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Posts Tagged ‘Bullshit’

David Ogilvy Continues to Teach Us – We Sell or Die

It still so true we should repeat it at the start of every new year.

Growing Greed, Income Gap Threaten America

A hardening caste system driven by the insatiable greed of its wealthiest citizens.

America is devolving into a desperate almost Third World society defined by a hardening caste system driven by the insatiable greed of its wealthiest citizens. Nobel-Prize winning economist Joseph Stiglitz argues in his new book The Price Of Inequality: How Today’s Divided Society Endangers Our Future.

This is excerpted from a book review published in the Chicago Tribune July 12, 2012 by Bernard Vaughan. “We are now approaching the level of inequality that marks dysfunctional societies,”  Stiglitz writes. “It is a club that we would distinctly not want to join, including Iran, Jamaica, Uganda and the Philippines.”

Statistics on widening U.S. income inequality are well known, but Stiglitz details them to show the trend has passed into a danger zone.

About 30 years ago, the top 1 percent of income earners received 12 percent of the nation’s income, which could have been unacceptable enough, Stiglitz writes. But by 2007, the average after-tax income of the top 1 percent had reached $1,300,000 while the bottom 20 percent averaged only $17,800.

With the end of the Great Recession, the gap has only widened: The ratio of CEO annual compensation to that of the typical worker in 2010 was 243 to 1, the level it had been before the financial crisis, the author says.

These economic realities imperil America’s future, corrupting basic notions of fairness and justice critical in a thriving democracy.

Such dramatic inequality, according to Stiglitz is the byproduct of a bubble-strewn economy beholden to a deregulated and all-powerful financial industry all too often dictating government policies through its lobbying and money politics.  The author argues that these economic realities imperil America’s future, corrupting basic notions of fairness and justice critical in a thriving democracy. As inequality increases,opportunity decreases and cynicism is ascendant, Stiglitz says.

Alienation has begun to replace motivation,” Stiglitz writes. “Instead of social cohesion we have a new divisiveness.” Stiglitz’s book echoes others released recently by liberal-leaning voices examining America’s struggle to rebound from the financial calamity of 2008, including studies by economists Paul Krugman and Jeffrey Sachs, former President Bill Clinton and filmmaker Charles Ferguson.

Stiglitz, a former Clinton administration and World Bank economist, received the Nobel Prize for economics in 2001 and published a series of popular studies in the last decade starting with Globalization and its Discontents (2002), an attack on the International Monetary Fund’s austerity policies.

While Stiglitz’s book zeros in on the idea of inequality, it follows a similar script. Most of its pages are devoted to how America got where it is as opposed to what it can do to reverse course. Ample blame is assigned to the Reagan administration for ushering in an anti-government zeitgeist that Stiglitz argues has engorged the financial industry at the expense of the middle class. Clinton exacerbated financial deregulation, and President Barack Obama has missed a critical opportunity to rein in Wall Street, the book maintains.

Though Stiglitz teases the reader with solutions, it’s not until late in the book that he outlines his economic reform agenda. With some exceptions, many of his suggestions are similar to those offered by Sachs, Krugman and liberal activists. They face the same steep odds in the current political environment, with Obama and Democrats facing a staunchly conservative Republican Party in Congress, in most states—and even on the Supreme Court, some critics say, after decisions such as Bush versus Gore and Citizens United.

Stiglitz’s ideas often echo the Democrats agenda: tax reform so the wealthy pay more; reining in Wall Street; investing in education, technology and infrastructure; and campaign finance reform. He also argues for tempering globalization, where capital is allowed to migrate to the cheapest labor force and free flow of goods is unimpeded by anything but dollar considerations.

It could be the 1 percent who try to do something about inequality as they realize that their fates are bound to how the other 99 prcent live.

Ultimately, and ironically, Stiglitz says, it could be the 1 percenters who try to do something about inequality as they realize that their fates are bound to how the other 99 prcent live.

Throughout  history, this has been something  that the top 1 percent eventually do learn,” he writes. “Often, however, they learn it too late.”

While you’re waiting around for the 1 percenters to come to their senses, here’s a Free offer that may help you survive and thrive in these difficult economic times. If you have an interest in starting a business of their own, Denny Hatch, a friend and mail order guru has developed 22 Rules for Internet Success and with his permission I would like to send you a copy. It’s yours for the asking: Just shoot me an e-mail: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

Using Platitudes In Your Marketing Messages Can Kill You!

Well, not literally “you” but if you are in business for yourself or into blogging for fun or have to write sales letters for someone else’s business, using platitudes can kill your marketing.

Saying you’re different and then acting the same, smelling the same, tasting the same, looking the same and offering virtually the same product  and service, makes you a LIAR!

These words of wisdom come from Rich Harshaw and his very useful on line site Monopolize Your Marketplace.

When you use platitudes in your marketing, your prospects have no way to tell if you are any better or any worse than anyone else.

What’s a platitude? A platitude is “any words or phrases that are drearily commonplace and predictable and that lack power to evoke interest through overuse or repetition that are nevertheless stated as though they are original or significant.”

Words like–

  • High Quality
  • Great Service
  • Amazing Products
  • Been in Service for Over 20 YEARS

Words and phrases that fall smack dab into the platitude bucket do absolutely nothing to help you explain your value to the prospect, and worse, they actually hurt your credability with the prospect.

Why? Simple.

Regardless of how cool your product actually is or how revolutionary your service has become, when you advertise it using platitudes you sound like every other average product or service offering out there. You literally become a  duck in a sea of ducks in the pond quacking at the same  time and are indistinguishable to your prospect.

When building your marketing, you need to prepare your case as thoroughly as an attorney would prepare a case for court.

In court, the attorney’s case can mean the difference between freedom or incarceration. Between life and death. In your business, your case for your product or service means the difference between success and failure. Think about your marketing and advertising strategy this way: Your product or service is on trial. The consumer is the jury. You are the attorney…and you must educate the jury on all the relevant issues and prove to them that you offer the best value available…and it’s a life-or-death sentence. Your job is to define the relevant issues, come up with all the proof, all the arguments, all the evidence and present it in a way that the jury believes you. Remember, your prospects are the jury!

PLATITUDES WON’T CUT IT!

Ultimately, if you present your case for your product or service in a compelling and convincing way, you’ll build confidence with your prospects and bridge the confidence gap. They’ll feel like they’re in control of the decision. You’ll have business coming to you because you will have effectively separated yourself from your competition. Just like the jury draws the conclusion of guilt or innocence, so will your prospects. They’ll feel like they’d have to be a fool to do business with anyone else but you, regardless of price.

If the idea of starting your own business  that you can operate from home from anywhere in the world then give some thought to MAIL ORDER. With the power of Internet to sell your product or service on line, it doesn’t matter if you live in Wyoming or Pennsylvania, in Canada or Italy or if you prefer to run your business from the Bahamas, then mail order is for you.

Take advantage of my special offer to readers of my blog to order my book HOW TO BECOME A MAIL ORDER MILLIONAIRE today. It’s sold on a money back guaaantte of satisfaction, available from Amazon at the published price of $39.95 plus s&h or direct from the publisher for only $29.95 plus $3.50 s&h (Total $33.45) Send a check or money order for $29.95 plus $3.50 (Total $33.45) to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601

How I Stopped Worrying and Learned to Love the OWS Protests

That’s the headline to Matt Taibbi’s article in the current issue of ROLLING STONE MAGAZINE. Last week’s post was from a conservative columnist who writes for FORTUNE MAGAZINE. It’s only fair for a progressive view–and there’s few as good as Matt Taibbi. He alone is well worth subscribing to one of my favorite magazines ROLLING STONE. Herein are excerpts:

“I have a confession to make. At first I misunderstood Occupy Wall Street. The first few time I went down to Zuccotti Park, I came away with mixed feelings. I loved the energy and was amazed by the obvious organic appeal of the movement, the way it was growing on its own. But my initial impression was that it would not be taken very seriously by the Citibanks and Goldman Sachs of the world. You could put 50,000 angry protestors on Wall Street, 100,000 even, and Lloyd Blankfein is probably not going to break a sweat. He knows he’s not going to wake up tomorrow and see Cornel West or Richard Trumka running the Federal Reserve. He knows modern finance is a giant mechanical parasite that only an expert surgeon can remove. Yell and scream all you want but he and his fellow Franksteins are the only ones who know how to turn the machine off.

That’s what I was thinking during the first few weeks of the protests. But I’m beginning to see another angle. Occupy Wall Street was always about something much bigger than a movement against big banks and modern finance. It’s about providing a forum for people to show how tired they are not just of Wall Street but EVERYTHING. This is a visceral, impassioned, deep-seated rejection of the entire direction of our society, a refusal to take even one more step forward into the shallow commercial abyss of phoniness, short-term calculation, withered idealism and intellectual bankruptcy that American mass society has become. If there is such a thing as going on strike from one’s own culture, this is it. And by being so broad in scope and so elemental in its motivation, it‘s flown over the heads of many on both the right and the left.

The right-wing media wasted no time in cannon-blasting the movement with its usual idiotic clichés, casting Occupy Wall Street as a bunch of dirty hippies who should get a job and stop chewing up Mike Bloomberg’s police overtime budget with their urban sleepovers. Just like they did a half-century ago, when the debate over the Vietnam War somehow stopped being about why we were brutally murdering millions of innocent Indochinese civilians and instead became a referendum on bralessness and long hair and flower-child rhetoric, the depraved flacks of the right-wing media have breezily blown off a generation of fraud and corruption and market-perverting bailouts, making the whole debate about the protestors themselves—their hygiene, their ‘envy’ of the rich, their ‘hypocrisy’.

The protestors, chirped Supreme Reichskank Ann Coulter, ‘needed three thing: showers, jobs and a point’. Her colleague Charles Krauthammer went so far as to label the protestors hypocrites for having iPhones. ‘OWS’, he said is Starbucks-sipping, Levi’s- clad, iPhone clutching protestors (denouncing) corporate America even as they weep for Steve Jobs, corporate titan, billionaire eight times over’. Apparently because Goldman and Citibank are corporations, no protestors can ever consume a corporate product—not jeans, not cellphones and definitely not coffee’—if he also wants to complain about tax money going to pay off some billionaire banker’s bets against his own crappy mortgages.

Meanwhile on the other side of the political spectrum, there were scads of progressive pundits like me who wrung our hands with worry that OWS was playing right into the hands of assholes like Krauthammer. DON’T GIVE THEM ANY AMMUNITION! we counseled. STAY ON MESSAGE! BE SPECIFIC!. We were all playing the Rorschach-test game with OWS trying to squint at it and see what we wanted to see in the movement. Viewed through the prism of our desire to make near-term, within the system changes, it was hard to see how skirmishing with cops in New York would help foreclosed-upon middle-class families in Jacksonville and San Diego.

What both sides missed is that OWS is tired of all this. They don’t care what we think they’re about, or should be about. They just want something different.

We’re all born wanting the freedom to imagine a better and more beautiful future. But modern America has become a place so drearily confining and predictable that it chokes the life out of that built-in desire. Everything from our pop culture to our economy to our politics feels oppressive and unresponsive. People want to go someplace for at least five minutes where no one is trying to bleed you or sell you something.

I think I understand now that that’s what the Occupy movement is all about. It’s about dropping out if only for a moment, and trying something new. It doesn’t need to tell the world what it wants. It is successful for now, just by being something different.”

These are only excerpts from Matt’s excellent article in the November 22nd issue of ROLLING STONE MAGAZINE. To read it in its entirety, pickup a copy or better yet become a subscriber. I’ve been hooked on their political reporting for 25 years and with age, year after year, it only gets better.

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