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Posts Tagged ‘Blogging’

How To Start Your Own Blog – It’s Easier Than You Think

GETTING STARTED!

The  first rule of blogging: THERE ARE NO RULES FOR BLOGGING!

Blogging is no different than any other kind of writing even the fact that at some point you may hope to monetize your work … and to do that you need to attract people to your site. Lots of people. The more followers of your blog postings, the more reason advertisers will want to appear there  to sell their goods and services so let’s get started.

The information that follows comes from my good friend Denny Hatch who is one of the true gurus in the business of writing. He pens a monthly column in TARGET MARKETING MAGAZINE. More about Denny later.

If you are sitting and looking at a blank computer screen (or a blank piece of paper), you’ll never get started. I am reminded of the great wit, writer and actor of the 1930’s and 40’s. Robert Benchley (1889-1945), grandfather of Peter (“Jaws”) Benchley. One day under deadline and suffering from a severe hangover, Benchley was sitting in his room at the Algonquin Hotel in New York staring at a blank piece of paper in his typewriter. To get started he typed the word “The”.

Benchley rose from his chair, walked to the window and, glancing at his watch, realized the gang of regulars was assembling for a splendid lunch of booze and bon mots at the legendary Round Table downstairs — Dorothy Parker, Groucho Marx, George S. Kaufman, Alexander Woollcott, New Yorker editor Harold Ross and others.

Benchley returned to the typewriter and stared at the “The” for a long time. In a burst of inspiration, he completed the sentence. It read, “The hell with it.” Whereupon he took the elevator down to join the party.

Ted Nicholas on Getting Started

Ted Nicholas is a legendary direct marketer, entrepreneur, publisher, copy writer and teacher. In his classic book, “The Golden Mailbox,” he wrote:

  1. Clear your mind. For some persons, this might mean lying down for a few minutes before going to work. For others, it could mean jumping in the pool or jogging around a track. Frolic, spend time with someone you love or go dancing. Do whatever comes naturally to you in order to have a clear mind for creative purposes.
  2. Never write when you’re tired. You’re not going to try to drive or operate machinery when you’re tired. Don’t try to write when you’re fatigued.
  3. Never write when you’re busy. If there are other demands pressing on you, tend to them first. I don’t think anyone can write well when watching the clock. Don’t try to write if you have appointments later in the day or errands to run.
  4. Don’t write in bits and pieces. Once you’ve turned on your creative energy, you need to keep it flowing. I don’t stop until I complete a draft. I try not to stop even for meals.

A Kitchen Timer

The late Gene Schwartz, who wrote powerful mail order/direct mail copy that sold millions of dollars worth of books (many published by himself), once told me to get a kitchen timer and set it on the desk next to me. He said:

Punch in 4-4-4-4. That’s 44 minutes and 44 seconds during which you’re working. Period. All you do is work, write, do research, deal with correspondence, design, whatever. When the timer goes off, get up and shut the alarm sound off. Take a break. Walk around, stretch, get a cup of coffee, clear your head. When you’re ready to go back to work, hit the 4-4-4-4 button again and dive in.

I follow Gene’s advice. It keeps me sane and refreshed.

Hemingway on Writing

When Ernest Hemingway finished a book, he would stick the manuscript in a drawer and come back to it a few weeks later. Most of us under deadline do not have this kind of time. however not looking at a piece of paper or a computer screen for 12 or 24 hours or longer and then going back to it for edits and rewrites can be beneficial. In “A Moveable Feast“,  Hemingway wrote:

I always worked until I had something done and I always stopped  when I knew what was going to happen next. That way I could be sure of going on the next day…I learned not to think about anything that I was writing from the time I stopped writing until I started again the next day. That way my subconscious would be working on it and at the same time I would be listening to other people and noticing everything, I hoped; learning, I hoped; and I would read so that I would not think about my work and make myself impotent to do it.

Denny Hatch is a freelance direct marketing consultant and copywriter, and author of Denny Hatch’s Business Common Sense e-newsletter at www.businesscommonsense.com.

If you’d like a FREE copy of Denny Hatch’s 22 Rules for Internet Success, it’s yours for the asking; just send an email to: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

Do Human Beings Carry Expiration Dates?

On June 9, the Wall Street Journal carried the following story under the heading Mind & Matter written by Matt Ridley.

After celebrating her 60th year on the throne in style this past week, Britain’s Queen Elizabeth II can now look forward to breaking some more records. She is already, at 86, Britain’s oldest monarch (were she to die now, her son would be the 12th oldest). On Sept 10 2015, she would pass Queen Victoria to become the longest-reigning monarch in British history. To beat Louis XIV (who succeeded to the throne at the age of 4) for the longest reign in European history, she would have to live to 98.

Elizabeth II is still going strong, but the maximum human lifespan isn’t rising at anything like the rate of average life expectancy, which is rushing upward globally at the rate of about three months a year, mainly because of progress against premature mortality. Indeed, we may already have hit some kind of limit for maximum lifespan—perhaps because natural selection, with its strict focus on reproductive success, has no particular need to preserve genes that would keep us going to 150.

The oldest woman in  the world, Besse Cooper, a retired schoolteacher in Georgia will be 116 on Aug. 26, according to the Geronotology Research Group, an organization that studies aging issues. That’s a great age but it’s a hefty six years short of the record: 122 years and 64 days, set by Jeanne Calment of France in 1997. In other words, if Mrs. Cooper can get there, Mrs. Calment’s record will have stood for 21 years; if she can’t, maybe longer.  That’s a long time considering that there are now nearly a half million centenarians alive in the world. That number has been going up 7% a year but the number of those over 115 is not increasing.

If Mrs. Cooper does not take the record, there are only two other 115-year olds alive to take on the challenge,and one of them is a man: Jiroemon Kimura, a retired postman from Kyoto. He’s within seven months of beating the age record for his sex, set by Christian Mortensen, who died in 1998. But Mr. Kimura is less likely than a woman to make 122, and there are fewer women over 115 today (two) than there were in 2006 (four) or even 1997 (three).

At least two people died after their 110th birthdays in the 1800s, if you’re willing to trust the birth certificates. So the increase of 12 years in maximum life expectancy during the 20th century was just one-third as large as the increase in average life expectancy during the period (36 years).

In 2002, James Vaupal of the Max Planck Institute for Demographic Research in Rostock, Germany, startled demographers by pointing out that every estimate published of the level at which average life expectancy would level out has been broken within a few years. Jay Olshansky of the University of Illionis, however argues that since 1980 this has no longer been true for already-old people in rich countries like the U.S.: Official estimates of remaining years of life for a woman aged 65 should be revised downward.

Thanks to healthier lifestyles, more and more people are surviving into old age. But that is not incompatible with there being a sort of expiration date on human lifespan. Most scientists think the decay of the body by aging is not itself programmed by genes, but the repair mechanisms that delay decay are.

In human beings, genes that help keep you alive as a parent or even grandparent have had a selective advantage through helping children thrive, but ones that keep you alive as a great-grandparent–who likely doesn’t play much of a role in the well-being and survival of great-grand children–have probably never contributed to reproductive success.

In other words, there is perhaps no limit to the number of people who can reach 90 or 100, but getting past 120 may never be possible, and 150 is probably unattainable, absent generic engineering–even for a monarch.

Whatever your age or the age you plan on reaching, I have a FREE offer for any of my blog readers who have an interest in starting a business of their own. Denny Hatch, a friend and mail order guru has developed 22 Rules for Internet Success and with his permission I would like to send you a copy. It’s yours for the asking; Just shoot me an e-mail: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

15 Hot New Startup Businesses For Under $100

Can you really find a new business for under $100?   The short answer is Yes! The longer answer is YES, BUT….

Finding a new business can easily be done for less than $100. But there is much more involved to guarantee your success and that’s what this weeks post is all about, but first to whet your appetite, here are 15 New Hot Startups for under $100. This information comes from an article published in a current issue of Small Business Opportunity Start Your Own Business.

You don’t have to come up with a fortune to start a small business. In fact there are dozens of great new and hot businesses you can start for less than $100. Use your imagination as you scan your community to see what’s needed. If the business you are contemplating already exists, figure out a way to beat your competition by doing it faster-cheaper-or better. Here are some moneymaking potentials for you to consider.

  1. Pet Biz: Pets are hot and services for pets are booming. It’s a  $50 billion a year industry.
  2. Blog for Cash: Everyone wants a blog but can’t provide content. You do it and earn big.
  3. Cleaning Biz: Busy people have no  time and you are selling convenience.
  4. Delivery Service: Connect with small biz in your area that don’t deliver and provide the service.
  5. Custom Cakes: Sweets are always big in any economy, Custom cakes are hot.
  6. Windows: Businesses that offer window cleaning are booming. Residential and Commercial.
  7. eBay: Sell online — your trash is someone’s treasure.
  8. Website: Build a website and sell stuff as you make money from home.
  9. Services For Seniors: You can run errands, teach computer skills, etc. for this market.
  10. Inventory Biz: You photograph/video and list contents of  home for insurance purposes.
  11. Jewelry Empire:  Turn your crafts into cash at sites like etsy.com
  12. Small Biz Owner Fill-In: Start a business filling in for entrepreneurs who need  to be out of the office/shop, etc. but who have no employees to hold down the fort.
  13. Bottle Your Recipe: Take your sauce and sell it at fairs, online and trade shows.
  14. Day Care: Learn regulations and care for kids in your home or their’s.
  15. Apartment Prep Service: You handle cleanup, etc when tenants move out. Connect with realtors, etc.

Mail Order continues to boom! By the end of this year sales for mail order businesses will exceed more than two trillion dollars. It is a wonderful business to  pursue as it easily adapts to a part-time, full- time or weekends- only schedule. You can sell from home and thanks to the Internet, you can effortlessly set up shop and sell your goods to a global audience if you like–and best of all it doesn’t matter where you live…big city or small town, on a farm or up in the mountains–in Chicago or Cleveland or Bombay, India or even from the Bahamas.

The mail order business is one of the least expensive types of business individuals can start. In mail order, a person can start small and then gradually build the business from the profits. Mail order entrepreneurs purchase products wholesale or better yet create their own products, such as a “How-To” book.

Speaking about How To books is a perfect segue to my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Now in its fourth printing, it is a complete guide to  starting your own home based mail order business.  Easy to read and easier  to follow step by step directions to a business of your own. You’ll learn:

  1. HOW TO GET STARTED
  2. HOW  TO FIND GREAT PRODUCTS
  3. HOW TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
  4. HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  5. SECRETS OF CREATING WINNING MAIL ORDER ADS
  6. HOW  TO USE THE INTERNET TO SUPERCHARGE YOUR  BUSINESS
  7. 14 SURE FIRE CHECK-OFF LISTS THAT GUARANTEE HUGE PROFITS FROM EVERY AD YOU RUN.

Convenience has always been the key to mail order success. Some shoppers love to make purchases from their armchairs. They save time,money, gas, etc. The Internet has been a tremendous boost to mail order businesses. Online shopping is a significant reason mail order selling is growing and the chapter in my book on how to use the Internet contains up-to-date information on this most important tool.

Fred Broitman, a long time mail order expert, has written the definitive guide to success in direct response/mail order. Founder and CEO of SUNMAN DIRECT, Chicago’s oldest and largest independently owned Mail Order/Direct Response Advertising Agency. He is personally responsible for selling hundreds of millions of dollars in products and services and literally helping to create many MAIL ORDER MILLIONAIRES.

The book is available  for purchase from AMAZON at its published price of $39.95 plus s&h but to readers of his blog, you can save $10 and purchase it direct from the publisher for only $29.95 plus $3.50 s&h. (Total $33.40). Please send check or money order to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601. The book is sold on a money back guarantee of satisfaction.

How Superstious Are You?

Don’t Step on A Crack!

I can remember back in the day walking to school and if I should dare to step on a crack I would quickly step back a step or two to avoid it. The penalty, at least in my 10 year old mind if I didn’t, something serious and unpleasant would happen to me or to someone in my family. Funny how superstions stay with us even when we become adults.

Have you ever knocked on wood or thrown salt over your shoulder to ensure good luck?  Superstitious beliefs have been around for thousands of years. Whether you regard them as “old wives’ tales” or believe in their mystical meanings.

Here are a few popular superstitions

Many people anticipate bad luck on Friday the 13th. The number 13 is believed by some to be so unlucky that many buildings do not have a 13th floor and many cities don’t have a 13th street or avenue.

A black cat crossing your path is seen by some people as a sign of bad luck. Tradition holds that when a black cat walks toward you, it brings good fortune, but when it walks away, it takes away your good fortune.

According to some folklore followers, if you break a mirror, you will have bad luck for seven years. On the other hand, rubbing a rabbit’s foot will bring good luck, plentiful crops, many children and prosperity. (If you’re holding a rabbit’s foot think about what good luck it brought to the rabbit.) Tossing spilled salt over your left shoulder, is said to bring good luck.

Tradition holds that if your left palm itches, you will lose money, but if your right palm itches, you will receive money. Many people avoid walking under a ladder because the triangle it creates with the wall and ground is considered a symbol of life, and walking through this triangle is akin to tempting one’s fate.

Some people hang a horeshoe above the doorway to bring good luck to a home. Some even believe the shoe must be turned upward or the luck will spill out. Finding a four leaf clover is a sign of good luck coming your way. Knock on wood while talking to avoid jinxing a good fortune.

If two people pull apart a dried turkey or chicken breastbone while making a wish, the person who gets the longer piece will supposedly have their wish come true.

I’m sure you have some favorite “good luck” beliefs not listed here. Please share with me your favorite sure fire ways to avoid bad luck or assure good luck.

My book HOW TO BECOME A MAIL ORDER MILLIONAIRE cannot, of itself, bring anyone good luck but what it can do is show anyone interested in starting their own business, part time or full time, how easy it is to start a business of their own using the power of the world wide web to bring them success quicker than they ever believed possible.

If you’re already involved in a business of your own.you’ll learn how to use your existing experience and add mail order to sell directly to your prospects and customers no matter where they live.

You’ll read:

  1. How To Get Started
  2. How To Find Great Products
  3. How To Make Your Business Profitable Right From The Start
  4. How To Price your Product or Service For Biggest Profits
  5. Secrets to Creating Winning Mail Order Ads
  6. How to Use The Internet To Super Charge Your Business
  7. 14 Sure Fire Check Off Lists That Guarantee Huge Profits From Every Ad You Run.

…and much, much more.

For followers of my blog I have a special offer to share with you. I will send you a personalized copy for only $29.95 plus $3.50 first class mail delivery. Total cost $33.45.  Send order to SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601 My book is sold on a money back guarantee of satisfaction. No questions asked.

If you prefer to order from Amazon price is $39.95. Same guarantee of satisfaction.

How I Stopped Worrying and Learned to Love the OWS Protests

That’s the headline to Matt Taibbi’s article in the current issue of ROLLING STONE MAGAZINE. Last week’s post was from a conservative columnist who writes for FORTUNE MAGAZINE. It’s only fair for a progressive view–and there’s few as good as Matt Taibbi. He alone is well worth subscribing to one of my favorite magazines ROLLING STONE. Herein are excerpts:

“I have a confession to make. At first I misunderstood Occupy Wall Street. The first few time I went down to Zuccotti Park, I came away with mixed feelings. I loved the energy and was amazed by the obvious organic appeal of the movement, the way it was growing on its own. But my initial impression was that it would not be taken very seriously by the Citibanks and Goldman Sachs of the world. You could put 50,000 angry protestors on Wall Street, 100,000 even, and Lloyd Blankfein is probably not going to break a sweat. He knows he’s not going to wake up tomorrow and see Cornel West or Richard Trumka running the Federal Reserve. He knows modern finance is a giant mechanical parasite that only an expert surgeon can remove. Yell and scream all you want but he and his fellow Franksteins are the only ones who know how to turn the machine off.

That’s what I was thinking during the first few weeks of the protests. But I’m beginning to see another angle. Occupy Wall Street was always about something much bigger than a movement against big banks and modern finance. It’s about providing a forum for people to show how tired they are not just of Wall Street but EVERYTHING. This is a visceral, impassioned, deep-seated rejection of the entire direction of our society, a refusal to take even one more step forward into the shallow commercial abyss of phoniness, short-term calculation, withered idealism and intellectual bankruptcy that American mass society has become. If there is such a thing as going on strike from one’s own culture, this is it. And by being so broad in scope and so elemental in its motivation, it‘s flown over the heads of many on both the right and the left.

The right-wing media wasted no time in cannon-blasting the movement with its usual idiotic clichés, casting Occupy Wall Street as a bunch of dirty hippies who should get a job and stop chewing up Mike Bloomberg’s police overtime budget with their urban sleepovers. Just like they did a half-century ago, when the debate over the Vietnam War somehow stopped being about why we were brutally murdering millions of innocent Indochinese civilians and instead became a referendum on bralessness and long hair and flower-child rhetoric, the depraved flacks of the right-wing media have breezily blown off a generation of fraud and corruption and market-perverting bailouts, making the whole debate about the protestors themselves—their hygiene, their ‘envy’ of the rich, their ‘hypocrisy’.

The protestors, chirped Supreme Reichskank Ann Coulter, ‘needed three thing: showers, jobs and a point’. Her colleague Charles Krauthammer went so far as to label the protestors hypocrites for having iPhones. ‘OWS’, he said is Starbucks-sipping, Levi’s- clad, iPhone clutching protestors (denouncing) corporate America even as they weep for Steve Jobs, corporate titan, billionaire eight times over’. Apparently because Goldman and Citibank are corporations, no protestors can ever consume a corporate product—not jeans, not cellphones and definitely not coffee’—if he also wants to complain about tax money going to pay off some billionaire banker’s bets against his own crappy mortgages.

Meanwhile on the other side of the political spectrum, there were scads of progressive pundits like me who wrung our hands with worry that OWS was playing right into the hands of assholes like Krauthammer. DON’T GIVE THEM ANY AMMUNITION! we counseled. STAY ON MESSAGE! BE SPECIFIC!. We were all playing the Rorschach-test game with OWS trying to squint at it and see what we wanted to see in the movement. Viewed through the prism of our desire to make near-term, within the system changes, it was hard to see how skirmishing with cops in New York would help foreclosed-upon middle-class families in Jacksonville and San Diego.

What both sides missed is that OWS is tired of all this. They don’t care what we think they’re about, or should be about. They just want something different.

We’re all born wanting the freedom to imagine a better and more beautiful future. But modern America has become a place so drearily confining and predictable that it chokes the life out of that built-in desire. Everything from our pop culture to our economy to our politics feels oppressive and unresponsive. People want to go someplace for at least five minutes where no one is trying to bleed you or sell you something.

I think I understand now that that’s what the Occupy movement is all about. It’s about dropping out if only for a moment, and trying something new. It doesn’t need to tell the world what it wants. It is successful for now, just by being something different.”

These are only excerpts from Matt’s excellent article in the November 22nd issue of ROLLING STONE MAGAZINE. To read it in its entirety, pickup a copy or better yet become a subscriber. I’ve been hooked on their political reporting for 25 years and with age, year after year, it only gets better.

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