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David Ogilvy Continues to Teach Us – We Sell or Die

It still so true we should repeat it at the start of every new year.

Think Positive: Seven Easy Ways To Improve A Bad Day!

Had a lousy morning?   Things looking grim?

Not to worry. The rest of your day need not be a disaster. It can in fact become one of your best, providing you take these simple steps:

  1. Remember that the past does not equal the future. There is no such thing as a “run of bad luck“. The reason people believe such nonsense is that the  human brain creates patterns out of random events and remembers the events that fit the pattern.
  2. Refuse to make self-fulfilling prophesies. If you believe the rest of your day will be as challenging as what’s already happened,  then rest assured: You’ll end up doing something (or saying) something that will make sure that your prediction comes through.
  3. Get a sense of proportion. Think about the big picture: Unless something life-changing has happened (like the death of a loved one), chances are that in two weeks, you’ll have forgotten completely about whatever it was that has your shorts in a twist today.
  4. Change your threshold for “good” and “bad”. Decide that a good day is any day that you’re above ground. Similarly, decide that a bad day is when somebody steals your car and drives it into the ocean. Those types of definitions make it easy to be happy–and difficult to be sad.
  5. Improve your body chemistry. Your body and brain are in a feedback loop: A bad mood makes you tired, which makes your mood worse, and so forth. Interrupt the patterrn by getting up and moving around. Take a walk or eat something healthy.
  6. Focus on what’s going well.  The primary reason you’re convinced it’s a bad day is that you’re focusing on whatever went wrong. However, for everything going badly, there are probably dozens of things going well. Make list, and post it where it’s visible.
  7. Expect something wondrous. Just an attitude of doom and gloom makes you see more problems, facing the future with a sense of wonder makes you alive to all sorts of wonderful things that are going on, right now, everywhere around you.

This originally appeared in: Inc.

Now that you’re thinking positive thoughts, think about something that could bring you a lifetime income eliminating the worry of your job disappearing or the company you’re working for moving your job to India or China or Mexico. Consider Mail Order! Never before has it been easier to make a good living working out of your home or apartment running your own mail order business. Why is it easier today? The answer is the Internet.

The internet allows men and women just like you to sell a product or service anywhere in the world. Everything you need to know to start your own mail order business can be found in my book: HOW TO BECOME A MAIL ORDER MILLIONAIRE.  It’s a complete guide to starting your own home-based business.

You’ll learn:

  • How To Get Started
  • How To Find Great Products
  • How to Make Your Business Profitable Right From The Start
  • How  to Price Your Business or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure Fire Check Off Lists That Guarantee Profits
  • and included in this newly revised edition is up-to-date information on:

  • How To Use The Internet to Super-Charge Your Mail Order Business.

This book will provide you with an easy-to-follow “road map” to success in a business of your own and it’s sold on a complete 100% guarantee of satisfaction or your money back.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available on line from AMAZON at its published price of $39.95 plus s&h or as a reader of this blog you can order it for only $29.95 direct from the publisher and it will be shipped to you postage free. Send check or money order to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago IL 60601

Sears, Roebuck & Co…. The Facebook of 1924

When Sears, the Facebook of its era, launched its IPO it Sold Preferred Shares at $97.50. That’s more than $2,000 today.

Even people who don’t play the market thought about buying stock in Facebook’s initial public offering of shares. One hundred six years ago, Sears was its era’s version of a hot tech company. Like Facebook, Apple or Amazon, it wasn’t just a corporation–it  was a revolution. “the catalog was the internet of the day“, said James Schrager, a University of Chicago business professor. “Sears was Amazon“.  The young Chicago mail-order company selling its shares at more than $2,000 in todays dollars wasn’t for the common man. But the purchase of even one share would have been lucrative. Counting from 1924, when Sears entered the Dow Jones index, to 1996, and adjusting for stock splits, the Wall Street Journal calculated Sears shares soared 434,552 percent. The skyrocketing value was rivaled only by the young Midwesterner who founded it.

Sears retired in 1908 with a fortune estimated at $25 million. He died in 1914 more than a decade before the company he founded opened a single store.

Richard W. Sears was hailed in his Chicago Tribune obituary as a man “whose career typified the romance of Amercian business“. Mix the youthful risk-taking of Facebook’s Mark Zuckerberg and the marketing instincts of Apple’s Steve Jobs– that was Sears. It started in 1886, when Sears was a railroad station agent in backwoods Minnesota, wrote historians Boris Emmet and John Jeuck in “Catalogs and Counters: A History of  Sears, Roebuck & Company“.

A shipment of gold watches arrived for a local jeweler, who refused them. The rebuffed wholesaler told the 22-year-old Sears he could have the watches for $12 apiece. he said yes, pivoted, and offered them to agents along the line for $14. With that type of watch retailing for $25, there was room for the agents to profit, and Sears pocketed $2 for every one he sold.

Within six months he had made $5,000, and his watch business started to outstrip his railroad salary. “The tail had begun to wag the dog“, he said in a 1906 Tribune article. Sears moved to Chicago, set up at Dearborn and Randolph streets, and hired a watchmaker “thin to emaciation“, Alvah Roebuck. Their watch company grew rapidly into a general mail-order company that used high volumes to enable low prices.

It was a recipe perfect for the time, when millions of rural Americans were disgruntled with their general stores. A barrel of flour in 1899 was $3.47 wholesale, according to the company, but $7-plus at a country store. Sears, Roebuck used comforting ads to overcome farmers’ fears. “Don’t be afraid  that you will make a mistake“, read one catalog. “We receive hundreds of orders every day from young and old who never before sent away for goods“.  The company adopted a money-back guarantee and “send no money” became a famed tag line. Richard Sears delighted in writing his own ad copy and, typical of the time, often pushed the envelope. One offer advertised a sofa and chairs–“beautiful plush for 95 cents“. (By comparison, a John M. Smyth ad in a 1906 Tribune offered a single chair for $1.50.) Only when Sears furniture arrived did the customer discover it was for dolls. Later, Sears would tone down the ads and was said to have concluded, “Honesty is the best policy. I know because I’ve tried it both ways“.

By 1905, Sears’ sales had surged past $39 million, passing Montgomery Ward, the Chicago company that had invented the mass mail-order catalog. Sears needed more capital to grow. Julius Rosenwald, who had joined Sears as a partner, asked old banker friend Henry Goldman for a loan, according to Rosenwald’s grandson and biographer, Peter Ascoli. Goldman suggested an IPO instead, leading to Sears, Roebuck’s sale of its stock in 1906. It aimed to raise $40 million, which proved crucial for surviving the Panic of 1907. For Goldman, co-managing the Sears IPO is still touted as a landmark for his bank, Goldman Sachs.

Only the rich could afford to buy stock in 1906, but Americans’ disposable incomes was growing, and the company took full advantage. Its catalog the “consumers bible”, made available everything from sewing machines to Encyclopedia Britannica to ready-to-assemble houses. “The story is the coming of the middle class“, Schrager said, “and the desire of the middle class to have more things“.

Sears retired in 1908 with a fortune estimated at $25 million. He died in 1914 more than a decade before the company he founded opened a single store. Sears leapt into the retail store business in 1925, as rural customers moved to the cities. A December 1924 Tribune, in announcing Sears’ branching out into brick and mortar stores, made note that “several mail-order houses have considered” such a move, “but heretofore they have confined themselves to their own method of merchandising“. Sears promoted the new store at Homan Avenue and Arthington Street in the Homan Square/Lawndale area as “easy to shop for men” with a “whole square block of free parking“.

The first Sears store on State Street between Van Buren Street and Congress Parkway opened to great fanfare in March 1932. By  1950, Sears had 650 stores nationwide, including eight major department stores in Chicago and stores in Joliet, Waukegan and Gary, according to the Tribune.  By the mid-1950s, Sears would be international, with stores in Mexico, Venezuela, Cuba, Colombia, Peru and Brazil.

Sears opened mall stores after World War II as customers headed for suburbia, teaming with Marshall Field to build the Oakbrook Shopping center, which opened in 1962. “Rosenwald and others had an uncanny ability to see which way things were going to go“, said Ascoli, who lives in Hyde Park, blocks from the University of Chicago’s Rosenwald Hall. By the 1970s, Sears was still the No. 1 retailer but Wal-Mart and others were on the horizon. Today Sears Holdings is No. 10 and its CEO acknowledged recently that “you change or you die”.

Sears still will probably have fared better than a company like Amazon when all is said and done, said Schrager, who likes to ask his students why Sears built the Sears Tower, which opened in 1973. “Because they could“. he said. “They were unbelievably successful. I don’t know if Amazon is ever going to build the tallest building in the world“.

Footnote to this nostalgic article which ran in the May 11, 2012 Chicago Tribune is that when Sears decided to consolidate all their employees in one location and moved them to a Chicago suburb, the Sears Tower was renamed the Willis Tower after their largest tenant. Another interesting factoid. Sears many years ago started their own radio station which quickly became one of Chicago’s major succesful radio stations with the call letters WLS, which stood for WORLDS LARGEST STORE.

Another true story on a start up company with very little capital chose Mail-Order, as a way to build their business and whose founders became MAIL ORDER MILLIONAIRES. Can it still be done today? One of the largest and most successful On-Line companies still sells only by Mail-Order. Any guesses as to their identity……AMAZON! And speaking of Amazon if you have the desire to start a business of your own, a business you can run from anywhere in the world and one that has little cash requirements, you can get started by ordering a copy of my book HOW TO BECOME A MAIL ORDER MILLIONAIRE from Amazon. Cost is only $39.95 plus s&h, or as a reader of my blog, save $10  and order direct from the publisher. Send check or money order for $29.95 plus $3.50 (total $33.45) to SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, Il 60601 Book is sold on a money-back guarantee of satisfaction.

The Greatest Entrepreneurs of Our Times!

Who Would be on your list?   This list compiled by the editors of FORTUNE MAGAZINE and published in their April 9, 2012 issue lists  their choice of  The Greatest. See if you agree. All information is based on calendar year, 2011.

  1. Steve Jobs/Apple…Sales 108.2 billion…Market Value $546 billion… Employees 63,300
  2. Bill Gates/Microsoft…Sales $69.9 billion…Market Value $30 billion…Employees 255,593
  3. Fred Smith/FedEx…Sales $39.3 billion…Market Value $30 billion…Employees 255,573
  4. Jeff Bezos/Amazon…Sales $8.1 billion…Market Value $84.6 billion…Employees 56,200
  5. Larry Page & Sergey Brin/Google…Sales $37.9 billion…Market Value $203.2 billion…Employees  32,500
  6. Howard Schultz/Starbucks…Sales $11.7 billion…Market Value $40 billion…Employees 149,000
  7. Mark Zuckerberg/Facebook…Sales $3.1 billion…Market Value $75-100 billion (est.)…Employees 3,200
  8. John Mackey/Whole Foods…Sales $10.1 billion…Market Value $15.5 billion…Employees 56,200
  9. Herb Kelleher/S.W. Airlines…Sales $15.5 billion…Market Value $64 billion…Employees 45,392
  10. Noira Yang Murthy/Infosys…Sales $6.0 billion…Market Value $32 billion…Employees 145,059
  11. Sam Walton/Wal-Mart…Sales $446.9 billion…Market Value $316.5 billion…Employees 2.0 million

Total Sales… $796.7 billion

Total Market Value… $1.4 Trillion

Total Employees… 3,063,000

Becoming  an entrepreneur is certainly a worthwhile goal if making a lot of money is what motivates you but there’s no guarantee of wealth and the majority of people who decide to start their own business, frankly do not succeed. It  takes dedication, long hours and a good idea. There are many bumps along the road to entrepreneurial success so be sure to look for advice and help from those who have been successful before. One guide I would highly recommend to  those who would like to own a  business of their own, one  that can be started part-time and is perfect for  those who would like to run it from their home is MAIL ORDER, also known as Direct Response. The internet has been an eye-opener and a game changer for mail order businesses and has helped create MAIL ORDER MILLIONAIRES almost overnight. Just about every successful business you see online is a mail order business. Direct Response means  that products or services are sold direct to the public not  through brick and mortar retailers. Companies like AMAZONZAPPOS, FIRST STREET, STAUER, BRADFORD EXCHANGE, HEARING HELP EXPRESS, GRAVITY DEFYER, HABAND…just to name a few of the very successful mail order companies you see advertise regularly in magazines sell their products direct to the public.

As a reader of my blog I  would like to help you get started in this wonderful business  that changed my life and can change yours, too.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available online from AMAZON at its published price of $39.95 plus s&h…..or you can save $10 and order it direct from the publisher for $29.95 plus $3.50 s&h (total $33.45). Send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601. Sold on a 100% guarantee of satisfaction or your money back.

15 Hot New Startup Businesses For Under $100

Can you really find a new business for under $100?   The short answer is Yes! The longer answer is YES, BUT….

Finding a new business can easily be done for less than $100. But there is much more involved to guarantee your success and that’s what this weeks post is all about, but first to whet your appetite, here are 15 New Hot Startups for under $100. This information comes from an article published in a current issue of Small Business Opportunity Start Your Own Business.

You don’t have to come up with a fortune to start a small business. In fact there are dozens of great new and hot businesses you can start for less than $100. Use your imagination as you scan your community to see what’s needed. If the business you are contemplating already exists, figure out a way to beat your competition by doing it faster-cheaper-or better. Here are some moneymaking potentials for you to consider.

  1. Pet Biz: Pets are hot and services for pets are booming. It’s a  $50 billion a year industry.
  2. Blog for Cash: Everyone wants a blog but can’t provide content. You do it and earn big.
  3. Cleaning Biz: Busy people have no  time and you are selling convenience.
  4. Delivery Service: Connect with small biz in your area that don’t deliver and provide the service.
  5. Custom Cakes: Sweets are always big in any economy, Custom cakes are hot.
  6. Windows: Businesses that offer window cleaning are booming. Residential and Commercial.
  7. eBay: Sell online — your trash is someone’s treasure.
  8. Website: Build a website and sell stuff as you make money from home.
  9. Services For Seniors: You can run errands, teach computer skills, etc. for this market.
  10. Inventory Biz: You photograph/video and list contents of  home for insurance purposes.
  11. Jewelry Empire:  Turn your crafts into cash at sites like etsy.com
  12. Small Biz Owner Fill-In: Start a business filling in for entrepreneurs who need  to be out of the office/shop, etc. but who have no employees to hold down the fort.
  13. Bottle Your Recipe: Take your sauce and sell it at fairs, online and trade shows.
  14. Day Care: Learn regulations and care for kids in your home or their’s.
  15. Apartment Prep Service: You handle cleanup, etc when tenants move out. Connect with realtors, etc.

Mail Order continues to boom! By the end of this year sales for mail order businesses will exceed more than two trillion dollars. It is a wonderful business to  pursue as it easily adapts to a part-time, full- time or weekends- only schedule. You can sell from home and thanks to the Internet, you can effortlessly set up shop and sell your goods to a global audience if you like–and best of all it doesn’t matter where you live…big city or small town, on a farm or up in the mountains–in Chicago or Cleveland or Bombay, India or even from the Bahamas.

The mail order business is one of the least expensive types of business individuals can start. In mail order, a person can start small and then gradually build the business from the profits. Mail order entrepreneurs purchase products wholesale or better yet create their own products, such as a “How-To” book.

Speaking about How To books is a perfect segue to my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Now in its fourth printing, it is a complete guide to  starting your own home based mail order business.  Easy to read and easier  to follow step by step directions to a business of your own. You’ll learn:

  1. HOW TO GET STARTED
  2. HOW  TO FIND GREAT PRODUCTS
  3. HOW TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
  4. HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  5. SECRETS OF CREATING WINNING MAIL ORDER ADS
  6. HOW  TO USE THE INTERNET TO SUPERCHARGE YOUR  BUSINESS
  7. 14 SURE FIRE CHECK-OFF LISTS THAT GUARANTEE HUGE PROFITS FROM EVERY AD YOU RUN.

Convenience has always been the key to mail order success. Some shoppers love to make purchases from their armchairs. They save time,money, gas, etc. The Internet has been a tremendous boost to mail order businesses. Online shopping is a significant reason mail order selling is growing and the chapter in my book on how to use the Internet contains up-to-date information on this most important tool.

Fred Broitman, a long time mail order expert, has written the definitive guide to success in direct response/mail order. Founder and CEO of SUNMAN DIRECT, Chicago’s oldest and largest independently owned Mail Order/Direct Response Advertising Agency. He is personally responsible for selling hundreds of millions of dollars in products and services and literally helping to create many MAIL ORDER MILLIONAIRES.

The book is available  for purchase from AMAZON at its published price of $39.95 plus s&h but to readers of his blog, you can save $10 and purchase it direct from the publisher for only $29.95 plus $3.50 s&h. (Total $33.40). Please send check or money order to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601. The book is sold on a money back guarantee of satisfaction.

Using Platitudes In Your Marketing Messages Can Kill You!

Well, not literally “you” but if you are in business for yourself or into blogging for fun or have to write sales letters for someone else’s business, using platitudes can kill your marketing.

Saying you’re different and then acting the same, smelling the same, tasting the same, looking the same and offering virtually the same product  and service, makes you a LIAR!

These words of wisdom come from Rich Harshaw and his very useful on line site Monopolize Your Marketplace.

When you use platitudes in your marketing, your prospects have no way to tell if you are any better or any worse than anyone else.

What’s a platitude? A platitude is “any words or phrases that are drearily commonplace and predictable and that lack power to evoke interest through overuse or repetition that are nevertheless stated as though they are original or significant.”

Words like–

  • High Quality
  • Great Service
  • Amazing Products
  • Been in Service for Over 20 YEARS

Words and phrases that fall smack dab into the platitude bucket do absolutely nothing to help you explain your value to the prospect, and worse, they actually hurt your credability with the prospect.

Why? Simple.

Regardless of how cool your product actually is or how revolutionary your service has become, when you advertise it using platitudes you sound like every other average product or service offering out there. You literally become a  duck in a sea of ducks in the pond quacking at the same  time and are indistinguishable to your prospect.

When building your marketing, you need to prepare your case as thoroughly as an attorney would prepare a case for court.

In court, the attorney’s case can mean the difference between freedom or incarceration. Between life and death. In your business, your case for your product or service means the difference between success and failure. Think about your marketing and advertising strategy this way: Your product or service is on trial. The consumer is the jury. You are the attorney…and you must educate the jury on all the relevant issues and prove to them that you offer the best value available…and it’s a life-or-death sentence. Your job is to define the relevant issues, come up with all the proof, all the arguments, all the evidence and present it in a way that the jury believes you. Remember, your prospects are the jury!

PLATITUDES WON’T CUT IT!

Ultimately, if you present your case for your product or service in a compelling and convincing way, you’ll build confidence with your prospects and bridge the confidence gap. They’ll feel like they’re in control of the decision. You’ll have business coming to you because you will have effectively separated yourself from your competition. Just like the jury draws the conclusion of guilt or innocence, so will your prospects. They’ll feel like they’d have to be a fool to do business with anyone else but you, regardless of price.

If the idea of starting your own business  that you can operate from home from anywhere in the world then give some thought to MAIL ORDER. With the power of Internet to sell your product or service on line, it doesn’t matter if you live in Wyoming or Pennsylvania, in Canada or Italy or if you prefer to run your business from the Bahamas, then mail order is for you.

Take advantage of my special offer to readers of my blog to order my book HOW TO BECOME A MAIL ORDER MILLIONAIRE today. It’s sold on a money back guaaantte of satisfaction, available from Amazon at the published price of $39.95 plus s&h or direct from the publisher for only $29.95 plus $3.50 s&h (Total $33.45) Send a check or money order for $29.95 plus $3.50 (Total $33.45) to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601

How To Become A Mail Order Millionaire

Here’s an intriguing thought.

Is it possible that you could actually start a new business of your own, marketing your product or service through mail order and in a few years become a millionaire?

I know it’s possible because I’ve had the pleasure of working with many successful mail order entrepreneurs who truly have become millionaires solely through the mail order companies they started.

What separates them from others who started their own mail order businesses and failed is perseverance and the ability to follow the tried and true rules that all successful mail order businesses must follow. Everything you need to know is contained in my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. It is a complete guide to starting your own home based business.

Chapter 1 – HOW TO START YOUR OWN MAIL ORDER BUSINESS FROM SCRATCH shows you where to find products. When you uncover a product it continues on to show you how to know if it stands a chance to become a successful winner.

Chapter 1 – Page 9”By asking yourself a few simple questions, you’ll increase your chance for success.”

  1. What is the market for your product or service?
  2. Does your product or service meet that market need?
  3. What kind of competition will you have?
  4. Is your product or service better than any of the others, or is it different?
  5. What will it cost you to purchase or produce?
  6. How much will it cost you to advertise or promote?

Answers to questions like these and many others are found throughout this book.
For example:

  • HOW TO FIND GREAT MAIL ORDER PRODUCTS
  • HOW TO MAKE YOUR MAIL ORDER BUSINESS PROFITABLE FROM THE START
  • WHAT SHOULD YOUR PRODUCT SELL FOR
  • HOW TO ADD THE MAGIC OF MAIL ORDER TO ANY EXISTING BUSINESS
  • SECRETS TO CREATING WINNING MAIL ORDER ADS AND DIRECT MAIL PACKAGES
  • HOW TO KNOW WHEN YOU’VE GOT A WINNER
  • SELL FROM YOUR AD OR FOLLOW-UP
  • THE COMPUTER MAKES MAIL ORDER EASY
  • HOW TO SELECT THE RIGHT MAIL ORDER ADVERTISING AGENCY
  • THE INTERNET – SUPER CHARGING YOUR MAIL ORDER BUSINESS
  • 14 SURE FIRE CHECK-LISTS THAT GUARANTEE “The check is really in the mail”

I’m so sure you can become successful in this business that I’m offering my book on a guarantee of satisfaction. Buy the book, read it and if you decide this is not the business for you, return it for a complete no questions asked refund.

Order Now and Save $10
As a special offer only available to readers of this blog. You can now buy my book HOW TO BECOME A MAIL ORDER MILLIONAIRE directly from me for the special price of $29.95 plus $3.50 for first class postage and handling. Send a check or money order in the amount of $33.45 payable to SUPERIOR PRESS along with your name and address to: Superior Press 333 N. Michigan Ave STE 1032 Chicago IL 60601 and I will promptly ship the book. Or you can purchase the book at the regular retail price from Amazon.

Social Media Marketing Fails To Provide Measurable Value To Advertisers

How do I know that? JUST FOLLOW THE MONEY. Traditional media such as television, radio, magazines, newspapers, out of home, card decks and direct mail are by far the choice of most successful companies when it comes to where they allocate the largest portion of their advertising dollars. And now a new study reported by Steve McClellan in the Nov. 18, 2011 MARKETING DAILY article bolsters that truism. Steve’s report follows.

STUDY: SOCIAL MEDIA FALLING SHORT ON CUSTOMER LOYALTY; TRADITIONAL METHODS ENCOURAGED

“While much of the marketing community is focused on sealing better relationships between brands and consumers via social media (Facebook, Twitter, etc.), a new study from Pitney Bowes suggests that their efforts would be better spent in other areas.

New study found social media to be one of the least effective engagement techniques

In fact, the new study—based on a survey of 5,000 consumers in the U.S., U.K., France and Germany—found social media to be one of the least effective engagement techniques for encouraging customer loyalty for larger and small businesses alike.

The survey found just 18% of the respondents believed that interaction with a larger company or its brand on social media would encourage them to buy from that business again.

Social media approach was deemed even less effective for smaller businesses

The social media approach was deemed even less effective for smaller businesses, where just 15% of those responding said it would encourage their loyalty to a company.

These findings will give decision-makers pause for thought, the report stated. Businesses can be forgiven for getting swept away by the hype of surrounding social media and wanting to invest in such activity as soon as possible. But results show that those businesses tempted to lead with such techniques find themselves out of step with consumer thinking.

Conversely several other techniques are far more likely to resonate with consumers and encourage them to do repeat business with companies. They include:

  • a home-delivery option
  • having a say in products and services
  • control of channels and frequency of received communications
  • a choice of channels to contact a company

In each case, nearly half or more of the respondents said those tactics were preferred and effective for small and large businesses alike.

All of these practices are aimed at increasing brand loyalty and retaining customers, the Pitney Bowes survey summary states. However, sophisticated social media and Web interaction can be time-consuming and expensive and outcomes are difficult to measure. Businesses are quickly having to learn the ‘customer dance’ when to lead and when to follow—if relationships are to be nurtured.”

Starting your own business has never been easier or more necessary with the economy continuing to spin out of control and men and women continuing to be laid off in large numbers and not being able to find jobs that pay a living wage.

Take advantage of my current offer to receive a copy of HOW TO BECOME A MAIL ORDER MILLIONAIRE for only $33.45 and that includes postage and handling. The book is always sold with a guarantee of satisfaction or your money back.

Send a check or money order in the amount of $33.45 payable to SUPERIOR PRESS along with your name and address to: Superior Press 333 N. Michigan Ave STE 1032 Chicago IL 60601 and I will promptly ship the book.

How I Stopped Worrying and Learned to Love the OWS Protests

That’s the headline to Matt Taibbi’s article in the current issue of ROLLING STONE MAGAZINE. Last week’s post was from a conservative columnist who writes for FORTUNE MAGAZINE. It’s only fair for a progressive view–and there’s few as good as Matt Taibbi. He alone is well worth subscribing to one of my favorite magazines ROLLING STONE. Herein are excerpts:

“I have a confession to make. At first I misunderstood Occupy Wall Street. The first few time I went down to Zuccotti Park, I came away with mixed feelings. I loved the energy and was amazed by the obvious organic appeal of the movement, the way it was growing on its own. But my initial impression was that it would not be taken very seriously by the Citibanks and Goldman Sachs of the world. You could put 50,000 angry protestors on Wall Street, 100,000 even, and Lloyd Blankfein is probably not going to break a sweat. He knows he’s not going to wake up tomorrow and see Cornel West or Richard Trumka running the Federal Reserve. He knows modern finance is a giant mechanical parasite that only an expert surgeon can remove. Yell and scream all you want but he and his fellow Franksteins are the only ones who know how to turn the machine off.

That’s what I was thinking during the first few weeks of the protests. But I’m beginning to see another angle. Occupy Wall Street was always about something much bigger than a movement against big banks and modern finance. It’s about providing a forum for people to show how tired they are not just of Wall Street but EVERYTHING. This is a visceral, impassioned, deep-seated rejection of the entire direction of our society, a refusal to take even one more step forward into the shallow commercial abyss of phoniness, short-term calculation, withered idealism and intellectual bankruptcy that American mass society has become. If there is such a thing as going on strike from one’s own culture, this is it. And by being so broad in scope and so elemental in its motivation, it‘s flown over the heads of many on both the right and the left.

The right-wing media wasted no time in cannon-blasting the movement with its usual idiotic clichés, casting Occupy Wall Street as a bunch of dirty hippies who should get a job and stop chewing up Mike Bloomberg’s police overtime budget with their urban sleepovers. Just like they did a half-century ago, when the debate over the Vietnam War somehow stopped being about why we were brutally murdering millions of innocent Indochinese civilians and instead became a referendum on bralessness and long hair and flower-child rhetoric, the depraved flacks of the right-wing media have breezily blown off a generation of fraud and corruption and market-perverting bailouts, making the whole debate about the protestors themselves—their hygiene, their ‘envy’ of the rich, their ‘hypocrisy’.

The protestors, chirped Supreme Reichskank Ann Coulter, ‘needed three thing: showers, jobs and a point’. Her colleague Charles Krauthammer went so far as to label the protestors hypocrites for having iPhones. ‘OWS’, he said is Starbucks-sipping, Levi’s- clad, iPhone clutching protestors (denouncing) corporate America even as they weep for Steve Jobs, corporate titan, billionaire eight times over’. Apparently because Goldman and Citibank are corporations, no protestors can ever consume a corporate product—not jeans, not cellphones and definitely not coffee’—if he also wants to complain about tax money going to pay off some billionaire banker’s bets against his own crappy mortgages.

Meanwhile on the other side of the political spectrum, there were scads of progressive pundits like me who wrung our hands with worry that OWS was playing right into the hands of assholes like Krauthammer. DON’T GIVE THEM ANY AMMUNITION! we counseled. STAY ON MESSAGE! BE SPECIFIC!. We were all playing the Rorschach-test game with OWS trying to squint at it and see what we wanted to see in the movement. Viewed through the prism of our desire to make near-term, within the system changes, it was hard to see how skirmishing with cops in New York would help foreclosed-upon middle-class families in Jacksonville and San Diego.

What both sides missed is that OWS is tired of all this. They don’t care what we think they’re about, or should be about. They just want something different.

We’re all born wanting the freedom to imagine a better and more beautiful future. But modern America has become a place so drearily confining and predictable that it chokes the life out of that built-in desire. Everything from our pop culture to our economy to our politics feels oppressive and unresponsive. People want to go someplace for at least five minutes where no one is trying to bleed you or sell you something.

I think I understand now that that’s what the Occupy movement is all about. It’s about dropping out if only for a moment, and trying something new. It doesn’t need to tell the world what it wants. It is successful for now, just by being something different.”

These are only excerpts from Matt’s excellent article in the November 22nd issue of ROLLING STONE MAGAZINE. To read it in its entirety, pickup a copy or better yet become a subscriber. I’ve been hooked on their political reporting for 25 years and with age, year after year, it only gets better.

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