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HOW TO FAIL… THE KEY TO SUCCESS!

A String of Failures Is Far More Valuable Than A String Of Wins.

Very early in my advertising career, a client taught me a very important lesson.

At the first agency I worked for my boss, the man in charge of recommending which magazines should carry this clients first advertisements asked me to make these recommendations. A little scared and not wanting to make any mistakes, I did my best to do some research. My boss went on vacation and was not available. Not wanting to delay my task, I recommended 5 magazines for their first advertising with our company. Shortly after their ads ran I called the client to find out how their advertising performed and was told that 4 did well but the 5th did so poorly they would never ever place another ad there. I was devestated and apologized for making this mistake.

 

Not a mistake at all, our client said. When this magazine failed to produce sufficient profits from our investment we learned that other similar magazines should also not be used. You probably saved us far more dollars than the cost of this one magazine. How To Fail… The Self-Hurt Guide Augusten Burroughs #1 New York Times Author of Running With Scissors newest book THIS IS HOW explores age old questions in his delightful easy to read book. From his cover blurb. “If you’re fat and fail every diet, if you’re thin but can’t get thin enough, if you lose your job, if your child dies, if you are diagnosed with cancer, if you always end up with exactly the wrong kind of person, if you always end up alone, if you can’t get over the past, if your parents are insane and ruining your life, if you really and truly wish you were dead, if you feel like it’s your destiny to be a star, if you believe life has a grudge against you, if you don’t want to have sex with your spouse and don’t know why, if you feel so ashamed, if you’re lost in your life.  If You Have Ever Wondered HOW AM I SUPPOSED TO SURVIVE THIS? THIS IS HOW Proven Aid in Overcoming Shyness, Molestation, Fatness, Spinsterhood, Grief, Disease, Lushery, Decreptitude & More. For Young and Old Alike.”

 

One of his chapters is headed HOW TO FAIL. Mr. Burroughs writes: “You will learn much more from failing than from making straight A’s in life. A string of failures is far more valuable than a string of wins. The reason is that our brains were programmed in the factory to look for and pay special attention to novelty. Which is to say the unique.”

 

“So if you’re a straight A student in school or a metaphorical straight-A student in your adult life, that’s a whole lot of same old, same old. One A+ paper blends right into the next. It’s when you get a D that you learn something valuable. It’s when you fall on your ass that you actally make progress. I am a complete and total fuck-up. Which is exactly why I am equipped to write this book and tell you how to live.”

 

“I make rings out of gemstones and bronze and I never went to school for this. I never took a design class and I have no business, actually handling 1,525 degree metal and chrysoberyl cat’s eye gems. But I do it anyway. And when I began, I made one hideous disaster of a ring after another until I had made maybe three hundred. Each time, I tried  to make one nice ring. Each time, I totally failed. Until ring number 301. Which was suddenly, inexplicably cool.”

 

“Now I make more good rings than lousy ones. There are always new mistakes to make. But I never make my old rerun mistakes. Perfectionism is the satin-lined casket of creativity and originality. If you’re a perfectionist, at least stop telling everybody you’re one and try to get over it yourself, alone in your home with the lights off.”

 

Here’s just a few other chapter headings in THIS IS HOW:

 
How To Find Love
How to Be Fat
How To Be Thin
How To Feel Sorry For Yourself
How To Be Confident
How To Get The Job
How To End Your Life
How To Get Over Your Addiction To The Past
How To Finish Your Drink
How To Hold On To Your Dream Or Maybe Not
How To Identify Love By Knowing What It’s Not

 
This is just a small sampling of what this book contains. Mr. Burroughs book is published by St. Martins Press and is available from Amazon as is my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Lauded by industry experts as “the definitive guide to success in direct response/mail order” If you have always had the desire to start a business of your own there is no better time than now. Using the power of the Worldwide Web you can sell a product or service to anyone no matter where they live and you can start your own business where you live.  In the beginning you can do it without employees or outside office expense… This newly revised edition will help you learn:
 
How To Get Started
How To Find Great Products
How To Make Your Business Profitable Right From The Start
How To Price Your Product or Service For Biggest Profits
Secrets of Creating Winning Mail Order Ads
14 Sure-Fire Check Off Lists That Guarantee Huge Profits
Complete Up-To-Date Information On How To Use The Internet To Make Easy Sales

 

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h…. or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. To order send check or money order along with your name and address to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601. Sold on a 100% Guarantee of Satisfaction or your money back.

David Ogilvy Continues to Teach Us – We Sell or Die

It still so true we should repeat it at the start of every new year.

FIRE — SPARK OF GENIUS

Did fire influence  the evolution of the human mind?

Thomas Wynn is the author of this article which appeared in the December 2012 issue of SMITHSONIAN MAGAZINE.

The next time you find yourself lost in thought while gazing at a fireplace ablaze or even a solitary candle flame, consider this: Being mesmerized by fire might have sparked the evolution of the human mind.

It’s well-known that fire enabled the survival of early humans by providing warmth as well as a means to cook food and forge better weapons. Yet research into cognitive evolution — a field  of study that brings together psychology, anthropology, neuroscience and genetics — suggests that fire’s most lasting impact was how our responses to it altered our brains, helping endow us with capabilities such as long-term memory and problem-solving.

FIRE — led to a profound change in how our brains regulate time

Archaeological evidence suggests that the controlled use of fire began with Homo erectus who emerged nearly two million years ago. For those early hominids, a fire at night served as a light source and a way to deter predators. John Gowlett, a University of Liverpool archaeologist, argues that this innovaton led to a profound change in how our brains regulate time. After the sun goes down, our ape cousins spend the entire evening asleep or inactive in nests. But the creation of artificial daylight enabled the hominid brain to adapt and evolve to the point where humans now remain alert and active for over 16 hours a day.

Psychologist Frederick L. Coolidge of the University of Colorado further argues that fire altered the quality of sleep. During rapid eye movement (REM) sleep, the most vivid dreaming occurs and the brain consolidates long-term “procedural memories,” which allow us to retain skills and repeat previously learned tasks.

The downside is that REM sleep is accompanied by a form of near paralysis known as muscle atonia — not the state you want to be in if you’re surrounded by animals that want to eat you. Using fire to keep predators away would have made it safe for early hominids to indulge in more REM (modern humans spend 25 percent of sleep in REM, compared with up to 15 percent for apes and monkeys), improving their ability  to learn multistep tasks such as tool manufacturing.

Fire might also have improved our ability to think about many things at once and relate them to one another. This “working memory” is an essential trait for imagining and executing complicated plans. Psychologist Matt Rossano of Southeasten Louisiana University speculates that small social groups first achieved  this altered mental state some 100,000 years ago around the campfire.

Focusing on a specific object — in this case, fire — is a way to achieve a meditative state. The brain regions that activate to trigger meditation overlap extensively with the regions governing working memory. And, since meditation also has benefits for health, Rossano proposes that evolution would have favored those who were good meditators, allowing them to pass their ability along to their progeny.

By regulating attention, our ancestors were able to make contingency plans — in which alternative responses to problems were planned in advance. These attributes gave us a marked advantage in the face of competition from archaic humans such as Neanderthals; they also underpin our ability to cope with the huge variety of tasks required by modern life. The most enduring tool that fire ever made might just be the human mind.

Now that I have a better idea of how we learned to think…. Think about how you can solve the problem of how to survive. Now may be the right time for you to consider a business of your very own.

      Here’s a business of your own that you can start with very little money and you can operate right from your home. Very little cost! it’s a no-brainer. The business is MAIL ORDER. The internet allows you to sell a product or service anywhere in the world for very little out-of-pocket cost and with the newest edition of my book HOW TO BECOME A MAIL ORDER MILLIONAIRE to guide and show you  the way, it’s easier than ever.

As a reader of my postings I would like to offer you a way to get started and save you $10 to boot.

This book has been described by many experts in the field as a Complete Guide to Starting Your Own Home-Based Business
you will learn:

  • HOW TO GET STARTED
  • HOW TO  FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
  • HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE FIRE CHECK-OFF LISTS  THAT GUARANTEE HUGE PROFITS
  • and included in this revised edition: COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO  SUPER CHARGE YOUR MAIL ORDER BUSINESS

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can order it direct from the publisher for only $25.95 and no charge for s&h.

Send check or money order for $25.95 along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601


Sold on a 100% Guarantee of Satisfaction or Your Money Back

Career Changing Takeaways! Life and Business Truisms.

Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms…… In Business and Life

My good friend, Denny Hatch one of the truly great business and marketing writers has recently published a collection of takeaways from his e-newsletter, BusinessCommonSense.Com

I like it and you may possibly find it career changing. Here is a sampling to give you a flavor of Denny.

  • Do not inadvertently leave the original of your resume in the office copier.” —  Denny Hatch
  • Never invest in any idea you can’t illustrate with a crayon.” — Peter Lynch
  • If you don’t have a competitive advantage, don’t compete.” — Jack Welch
  • My goal is to goad people into saying something that ruins their life.” — Don Imus
  • You do not get a second chance to make a first impression.” — Famous aphorism, origin debatable
  • A good plan violently executed now is better than a perfect plan executed next week.” — George S. Patton, Jr.
  • A man who stops advertising to save money is like a man who stops a clock to save time.” — Henry Ford
  • Imitation is the sincerest form of collective stupidity.” — W. Carroll (Bill) Munro
  • The definition of a consultant: When you hire a consultant and ask him what time it is, he borrows your watch and tells you the time. Then he keeps the watch and sends you a bill..” — Walter Weintz
  • In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” — David Ogilvy
  • There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton
  • The computer is a moron.” — Peter Drucker

Are you as inspired like me at this glimpse into the mind of Denny Hatch? Let me share with you his thoughts about my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. 

The newly revised edition is “the definitive guide to starting your own successful mail order business.”

Mail Order Expert Fred Broitman has written a complete guide to starting your own home based business.

You’ll learn:

  • How to Get Started
  • How  to Find Great Products
  • How to Make Your Business Profitable From The Start
  • How  to  Price Your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check off Lists that Guarantee Huge  P rofits

and in this newly revised and up-dated edition:

  • Complete Up-to-Date Information on How to use the Internet to Super-Charge Your Mail Order Business

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of 39.95 + s&h or you can save $10 and order it direct from the publisher by sending your name, address and check or money order for only $29.95… no charge for s&h. Send to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago. IL 60601.

Book is sold on a 100% Money Back Guarantee of Satisfaction

HOW TO SEARCH THE WEB – Google TIPS and Bing TRICKS

People expect search now to actually do a better job connecting them to the ultimate destination.

Think It’s Easy?  It’s Actually Much Easier With These Tips!

By this point in the Internet era, everyone should know how to find information on the World Wide Web with a search engine like Google or Bing.

Easy, Right!

Just type what you are looking for in the little box. However, there are even easier ways.

Google and Bing have built right into their search boxes tools like calculators, currency convertors and dictionaries. They developed a host of tricks you can use to slice through clutter to reach the information you need. In some cases the results appear right away; you don’t need to touch the enter key.

TRAVEL TOOLS
SOCIAL NETWORKS
SPECIALIZED SEARCHES
FINDING FACTS Calculator, Converting Measurements, Stock Prices, Dictionaries, Weather forecasts, even Movies playing in your area.

Many of the shortcuts work with the Web browsers on smart phones and tablets.

Google offers online tutorials and Bing has getting started help.

The entire informative article originally ran in the New York Times October 25, 2012 under the byline of Thomas J. Fitzgerald.

You can search for my book HOW TO BECOME A MAIL ORDER MILLIONAIRE on either Bing or Google or you can stay right here and take advantage of a special offer to readers of this blog.

Starting your own mail order business can bring you peace of mind and more income than you ever dreamed possible. 

This complete guide to starting your own home-based business was written by long time mail order expert Fred Broitman. You will learn how to start your own mail order business that can be run from your home or garage no matter where you live. This newly revised edition includes:

  • HOW  TO  GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW TO PRICE YOUR PRODUCT OF SERVICE FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • HOW TO USE THE INTERNET TO SUPER CHARGE YOUR MAIL ORDER BUSINESS.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95, no charge for shipping within the continental United States. Send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601.

The book is sold on a 100 % Guarantee of Satisfaction or your money back.

HABITS – Why we Make the Same Mistakes in Life & Business Over and Over

It’s Entirely Due to Habits You’ve Formed Over the Years!

Understanding habits can help you radically transform your life and boost your company’s profits, Charles Duhigg, an award-winning investigative reporter with the New York Times, argues in his new book. The Power of Habit: Why We Do What We Do in Life and Business examines daily life within a matrix of oft-overlooked habits that account for more than 40 percent of the actions people peformed daily, according to one study he cites.

That study looked at everything from Proctor & Gamble’s marketing of Fabreze odor freshener to how a down-and-out chronic smoker retooled her habits and became a fit, successful professional.

Most of the choices we make each day may feel like the products of well-considered decision-making, but they’re not,” Duhigg writes. “They’re habits.”

“When a habit emerges, the brain stops fully participating in decision-making,”

The key to changing habits? Understanding “the habit loop,” Duhigg says. This three-step process consists of a cue, or trigger (for example, you awake), a routine (you shower) and a reward (you feel clean and alert).

“When a habit emerges, the brain stops fully participating in decision-making,” he  writes.

Understanding this loop, Duhigg says, is what helped ad man Claude C. Hopkins transform Pepsodent toothpaste into “one of the best known products on earth” in the first half of the 20th century.  His ads in the 1930s explained “tooth film,” coating on teeth that everyone gets, as a trigger, with brushing as the routine and a more beautiful smile as the reward. Pepsodent spiced up the reward with citric acid, mint oils and other chemicals to enhance the cool, tingling taste, Duhigg says. Bingo. The power of habit.

“To modify a habit you must decide to change it.”

“Everything we know about habits, from neurologists studying amnesiacs and organizational experts remaking companies, is that any of them can be changed, if you understand how they function.” Duhigg writes. “However, to modify a habit you must decide to change it.”

Duhigg says he first became interested in the science of habits eight years ago as a reporter in Iraq. There he discovered an American officer in the small city of  Kufa conducting an “impromptu habit modification program.”  He asked the mayor to keep food vendors out of plazas to deprive potential rioters of dinner.

“People looked for the kebab sellers normally filling the plaza, but there were none to be found,” Duhigg says of one tense afternoon. “By 8 p.m., everyone  was gone.”

The description of the ripple effect new habits can start is telling. Duhigg says aluminum company Alcoa’s profits hit record highs under future U.S. Treasury Secretary Paul O’Neill’s leadership thanks to his obsessive focus on one set of habits: worker safety.

That created he writes, a virtuous “loop” within the whole vast company: Unions embraced measuring individual productivity because it helped determine when the manufacturing process was posing safety risks; managers endorsed workers’ autonomy to stop production lines when they became overwhelming because it was the best way to stop injuries before they occurred.

The book The Power of Habit is published by Random House. These excerpts come from the review written by Bernard Vaughan and published in the Chicago Tribune earlier this year.

If you are struggling to make ends meet… don’t fall into the HABIT of blaming others like your boss or the economy or the powers that be in your state’s capitol or in Washington, D.C.

Now is the time to go into your own business where you never have to worry about your boss letting you go or your company outsourcing your job overseas.

Thanks to the world wide web the mail order business is booming and it’s never been easier to BECOME YOUR OWN BOSS. You don’t have to pull up stakes and move to find a new job. Start your own profitable business right where you live. Keep your overhead low by working from home or garage and all the profits are yours to keep.

HOW TO BECOME A MAIL ORDER MILLIONAIRE will show you step-by-step everything you need to know to get started in this lucrative field. It’s a complete guide to starting your own home-based business.

Long time mail order expert Fred Broitman has written this guide to success in direct response and mail order. You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW  TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS
  • HOW TO USE THE INTERNET TO SELL ALL OVER THE WORLD right from your own home.

This book is sold on a 100% GUARANTEE OF SATISFACTION OR YOUR MONEY BACK!

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from AMAZON at its published price of $39.95 plus s&h or you can Save $10 and order it direct from the publisher for only $29.95 with FREE SHIPPING. Just send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601 U.S.A.

For orders outside the continental U.S. contact Superior Press.

Think Positive: Seven Easy Ways To Improve A Bad Day!

Had a lousy morning?   Things looking grim?

Not to worry. The rest of your day need not be a disaster. It can in fact become one of your best, providing you take these simple steps:

  1. Remember that the past does not equal the future. There is no such thing as a “run of bad luck“. The reason people believe such nonsense is that the  human brain creates patterns out of random events and remembers the events that fit the pattern.
  2. Refuse to make self-fulfilling prophesies. If you believe the rest of your day will be as challenging as what’s already happened,  then rest assured: You’ll end up doing something (or saying) something that will make sure that your prediction comes through.
  3. Get a sense of proportion. Think about the big picture: Unless something life-changing has happened (like the death of a loved one), chances are that in two weeks, you’ll have forgotten completely about whatever it was that has your shorts in a twist today.
  4. Change your threshold for “good” and “bad”. Decide that a good day is any day that you’re above ground. Similarly, decide that a bad day is when somebody steals your car and drives it into the ocean. Those types of definitions make it easy to be happy–and difficult to be sad.
  5. Improve your body chemistry. Your body and brain are in a feedback loop: A bad mood makes you tired, which makes your mood worse, and so forth. Interrupt the patterrn by getting up and moving around. Take a walk or eat something healthy.
  6. Focus on what’s going well.  The primary reason you’re convinced it’s a bad day is that you’re focusing on whatever went wrong. However, for everything going badly, there are probably dozens of things going well. Make list, and post it where it’s visible.
  7. Expect something wondrous. Just an attitude of doom and gloom makes you see more problems, facing the future with a sense of wonder makes you alive to all sorts of wonderful things that are going on, right now, everywhere around you.

This originally appeared in: Inc.

Now that you’re thinking positive thoughts, think about something that could bring you a lifetime income eliminating the worry of your job disappearing or the company you’re working for moving your job to India or China or Mexico. Consider Mail Order! Never before has it been easier to make a good living working out of your home or apartment running your own mail order business. Why is it easier today? The answer is the Internet.

The internet allows men and women just like you to sell a product or service anywhere in the world. Everything you need to know to start your own mail order business can be found in my book: HOW TO BECOME A MAIL ORDER MILLIONAIRE.  It’s a complete guide to starting your own home-based business.

You’ll learn:

  • How To Get Started
  • How To Find Great Products
  • How to Make Your Business Profitable Right From The Start
  • How  to Price Your Business or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure Fire Check Off Lists That Guarantee Profits
  • and included in this newly revised edition is up-to-date information on:

  • How To Use The Internet to Super-Charge Your Mail Order Business.

This book will provide you with an easy-to-follow “road map” to success in a business of your own and it’s sold on a complete 100% guarantee of satisfaction or your money back.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available on line from AMAZON at its published price of $39.95 plus s&h or as a reader of this blog you can order it for only $29.95 direct from the publisher and it will be shipped to you postage free. Send check or money order to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago IL 60601

How Superstious Are You?

Don’t Step on A Crack!

I can remember back in the day walking to school and if I should dare to step on a crack I would quickly step back a step or two to avoid it. The penalty, at least in my 10 year old mind if I didn’t, something serious and unpleasant would happen to me or to someone in my family. Funny how superstions stay with us even when we become adults.

Have you ever knocked on wood or thrown salt over your shoulder to ensure good luck?  Superstitious beliefs have been around for thousands of years. Whether you regard them as “old wives’ tales” or believe in their mystical meanings.

Here are a few popular superstitions

Many people anticipate bad luck on Friday the 13th. The number 13 is believed by some to be so unlucky that many buildings do not have a 13th floor and many cities don’t have a 13th street or avenue.

A black cat crossing your path is seen by some people as a sign of bad luck. Tradition holds that when a black cat walks toward you, it brings good fortune, but when it walks away, it takes away your good fortune.

According to some folklore followers, if you break a mirror, you will have bad luck for seven years. On the other hand, rubbing a rabbit’s foot will bring good luck, plentiful crops, many children and prosperity. (If you’re holding a rabbit’s foot think about what good luck it brought to the rabbit.) Tossing spilled salt over your left shoulder, is said to bring good luck.

Tradition holds that if your left palm itches, you will lose money, but if your right palm itches, you will receive money. Many people avoid walking under a ladder because the triangle it creates with the wall and ground is considered a symbol of life, and walking through this triangle is akin to tempting one’s fate.

Some people hang a horeshoe above the doorway to bring good luck to a home. Some even believe the shoe must be turned upward or the luck will spill out. Finding a four leaf clover is a sign of good luck coming your way. Knock on wood while talking to avoid jinxing a good fortune.

If two people pull apart a dried turkey or chicken breastbone while making a wish, the person who gets the longer piece will supposedly have their wish come true.

I’m sure you have some favorite “good luck” beliefs not listed here. Please share with me your favorite sure fire ways to avoid bad luck or assure good luck.

My book HOW TO BECOME A MAIL ORDER MILLIONAIRE cannot, of itself, bring anyone good luck but what it can do is show anyone interested in starting their own business, part time or full time, how easy it is to start a business of their own using the power of the world wide web to bring them success quicker than they ever believed possible.

If you’re already involved in a business of your own.you’ll learn how to use your existing experience and add mail order to sell directly to your prospects and customers no matter where they live.

You’ll read:

  1. How To Get Started
  2. How To Find Great Products
  3. How To Make Your Business Profitable Right From The Start
  4. How To Price your Product or Service For Biggest Profits
  5. Secrets to Creating Winning Mail Order Ads
  6. How to Use The Internet To Super Charge Your Business
  7. 14 Sure Fire Check Off Lists That Guarantee Huge Profits From Every Ad You Run.

…and much, much more.

For followers of my blog I have a special offer to share with you. I will send you a personalized copy for only $29.95 plus $3.50 first class mail delivery. Total cost $33.45.  Send order to SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601 My book is sold on a money back guarantee of satisfaction. No questions asked.

If you prefer to order from Amazon price is $39.95. Same guarantee of satisfaction.

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