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George Lauer — The Man Who Changed The Way Everyone Shops!

The Biggest Surprise is That Neither He or His Company Patented It

 

On a Sunday afternoon in 1971, an I.B.M. engineer stepped out of his house in Raleigh, N.C., to consult his boss, who lived across the street. “I didn’t do what you asked,” George Lauer confessed.

 

Lauer had been instructed to design a code that could be printed on food labels and that would be compatible with the scanners then in development for supermarket checkout counters. He was told to model it on the bull’s-eye-shaped optical scanning code designed in the 1940’s by N. Joseph Woodland, who died in December. But Laurer saw a problem with the shape: “When you run a circle  through a high-speed press, there are parts that are going to get smeared,” he says “so I came up with my own code.” His system, a pattern of stripes, would be readable even it was poorly printed.

 

That pattern became the basis for the U.P.C., the Universal Product Code, which was adopted by a consortium of grocery companies in 1973, when cashiers were still punching in all prices by hand. Within a decade, the U.P.C. — and optical scanners — brought supermarkets into the digital age. Now an employee could ring up a cereal box with a flick of the wrist. “When people find out  that I invented the U.P.C., they think I’m rich,” Laurer says. But he received no royalities for this invention, and I.B.M did not patent it.

 

As the U.P.C. symbol proliferated, so, too, did paranoia  about it. For decades, Laurer has been hounded by people convinced that he has hidden the number 666 inside the lines of his code. “I didn’t get the meat,” Laurer said ruefully, “but I did get the nuts.”.

 

This article first appeared in the New York Times Magazine January 6, 2013 under the byline of Pagan Kennedy.

 

Did you know there’s a Museum dedicated  to the bar code? The ID History Museum is run by Bill Selmeier who was interviewed for this story:

You worked at I.B.M. in the 1970’s and then helped promote the U.P.C? Yes, I started the seminars where we invited people from the grocery and labeling industry into I.B.M. We were there to reduce their fear.

 

What were they afraid of? They were afraid that anything that didn’t work right would reflect badly on them — particularly if it was only their own package that wouldn’t scan. The guy from Birds Eye said “My stuff always has ice on it when it goes through the checkout.” So we put his package in the freezer and took it out and showed him how it scanned perfectly.

 

Why are you still so interested in the history of the U.P.C. code? Let me put it this way: What bigger impact can you have on the world than to change the way everyone shops?

 

Even my book How To Become A Mail Order Millionaire has its own unique U.P.C. and as a visitor to my blog I want to offer you a special low price to order the book on a no risk trial. Plus an extra bonus. You can save more than 30% off the price and if you’re not completely satisfied, return it for a full refund. Sold everywhere for $39.95 plus s&h, you can order it direct from the publisher for only $29.95 and shipping is FREE.

It has been described by experts in the field as “the definitive guide to success in mail order/direct response

 

How To Become A Mail Order Millionaire is a complete guide to starting your own business, a business you can run from your home with no cost for an outside office or place of business and utilizing the power of the World Wide Websell your product or service all over the world.

 

You’ll learn:

 

How To Get Started
How To Find Great Products
How To Make Your Business Profitable Right From The Start
How To Price Your Product or Service For Biggest Profits
Secrets of Creating Winning Mail Order Ads
14 Seure Fire Check Off Lists That Guarantee Huge Profits
and included in this newly revised edition:
 
Complete Up-To-Date Information on How To Use the Internet To Super-Charge Your Mail Order Business

 

and for all new buyers I’m offering you a huge bonus. Order from this posting and you also receive a full years personal consultation from the author at no cost. Fred Broitman is the founder/CEO of SUNMAN DIRECT Chicago’s largest independently owned direct response advertising agency.  To receive this extra bonus, just send your name and address along with your check or money order for $29.95 to: SUPERIOR PRESS Dept. 8103 333 N. Michigan Avenue Suite 1032 Chicago, IL 60611

David Ogilvy Continues to Teach Us – We Sell or Die

It still so true we should repeat it at the start of every new year.

Career Changing Takeaways! Life and Business Truisms.

Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms…… In Business and Life

My good friend, Denny Hatch one of the truly great business and marketing writers has recently published a collection of takeaways from his e-newsletter, BusinessCommonSense.Com

I like it and you may possibly find it career changing. Here is a sampling to give you a flavor of Denny.

  • Do not inadvertently leave the original of your resume in the office copier.” —  Denny Hatch
  • Never invest in any idea you can’t illustrate with a crayon.” — Peter Lynch
  • If you don’t have a competitive advantage, don’t compete.” — Jack Welch
  • My goal is to goad people into saying something that ruins their life.” — Don Imus
  • You do not get a second chance to make a first impression.” — Famous aphorism, origin debatable
  • A good plan violently executed now is better than a perfect plan executed next week.” — George S. Patton, Jr.
  • A man who stops advertising to save money is like a man who stops a clock to save time.” — Henry Ford
  • Imitation is the sincerest form of collective stupidity.” — W. Carroll (Bill) Munro
  • The definition of a consultant: When you hire a consultant and ask him what time it is, he borrows your watch and tells you the time. Then he keeps the watch and sends you a bill..” — Walter Weintz
  • In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” — David Ogilvy
  • There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton
  • The computer is a moron.” — Peter Drucker

Are you as inspired like me at this glimpse into the mind of Denny Hatch? Let me share with you his thoughts about my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. 

The newly revised edition is “the definitive guide to starting your own successful mail order business.”

Mail Order Expert Fred Broitman has written a complete guide to starting your own home based business.

You’ll learn:

  • How to Get Started
  • How  to Find Great Products
  • How to Make Your Business Profitable From The Start
  • How  to  Price Your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check off Lists that Guarantee Huge  P rofits

and in this newly revised and up-dated edition:

  • Complete Up-to-Date Information on How to use the Internet to Super-Charge Your Mail Order Business

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of 39.95 + s&h or you can save $10 and order it direct from the publisher by sending your name, address and check or money order for only $29.95… no charge for s&h. Send to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago. IL 60601.

Book is sold on a 100% Money Back Guarantee of Satisfaction

Growing Greed, Income Gap Threaten America

A hardening caste system driven by the insatiable greed of its wealthiest citizens.

America is devolving into a desperate almost Third World society defined by a hardening caste system driven by the insatiable greed of its wealthiest citizens. Nobel-Prize winning economist Joseph Stiglitz argues in his new book The Price Of Inequality: How Today’s Divided Society Endangers Our Future.

This is excerpted from a book review published in the Chicago Tribune July 12, 2012 by Bernard Vaughan. “We are now approaching the level of inequality that marks dysfunctional societies,”  Stiglitz writes. “It is a club that we would distinctly not want to join, including Iran, Jamaica, Uganda and the Philippines.”

Statistics on widening U.S. income inequality are well known, but Stiglitz details them to show the trend has passed into a danger zone.

About 30 years ago, the top 1 percent of income earners received 12 percent of the nation’s income, which could have been unacceptable enough, Stiglitz writes. But by 2007, the average after-tax income of the top 1 percent had reached $1,300,000 while the bottom 20 percent averaged only $17,800.

With the end of the Great Recession, the gap has only widened: The ratio of CEO annual compensation to that of the typical worker in 2010 was 243 to 1, the level it had been before the financial crisis, the author says.

These economic realities imperil America’s future, corrupting basic notions of fairness and justice critical in a thriving democracy.

Such dramatic inequality, according to Stiglitz is the byproduct of a bubble-strewn economy beholden to a deregulated and all-powerful financial industry all too often dictating government policies through its lobbying and money politics.  The author argues that these economic realities imperil America’s future, corrupting basic notions of fairness and justice critical in a thriving democracy. As inequality increases,opportunity decreases and cynicism is ascendant, Stiglitz says.

Alienation has begun to replace motivation,” Stiglitz writes. “Instead of social cohesion we have a new divisiveness.” Stiglitz’s book echoes others released recently by liberal-leaning voices examining America’s struggle to rebound from the financial calamity of 2008, including studies by economists Paul Krugman and Jeffrey Sachs, former President Bill Clinton and filmmaker Charles Ferguson.

Stiglitz, a former Clinton administration and World Bank economist, received the Nobel Prize for economics in 2001 and published a series of popular studies in the last decade starting with Globalization and its Discontents (2002), an attack on the International Monetary Fund’s austerity policies.

While Stiglitz’s book zeros in on the idea of inequality, it follows a similar script. Most of its pages are devoted to how America got where it is as opposed to what it can do to reverse course. Ample blame is assigned to the Reagan administration for ushering in an anti-government zeitgeist that Stiglitz argues has engorged the financial industry at the expense of the middle class. Clinton exacerbated financial deregulation, and President Barack Obama has missed a critical opportunity to rein in Wall Street, the book maintains.

Though Stiglitz teases the reader with solutions, it’s not until late in the book that he outlines his economic reform agenda. With some exceptions, many of his suggestions are similar to those offered by Sachs, Krugman and liberal activists. They face the same steep odds in the current political environment, with Obama and Democrats facing a staunchly conservative Republican Party in Congress, in most states—and even on the Supreme Court, some critics say, after decisions such as Bush versus Gore and Citizens United.

Stiglitz’s ideas often echo the Democrats agenda: tax reform so the wealthy pay more; reining in Wall Street; investing in education, technology and infrastructure; and campaign finance reform. He also argues for tempering globalization, where capital is allowed to migrate to the cheapest labor force and free flow of goods is unimpeded by anything but dollar considerations.

It could be the 1 percent who try to do something about inequality as they realize that their fates are bound to how the other 99 prcent live.

Ultimately, and ironically, Stiglitz says, it could be the 1 percenters who try to do something about inequality as they realize that their fates are bound to how the other 99 prcent live.

Throughout  history, this has been something  that the top 1 percent eventually do learn,” he writes. “Often, however, they learn it too late.”

While you’re waiting around for the 1 percenters to come to their senses, here’s a Free offer that may help you survive and thrive in these difficult economic times. If you have an interest in starting a business of their own, Denny Hatch, a friend and mail order guru has developed 22 Rules for Internet Success and with his permission I would like to send you a copy. It’s yours for the asking: Just shoot me an e-mail: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

15 Hot New Startup Businesses For Under $100

Can you really find a new business for under $100?   The short answer is Yes! The longer answer is YES, BUT….

Finding a new business can easily be done for less than $100. But there is much more involved to guarantee your success and that’s what this weeks post is all about, but first to whet your appetite, here are 15 New Hot Startups for under $100. This information comes from an article published in a current issue of Small Business Opportunity Start Your Own Business.

You don’t have to come up with a fortune to start a small business. In fact there are dozens of great new and hot businesses you can start for less than $100. Use your imagination as you scan your community to see what’s needed. If the business you are contemplating already exists, figure out a way to beat your competition by doing it faster-cheaper-or better. Here are some moneymaking potentials for you to consider.

  1. Pet Biz: Pets are hot and services for pets are booming. It’s a  $50 billion a year industry.
  2. Blog for Cash: Everyone wants a blog but can’t provide content. You do it and earn big.
  3. Cleaning Biz: Busy people have no  time and you are selling convenience.
  4. Delivery Service: Connect with small biz in your area that don’t deliver and provide the service.
  5. Custom Cakes: Sweets are always big in any economy, Custom cakes are hot.
  6. Windows: Businesses that offer window cleaning are booming. Residential and Commercial.
  7. eBay: Sell online — your trash is someone’s treasure.
  8. Website: Build a website and sell stuff as you make money from home.
  9. Services For Seniors: You can run errands, teach computer skills, etc. for this market.
  10. Inventory Biz: You photograph/video and list contents of  home for insurance purposes.
  11. Jewelry Empire:  Turn your crafts into cash at sites like etsy.com
  12. Small Biz Owner Fill-In: Start a business filling in for entrepreneurs who need  to be out of the office/shop, etc. but who have no employees to hold down the fort.
  13. Bottle Your Recipe: Take your sauce and sell it at fairs, online and trade shows.
  14. Day Care: Learn regulations and care for kids in your home or their’s.
  15. Apartment Prep Service: You handle cleanup, etc when tenants move out. Connect with realtors, etc.

Mail Order continues to boom! By the end of this year sales for mail order businesses will exceed more than two trillion dollars. It is a wonderful business to  pursue as it easily adapts to a part-time, full- time or weekends- only schedule. You can sell from home and thanks to the Internet, you can effortlessly set up shop and sell your goods to a global audience if you like–and best of all it doesn’t matter where you live…big city or small town, on a farm or up in the mountains–in Chicago or Cleveland or Bombay, India or even from the Bahamas.

The mail order business is one of the least expensive types of business individuals can start. In mail order, a person can start small and then gradually build the business from the profits. Mail order entrepreneurs purchase products wholesale or better yet create their own products, such as a “How-To” book.

Speaking about How To books is a perfect segue to my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Now in its fourth printing, it is a complete guide to  starting your own home based mail order business.  Easy to read and easier  to follow step by step directions to a business of your own. You’ll learn:

  1. HOW TO GET STARTED
  2. HOW  TO FIND GREAT PRODUCTS
  3. HOW TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
  4. HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  5. SECRETS OF CREATING WINNING MAIL ORDER ADS
  6. HOW  TO USE THE INTERNET TO SUPERCHARGE YOUR  BUSINESS
  7. 14 SURE FIRE CHECK-OFF LISTS THAT GUARANTEE HUGE PROFITS FROM EVERY AD YOU RUN.

Convenience has always been the key to mail order success. Some shoppers love to make purchases from their armchairs. They save time,money, gas, etc. The Internet has been a tremendous boost to mail order businesses. Online shopping is a significant reason mail order selling is growing and the chapter in my book on how to use the Internet contains up-to-date information on this most important tool.

Fred Broitman, a long time mail order expert, has written the definitive guide to success in direct response/mail order. Founder and CEO of SUNMAN DIRECT, Chicago’s oldest and largest independently owned Mail Order/Direct Response Advertising Agency. He is personally responsible for selling hundreds of millions of dollars in products and services and literally helping to create many MAIL ORDER MILLIONAIRES.

The book is available  for purchase from AMAZON at its published price of $39.95 plus s&h but to readers of his blog, you can save $10 and purchase it direct from the publisher for only $29.95 plus $3.50 s&h. (Total $33.40). Please send check or money order to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601. The book is sold on a money back guarantee of satisfaction.

Using Platitudes In Your Marketing Messages Can Kill You!

Well, not literally “you” but if you are in business for yourself or into blogging for fun or have to write sales letters for someone else’s business, using platitudes can kill your marketing.

Saying you’re different and then acting the same, smelling the same, tasting the same, looking the same and offering virtually the same product  and service, makes you a LIAR!

These words of wisdom come from Rich Harshaw and his very useful on line site Monopolize Your Marketplace.

When you use platitudes in your marketing, your prospects have no way to tell if you are any better or any worse than anyone else.

What’s a platitude? A platitude is “any words or phrases that are drearily commonplace and predictable and that lack power to evoke interest through overuse or repetition that are nevertheless stated as though they are original or significant.”

Words like–

  • High Quality
  • Great Service
  • Amazing Products
  • Been in Service for Over 20 YEARS

Words and phrases that fall smack dab into the platitude bucket do absolutely nothing to help you explain your value to the prospect, and worse, they actually hurt your credability with the prospect.

Why? Simple.

Regardless of how cool your product actually is or how revolutionary your service has become, when you advertise it using platitudes you sound like every other average product or service offering out there. You literally become a  duck in a sea of ducks in the pond quacking at the same  time and are indistinguishable to your prospect.

When building your marketing, you need to prepare your case as thoroughly as an attorney would prepare a case for court.

In court, the attorney’s case can mean the difference between freedom or incarceration. Between life and death. In your business, your case for your product or service means the difference between success and failure. Think about your marketing and advertising strategy this way: Your product or service is on trial. The consumer is the jury. You are the attorney…and you must educate the jury on all the relevant issues and prove to them that you offer the best value available…and it’s a life-or-death sentence. Your job is to define the relevant issues, come up with all the proof, all the arguments, all the evidence and present it in a way that the jury believes you. Remember, your prospects are the jury!

PLATITUDES WON’T CUT IT!

Ultimately, if you present your case for your product or service in a compelling and convincing way, you’ll build confidence with your prospects and bridge the confidence gap. They’ll feel like they’re in control of the decision. You’ll have business coming to you because you will have effectively separated yourself from your competition. Just like the jury draws the conclusion of guilt or innocence, so will your prospects. They’ll feel like they’d have to be a fool to do business with anyone else but you, regardless of price.

If the idea of starting your own business  that you can operate from home from anywhere in the world then give some thought to MAIL ORDER. With the power of Internet to sell your product or service on line, it doesn’t matter if you live in Wyoming or Pennsylvania, in Canada or Italy or if you prefer to run your business from the Bahamas, then mail order is for you.

Take advantage of my special offer to readers of my blog to order my book HOW TO BECOME A MAIL ORDER MILLIONAIRE today. It’s sold on a money back guaaantte of satisfaction, available from Amazon at the published price of $39.95 plus s&h or direct from the publisher for only $29.95 plus $3.50 s&h (Total $33.45) Send a check or money order for $29.95 plus $3.50 (Total $33.45) to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601

Social Media Marketing Fails To Provide Measurable Value To Advertisers

How do I know that? JUST FOLLOW THE MONEY. Traditional media such as television, radio, magazines, newspapers, out of home, card decks and direct mail are by far the choice of most successful companies when it comes to where they allocate the largest portion of their advertising dollars. And now a new study reported by Steve McClellan in the Nov. 18, 2011 MARKETING DAILY article bolsters that truism. Steve’s report follows.

STUDY: SOCIAL MEDIA FALLING SHORT ON CUSTOMER LOYALTY; TRADITIONAL METHODS ENCOURAGED

“While much of the marketing community is focused on sealing better relationships between brands and consumers via social media (Facebook, Twitter, etc.), a new study from Pitney Bowes suggests that their efforts would be better spent in other areas.

New study found social media to be one of the least effective engagement techniques

In fact, the new study—based on a survey of 5,000 consumers in the U.S., U.K., France and Germany—found social media to be one of the least effective engagement techniques for encouraging customer loyalty for larger and small businesses alike.

The survey found just 18% of the respondents believed that interaction with a larger company or its brand on social media would encourage them to buy from that business again.

Social media approach was deemed even less effective for smaller businesses

The social media approach was deemed even less effective for smaller businesses, where just 15% of those responding said it would encourage their loyalty to a company.

These findings will give decision-makers pause for thought, the report stated. Businesses can be forgiven for getting swept away by the hype of surrounding social media and wanting to invest in such activity as soon as possible. But results show that those businesses tempted to lead with such techniques find themselves out of step with consumer thinking.

Conversely several other techniques are far more likely to resonate with consumers and encourage them to do repeat business with companies. They include:

  • a home-delivery option
  • having a say in products and services
  • control of channels and frequency of received communications
  • a choice of channels to contact a company

In each case, nearly half or more of the respondents said those tactics were preferred and effective for small and large businesses alike.

All of these practices are aimed at increasing brand loyalty and retaining customers, the Pitney Bowes survey summary states. However, sophisticated social media and Web interaction can be time-consuming and expensive and outcomes are difficult to measure. Businesses are quickly having to learn the ‘customer dance’ when to lead and when to follow—if relationships are to be nurtured.”

Starting your own business has never been easier or more necessary with the economy continuing to spin out of control and men and women continuing to be laid off in large numbers and not being able to find jobs that pay a living wage.

Take advantage of my current offer to receive a copy of HOW TO BECOME A MAIL ORDER MILLIONAIRE for only $33.45 and that includes postage and handling. The book is always sold with a guarantee of satisfaction or your money back.

Send a check or money order in the amount of $33.45 payable to SUPERIOR PRESS along with your name and address to: Superior Press 333 N. Michigan Ave STE 1032 Chicago IL 60601 and I will promptly ship the book.

How I Stopped Worrying and Learned to Love the OWS Protests

That’s the headline to Matt Taibbi’s article in the current issue of ROLLING STONE MAGAZINE. Last week’s post was from a conservative columnist who writes for FORTUNE MAGAZINE. It’s only fair for a progressive view–and there’s few as good as Matt Taibbi. He alone is well worth subscribing to one of my favorite magazines ROLLING STONE. Herein are excerpts:

“I have a confession to make. At first I misunderstood Occupy Wall Street. The first few time I went down to Zuccotti Park, I came away with mixed feelings. I loved the energy and was amazed by the obvious organic appeal of the movement, the way it was growing on its own. But my initial impression was that it would not be taken very seriously by the Citibanks and Goldman Sachs of the world. You could put 50,000 angry protestors on Wall Street, 100,000 even, and Lloyd Blankfein is probably not going to break a sweat. He knows he’s not going to wake up tomorrow and see Cornel West or Richard Trumka running the Federal Reserve. He knows modern finance is a giant mechanical parasite that only an expert surgeon can remove. Yell and scream all you want but he and his fellow Franksteins are the only ones who know how to turn the machine off.

That’s what I was thinking during the first few weeks of the protests. But I’m beginning to see another angle. Occupy Wall Street was always about something much bigger than a movement against big banks and modern finance. It’s about providing a forum for people to show how tired they are not just of Wall Street but EVERYTHING. This is a visceral, impassioned, deep-seated rejection of the entire direction of our society, a refusal to take even one more step forward into the shallow commercial abyss of phoniness, short-term calculation, withered idealism and intellectual bankruptcy that American mass society has become. If there is such a thing as going on strike from one’s own culture, this is it. And by being so broad in scope and so elemental in its motivation, it‘s flown over the heads of many on both the right and the left.

The right-wing media wasted no time in cannon-blasting the movement with its usual idiotic clichés, casting Occupy Wall Street as a bunch of dirty hippies who should get a job and stop chewing up Mike Bloomberg’s police overtime budget with their urban sleepovers. Just like they did a half-century ago, when the debate over the Vietnam War somehow stopped being about why we were brutally murdering millions of innocent Indochinese civilians and instead became a referendum on bralessness and long hair and flower-child rhetoric, the depraved flacks of the right-wing media have breezily blown off a generation of fraud and corruption and market-perverting bailouts, making the whole debate about the protestors themselves—their hygiene, their ‘envy’ of the rich, their ‘hypocrisy’.

The protestors, chirped Supreme Reichskank Ann Coulter, ‘needed three thing: showers, jobs and a point’. Her colleague Charles Krauthammer went so far as to label the protestors hypocrites for having iPhones. ‘OWS’, he said is Starbucks-sipping, Levi’s- clad, iPhone clutching protestors (denouncing) corporate America even as they weep for Steve Jobs, corporate titan, billionaire eight times over’. Apparently because Goldman and Citibank are corporations, no protestors can ever consume a corporate product—not jeans, not cellphones and definitely not coffee’—if he also wants to complain about tax money going to pay off some billionaire banker’s bets against his own crappy mortgages.

Meanwhile on the other side of the political spectrum, there were scads of progressive pundits like me who wrung our hands with worry that OWS was playing right into the hands of assholes like Krauthammer. DON’T GIVE THEM ANY AMMUNITION! we counseled. STAY ON MESSAGE! BE SPECIFIC!. We were all playing the Rorschach-test game with OWS trying to squint at it and see what we wanted to see in the movement. Viewed through the prism of our desire to make near-term, within the system changes, it was hard to see how skirmishing with cops in New York would help foreclosed-upon middle-class families in Jacksonville and San Diego.

What both sides missed is that OWS is tired of all this. They don’t care what we think they’re about, or should be about. They just want something different.

We’re all born wanting the freedom to imagine a better and more beautiful future. But modern America has become a place so drearily confining and predictable that it chokes the life out of that built-in desire. Everything from our pop culture to our economy to our politics feels oppressive and unresponsive. People want to go someplace for at least five minutes where no one is trying to bleed you or sell you something.

I think I understand now that that’s what the Occupy movement is all about. It’s about dropping out if only for a moment, and trying something new. It doesn’t need to tell the world what it wants. It is successful for now, just by being something different.”

These are only excerpts from Matt’s excellent article in the November 22nd issue of ROLLING STONE MAGAZINE. To read it in its entirety, pickup a copy or better yet become a subscriber. I’ve been hooked on their political reporting for 25 years and with age, year after year, it only gets better.

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