS!

A String of Failures Is Far More Valuable Than A String Of Wins.

Very early in my advertising career, a client taught me a very important lesson.

At the first agency I worked for my boss, the man in charge of recommending which magazines should carry this clients first advertisements asked me to make these recommendations. A little scared and not wanting to make any mistakes, I did my best to do some research. My boss went on vacation and was not available. Not wanting to delay my task, I recommended 5 magazines for their first advertising with our company. Shortly after their ads ran I called the client to find out how their advertising performed and was told that 4 did well but the 5th did so poorly they would never ever place another ad there. I was devestated and apologized for making this mistake.

 

Not a mistake at all, our client said. When this magazine failed to produce sufficient profits from our investment we learned that other similar magazines should also not be used. You probably saved us far more dollars than the cost of this one magazine. How To Fail… The Self-Hurt Guide Augusten Burroughs #1 New York Times Author of Running With Scissors newest book THIS IS HOW explores age old questions in his delightful easy to read book. From his cover blurb. “If you’re fat and fail every diet, if you’re thin but can’t get thin enough, if you lose your job, if your child dies, if you are diagnosed with cancer, if you always end up with exactly the wrong kind of person, if you always end up alone, if you can’t get over the past, if your parents are insane and ruining your life, if you really and truly wish you were dead, if you feel like it’s your destiny to be a star, if you believe life has a grudge against you, if you don’t want to have sex with your spouse and don’t know why, if you feel so ashamed, if you’re lost in your life.  If You Have Ever Wondered HOW AM I SUPPOSED TO SURVIVE THIS? THIS IS HOW Proven Aid in Overcoming Shyness, Molestation, Fatness, Spinsterhood, Grief, Disease, Lushery, Decreptitude & More. For Young and Old Alike.”

 

One of his chapters is headed HOW TO FAIL. Mr. Burroughs writes: “You will learn much more from failing than from making straight A’s in life. A string of failures is far more valuable than a string of wins. The reason is that our brains were programmed in the factory to look for and pay special attention to novelty. Which is to say the unique.”

 

“So if you’re a straight A student in school or a metaphorical straight-A student in your adult life, that’s a whole lot of same old, same old. One A+ paper blends right into the next. It’s when you get a D that you learn something valuable. It’s when you fall on your ass that you actally make progress. I am a complete and total fuck-up. Which is exactly why I am equipped to write this book and tell you how to live.”

 

“I make rings out of gemstones and bronze and I never went to school for this. I never took a design class and I have no business, actually handling 1,525 degree metal and chrysoberyl cat’s eye gems. But I do it anyway. And when I began, I made one hideous disaster of a ring after another until I had made maybe three hundred. Each time, I tried  to make one nice ring. Each time, I totally failed. Until ring number 301. Which was suddenly, inexplicably cool.”

 

“Now I make more good rings than lousy ones. There are always new mistakes to make. But I never make my old rerun mistakes. Perfectionism is the satin-lined casket of creativity and originality. If you’re a perfectionist, at least stop telling everybody you’re one and try to get over it yourself, alone in your home with the lights off.”

 

Here’s just a few other chapter headings in THIS IS HOW:

 
How To Find Love
How to Be Fat
How To Be Thin
How To Feel Sorry For Yourself
How To Be Confident
How To Get The Job
How To End Your Life
How To Get Over Your Addiction To The Past
How To Finish Your Drink
How To Hold On To Your Dream Or Maybe Not
How To Identify Love By Knowing What It’s Not

 
This is just a small sampling of what this book contains. Mr. Burroughs book is published by St. Martins Press and is available from Amazon as is my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Lauded by industry experts as “the definitive guide to success in direct response/mail order” If you have always had the desire to start a business of your own there is no better time than now. Using the power of the Worldwide Web you can sell a product or service to anyone no matter where they live and you can start your own business where you live.  In the beginning you can do it without employees or outside office expense… This newly revised edition will help you learn:
 
How To Get Started
How To Find Great Products
How To Make Your Business Profitable Right From The Start
How To Price Your Product or Service For Biggest Profits
Secrets of Creating Winning Mail Order Ads
14 Sure-Fire Check Off Lists That Guarantee Huge Profits
Complete Up-To-Date Information On How To Use The Internet To Make Easy Sales

 

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h…. or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. To order send check or money order along with your name and address to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601. Sold on a 100% Guarantee of Satisfaction or your money back.

Career Changing Takeaways! Life and Business Truisms.

Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms…… In Business and Life

My good friend, Denny Hatch one of the truly great business and marketing writers has recently published a collection of takeaways from his e-newsletter, BusinessCommonSense.Com

I like it and you may possibly find it career changing. Here is a sampling to give you a flavor of Denny.

  • Do not inadvertently leave the original of your resume in the office copier.” —  Denny Hatch
  • Never invest in any idea you can’t illustrate with a crayon.” — Peter Lynch
  • If you don’t have a competitive advantage, don’t compete.” — Jack Welch
  • My goal is to goad people into saying something that ruins their life.” — Don Imus
  • You do not get a second chance to make a first impression.” — Famous aphorism, origin debatable
  • A good plan violently executed now is better than a perfect plan executed next week.” — George S. Patton, Jr.
  • A man who stops advertising to save money is like a man who stops a clock to save time.” — Henry Ford
  • Imitation is the sincerest form of collective stupidity.” — W. Carroll (Bill) Munro
  • The definition of a consultant: When you hire a consultant and ask him what time it is, he borrows your watch and tells you the time. Then he keeps the watch and sends you a bill..” — Walter Weintz
  • In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” — David Ogilvy
  • There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton
  • The computer is a moron.” — Peter Drucker

Are you as inspired like me at this glimpse into the mind of Denny Hatch? Let me share with you his thoughts about my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. 

The newly revised edition is “the definitive guide to starting your own successful mail order business.”

Mail Order Expert Fred Broitman has written a complete guide to starting your own home based business.

You’ll learn:

  • How to Get Started
  • How  to Find Great Products
  • How to Make Your Business Profitable From The Start
  • How  to  Price Your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check off Lists that Guarantee Huge  P rofits

and in this newly revised and up-dated edition:

  • Complete Up-to-Date Information on How to use the Internet to Super-Charge Your Mail Order Business

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of 39.95 + s&h or you can save $10 and order it direct from the publisher by sending your name, address and check or money order for only $29.95… no charge for s&h. Send to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago. IL 60601.

Book is sold on a 100% Money Back Guarantee of Satisfaction

Real vs. Artificial Christmas Tree Debate

Real and artificial trees both have their share of pros and cons.

Here are a few things to consider if your family celebrates Christmas and is choosing between a real and artificial tree:

  • As with the paper industry, Christmas trees are a managed agricultural crop. Farmers replant multiple new trees for every harvested tree to ensure the continued sustainability of this renewable source.
  • Tree farms stabilize soil, protect water supplies, and provide refuge for wildlife while creating scenic green belts. In addition, Christmas trees are often grown in soils that could not support other crops.
  • There are about one million acres dedicated to growing Christmas trees. Each acre provides for the daily oxygen requirements of 18 people.
  • Real trees are grown in all 50 states, and evergreen tree farms employ more than 100,000 Americans every year. In comparison, more than 85 percent of artificial trees sold in the U.S. are imported from China.
  • Artificial trees don’t need watering, don’t shed pine needles, and aren’t sticky. Transportation from tree farm to home isn’t an issue, and they stay beautiful throughout the entire holiday season.
  • While artificial trees cost more initially, they include a stand, often need no skirt, are available pre-lit, and can be used year after year. However they require yearlong storage space.
  • Both real and artificial trees can trigger allergies — whether from the release of pollen on real trees or accumlated dust on artificial trees.
  • Nearly 90 percent of real trees are recycled for landscaping, playground material, hiking trails, fish and wildlife habitats, and more. Artificial trees are nonrecyclable and nonbiodegradable. However, gently used artificial trees are welcome donations at most charities or resale shops.

Interested to learn more about Christmas trees check out www.ChristmasTree.org

If loss of income during this holiday season due to layoffs or companies outsourcing or even shutting down has left you in a position where you and your family are not in a festive holiday mood, I can understand why bells jingling and carolers carolling make you want to say “Bah Humbug”.

There’s not much I can offer you that will bring a smile back this season but I can help you to make sure that next year will be much different for you and for your family.

About 25 years ago I wrote a book about the mail order business. It’s a business I learned about from working with some of the wisest mail order advertising people in the world. These men and women took me under their wing and taught me everything they knew that made them successful and in many cases wealthier than they ever thought possible

Everything they taught me allowed me to start my own mail order advertising agency that has now grown to become Chicago’s largest independently owned mail order advertising agency and now I want to share these secrets with you.

My book HOW TO BECOME A MAIL ORDER MILLIONAIRE is now in its third printing. It has been described by experts in the business as the definitive guide to mail order success. If you would like to start a business where there is no need to open an office or a storefront but instead work right from your home with no overhead then this book on MAIL ORDER is for you. In this newest edition there is a complete guide with up-to-date information on how to use the power of the internet to make your new business a success.

You’ll learn:

How To Get Started

How to Find Great Products

How to Make Your Business Profitable Right From The Start

How to Price Your Product for Biggest Profits

Secrets of Creating Winning Mail Order Ads

14 Sure Fire Check Off Lists that Guarantee Huge Profits

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95 with no charge for s&h. Send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601.

Sold on a 100% guarantee of satisfaction or your money back.

7 Quiz Questions to Boost Your Educational IQ

Don’t Know Much About History?… Boost your educational IQ with these 7 quiz questions!

Research shows you can make learning easier — you just have to know what works and what doesn’t.

  1. True or False: Intelligence is fixed — either you’re good at learning or you’re not.
  2. True or False: In a pinch, pulling an all-nighter can be an effective way to learn new material quickly.
  3. Your son has a high-stakes college interview coming up. To quell his anxiety, he should:
    (a) Pych himself up by reminding himself how important it is to do well.
    (b) Focus on trying to calm his physical reactions, like a racing pulse. 
    (c) Set aside 10 minutes before hand to write about his fears.
  4. Your kid needs to learn some Spanish for a class trip. To make the new vocabulary stick, she should:
    (a) Space out study sessions over several weeks.
    (b) Spend a few hours cramming on the plane.
  5. Next  week your daughter has to give a big speech. The best way for her to prepare is to:
    (a) Look over her notes a few  times.
    (b) Quiz herself, trying to recall the material from memory.
    (c) Read out loud from her presentation outline.
  6. Your son just started music lessons. To motivate himself to practice, he should:
    (a) Promise himself a favorite video game if he completes his practice schedule.
    (b) Choose pieces of music that he enjoys playing.
  7. Your son just made the golf team but needs to improve his putting. Which is the most effective way for him to practice.
    (a) Practice for an hour each day without pausing.
    (b) Ask a golf pro to point out his errors and help fix them.
    (c) Hit the course with a less experienced golfer to bolster his self-confidence.

This quiz ran earlier this year in Parade Magazine under the byline of Annie Murphy Paul. If you want the answers, click here to take this quiz on-line.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is a complete guide to starting your own home based business.

Have you the desire to own your own business? Become your own boss?  Never again worry about being laid off… or concerned about your company downsizing or outsourcing your job? If you can answer yes to any of these questions then you need to send for a copy of my book: HOW TO BECOME A MAIL ORDER MILLIONAIRE. It is a complete guide to starting your own home based business.

Long time mail order expert Fred Broitman has written the definitive guide to success in direct response/mail order. If you would like to start a business that you can operate from your home then this book is what you need to get started.

The new edition has the most complete up-to-date information on using the Internet and Social Media for big profits right from day one.

You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE FIRE CHECK OFF LISTS THAT GUARANTEE SUCCESS

Ms. Bethany Michael’s recently posted this Amazon review of the book. She says:
This book gave me a ton of ‘stimulating and thought provoking ideas’ as promised! Broitman carefully and thoroughly offers step by step ‘how-to’s’ cover the general and miniscule tasks required to create a prosperous and lucrative mail order business. The book was very easy to read and engaging the whole way through because it gets to the point and answers all the questions I had…and some I didn’t  even know existed. The illustrations/charts in the book avoids the fluff that some of these other books in this genre often disappointingly include. This is a must-read if you’re interested in growing your own business and dedicated to setting up a plan. Broitman gives the readers secrets that are truly priceless.”

HOW TO BECOME A MAIL ORDER MILLIONAIRE is sold on a 100% Guarantee of Satisfaction.

Available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95 with no charge for s&h. Send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601.

HABITS – Why we Make the Same Mistakes in Life & Business Over and Over

It’s Entirely Due to Habits You’ve Formed Over the Years!

Understanding habits can help you radically transform your life and boost your company’s profits, Charles Duhigg, an award-winning investigative reporter with the New York Times, argues in his new book. The Power of Habit: Why We Do What We Do in Life and Business examines daily life within a matrix of oft-overlooked habits that account for more than 40 percent of the actions people peformed daily, according to one study he cites.

That study looked at everything from Proctor & Gamble’s marketing of Fabreze odor freshener to how a down-and-out chronic smoker retooled her habits and became a fit, successful professional.

Most of the choices we make each day may feel like the products of well-considered decision-making, but they’re not,” Duhigg writes. “They’re habits.”

“When a habit emerges, the brain stops fully participating in decision-making,”

The key to changing habits? Understanding “the habit loop,” Duhigg says. This three-step process consists of a cue, or trigger (for example, you awake), a routine (you shower) and a reward (you feel clean and alert).

“When a habit emerges, the brain stops fully participating in decision-making,” he  writes.

Understanding this loop, Duhigg says, is what helped ad man Claude C. Hopkins transform Pepsodent toothpaste into “one of the best known products on earth” in the first half of the 20th century.  His ads in the 1930s explained “tooth film,” coating on teeth that everyone gets, as a trigger, with brushing as the routine and a more beautiful smile as the reward. Pepsodent spiced up the reward with citric acid, mint oils and other chemicals to enhance the cool, tingling taste, Duhigg says. Bingo. The power of habit.

“To modify a habit you must decide to change it.”

“Everything we know about habits, from neurologists studying amnesiacs and organizational experts remaking companies, is that any of them can be changed, if you understand how they function.” Duhigg writes. “However, to modify a habit you must decide to change it.”

Duhigg says he first became interested in the science of habits eight years ago as a reporter in Iraq. There he discovered an American officer in the small city of  Kufa conducting an “impromptu habit modification program.”  He asked the mayor to keep food vendors out of plazas to deprive potential rioters of dinner.

“People looked for the kebab sellers normally filling the plaza, but there were none to be found,” Duhigg says of one tense afternoon. “By 8 p.m., everyone  was gone.”

The description of the ripple effect new habits can start is telling. Duhigg says aluminum company Alcoa’s profits hit record highs under future U.S. Treasury Secretary Paul O’Neill’s leadership thanks to his obsessive focus on one set of habits: worker safety.

That created he writes, a virtuous “loop” within the whole vast company: Unions embraced measuring individual productivity because it helped determine when the manufacturing process was posing safety risks; managers endorsed workers’ autonomy to stop production lines when they became overwhelming because it was the best way to stop injuries before they occurred.

The book The Power of Habit is published by Random House. These excerpts come from the review written by Bernard Vaughan and published in the Chicago Tribune earlier this year.

If you are struggling to make ends meet… don’t fall into the HABIT of blaming others like your boss or the economy or the powers that be in your state’s capitol or in Washington, D.C.

Now is the time to go into your own business where you never have to worry about your boss letting you go or your company outsourcing your job overseas.

Thanks to the world wide web the mail order business is booming and it’s never been easier to BECOME YOUR OWN BOSS. You don’t have to pull up stakes and move to find a new job. Start your own profitable business right where you live. Keep your overhead low by working from home or garage and all the profits are yours to keep.

HOW TO BECOME A MAIL ORDER MILLIONAIRE will show you step-by-step everything you need to know to get started in this lucrative field. It’s a complete guide to starting your own home-based business.

Long time mail order expert Fred Broitman has written this guide to success in direct response and mail order. You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW  TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS
  • HOW TO USE THE INTERNET TO SELL ALL OVER THE WORLD right from your own home.

This book is sold on a 100% GUARANTEE OF SATISFACTION OR YOUR MONEY BACK!

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from AMAZON at its published price of $39.95 plus s&h or you can Save $10 and order it direct from the publisher for only $29.95 with FREE SHIPPING. Just send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601 U.S.A.

For orders outside the continental U.S. contact Superior Press.

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