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Posts Tagged ‘Craziness’

HOW TO FAIL… THE KEY TO SUCCESS!

A String of Failures Is Far More Valuable Than A String Of Wins.

Very early in my advertising career, a client taught me a very important lesson.

At the first agency I worked for my boss, the man in charge of recommending which magazines should carry this clients first advertisements asked me to make these recommendations. A little scared and not wanting to make any mistakes, I did my best to do some research. My boss went on vacation and was not available. Not wanting to delay my task, I recommended 5 magazines for their first advertising with our company. Shortly after their ads ran I called the client to find out how their advertising performed and was told that 4 did well but the 5th did so poorly they would never ever place another ad there. I was devestated and apologized for making this mistake.

 

Not a mistake at all, our client said. When this magazine failed to produce sufficient profits from our investment we learned that other similar magazines should also not be used. You probably saved us far more dollars than the cost of this one magazine. How To Fail… The Self-Hurt Guide Augusten Burroughs #1 New York Times Author of Running With Scissors newest book THIS IS HOW explores age old questions in his delightful easy to read book. From his cover blurb. “If you’re fat and fail every diet, if you’re thin but can’t get thin enough, if you lose your job, if your child dies, if you are diagnosed with cancer, if you always end up with exactly the wrong kind of person, if you always end up alone, if you can’t get over the past, if your parents are insane and ruining your life, if you really and truly wish you were dead, if you feel like it’s your destiny to be a star, if you believe life has a grudge against you, if you don’t want to have sex with your spouse and don’t know why, if you feel so ashamed, if you’re lost in your life.  If You Have Ever Wondered HOW AM I SUPPOSED TO SURVIVE THIS? THIS IS HOW Proven Aid in Overcoming Shyness, Molestation, Fatness, Spinsterhood, Grief, Disease, Lushery, Decreptitude & More. For Young and Old Alike.”

 

One of his chapters is headed HOW TO FAIL. Mr. Burroughs writes: “You will learn much more from failing than from making straight A’s in life. A string of failures is far more valuable than a string of wins. The reason is that our brains were programmed in the factory to look for and pay special attention to novelty. Which is to say the unique.”

 

“So if you’re a straight A student in school or a metaphorical straight-A student in your adult life, that’s a whole lot of same old, same old. One A+ paper blends right into the next. It’s when you get a D that you learn something valuable. It’s when you fall on your ass that you actally make progress. I am a complete and total fuck-up. Which is exactly why I am equipped to write this book and tell you how to live.”

 

“I make rings out of gemstones and bronze and I never went to school for this. I never took a design class and I have no business, actually handling 1,525 degree metal and chrysoberyl cat’s eye gems. But I do it anyway. And when I began, I made one hideous disaster of a ring after another until I had made maybe three hundred. Each time, I tried  to make one nice ring. Each time, I totally failed. Until ring number 301. Which was suddenly, inexplicably cool.”

 

“Now I make more good rings than lousy ones. There are always new mistakes to make. But I never make my old rerun mistakes. Perfectionism is the satin-lined casket of creativity and originality. If you’re a perfectionist, at least stop telling everybody you’re one and try to get over it yourself, alone in your home with the lights off.”

 

Here’s just a few other chapter headings in THIS IS HOW:

 
How To Find Love
How to Be Fat
How To Be Thin
How To Feel Sorry For Yourself
How To Be Confident
How To Get The Job
How To End Your Life
How To Get Over Your Addiction To The Past
How To Finish Your Drink
How To Hold On To Your Dream Or Maybe Not
How To Identify Love By Knowing What It’s Not

 
This is just a small sampling of what this book contains. Mr. Burroughs book is published by St. Martins Press and is available from Amazon as is my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Lauded by industry experts as “the definitive guide to success in direct response/mail order” If you have always had the desire to start a business of your own there is no better time than now. Using the power of the Worldwide Web you can sell a product or service to anyone no matter where they live and you can start your own business where you live.  In the beginning you can do it without employees or outside office expense… This newly revised edition will help you learn:
 
How To Get Started
How To Find Great Products
How To Make Your Business Profitable Right From The Start
How To Price Your Product or Service For Biggest Profits
Secrets of Creating Winning Mail Order Ads
14 Sure-Fire Check Off Lists That Guarantee Huge Profits
Complete Up-To-Date Information On How To Use The Internet To Make Easy Sales

 

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h…. or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. To order send check or money order along with your name and address to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601. Sold on a 100% Guarantee of Satisfaction or your money back.

PROOF OF HEAVEN? ….. You Decide!

 Join Doctor’s Journey to the Afterworld’s Gates!

For years Dr. Eben Alexander III had dismissed near-death revelations of God and heaven as explainable by the hard wiring of the human brain. He was after all a neurosurgeon with sophisticated medical training.

But then in 2008 Dr. Alexander contracted bacterial meningitis. The deadly infection soaked his brain and sent him into a deep coma. During that week as life slipped away, he says, he was living intensely in his mind. He was reborn into a primitive mucky Jell-o-like substance and then guided by “a beautiful girl with high cheekbones and deep blue eyes” on the wings of a butterfly to an “immense void”  that is both “pitch black” and “brimming with light” coming from an “orb” that interprets for an all-loving God.

Dr. Alexander, 58, was so changed by the experience that he felt compelled to write a book, “Proof of Heaven,” that recounts his experience. He knew full well he was gambling his professional reputation by writing it, but his hope is that his expertise will be enough  to persuade skeptics, particularly medical skeptics, as he used to be, to open their minds to an afterworld.

Dr. Alexander acknowledged that tales of near-death experiences that reveal a bright light leading to compassionate world beyond are as old as time and by now seem trite. He is aware that his version of heaven is even more psychedelic than most — the butterflies, he explained, were not  his choice, and anyway that was his “gateway” and not heaven itself.

Still, he said  he has a trump card: Having trained at Duke University and taught and practiced  as a surgeon at Harvard he knows brain science as well as anyone. And science, he said, cannot explain his experience.

“During my coma my brain wasn’t working improperly,” he writes in his book. “It  wasn’t working at all.”

Simon & Schuster, which released the book on Oct. 23, is betting that it can appeal to very different potentially lucrative audiences: those interested in neuroscience and those interested in mystical experiences. “This book covers topics that are of interest to a lot of people: consciousness, near death and heaven” said Priscilla Painton, the executive editor at Simon & Schuster, who acquired the book. After being published simultaneously in hardcover, paperback and e-book format, it rose instantly to No. 1 on the New York Times’s paperback best-seller list and was there again a week later. Ms Painton would not elaborate on what type of audience  the book had attracted so far, but she did say she expected it to continue to be a big seller. The publisher has printed nearly one million copies, combined hardcover and paperback , to be snapped up at  airports and as stocking stuffers at big retailers like Target and Walmart. Another 78,000 digital copies have been sold.

In a recent interview at the Algonquin Hotel lobby in Manhattan, however, Dr. Alexander made it clear that he was less interested in appealing to religious “believers,” even though they had been a hard core audience for similar books.

He rejected the idea that readers of his book would be the same as those who bought “Heaven is for Real a mega best-seller about a preacher’s son who sat on Jesus’ lap during a near-death experience.

“It is totally different,” he insisted. “Those who believed in heaven when they read the book were not happy. They didn’t like the title. They say, “This is not scientific proof.” In fact, he said, “Proof of Heaven” was not his idea for a title. he preferred “An N of One,” a reference to medical trials in which there is only a single patient. Wearing a yellow bow tie, Dr. Alexander talked about his career and his years at Harvard, sounding every bit the part of a doctor one might  trust to drill open skulls and manipulate their contents.

He left Harvard in 2001, he said, because he was tired of “medical politics”. In 2006 he moved to Lynchburg VA., where he did research on less invasive forms of brain surgery through focused X-rays and digital scanners. Then the meningitis felled him.

After recovering, he originally planned to write a scientific paper that would explain his intensely vivid recollection. But after consulting the existing literature and talking extensively  to other colleagues in  the field he decided no scientific explanation existed.

“My entire neocortex — the outer surface of the brain, the part that makes us human — was entirely shut down, inoperative”, he said. He hesitated nevertheless. It took him two years, he said, even use the word God in discussing his experience. But then he felt an obligation to all those dealing with near-death experience, and particularly to his fellow doctors. He felt compelled to let them know.

So far he has spoken at  the Lynchburg hospital, where he was treated, and said he has been invited to address a group of neurosurgeons  at Stanford. But these invitations, he acknowledged, do not mean that his theory is gaining ground among doctors. In private conversations. he said, very few of his colleagues offered counterarguments. Some agreed with his conclusion that science could not explain what he saw, but none of them were willing to be named in his book.

Other former colleagues reached for comment were not convinced. Dr. Martin Samuels, chairman of the Neuorolgy department at Brigham and Women’s hospital, a Harvard teaching affiliate, remembered Dr. Alexander as a competent  neurosurgeon. But he said: “There is no way  to know, in fact, that his neocortex was shut down. It sounds scientific, but it is an interpretation made after the fact.”

“My own experience,” Dr. Samuels added, “is that we all live in virtual reality, and  the brain is the final arbiter. The fact that he is a neurosurgeon is no more relevant  than if he was a plumber”.

Dr. Alexander shrugs off such analysis. He still hopes to tour “major medical centers and hospices and nursing homes,” he said  to relate his experience in distinctly medical environments.

His message to those who deal with dying is one of relief. “Our spirit is not dependent on the brain or body” he said, “It is eternal, and no one has seen one sentence worth of hard evidence that it isn’t.”

This article appeared in  the New York Times, The Art Section, November 26, 2012.

While your brain is working overtime to absorb the information contained in Dr. Alexander’s fascinating new book, take a time-out  to consider your future.

Have you ever wanted to own your own business? To become free from the dependency of a job?

Consider owning your own mail order business with little cost to get started. With the help of the Internet you can start and run your own business with low overhead right from your own home.  You can sell a product or service direct to the consumer no matter where they live…. and  it’s easier to get started than ever before.

My book HOW TO BECOME A MAIL ORDER MILLIONAIRE was written to help men and women start their own lifetime business and become independent and successful. It has been described by experts in the field as “the definitive guide to starting your own home based business.”

Long time mail order expert Fred Broitman’s newly revised edition will help you to get started in a business of your own.

You’ll learn:

  1. HOW TO GET STARTED
  2. HOW TO FIND GREAT PRODUCTS
  3. HOW TO MAKE YOUR BUSINESS PROFITABLE
  4. HOW TO PRICE YOUR PRODUCTS FOR BIGGEST PROFITS
  5. SECRETS OF CREATING WINNING MAIL ORDER ADS
  6. 14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE PROFIT
  7. and included in this new edition… COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO SELL YOUR PRODUCT OR SERVICE ANYWHERE IN THE WORLD.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95 and shipping is FREE. Send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601.

The book is sold on a 100% Guarantee of Satisfaction or your money back.

David Ogilvy Continues to Teach Us – We Sell or Die

It still so true we should repeat it at the start of every new year.

For Adults Only!! Oh The Places You Can Go!

Want to learn how to ride a wave, ballroom dance, or lead a cattle drive? You can, by signing up for one of the growing number of camps for adults.

The July 22nd issue of Parade Magazine ran this under the byline of Catherine Price.

  • Camp Unleashed

What it is: Four days of bonding with Fido; activities include “smell walks”, canine aromatherapy sessions, and dog-focused arts and crafts.

Locations: Asheville, N.C; Becket, MA; Miramonte, CA.

Dates: year-round

Price: $799-$999 per human-dog couple.

Try it if: Your favorite travel companion has four legs.

Web-Site: campunleashed.com

  • Culinary Institute of America Boot Camp Cooking Vacations

What it is: Two-to-five day cooking workshops, including courses in hors d’oeuvres, French cuisine, butchering, and baking, taught by the staff of the eminent Culinary Institute of  America.

Locations: Hyde Park, N.Y.; San Antonio, TX.; St. Helena, CA.

Dates: Various.

Price: $895-$2,195, not including lodging.

Try it if: You want to take your cooking skills from simmer to sizzle.

Web-Site: ciachef.edu

  • Adult Space Academy

What it is: Three days spent training like an astronaut. Wannbe Neil Armstrongs can participate in a hands-on interactive space mission and a model-rocket construction and launch.

Location: Huntsville, AL

Dates: Various

Price: $499, plus a $50 registration fee.

Try it if: You’d love to  take a spin in an antigravity chair.

Web-Site: spacecamp.com

  • Horseback Riding Camp

What it is: A long weekend or full week practicing equestrian skills like dressage  and stadium jumping. (Horses are provided or bring your own.)

Location:  Vershire, VT

Dates: Several summer and fall sessions.

Price: $750 (long weekend) or $1,590 (week)

Try it if: You’re an experienced rider, or just a beginner who’s ready  to saddle up.

Web-Site: vershireridingschool.com

  • Co-Ed Soccer Academy

What it is: A five-day camp  where players can develop (or fine-tune) their technical and tactical moves with coaching by former pros from Europe and the U.S.

Location: Westminster, MD

Dates: July 2013

Price: $685, including accomodations.

Try it if: The NFL  just isn’t your kind of football

Web-Site: soccer-academy.com

  • WB Surf Camp

What it is: Three days learning how to surf and stand-up paddleboard in relatively calm 80-degree waters off the North Carolina coast.

Location: Wrightsville Beach, N.C.

Dates: Various in August

Price: $595, not including lodging.

Try it if: You want to learn to hang ten without facing frigid water or monster waves.

Web-Site: wbsurfcamp.com

  • Ballroom Dance Camp

What it is: Five days spent tearing up the dance floor—for up to seven hours a day! —under the guidance of world-renowned ballroom instructors. (Female participants, may have  to sign up with a male partner.)

Location: Provo, UT

Dates: July, 2013

Price: $460, not including meals or lodging.

Try it if: Your answer to the question So You Think You Can Dance? is a resounding yes!

Web-Site: ce.byuedu/cw/dancecamps

  • Rockin’R Ranch Cattle Drive

What it is: The chance to sign on  as a cowhand during an authentic cattle drive through picturesque southern Utah.

Location: Antimony, UT

Dates: Sept., 3-8, Sept., 26-30.

Price: $1,095-$1,295, including meals and tent accomodations.

Try it if: You’ve seen City Slickers hundreds of times.

Web-Site: rockinrranch.com

  • Ultimate Adult Baseball Camp

What it is: An opportunity for serious baseball fans  to hone their skills with pointers from current Major League coaches.

Location: Peoria, AZ

Dates: Jan., 10-13, 2013.

Price: $2,795, including meals and lodging.

Try it if: You’d rather be out on the diamond  than trading fantasy picks.

Web-Site: pro-ball.com

If these wonderful adult camps are just a fantasy for you because you’ve recently been laid off and as much as you would love  to take one of these fun trips, you just can’t afford to until you’re back among the working again, consider my special offer on my book HOW TO BECOME A MAIL ORDER MILLIONAIRE.

It’s a complete guide to starting your own home-based business. Successful mail order business owners call it the definitive guide to success in direct response/mail order.

If you would like to start a business that you can operate from your home no matter where you live then this book is for you. There has never been a better time to start your own mail-order business than now due to the power of the world wide web.

One of the chapters in this recently revised edition gives you all the information you’ll need to utilize the power of the Internet to make your business grow faster than ever before.

You’ll learn:

HOW TO GET STARTED

HOW TO FIND GREAT PRODUCTS

HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START

HOW TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS

SECRETS OF CREATING WINNING MAIL ORDER ADS

14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS

and included in this new edition: COMPLETE UP-TO DATE INFORMATION ON HOW TO USE THE INTERNET TO SUPER CHARGE YOUR MAIL ORDER BUSINESS.

Best of all this book is sold on a money-back guarantee of satisfaction or your money back.

How To Become A Mail Order Millionaire is available from Amazon at its published price of $39.95 plus s&h and you can now have it downloaded to your Kindle at amazon.com or you can save $10 and order it direct from the publisher for only $29.95, no charge for shipping.

To order: Send check or money order for $29.95 U.S. to SUPERIOR PRESS 333 N. Michigan Avenue, Ste. 1032, Chicago, IL 60601 U.S.

Little Known IRS Office That Actually Works For the 99%

This posting is considerably longer than any other I have ever done. Take my word for it. Ignore the “TL;DR” crowd, this one you will really enjoy! It’s the inside story about a government office that actually works to save all of us from paying more taxes than we should.

DEFENDER OF LAST RESORT…Nina Olson is director of the Taxpayer Advocate Service, whose job is to oversee “advocates” in every state. These employees of the IRS who represent taxpayers in egregious disputes with the service. The advocates are grease in the gears of an agency that gets jammed all too often.

Olson wins relief for 70 percent of the 300,000 people and businesses that open a case

There has been only one national taxpayer advocate, Olson, has held the position since Congress created it a decade ago. She presides over 2,000 caseworkers and data analysts–a sliver of the IRS, which employs over 100,000 people. Individuals, corporations, small businesses, even millionaires and sovereign nations have sought the help of the  Taxpayer Advocate Service, as have accountants and trained tax preparers who find the tax code and the IRS impossible to navigate. In a typical year, Olson wins relief for 70 percent of the 300,000 people and businesses that open a case, according to her office. Many of these petitioners have usually exhausted most other opportunities for recourse and are often experiencing severe economic hardship.

Though she has characterized IRS procedures as Kafkaesque, Olson empathizes with the agency. Congress is constantly demanding that it collect more revenue, both to bridge what’s known as the tax gap–the more than $385 billion discrepancy between the revenue  the IRS actually collects and the amount the government believes it is owed each year–and to pay down the federal deficit. While Congress demands more money from the IRS, however, it has not been generous in funding the agency.

Congress is also making the tax code more complicated every day. Right now it tops out at 3.8 million words, four times as long as War and Peace. The IRS doesn’t have the manpower to manage the scads of credits and changes to the code it is required to enforce. And computer glitches are entangling more people in audits than ever before–millions in just this year.

“For the majority of taxpayers, the IRS has become faceless, nameless, with no accountability and no liability.”

Part of Olson’s job is to target the agency’s failures and shame it into fixing them. At the same time, she’s looking at taxpayers and trying to figure out why some of them don’t pay. She recently gave a speech to the Federal Bar Association’s annual lunch with the  theme: How the 99% experiences the tax system. She started with the bad news:

  • One in three won’t get their calls to the IRS answered.
  • The wait time for half of all people who have written to the IRS is more than six weeks.

When I heard that“, she exclaimed, whacking her head, “I nearly hit my head against a wall.” “For the majority of taxpayers, the IRS has become faceless, nameless, with no accountability and no liability.” One of the attorney’s in the audience said “she’s completely right”. He called his dealings with the IRS “a hall of mirrors, where there are no real people and only disembodied voices with badge numbers.” He  was recently snarled with a two-year fight to reverse a $24,000 penalty for a client, a Midwest manufacturer. He said “No business could stay in business behaving the way the IRS does toward people.” The case was resolved only after he brought it to the local affiliate of Olson’s agency.

“I saw the consequences of an irrational and overly burdensome approach to tax administeration,”

Olson, 58, is an improbable insider, an animated woman who prefers hot pink blazers and jangly earrings to power suits. She lives in a D.C. townhouse and walks two miles to work every day. When she was younger, she wanted to be a painter. She studied fine arts at Bryn Mawr College in Pennsylvania and moved to Chapel Hill, N.C., after graduation to start her painting career. She took a part-time job working for a lawyer, whose clients were local wineries, coffee shops, and artists. Olson had a knack for numbers and organizaton, so friends and local businesspeople started asking her to prepare their tax returns. To her surprise, she was good at it. She bought a copy of the tax code and taught herself its ins and outs. In 1987 she enrolled in North Carolina Central University School of Law, taking night classes while working for the lawyer and raising her son by herself. Four years later she became a tax attorney. In 1991 the local bar association asked if she’d be willing to take on some pro bono work. Olson wanted to use her tax expertise to help those who were unable to buy groceries or pay rent because the IRS was levying their paychecks. The following year she started an independent low-income tax clinic, the first of its kind in the country. Soon  the clinic was serving about a thousand taxpayers. One woman was an immigrant from Egypt, who earned $10,000 a year as a hairdresser and was being charged about $35,000 by the IRS. The woman’s husband, who beat her, had defrauded the IRS without her knowledge. When the agency uncovered the scheme, he fled  the country. The woman could barely read English and had never filed a tax return, but the IRS viewed her as uncooperative. It took Olson four years to free the woman of her obligations. “I saw the consequences of an irrational and overly burdensome approach to tax administeration,” she says.

In the 1990’s the Senate held scathing hearings lambasting the agency for abusing taxpayers, which eventually led to the passage of the Internal Revenue Service Restructuring and Reform Act in 1998. The new law increased oversight of the IRS and included federal funding to expand low-income tax clinics. It also created the naional taxpayer advocate, a position that reported to then Treasury Secretary Larry Summers, not the IRS commissioner. Two years later she was appointed to become the first, and to date, the only director of The Taxpayer Advocate Service, whose position has no term limits. She told herself that she would stay until she got bored or until frustration with the IRS drove her to quit. “I’m not bored yet”, she says. “And I still have a bit more work to do”.

Olson’s story ran in the April 9–April 15 issue of Bloomberg Businessweek and this posting is an except from it.  As citizens of the United States we are all entitled to make use of this little known service that has resolved many tax problems of the 99%…and we are grateful for such an exemplary government employee as Nina Olson.

If you’ve taken the time to read through this posting and learned something you didn’t know before, as I did, I thank you very much and I would appreciate hearing from any new readers as well as regular followers.

Martinis and Ice Cream Sundaes – The Key to a Happy Healthy Old Age

Could it really be as simple and tasty as Martinis and Ice Cream Sundaes?

Read on Oh You Doubters!  Irving Fields, 96 years old is not only in excellent health but looks 30 years younger than his actual age. What does he attribute this to, yes a nightly martini and an ice cream sundae before he turns in for the evening…Oh and one other thing, Never ever retire.

Mr. Fields has been playing piano in New York City since the 1920s, most recently at an upscale Italian Steak House. ” That’s his fountain of youth right there: the martini” a person squealed the other night. She was pointing to a brimming two-olive vodka martini resting on the grand piano being played by Mr. Fields.

As for the martini, a nightly staple, Mr Fields said it was as good an explanation as any for his longevity. “Don’t forget the ice cream sundae I have every night before bed”, he said while dusting off  a medley of tunes from “Fiddler on the Roof” (He has never let his playing get in the way of his talking.)

“The real secret is that I love what I do, and the piano is my best friend”, said Mr Fields, who was dressed in a velvet blazer and stylish tie as he table-hopped, chatted with customers and took requests. His wife Ruth, 82, was also working the room.

(This story on Mr. Fields was reported by Corey Kilgannon in the New York Times a week ago) As for the other hints to his endurance, Mr. Fields has produced a flyer, a stack of which sit on the piano, with his “Secrets to Longevity,” a list of aphorisisms like “Eat four hours before bedtime (You’ll digest better)” and “Never make a decision intoxicated”.  A regular patron commented on his piano skills “I’m big on authenticity, and you can hear the influence of the ’30s and ’40s and ’50’s in his playing. He’s lived through all musical eras and styles. Plus he’s always had the ability to play and charm his listeners at the same time, and it’s that charm that keeps you coming back”.

Mr. Fields says the six-nights a week job is perfect for him because it’s a two-minute walk from the apartment on Central Park South where he has lived for 50 years. “I get so many young people coming in saying they love Sinatra”, he said, “and they’re requesting the classics”.

Mr. Fields was born Yitshak Schwartz in 1915 and grew up in Brooklyn as the youngest of  six children. he was studying piano by 1923, and by 1933, he was playing on cruise ships. By the 1940s, he said, he was playing in the biggest hotel lounges, piano rooms and supper clubs in New York City. In the 1950s, he was a fixture at the Mermaid Room and he also played the Copacabana, the Latin Quarter, El Morocco and the St. Moritz. He was the regular pianist in the Oak Room at the Plaza from 1982 to 1990. Mr Fields remembered Ava Gardner dancing barefoot  to his Latin songs and Edward G. Robinson requesting Viennese waltzes.

He has made more than 80 albums, with an eclectic style that seemed to combine the Catskills, Manhattan, Miami and Havana. The owner of the Italian Steak House where Mr Fields performs says. “As long as his fingers perform, he will be playing here. He’s one of a kind. At 10:30 at night, when most people his age would be in bed, he’s going from table to table taking requests. I think it keeps him going.”

If you’re ever in New York and would like to hear Mr. Fields perform, you can find him at the upscale Italian Steak House, NINO’S on Central Park South.

I can’t teach you how to play piano like Mr. Fields, but if you’re looking for a way to own and operate your own business, and never have to worry about layoffs, companies downsizing or what you’re going to do after you retire, then you owe it to yourself to look into Mail Order as a way to “keep on working”

HOW TO BECOME A MAIL ORDER MILLIONAIRE, written by long time mail order expert, Fred Broitman has been accclaimed by by experts in the field to be “the definitive guide to success in direct response/mail order.” 

You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
  • HOW TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO SUPER CHARGE YOUR MAIL ORDER BUSINESS

Mr. Broitman’s book is sold with a guarantee of satisfaction or your money back.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for only $29.95 plus $3.50 s&h (Total $33.50). Send check or money order along  with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601

Social Media Marketing Fails To Provide Measurable Value To Advertisers

How do I know that? JUST FOLLOW THE MONEY. Traditional media such as television, radio, magazines, newspapers, out of home, card decks and direct mail are by far the choice of most successful companies when it comes to where they allocate the largest portion of their advertising dollars. And now a new study reported by Steve McClellan in the Nov. 18, 2011 MARKETING DAILY article bolsters that truism. Steve’s report follows.

STUDY: SOCIAL MEDIA FALLING SHORT ON CUSTOMER LOYALTY; TRADITIONAL METHODS ENCOURAGED

“While much of the marketing community is focused on sealing better relationships between brands and consumers via social media (Facebook, Twitter, etc.), a new study from Pitney Bowes suggests that their efforts would be better spent in other areas.

New study found social media to be one of the least effective engagement techniques

In fact, the new study—based on a survey of 5,000 consumers in the U.S., U.K., France and Germany—found social media to be one of the least effective engagement techniques for encouraging customer loyalty for larger and small businesses alike.

The survey found just 18% of the respondents believed that interaction with a larger company or its brand on social media would encourage them to buy from that business again.

Social media approach was deemed even less effective for smaller businesses

The social media approach was deemed even less effective for smaller businesses, where just 15% of those responding said it would encourage their loyalty to a company.

These findings will give decision-makers pause for thought, the report stated. Businesses can be forgiven for getting swept away by the hype of surrounding social media and wanting to invest in such activity as soon as possible. But results show that those businesses tempted to lead with such techniques find themselves out of step with consumer thinking.

Conversely several other techniques are far more likely to resonate with consumers and encourage them to do repeat business with companies. They include:

  • a home-delivery option
  • having a say in products and services
  • control of channels and frequency of received communications
  • a choice of channels to contact a company

In each case, nearly half or more of the respondents said those tactics were preferred and effective for small and large businesses alike.

All of these practices are aimed at increasing brand loyalty and retaining customers, the Pitney Bowes survey summary states. However, sophisticated social media and Web interaction can be time-consuming and expensive and outcomes are difficult to measure. Businesses are quickly having to learn the ‘customer dance’ when to lead and when to follow—if relationships are to be nurtured.”

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How I Stopped Worrying and Learned to Love the OWS Protests

That’s the headline to Matt Taibbi’s article in the current issue of ROLLING STONE MAGAZINE. Last week’s post was from a conservative columnist who writes for FORTUNE MAGAZINE. It’s only fair for a progressive view–and there’s few as good as Matt Taibbi. He alone is well worth subscribing to one of my favorite magazines ROLLING STONE. Herein are excerpts:

“I have a confession to make. At first I misunderstood Occupy Wall Street. The first few time I went down to Zuccotti Park, I came away with mixed feelings. I loved the energy and was amazed by the obvious organic appeal of the movement, the way it was growing on its own. But my initial impression was that it would not be taken very seriously by the Citibanks and Goldman Sachs of the world. You could put 50,000 angry protestors on Wall Street, 100,000 even, and Lloyd Blankfein is probably not going to break a sweat. He knows he’s not going to wake up tomorrow and see Cornel West or Richard Trumka running the Federal Reserve. He knows modern finance is a giant mechanical parasite that only an expert surgeon can remove. Yell and scream all you want but he and his fellow Franksteins are the only ones who know how to turn the machine off.

That’s what I was thinking during the first few weeks of the protests. But I’m beginning to see another angle. Occupy Wall Street was always about something much bigger than a movement against big banks and modern finance. It’s about providing a forum for people to show how tired they are not just of Wall Street but EVERYTHING. This is a visceral, impassioned, deep-seated rejection of the entire direction of our society, a refusal to take even one more step forward into the shallow commercial abyss of phoniness, short-term calculation, withered idealism and intellectual bankruptcy that American mass society has become. If there is such a thing as going on strike from one’s own culture, this is it. And by being so broad in scope and so elemental in its motivation, it‘s flown over the heads of many on both the right and the left.

The right-wing media wasted no time in cannon-blasting the movement with its usual idiotic clichés, casting Occupy Wall Street as a bunch of dirty hippies who should get a job and stop chewing up Mike Bloomberg’s police overtime budget with their urban sleepovers. Just like they did a half-century ago, when the debate over the Vietnam War somehow stopped being about why we were brutally murdering millions of innocent Indochinese civilians and instead became a referendum on bralessness and long hair and flower-child rhetoric, the depraved flacks of the right-wing media have breezily blown off a generation of fraud and corruption and market-perverting bailouts, making the whole debate about the protestors themselves—their hygiene, their ‘envy’ of the rich, their ‘hypocrisy’.

The protestors, chirped Supreme Reichskank Ann Coulter, ‘needed three thing: showers, jobs and a point’. Her colleague Charles Krauthammer went so far as to label the protestors hypocrites for having iPhones. ‘OWS’, he said is Starbucks-sipping, Levi’s- clad, iPhone clutching protestors (denouncing) corporate America even as they weep for Steve Jobs, corporate titan, billionaire eight times over’. Apparently because Goldman and Citibank are corporations, no protestors can ever consume a corporate product—not jeans, not cellphones and definitely not coffee’—if he also wants to complain about tax money going to pay off some billionaire banker’s bets against his own crappy mortgages.

Meanwhile on the other side of the political spectrum, there were scads of progressive pundits like me who wrung our hands with worry that OWS was playing right into the hands of assholes like Krauthammer. DON’T GIVE THEM ANY AMMUNITION! we counseled. STAY ON MESSAGE! BE SPECIFIC!. We were all playing the Rorschach-test game with OWS trying to squint at it and see what we wanted to see in the movement. Viewed through the prism of our desire to make near-term, within the system changes, it was hard to see how skirmishing with cops in New York would help foreclosed-upon middle-class families in Jacksonville and San Diego.

What both sides missed is that OWS is tired of all this. They don’t care what we think they’re about, or should be about. They just want something different.

We’re all born wanting the freedom to imagine a better and more beautiful future. But modern America has become a place so drearily confining and predictable that it chokes the life out of that built-in desire. Everything from our pop culture to our economy to our politics feels oppressive and unresponsive. People want to go someplace for at least five minutes where no one is trying to bleed you or sell you something.

I think I understand now that that’s what the Occupy movement is all about. It’s about dropping out if only for a moment, and trying something new. It doesn’t need to tell the world what it wants. It is successful for now, just by being something different.”

These are only excerpts from Matt’s excellent article in the November 22nd issue of ROLLING STONE MAGAZINE. To read it in its entirety, pickup a copy or better yet become a subscriber. I’ve been hooked on their political reporting for 25 years and with age, year after year, it only gets better.

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