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Archive for the ‘Million Dollar Ideas’ Category

Learn to Listen to the Birds!

Bird Songs Can Teach Us A Thing or Two!

Why wasn’t this intruder getting the message? The Lord of the manor had warned him repeatedly to back off, with threatening gestures and loud admonitions. But the trespasser just sat there and kept singing. So in a flurry of feathers, the resident sparrow dived for his challenger’s head. Michael Beecher, a University of Washington biologist, finally stepped in to end the brawl, retrieving the stuffed sparrow and mini-speaker that tricked the real bird into believing his territory had been overrun.

 

Foe vanquished, the sparrow fluffed himself up, perched high in a tree and let loose a cascade of trills and whistles. “That’s the king-of-the-mountain song,” Beecher said. Beecher understands better than most the messages that pass between song sparrows. He and his students have been studying the birds’ communication patterns in Seattle’s Discovery Park for more than 25 years. The duel he orchestrated on a recent morning provided an opportunity to record the sotto voce song that males use only when confronting interlopers.

 

The way birds learn their songs is similar to the way babies learn to talk and adults master a golf swing, University of Washington brain researchers say. And studies of the seasonal changes in bird brains are revealing neurological twists that one day might be harnessed to heal human brains damaged by stroke, Alzheimer’s disease and other disorders.

 

The strength of the songbird system is that you can go down to the very detailed, micro-level… then explain how that leads to changes in behavior,” UW neurobiologist David Perkel said. “That’s something not a lot of neuroscience can do.” It was research on songbirds that upset the long-held notion that most animals — and most certainly humans — were born with all the gray matter they would ever have.

 

Working with canaries and chickadees in the 1980’s Fernando Nottebohm at the Rockefeller University found brain regions associated with song and the ability to locate hidden caches of food were constantly birthing new cells. Scientists soon discovered neurons sprouting in other brain areas and in the brains of other animals — including Homo sapiens. Many birds are hatched with vocalizations hard-wired into their brains. But the 4,000 species that comprise the songbirds must learn how to sing properly.

 

Perkel’s research focuses on zebra finches, which study and memorize the songs of adults. At first, the fledgings jabber or sing snippets, gradually improving until what comes out of their beaks matches the  template in their memory banks. “It’s a model for speech learning in humans,” Perkel said. Perkel is convinced  the parallels extend to all types of learning that require practice and feedback, from memorizing multiplication tables to honing a golf swing or ski jump.

 

We think by cracking this circuit in birds, he said, “it will have a large impact on our understanding of the brain mechanisms involved in learning a broad variety of skills.”

 

My thanks to Sandi Doughton of the Seattle Times for this fascinating look at how we can learn from bird songs. Her article was picked up and ran in the Chicago Tribune July 20,2012.

 

Wise Words today come from Ralph Waldo Emerson — “You cannot do a kindness too soon because you never know how soon it will be too late.”

 

Wise words from me today — “It’s never too late to think about starting your own business and there’s no easier way to begin than with my book How To Become A Mail Order Millionaire A Complete Guide To Starting Your Own Home Based Business. Long time mail order expert, Fred Broitman, founder and CEO of Chicago’s largest independently owned Direct Response/Mail Order Advertising Agency, has written the definitive guide to success in a business of your own. If you  would like to start a business that can be operated from your home no matter where you live then this book on MAIL ORDER is all you need to get started. With the power of the Internet you can become successful in your own home-based business…. and the book is sold on a 100% Guarantee of Satisfaction Or Your Money Back!

 

You’ll learn:

 

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE-FIRE CHECK-OFF LISTS THAT GUARANTEE HUGE PROFITS
  • and included in this newly revised edition COMPLETE UP-TO -DATE INFORMATION ON HOW TO USE THE INTERNET AND SOCIAL MEDIA SUCCESSFULLY

How To Become A Mail Order Millionaire is available from Amazon at its published price of $39.95 plus s&h or you can save $10.00 and order it direct from the publisher for only $29.95 and shipping is FREE. Send check or money order along with your name and address to: Superior Press  333 N. Michigan Avenue Suite 1032 Chicago, IL 60601

 

HOW TO FAIL… THE KEY TO SUCCESS!

A String of Failures Is Far More Valuable Than A String Of Wins.

Very early in my advertising career, a client taught me a very important lesson.

At the first agency I worked for my boss, the man in charge of recommending which magazines should carry this clients first advertisements asked me to make these recommendations. A little scared and not wanting to make any mistakes, I did my best to do some research. My boss went on vacation and was not available. Not wanting to delay my task, I recommended 5 magazines for their first advertising with our company. Shortly after their ads ran I called the client to find out how their advertising performed and was told that 4 did well but the 5th did so poorly they would never ever place another ad there. I was devestated and apologized for making this mistake.

 

Not a mistake at all, our client said. When this magazine failed to produce sufficient profits from our investment we learned that other similar magazines should also not be used. You probably saved us far more dollars than the cost of this one magazine. How To Fail… The Self-Hurt Guide Augusten Burroughs #1 New York Times Author of Running With Scissors newest book THIS IS HOW explores age old questions in his delightful easy to read book. From his cover blurb. “If you’re fat and fail every diet, if you’re thin but can’t get thin enough, if you lose your job, if your child dies, if you are diagnosed with cancer, if you always end up with exactly the wrong kind of person, if you always end up alone, if you can’t get over the past, if your parents are insane and ruining your life, if you really and truly wish you were dead, if you feel like it’s your destiny to be a star, if you believe life has a grudge against you, if you don’t want to have sex with your spouse and don’t know why, if you feel so ashamed, if you’re lost in your life.  If You Have Ever Wondered HOW AM I SUPPOSED TO SURVIVE THIS? THIS IS HOW Proven Aid in Overcoming Shyness, Molestation, Fatness, Spinsterhood, Grief, Disease, Lushery, Decreptitude & More. For Young and Old Alike.”

 

One of his chapters is headed HOW TO FAIL. Mr. Burroughs writes: “You will learn much more from failing than from making straight A’s in life. A string of failures is far more valuable than a string of wins. The reason is that our brains were programmed in the factory to look for and pay special attention to novelty. Which is to say the unique.”

 

“So if you’re a straight A student in school or a metaphorical straight-A student in your adult life, that’s a whole lot of same old, same old. One A+ paper blends right into the next. It’s when you get a D that you learn something valuable. It’s when you fall on your ass that you actally make progress. I am a complete and total fuck-up. Which is exactly why I am equipped to write this book and tell you how to live.”

 

“I make rings out of gemstones and bronze and I never went to school for this. I never took a design class and I have no business, actually handling 1,525 degree metal and chrysoberyl cat’s eye gems. But I do it anyway. And when I began, I made one hideous disaster of a ring after another until I had made maybe three hundred. Each time, I tried  to make one nice ring. Each time, I totally failed. Until ring number 301. Which was suddenly, inexplicably cool.”

 

“Now I make more good rings than lousy ones. There are always new mistakes to make. But I never make my old rerun mistakes. Perfectionism is the satin-lined casket of creativity and originality. If you’re a perfectionist, at least stop telling everybody you’re one and try to get over it yourself, alone in your home with the lights off.”

 

Here’s just a few other chapter headings in THIS IS HOW:

 
How To Find Love
How to Be Fat
How To Be Thin
How To Feel Sorry For Yourself
How To Be Confident
How To Get The Job
How To End Your Life
How To Get Over Your Addiction To The Past
How To Finish Your Drink
How To Hold On To Your Dream Or Maybe Not
How To Identify Love By Knowing What It’s Not

 
This is just a small sampling of what this book contains. Mr. Burroughs book is published by St. Martins Press and is available from Amazon as is my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Lauded by industry experts as “the definitive guide to success in direct response/mail order” If you have always had the desire to start a business of your own there is no better time than now. Using the power of the Worldwide Web you can sell a product or service to anyone no matter where they live and you can start your own business where you live.  In the beginning you can do it without employees or outside office expense… This newly revised edition will help you learn:
 
How To Get Started
How To Find Great Products
How To Make Your Business Profitable Right From The Start
How To Price Your Product or Service For Biggest Profits
Secrets of Creating Winning Mail Order Ads
14 Sure-Fire Check Off Lists That Guarantee Huge Profits
Complete Up-To-Date Information On How To Use The Internet To Make Easy Sales

 

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h…. or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. To order send check or money order along with your name and address to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601. Sold on a 100% Guarantee of Satisfaction or your money back.

A Truly Amazing Inventor You’ve Never Heard Of!

 
This obituary of Mr . Ovshinsky originally appeared in the Chicago Tribune October 24, 2012 reported by Elaine Woo.
 

Self-taught inventor Stanford Ovshinsky was not a household name like Thomas Edison or Albert Einstein, but he was often compared to them, for good reason.

He invented the nickel-metal hybrid battery, which has powered high-tech items such as cellphones, laptop computers and hybrid cars.

He created paper-thin solar panels potent enough to work on a cloudy day and cheap enough to be produced in sheets a mile long.

He founded a whole field of electronics that earned him a mention in dictionaries (see “ovonics”) and led to such marvels of modern life as the flat-screen TV.

Scientist’s work in hybrid cars, flat screen TVs: ‘Only genius I ever met,’ says University of Chicago physicist

Mr Ovshinsky, who never went to college yet transformed the alternative energy,  information and automotive industries with his inventions, died of prostate cancer Oct. 17 at his home in Bloomfield Hills, Michigan, according to his son Harvey.  He was 89.

The self-taught scientist-inventor pursued audacious ideas throughout his long career,often attracting the scorn of other scientists who said his schemes were foolish, impractical or just plain impossible.

In some respects, they were right. He ran Energy Conversion Devices, a product development company for 40 years, few of which were profitable. Although it drew blue-chip investors such as General Motors, 3M and Intel, it performed so poorly from a business standpoint that Forbes magazine once described it as “a high-tech Roach Motel” where the money goes in but it never comes out.”

But Mr. Ovshinsky’s path-breaking discoveries led his admirers to associate him with other brilliant minds.

“It’s difficult to compare one genius with another genius,” said University of Chicago physicist Helmut Fritzsche, who consulted for Mr. Ovshinsky and later became a vice president of Energy Conversion Devices, “but I’ve known great people, having been at the University of Chicago for over 40 years, and I consider Stan Ovshinsky the only genius I ever met… Everything he touches is new, different, wonderful.”

Mr Ovshinsky made a scientific name for himself in 1968, when he went public with research showing that glass could be engineered to conduct electricity. He predicted that glass semiconductors would one day replace crystalline transistors.

To argue as he did, that cheap noncrystalline materials such as glass could perform as well as more expensive silicon crystals sounded preposterous and derided by readers of Physical Review Letters, the prestigious journal that published Mr. Ovshinsky’s findings.

But his paper eventually became one of the five most cited publications in the journal’s history, and his prediction became prophecy, spawning a new field he called ovonics.

Born in Akron, Ohio, on November 24, 1922, he  was the son of Bertha Munitz and Benjamin Ovshinsky, a Lithuanian immigrant who later entered the scrap business.

Young Stan fell in love with machinery while accompanying his father to foundries and machine shops.

A mediocre student he spent hours in the Akron public library, where his real education took place. “His teachers didn’t understand him, but his librarian did,” his son said. “The librarian let him take out adult books.  ….. He was tireless in his curiosity.”

Mr. Ovshinsky’s formal education ended when he graduated from high school in 1941. Exempted from military service during World War II because of his asthma, he worked as a toolmaker and married Norma Rifkin, a childhhood sweetheart.

That marriage ended in divorce. In 1959 he married Iris Miroy; she died in 2006. He later married Rosa Young, who survives him along with three sons from his first marriage, four stepchildren, a brother and six grandchildren and stepgrandchildren.

In 1960 he and his second wife, Iris, founded what became Energy Conversion Devices with the goal of using science and technology to solve the world’s environmental and social problems. It’s nickel-metal hybrid batery, often called the NiMH, was one of its most successful products, used in electric and hybrid vehicles such as the Toyota Prius and Honda Insight.

Mr. Ovshinsky’s commitment to alternative energy sources earned him a spot on Time magazine’s list of “Heroes for the Planet” in 1999.

He retired from Energy Conversion Devices in 2007. The company filed for bankruptcy this year.

But Mr. Ovshinsky, who held more than 300 patents, did not stop inventing. “A real inventor,” he told the Detroit Free Press in 2008, “is not motivated by money. It’s about the idea and the creation.”

 

If only Mr . Ovshinsky was aware of the book on how to sell by mail order written by Fred Broitman. He might have been more successful in selling the wonderful products he invented.

 

Have you ever thought you had a great ideas for a product but didn’t know how to go about selling it?

How to Become A Mail Order Millionaire could be the answer you’ve been looking for. Many experts in the field have called it “the definitve guide to starting your own business.”

Long time mail order expert Fred Broitman has written this complete guide to starting your own home based business. If you would like to start a business that you can operate from your home and sell all over all over the world then this is your lucky day.

With the power of the world wide web you can become successful in a business of your own just by following the plan outlined in this newly revised edition. Mr. Broitman guarantees it.

Learn:
HOW TO GET STARTED
HOW  TO FIND GREAT PRODUCTS
HOW  TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
HOW TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
SECRETS OF CREATING WINNING MAIL ORDER ADS
14 SURE FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS

and included in this new revised edition:

COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO SELL ALL OVER THE WORLD.

This book will provide you with an easy to follow “Road Map to Success in a Business of Your Own”

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. Just send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601

Sold on a 100% Guarantee of Satisfaction or Your Money Back!

 

David Ogilvy Continues to Teach Us – We Sell or Die

It still so true we should repeat it at the start of every new year.

Career Changing Takeaways! Life and Business Truisms.

Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms…… In Business and Life

My good friend, Denny Hatch one of the truly great business and marketing writers has recently published a collection of takeaways from his e-newsletter, BusinessCommonSense.Com

I like it and you may possibly find it career changing. Here is a sampling to give you a flavor of Denny.

  • Do not inadvertently leave the original of your resume in the office copier.” —  Denny Hatch
  • Never invest in any idea you can’t illustrate with a crayon.” — Peter Lynch
  • If you don’t have a competitive advantage, don’t compete.” — Jack Welch
  • My goal is to goad people into saying something that ruins their life.” — Don Imus
  • You do not get a second chance to make a first impression.” — Famous aphorism, origin debatable
  • A good plan violently executed now is better than a perfect plan executed next week.” — George S. Patton, Jr.
  • A man who stops advertising to save money is like a man who stops a clock to save time.” — Henry Ford
  • Imitation is the sincerest form of collective stupidity.” — W. Carroll (Bill) Munro
  • The definition of a consultant: When you hire a consultant and ask him what time it is, he borrows your watch and tells you the time. Then he keeps the watch and sends you a bill..” — Walter Weintz
  • In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” — David Ogilvy
  • There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton
  • The computer is a moron.” — Peter Drucker

Are you as inspired like me at this glimpse into the mind of Denny Hatch? Let me share with you his thoughts about my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. 

The newly revised edition is “the definitive guide to starting your own successful mail order business.”

Mail Order Expert Fred Broitman has written a complete guide to starting your own home based business.

You’ll learn:

  • How to Get Started
  • How  to Find Great Products
  • How to Make Your Business Profitable From The Start
  • How  to  Price Your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check off Lists that Guarantee Huge  P rofits

and in this newly revised and up-dated edition:

  • Complete Up-to-Date Information on How to use the Internet to Super-Charge Your Mail Order Business

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of 39.95 + s&h or you can save $10 and order it direct from the publisher by sending your name, address and check or money order for only $29.95… no charge for s&h. Send to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago. IL 60601.

Book is sold on a 100% Money Back Guarantee of Satisfaction

7 Quiz Questions to Boost Your Educational IQ

Don’t Know Much About History?… Boost your educational IQ with these 7 quiz questions!

Research shows you can make learning easier — you just have to know what works and what doesn’t.

  1. True or False: Intelligence is fixed — either you’re good at learning or you’re not.
  2. True or False: In a pinch, pulling an all-nighter can be an effective way to learn new material quickly.
  3. Your son has a high-stakes college interview coming up. To quell his anxiety, he should:
    (a) Pych himself up by reminding himself how important it is to do well.
    (b) Focus on trying to calm his physical reactions, like a racing pulse. 
    (c) Set aside 10 minutes before hand to write about his fears.
  4. Your kid needs to learn some Spanish for a class trip. To make the new vocabulary stick, she should:
    (a) Space out study sessions over several weeks.
    (b) Spend a few hours cramming on the plane.
  5. Next  week your daughter has to give a big speech. The best way for her to prepare is to:
    (a) Look over her notes a few  times.
    (b) Quiz herself, trying to recall the material from memory.
    (c) Read out loud from her presentation outline.
  6. Your son just started music lessons. To motivate himself to practice, he should:
    (a) Promise himself a favorite video game if he completes his practice schedule.
    (b) Choose pieces of music that he enjoys playing.
  7. Your son just made the golf team but needs to improve his putting. Which is the most effective way for him to practice.
    (a) Practice for an hour each day without pausing.
    (b) Ask a golf pro to point out his errors and help fix them.
    (c) Hit the course with a less experienced golfer to bolster his self-confidence.

This quiz ran earlier this year in Parade Magazine under the byline of Annie Murphy Paul. If you want the answers, click here to take this quiz on-line.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is a complete guide to starting your own home based business.

Have you the desire to own your own business? Become your own boss?  Never again worry about being laid off… or concerned about your company downsizing or outsourcing your job? If you can answer yes to any of these questions then you need to send for a copy of my book: HOW TO BECOME A MAIL ORDER MILLIONAIRE. It is a complete guide to starting your own home based business.

Long time mail order expert Fred Broitman has written the definitive guide to success in direct response/mail order. If you would like to start a business that you can operate from your home then this book is what you need to get started.

The new edition has the most complete up-to-date information on using the Internet and Social Media for big profits right from day one.

You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE FIRE CHECK OFF LISTS THAT GUARANTEE SUCCESS

Ms. Bethany Michael’s recently posted this Amazon review of the book. She says:
This book gave me a ton of ‘stimulating and thought provoking ideas’ as promised! Broitman carefully and thoroughly offers step by step ‘how-to’s’ cover the general and miniscule tasks required to create a prosperous and lucrative mail order business. The book was very easy to read and engaging the whole way through because it gets to the point and answers all the questions I had…and some I didn’t  even know existed. The illustrations/charts in the book avoids the fluff that some of these other books in this genre often disappointingly include. This is a must-read if you’re interested in growing your own business and dedicated to setting up a plan. Broitman gives the readers secrets that are truly priceless.”

HOW TO BECOME A MAIL ORDER MILLIONAIRE is sold on a 100% Guarantee of Satisfaction.

Available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95 with no charge for s&h. Send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601.

HABITS – Why we Make the Same Mistakes in Life & Business Over and Over

It’s Entirely Due to Habits You’ve Formed Over the Years!

Understanding habits can help you radically transform your life and boost your company’s profits, Charles Duhigg, an award-winning investigative reporter with the New York Times, argues in his new book. The Power of Habit: Why We Do What We Do in Life and Business examines daily life within a matrix of oft-overlooked habits that account for more than 40 percent of the actions people peformed daily, according to one study he cites.

That study looked at everything from Proctor & Gamble’s marketing of Fabreze odor freshener to how a down-and-out chronic smoker retooled her habits and became a fit, successful professional.

Most of the choices we make each day may feel like the products of well-considered decision-making, but they’re not,” Duhigg writes. “They’re habits.”

“When a habit emerges, the brain stops fully participating in decision-making,”

The key to changing habits? Understanding “the habit loop,” Duhigg says. This three-step process consists of a cue, or trigger (for example, you awake), a routine (you shower) and a reward (you feel clean and alert).

“When a habit emerges, the brain stops fully participating in decision-making,” he  writes.

Understanding this loop, Duhigg says, is what helped ad man Claude C. Hopkins transform Pepsodent toothpaste into “one of the best known products on earth” in the first half of the 20th century.  His ads in the 1930s explained “tooth film,” coating on teeth that everyone gets, as a trigger, with brushing as the routine and a more beautiful smile as the reward. Pepsodent spiced up the reward with citric acid, mint oils and other chemicals to enhance the cool, tingling taste, Duhigg says. Bingo. The power of habit.

“To modify a habit you must decide to change it.”

“Everything we know about habits, from neurologists studying amnesiacs and organizational experts remaking companies, is that any of them can be changed, if you understand how they function.” Duhigg writes. “However, to modify a habit you must decide to change it.”

Duhigg says he first became interested in the science of habits eight years ago as a reporter in Iraq. There he discovered an American officer in the small city of  Kufa conducting an “impromptu habit modification program.”  He asked the mayor to keep food vendors out of plazas to deprive potential rioters of dinner.

“People looked for the kebab sellers normally filling the plaza, but there were none to be found,” Duhigg says of one tense afternoon. “By 8 p.m., everyone  was gone.”

The description of the ripple effect new habits can start is telling. Duhigg says aluminum company Alcoa’s profits hit record highs under future U.S. Treasury Secretary Paul O’Neill’s leadership thanks to his obsessive focus on one set of habits: worker safety.

That created he writes, a virtuous “loop” within the whole vast company: Unions embraced measuring individual productivity because it helped determine when the manufacturing process was posing safety risks; managers endorsed workers’ autonomy to stop production lines when they became overwhelming because it was the best way to stop injuries before they occurred.

The book The Power of Habit is published by Random House. These excerpts come from the review written by Bernard Vaughan and published in the Chicago Tribune earlier this year.

If you are struggling to make ends meet… don’t fall into the HABIT of blaming others like your boss or the economy or the powers that be in your state’s capitol or in Washington, D.C.

Now is the time to go into your own business where you never have to worry about your boss letting you go or your company outsourcing your job overseas.

Thanks to the world wide web the mail order business is booming and it’s never been easier to BECOME YOUR OWN BOSS. You don’t have to pull up stakes and move to find a new job. Start your own profitable business right where you live. Keep your overhead low by working from home or garage and all the profits are yours to keep.

HOW TO BECOME A MAIL ORDER MILLIONAIRE will show you step-by-step everything you need to know to get started in this lucrative field. It’s a complete guide to starting your own home-based business.

Long time mail order expert Fred Broitman has written this guide to success in direct response and mail order. You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW  TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS
  • HOW TO USE THE INTERNET TO SELL ALL OVER THE WORLD right from your own home.

This book is sold on a 100% GUARANTEE OF SATISFACTION OR YOUR MONEY BACK!

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from AMAZON at its published price of $39.95 plus s&h or you can Save $10 and order it direct from the publisher for only $29.95 with FREE SHIPPING. Just send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601 U.S.A.

For orders outside the continental U.S. contact Superior Press.

The Reading Device: A Short History — From Scroll To Screen

Centuries before e-books changed the way people read, the codex (bound books as we know it today) replaced the scroll.

This short  history of the reading device first appeared in the September 4, 2011 issue of THE NEW YORK TIMES BOOK REVIEW under Lev Grossman‘s byline.

With the codex book, for the first time, you could jump to any point in a text instantly!

SOMETHING very important and very weird is happening to the book right now: It’s shedding its papery corpus and transmigrating into a bodiless bibliographical equivalent of the rapture. if anything we may be lowballing the weirdness of it all.

The last time a change of this magnitude occurred was circa 1450, when Johannes Gutenberg invented movable type. But if you go back further there’s a more helpful precedent for what’s going on. Starting in the first century A.D., Western readers discarded the scroll in favor of the codex – the bound book.

In the classical world, the scroll was the book format of choice and the state of the art in information technlogy. Essentially it was a long rolled-up piece of paper or parchment. To read a scroll you gradually unrolled it, exposing a bit of the text at a time; when you were done you had to roll it back up the right way, not unlike that other obsolete  medium the VHS  tape. English is still littered with the words left over from the scroll age. The first page of a scroll, which listed information about where it was made, was called the “protocol.”  The reason books are sometimes called volumes is that the root of “volume” is volvere, to roll; to read a scroll, you revolved it.

Scrolls were the prestige format, used for important works only: sacred texts, legal documents, history, literature. To compile a shopping list or do their algebra, citizens of the ancient world wrote on wax-covered wooden tablets using the pointy end of a stick called a stylus. Tablets were for disposable text — the stylus also had a flat end, which you used to squash and scrape the wax flat when you were done. At some point someone had the very clever idea of stringing a few tablets together in a bundle. Eventually the bundled tablets were replaced with leaves of parchment and thus, probably, was born the codex.

But nobody realized what a good idea it was until a very interesting group of people with some very radical ideas adopted it for their own purposes. Nowadays these people are known as Christians, and they used the codex as a way of distributing the Bible.

One reason the early Christians liked the codex was that it helped differentiate them from the Jews, who kept (and still keep) their sacred text in the form of a scroll. But some very alert early Christians must also have recognized that the codex was a powerful form of information technology — compact, highly portable and easily concealable. It was also cheap —- you could write on both sides of the pages which saved paper — and it could hold more words than a scroll. The Bible was a long book.

The codex also came with a fringe benefit: It created a very different reading experience. With a codex, for the first time, you could jump to any point in a text instantly, nonlinearly. You could flip back and forth between two pages and even study them both at once. You could cross check passages and compare them and bookmark them. You could skim if you were bored, and jump back to reread your favorite parts. It was the paper equivalent of random access memory, and it must have been almost supernaturally empowering. With a scroll you only trudge through texts the long way, linearly. (Some ancients found  temporary fixes for this bug — Suetonius apparently suggested Julius Caesar created a proto-notebook by stacking sheets  of papyrus one on top another.)

Over the next few centuries the codex rendered the scroll all but obsolete. In his “Confessions”, which dates from the end of the fourth century, St. Augustine famously hears a voice telling him to “pick up and read.” He interprets it as a command from God to pick up the Bible, open it at random and read the first passage he sees. He does so, the scales fall from his eyes and he becomes a Christian. Then he bookmarks the page. You could never do that with a scroll.

Right now we’re avidly road-testing a new format for the book, just as the early Christians did. Over the first quarter of  this year — e-book sales — were up 160 percent. Print sales — codex sales — were down 9 percent. Those are big numbers. But unlike last time it’s not a clear-cut case of a superior technology displacing an inferior one. It’s more complex than that. It’s more about trade-offs.

On the one hand, the e-book is far more compact and portable than the codex, almost absurdly so. E-books are also searchable, and they’re green, or greenish anyway (if you want to give yourself nightmares, look up the ecological cost of building a single Kindle). On the other hand the codex requires no batteries, and no electronic display has yet matched the elegance of clarity and cool matte comfort of a printed page.

But so far the great e-book debate has barely touched on the most important feature that the codex introduced: the nonlinear reading that so impressed St. Augustine. If the fable of the scroll and codex has a moral, this is it. We usually associate digital technology with nonlinearity, the forking paths that Web surfers beat through the Internet’s underbrush as they click from link to link. But e-books and nonlinearity just don’t turn out to be very compatible. Trying to jump from place to place in a long document like a novel is painfully awkward on an e-reader, like trying to play the piano with numb fingers. You either creep through the book incrementally, page by page, or leap wildly from point to point and search term to search term. It’s no wonder that the rise of e-reading has revived two words for classical-era reading technologies: scroll and tablet. That’s the kind of reading you do in an e-book.

The codex is built for nonlinear reading — not the way a Web surfer does it, aimlessly questing from document to document, but the way a deep reader does it, navigating the network of internal connections that exists within a single rich document like a novel. Indeed the codex, is optimized. The contemporary novel’s dense, layered language took root and grew in the codex, and it demands the kind of navigation that only the codex provides. Imagine trying to negotiate the nested, echoing labyrinth of David Mitchell‘s “Cloud Atlas” if it were transcribed onto a scroll. It couldn’t be done.

God knows, there was great literature before there was the codex, and should it pass away, there will be great literature after it. But if we stop reading on paper, we should keep in mind what we’re sacrificing: that nonlinear experience, which is unique to the codex. You don’t get it from any other medium — not movies, or TV, or music or video games. The codex won out over the scroll because it did what good technologies are supposed to do: it gave readers a power they never had before, power over the flow of their own reading expeience. And until I hear God personally say to me, “Boot up and read,” I won’t be giving it up.

My personal thanx to Lev Grossman for this wonderful essay printed in the New York Times Book Review.

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A Complete Guide To Starting Your Own Home Based Business

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25 Great Businesses Start-Ups You Can Launch for $500 or Less!

SHOESTRING START-UPS:
25 Great Businesses You Can Launch
for $500 or Less!

Gas prices continue to go up and that means costs for anything that travels and ships are also increasing. Inflation is on the move in just about every category of our lives. But there is plenty of hope to start a business on a low or even no budget. Entrepreneurs launch everyday on small budgets.

A shoestring startup may be the answer you’ve been looking for.

Unemployment in the U.S. is still more than 8% and many of  those millions of men and women have been out of work for a year and even longer. They may not be aware that you can start a small business on a part-time basis and pocket extra income every weekend, or go for the gold by starting a full-time venture. Even if you don’t have a lot of startup funds you can launch a business right at home. A shoestring startup may be the answer you’ve been looking for.

Entrepreneurs have a knack for knowing what niche needs filling. Don’t under estimate your ability  to come up with a perfect business idea. Take a look at your community. Is there a business that needs to be started? If you already have a job, you can test the small business waters with a shoestring start-up without leaving the comfort and security of a steady paycheck and perhaps even nice medical benefits. Maybe you can turn a hobby you love into a profit-making venture.

If you have been let go from a job during our troubled economy, perhaps you can turn that work experience into a small business. As you conduct your own due diligence research, you might find that there is already a business that caters to your proposed market. Analyze the existing business. Could you complete the task faster? Cheaper? Better? If after careful analysis, the anwer is “yes,” then you should prepare to take on the competition.

Thanks to  the Internet, it is possible to do research on just about any topic quickly and easily from the comfort of your own home or local public library. Do a search online to look for business ideas and inspiration. And if you choose a seasonal business, combine it with other businesses to round out a full-time fortune. Planning is key to your success.

Whether you want to pick up extra cash or start a full-time venture, a shoestring startup is for you! Here are 25 idea suggestions that can be started for $500 or less. The businesses are listed in no particular order.

  1. Pet Biz: Pets are a $50-billion industry just in the U.S. alone! Shouldn’t you be grabbing a piece of this pie? Start a pet sitting, walking, furniture, clothing, etc., venture
  2. Sell Wholesale: Find a product that clicks with our culture and buy it wholesale; sell it a profit point that brings in big bucks to you.
  3. Lawn Service: Everyone with a home loves a green lawn but often can’t get results or take the time to care for it.
  4. Window Displays: Every storefront has a window that could be your next moneymaking assignment. If you have a flair for design, consider offering this service.
  5. eBay: Check out your attic or basement or scout out yard sales in your neighborhood. There’s real gold to be found if you’ve got a good eye. Selling your finds on  the online auction site is fun and it’s easy.
  6. Blog for cash: Visit blogger.com and start blogging immediately. Sell ads on your own site or blog for others for money. Use social media to build revenue.
  7. Tailor: If you have sewing skills you can make a mint hemming pants, taking in dresses or taking out an outfit. Work at home or even piggyback on a neighbor or friends facility.
  8. Birthday Biz: Check out your neighborhood card, gift, plant and garden or balloon shop for ideas. Put together a few concepts and sell it as a package via your website.
  9. Delivery Service: Find businesses in your community that don’t offer delivery and ask them if you can start a freelance delivery service. It’s a win-win situation for both of you.
  10. Flea Market Entrepreneur: Become a professional flea market salesperson. You can keep your own job and just run your small business on weekends. Find an old table, and some goods to sell.
  11. Detailing – Boats/Cars/RVs:  People like a clean machine but don’t have the time nor the inclanation to get the job done properly. There are a number of products you can purchase  to make the job an easy one.
  12. Holiday Decorating: There are dozens of holidays throughout the year that offer decorating potential. Scope out restaurants, diners and other small businesses to see if they’d be interested in your work. Create a portfolio.
  13. Junk Removal: Plenty of people have junk around but don’t have a van or truck to haul it. This is where you come in and turn their trash into your treasure.
  14. Personal Assistant: There are plenty of lawyers, accountants, small business owners, local figures and more who need help with their email, shopping, organizing, etc. You can take on as many clients as you can handle.
  15. DJ: A mobile disc jockey business is a very lucrative career. You can work your own hours and party your way to to profits.
  16. Errand Service: There are plenty of businesses and individuals who need help with chores and errands and you can launch a service helping them get the jobs accomplished.
  17. Gutter Cleaning Biz: Every homeowner dreads gutter cleaning. Combine this business with a few other seasonal offerings such as raking leaves, garden and yard cleanups and you are on your way to success.
  18. Concierge Business: You can start your own concierge service right from your home. Local businesses can use your service as well as tourists to the area.
  19. Assembly Service: Have you mastered the little pieces from the IKEA box? Then you can start a business assembling furniture, gas grills, bikes, etc., for your customers. Big potential.
  20. Freelance Writer: If you have some talent as a writer, you can make money putting together anything from press releases to web content for a wide variety of clients.
  21. Digitize Movies: That old video is fading fast and your customers will be delighted that you will transfer the treasured memories to a DVD. Google the various ways you can do it, and place an ad in your local paper.
  22. Just Weeds: Weeds are everywhere and there are a number of small business owners who make a living just pulling weeds and cleaning up.
  23. Power Wash: If you have a power washer you can start a business cleaning homes, decks, etc., for your neighbors and clients.
  24. Garage Sale Organizer: There are garages all over the world that are full of items that could be sold. You sell it for the homeowner and pocket a commission. Fast, easy money.
  25. Herb Garden: People love to cook with fresh herbs but many don’t have the time to start a garden. Buy some pots and start growing. Set up the gardens for your customers.

These are just some suggestions to help you get started thinking how you could take some skills you may already have and turn them into money making businesses. Perhaps some of these ideas will start you thinking about other potential businesses you could start easily from home.

This posting is excerpted from an article that originally ran in SMALL BUSINESSES OPPORTUNITIES November 2012 .

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  • How to Make Your Business Profitable Right From the Start
  • How to Price your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check Off Lists that Guarantee You Huge Profits
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Worthwhile Books