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Posts Tagged ‘Marketing 101’

A Truly Amazing Inventor You’ve Never Heard Of!

 
This obituary of Mr . Ovshinsky originally appeared in the Chicago Tribune October 24, 2012 reported by Elaine Woo.
 

Self-taught inventor Stanford Ovshinsky was not a household name like Thomas Edison or Albert Einstein, but he was often compared to them, for good reason.

He invented the nickel-metal hybrid battery, which has powered high-tech items such as cellphones, laptop computers and hybrid cars.

He created paper-thin solar panels potent enough to work on a cloudy day and cheap enough to be produced in sheets a mile long.

He founded a whole field of electronics that earned him a mention in dictionaries (see “ovonics”) and led to such marvels of modern life as the flat-screen TV.

Scientist’s work in hybrid cars, flat screen TVs: ‘Only genius I ever met,’ says University of Chicago physicist

Mr Ovshinsky, who never went to college yet transformed the alternative energy,  information and automotive industries with his inventions, died of prostate cancer Oct. 17 at his home in Bloomfield Hills, Michigan, according to his son Harvey.  He was 89.

The self-taught scientist-inventor pursued audacious ideas throughout his long career,often attracting the scorn of other scientists who said his schemes were foolish, impractical or just plain impossible.

In some respects, they were right. He ran Energy Conversion Devices, a product development company for 40 years, few of which were profitable. Although it drew blue-chip investors such as General Motors, 3M and Intel, it performed so poorly from a business standpoint that Forbes magazine once described it as “a high-tech Roach Motel” where the money goes in but it never comes out.”

But Mr. Ovshinsky’s path-breaking discoveries led his admirers to associate him with other brilliant minds.

“It’s difficult to compare one genius with another genius,” said University of Chicago physicist Helmut Fritzsche, who consulted for Mr. Ovshinsky and later became a vice president of Energy Conversion Devices, “but I’ve known great people, having been at the University of Chicago for over 40 years, and I consider Stan Ovshinsky the only genius I ever met… Everything he touches is new, different, wonderful.”

Mr Ovshinsky made a scientific name for himself in 1968, when he went public with research showing that glass could be engineered to conduct electricity. He predicted that glass semiconductors would one day replace crystalline transistors.

To argue as he did, that cheap noncrystalline materials such as glass could perform as well as more expensive silicon crystals sounded preposterous and derided by readers of Physical Review Letters, the prestigious journal that published Mr. Ovshinsky’s findings.

But his paper eventually became one of the five most cited publications in the journal’s history, and his prediction became prophecy, spawning a new field he called ovonics.

Born in Akron, Ohio, on November 24, 1922, he  was the son of Bertha Munitz and Benjamin Ovshinsky, a Lithuanian immigrant who later entered the scrap business.

Young Stan fell in love with machinery while accompanying his father to foundries and machine shops.

A mediocre student he spent hours in the Akron public library, where his real education took place. “His teachers didn’t understand him, but his librarian did,” his son said. “The librarian let him take out adult books.  ….. He was tireless in his curiosity.”

Mr. Ovshinsky’s formal education ended when he graduated from high school in 1941. Exempted from military service during World War II because of his asthma, he worked as a toolmaker and married Norma Rifkin, a childhhood sweetheart.

That marriage ended in divorce. In 1959 he married Iris Miroy; she died in 2006. He later married Rosa Young, who survives him along with three sons from his first marriage, four stepchildren, a brother and six grandchildren and stepgrandchildren.

In 1960 he and his second wife, Iris, founded what became Energy Conversion Devices with the goal of using science and technology to solve the world’s environmental and social problems. It’s nickel-metal hybrid batery, often called the NiMH, was one of its most successful products, used in electric and hybrid vehicles such as the Toyota Prius and Honda Insight.

Mr. Ovshinsky’s commitment to alternative energy sources earned him a spot on Time magazine’s list of “Heroes for the Planet” in 1999.

He retired from Energy Conversion Devices in 2007. The company filed for bankruptcy this year.

But Mr. Ovshinsky, who held more than 300 patents, did not stop inventing. “A real inventor,” he told the Detroit Free Press in 2008, “is not motivated by money. It’s about the idea and the creation.”

 

If only Mr . Ovshinsky was aware of the book on how to sell by mail order written by Fred Broitman. He might have been more successful in selling the wonderful products he invented.

 

Have you ever thought you had a great ideas for a product but didn’t know how to go about selling it?

How to Become A Mail Order Millionaire could be the answer you’ve been looking for. Many experts in the field have called it “the definitve guide to starting your own business.”

Long time mail order expert Fred Broitman has written this complete guide to starting your own home based business. If you would like to start a business that you can operate from your home and sell all over all over the world then this is your lucky day.

With the power of the world wide web you can become successful in a business of your own just by following the plan outlined in this newly revised edition. Mr. Broitman guarantees it.

Learn:
HOW TO GET STARTED
HOW  TO FIND GREAT PRODUCTS
HOW  TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
HOW TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
SECRETS OF CREATING WINNING MAIL ORDER ADS
14 SURE FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS

and included in this new revised edition:

COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO SELL ALL OVER THE WORLD.

This book will provide you with an easy to follow “Road Map to Success in a Business of Your Own”

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. Just send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601

Sold on a 100% Guarantee of Satisfaction or Your Money Back!

 

David Ogilvy Continues to Teach Us – We Sell or Die

It still so true we should repeat it at the start of every new year.

Career Changing Takeaways! Life and Business Truisms.

Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms…… In Business and Life

My good friend, Denny Hatch one of the truly great business and marketing writers has recently published a collection of takeaways from his e-newsletter, BusinessCommonSense.Com

I like it and you may possibly find it career changing. Here is a sampling to give you a flavor of Denny.

  • Do not inadvertently leave the original of your resume in the office copier.” —  Denny Hatch
  • Never invest in any idea you can’t illustrate with a crayon.” — Peter Lynch
  • If you don’t have a competitive advantage, don’t compete.” — Jack Welch
  • My goal is to goad people into saying something that ruins their life.” — Don Imus
  • You do not get a second chance to make a first impression.” — Famous aphorism, origin debatable
  • A good plan violently executed now is better than a perfect plan executed next week.” — George S. Patton, Jr.
  • A man who stops advertising to save money is like a man who stops a clock to save time.” — Henry Ford
  • Imitation is the sincerest form of collective stupidity.” — W. Carroll (Bill) Munro
  • The definition of a consultant: When you hire a consultant and ask him what time it is, he borrows your watch and tells you the time. Then he keeps the watch and sends you a bill..” — Walter Weintz
  • In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” — David Ogilvy
  • There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton
  • The computer is a moron.” — Peter Drucker

Are you as inspired like me at this glimpse into the mind of Denny Hatch? Let me share with you his thoughts about my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. 

The newly revised edition is “the definitive guide to starting your own successful mail order business.”

Mail Order Expert Fred Broitman has written a complete guide to starting your own home based business.

You’ll learn:

  • How to Get Started
  • How  to Find Great Products
  • How to Make Your Business Profitable From The Start
  • How  to  Price Your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check off Lists that Guarantee Huge  P rofits

and in this newly revised and up-dated edition:

  • Complete Up-to-Date Information on How to use the Internet to Super-Charge Your Mail Order Business

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of 39.95 + s&h or you can save $10 and order it direct from the publisher by sending your name, address and check or money order for only $29.95… no charge for s&h. Send to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago. IL 60601.

Book is sold on a 100% Money Back Guarantee of Satisfaction

HABITS – Why we Make the Same Mistakes in Life & Business Over and Over

It’s Entirely Due to Habits You’ve Formed Over the Years!

Understanding habits can help you radically transform your life and boost your company’s profits, Charles Duhigg, an award-winning investigative reporter with the New York Times, argues in his new book. The Power of Habit: Why We Do What We Do in Life and Business examines daily life within a matrix of oft-overlooked habits that account for more than 40 percent of the actions people peformed daily, according to one study he cites.

That study looked at everything from Proctor & Gamble’s marketing of Fabreze odor freshener to how a down-and-out chronic smoker retooled her habits and became a fit, successful professional.

Most of the choices we make each day may feel like the products of well-considered decision-making, but they’re not,” Duhigg writes. “They’re habits.”

“When a habit emerges, the brain stops fully participating in decision-making,”

The key to changing habits? Understanding “the habit loop,” Duhigg says. This three-step process consists of a cue, or trigger (for example, you awake), a routine (you shower) and a reward (you feel clean and alert).

“When a habit emerges, the brain stops fully participating in decision-making,” he  writes.

Understanding this loop, Duhigg says, is what helped ad man Claude C. Hopkins transform Pepsodent toothpaste into “one of the best known products on earth” in the first half of the 20th century.  His ads in the 1930s explained “tooth film,” coating on teeth that everyone gets, as a trigger, with brushing as the routine and a more beautiful smile as the reward. Pepsodent spiced up the reward with citric acid, mint oils and other chemicals to enhance the cool, tingling taste, Duhigg says. Bingo. The power of habit.

“To modify a habit you must decide to change it.”

“Everything we know about habits, from neurologists studying amnesiacs and organizational experts remaking companies, is that any of them can be changed, if you understand how they function.” Duhigg writes. “However, to modify a habit you must decide to change it.”

Duhigg says he first became interested in the science of habits eight years ago as a reporter in Iraq. There he discovered an American officer in the small city of  Kufa conducting an “impromptu habit modification program.”  He asked the mayor to keep food vendors out of plazas to deprive potential rioters of dinner.

“People looked for the kebab sellers normally filling the plaza, but there were none to be found,” Duhigg says of one tense afternoon. “By 8 p.m., everyone  was gone.”

The description of the ripple effect new habits can start is telling. Duhigg says aluminum company Alcoa’s profits hit record highs under future U.S. Treasury Secretary Paul O’Neill’s leadership thanks to his obsessive focus on one set of habits: worker safety.

That created he writes, a virtuous “loop” within the whole vast company: Unions embraced measuring individual productivity because it helped determine when the manufacturing process was posing safety risks; managers endorsed workers’ autonomy to stop production lines when they became overwhelming because it was the best way to stop injuries before they occurred.

The book The Power of Habit is published by Random House. These excerpts come from the review written by Bernard Vaughan and published in the Chicago Tribune earlier this year.

If you are struggling to make ends meet… don’t fall into the HABIT of blaming others like your boss or the economy or the powers that be in your state’s capitol or in Washington, D.C.

Now is the time to go into your own business where you never have to worry about your boss letting you go or your company outsourcing your job overseas.

Thanks to the world wide web the mail order business is booming and it’s never been easier to BECOME YOUR OWN BOSS. You don’t have to pull up stakes and move to find a new job. Start your own profitable business right where you live. Keep your overhead low by working from home or garage and all the profits are yours to keep.

HOW TO BECOME A MAIL ORDER MILLIONAIRE will show you step-by-step everything you need to know to get started in this lucrative field. It’s a complete guide to starting your own home-based business.

Long time mail order expert Fred Broitman has written this guide to success in direct response and mail order. You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW  TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS
  • HOW TO USE THE INTERNET TO SELL ALL OVER THE WORLD right from your own home.

This book is sold on a 100% GUARANTEE OF SATISFACTION OR YOUR MONEY BACK!

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from AMAZON at its published price of $39.95 plus s&h or you can Save $10 and order it direct from the publisher for only $29.95 with FREE SHIPPING. Just send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601 U.S.A.

For orders outside the continental U.S. contact Superior Press.

How To Start Your Own Blog – It’s Easier Than You Think

GETTING STARTED!

The  first rule of blogging: THERE ARE NO RULES FOR BLOGGING!

Blogging is no different than any other kind of writing even the fact that at some point you may hope to monetize your work … and to do that you need to attract people to your site. Lots of people. The more followers of your blog postings, the more reason advertisers will want to appear there  to sell their goods and services so let’s get started.

The information that follows comes from my good friend Denny Hatch who is one of the true gurus in the business of writing. He pens a monthly column in TARGET MARKETING MAGAZINE. More about Denny later.

If you are sitting and looking at a blank computer screen (or a blank piece of paper), you’ll never get started. I am reminded of the great wit, writer and actor of the 1930’s and 40’s. Robert Benchley (1889-1945), grandfather of Peter (“Jaws”) Benchley. One day under deadline and suffering from a severe hangover, Benchley was sitting in his room at the Algonquin Hotel in New York staring at a blank piece of paper in his typewriter. To get started he typed the word “The”.

Benchley rose from his chair, walked to the window and, glancing at his watch, realized the gang of regulars was assembling for a splendid lunch of booze and bon mots at the legendary Round Table downstairs — Dorothy Parker, Groucho Marx, George S. Kaufman, Alexander Woollcott, New Yorker editor Harold Ross and others.

Benchley returned to the typewriter and stared at the “The” for a long time. In a burst of inspiration, he completed the sentence. It read, “The hell with it.” Whereupon he took the elevator down to join the party.

Ted Nicholas on Getting Started

Ted Nicholas is a legendary direct marketer, entrepreneur, publisher, copy writer and teacher. In his classic book, “The Golden Mailbox,” he wrote:

  1. Clear your mind. For some persons, this might mean lying down for a few minutes before going to work. For others, it could mean jumping in the pool or jogging around a track. Frolic, spend time with someone you love or go dancing. Do whatever comes naturally to you in order to have a clear mind for creative purposes.
  2. Never write when you’re tired. You’re not going to try to drive or operate machinery when you’re tired. Don’t try to write when you’re fatigued.
  3. Never write when you’re busy. If there are other demands pressing on you, tend to them first. I don’t think anyone can write well when watching the clock. Don’t try to write if you have appointments later in the day or errands to run.
  4. Don’t write in bits and pieces. Once you’ve turned on your creative energy, you need to keep it flowing. I don’t stop until I complete a draft. I try not to stop even for meals.

A Kitchen Timer

The late Gene Schwartz, who wrote powerful mail order/direct mail copy that sold millions of dollars worth of books (many published by himself), once told me to get a kitchen timer and set it on the desk next to me. He said:

Punch in 4-4-4-4. That’s 44 minutes and 44 seconds during which you’re working. Period. All you do is work, write, do research, deal with correspondence, design, whatever. When the timer goes off, get up and shut the alarm sound off. Take a break. Walk around, stretch, get a cup of coffee, clear your head. When you’re ready to go back to work, hit the 4-4-4-4 button again and dive in.

I follow Gene’s advice. It keeps me sane and refreshed.

Hemingway on Writing

When Ernest Hemingway finished a book, he would stick the manuscript in a drawer and come back to it a few weeks later. Most of us under deadline do not have this kind of time. however not looking at a piece of paper or a computer screen for 12 or 24 hours or longer and then going back to it for edits and rewrites can be beneficial. In “A Moveable Feast“,  Hemingway wrote:

I always worked until I had something done and I always stopped  when I knew what was going to happen next. That way I could be sure of going on the next day…I learned not to think about anything that I was writing from the time I stopped writing until I started again the next day. That way my subconscious would be working on it and at the same time I would be listening to other people and noticing everything, I hoped; learning, I hoped; and I would read so that I would not think about my work and make myself impotent to do it.

Denny Hatch is a freelance direct marketing consultant and copywriter, and author of Denny Hatch’s Business Common Sense e-newsletter at www.businesscommonsense.com.

If you’d like a FREE copy of Denny Hatch’s 22 Rules for Internet Success, it’s yours for the asking; just send an email to: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

25 Great Businesses Start-Ups You Can Launch for $500 or Less!

SHOESTRING START-UPS:
25 Great Businesses You Can Launch
for $500 or Less!

Gas prices continue to go up and that means costs for anything that travels and ships are also increasing. Inflation is on the move in just about every category of our lives. But there is plenty of hope to start a business on a low or even no budget. Entrepreneurs launch everyday on small budgets.

A shoestring startup may be the answer you’ve been looking for.

Unemployment in the U.S. is still more than 8% and many of  those millions of men and women have been out of work for a year and even longer. They may not be aware that you can start a small business on a part-time basis and pocket extra income every weekend, or go for the gold by starting a full-time venture. Even if you don’t have a lot of startup funds you can launch a business right at home. A shoestring startup may be the answer you’ve been looking for.

Entrepreneurs have a knack for knowing what niche needs filling. Don’t under estimate your ability  to come up with a perfect business idea. Take a look at your community. Is there a business that needs to be started? If you already have a job, you can test the small business waters with a shoestring start-up without leaving the comfort and security of a steady paycheck and perhaps even nice medical benefits. Maybe you can turn a hobby you love into a profit-making venture.

If you have been let go from a job during our troubled economy, perhaps you can turn that work experience into a small business. As you conduct your own due diligence research, you might find that there is already a business that caters to your proposed market. Analyze the existing business. Could you complete the task faster? Cheaper? Better? If after careful analysis, the anwer is “yes,” then you should prepare to take on the competition.

Thanks to  the Internet, it is possible to do research on just about any topic quickly and easily from the comfort of your own home or local public library. Do a search online to look for business ideas and inspiration. And if you choose a seasonal business, combine it with other businesses to round out a full-time fortune. Planning is key to your success.

Whether you want to pick up extra cash or start a full-time venture, a shoestring startup is for you! Here are 25 idea suggestions that can be started for $500 or less. The businesses are listed in no particular order.

  1. Pet Biz: Pets are a $50-billion industry just in the U.S. alone! Shouldn’t you be grabbing a piece of this pie? Start a pet sitting, walking, furniture, clothing, etc., venture
  2. Sell Wholesale: Find a product that clicks with our culture and buy it wholesale; sell it a profit point that brings in big bucks to you.
  3. Lawn Service: Everyone with a home loves a green lawn but often can’t get results or take the time to care for it.
  4. Window Displays: Every storefront has a window that could be your next moneymaking assignment. If you have a flair for design, consider offering this service.
  5. eBay: Check out your attic or basement or scout out yard sales in your neighborhood. There’s real gold to be found if you’ve got a good eye. Selling your finds on  the online auction site is fun and it’s easy.
  6. Blog for cash: Visit blogger.com and start blogging immediately. Sell ads on your own site or blog for others for money. Use social media to build revenue.
  7. Tailor: If you have sewing skills you can make a mint hemming pants, taking in dresses or taking out an outfit. Work at home or even piggyback on a neighbor or friends facility.
  8. Birthday Biz: Check out your neighborhood card, gift, plant and garden or balloon shop for ideas. Put together a few concepts and sell it as a package via your website.
  9. Delivery Service: Find businesses in your community that don’t offer delivery and ask them if you can start a freelance delivery service. It’s a win-win situation for both of you.
  10. Flea Market Entrepreneur: Become a professional flea market salesperson. You can keep your own job and just run your small business on weekends. Find an old table, and some goods to sell.
  11. Detailing – Boats/Cars/RVs:  People like a clean machine but don’t have the time nor the inclanation to get the job done properly. There are a number of products you can purchase  to make the job an easy one.
  12. Holiday Decorating: There are dozens of holidays throughout the year that offer decorating potential. Scope out restaurants, diners and other small businesses to see if they’d be interested in your work. Create a portfolio.
  13. Junk Removal: Plenty of people have junk around but don’t have a van or truck to haul it. This is where you come in and turn their trash into your treasure.
  14. Personal Assistant: There are plenty of lawyers, accountants, small business owners, local figures and more who need help with their email, shopping, organizing, etc. You can take on as many clients as you can handle.
  15. DJ: A mobile disc jockey business is a very lucrative career. You can work your own hours and party your way to to profits.
  16. Errand Service: There are plenty of businesses and individuals who need help with chores and errands and you can launch a service helping them get the jobs accomplished.
  17. Gutter Cleaning Biz: Every homeowner dreads gutter cleaning. Combine this business with a few other seasonal offerings such as raking leaves, garden and yard cleanups and you are on your way to success.
  18. Concierge Business: You can start your own concierge service right from your home. Local businesses can use your service as well as tourists to the area.
  19. Assembly Service: Have you mastered the little pieces from the IKEA box? Then you can start a business assembling furniture, gas grills, bikes, etc., for your customers. Big potential.
  20. Freelance Writer: If you have some talent as a writer, you can make money putting together anything from press releases to web content for a wide variety of clients.
  21. Digitize Movies: That old video is fading fast and your customers will be delighted that you will transfer the treasured memories to a DVD. Google the various ways you can do it, and place an ad in your local paper.
  22. Just Weeds: Weeds are everywhere and there are a number of small business owners who make a living just pulling weeds and cleaning up.
  23. Power Wash: If you have a power washer you can start a business cleaning homes, decks, etc., for your neighbors and clients.
  24. Garage Sale Organizer: There are garages all over the world that are full of items that could be sold. You sell it for the homeowner and pocket a commission. Fast, easy money.
  25. Herb Garden: People love to cook with fresh herbs but many don’t have the time to start a garden. Buy some pots and start growing. Set up the gardens for your customers.

These are just some suggestions to help you get started thinking how you could take some skills you may already have and turn them into money making businesses. Perhaps some of these ideas will start you thinking about other potential businesses you could start easily from home.

This posting is excerpted from an article that originally ran in SMALL BUSINESSES OPPORTUNITIES November 2012 .

If you decide to consider any of these money-making ideas or if you have the need and desire to start your own business, I would like to offer you a copy of my book HOW TO BECOME A MAIL ORDER MILLIONAIRE at a specially discounted price. This book will show you how to take your new start-up business to the next step. You’ll learn:

  • How to get Started
  • How to find Great Products
  • How to Make Your Business Profitable Right From the Start
  • How to Price your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check Off Lists that Guarantee You Huge Profits
  • and included in this newly revised edition Complete up-to-date information on How To use the Internet to Super Charge your Mail Order Business.

The book is guaranteed to provide you with an easy to follow roadmap to success in a business of your own or your money back!

The book is available from Amazon at its published price of $39.95 plus s&h but you can now save $10 and order it direct from the publisher for only $29.95. Send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032, Chicago, IL 60601. Offer is good only in the U.S. Contact the publisher for details for shipments to other countries.

Think Positive: Seven Easy Ways To Improve A Bad Day!

Had a lousy morning?   Things looking grim?

Not to worry. The rest of your day need not be a disaster. It can in fact become one of your best, providing you take these simple steps:

  1. Remember that the past does not equal the future. There is no such thing as a “run of bad luck“. The reason people believe such nonsense is that the  human brain creates patterns out of random events and remembers the events that fit the pattern.
  2. Refuse to make self-fulfilling prophesies. If you believe the rest of your day will be as challenging as what’s already happened,  then rest assured: You’ll end up doing something (or saying) something that will make sure that your prediction comes through.
  3. Get a sense of proportion. Think about the big picture: Unless something life-changing has happened (like the death of a loved one), chances are that in two weeks, you’ll have forgotten completely about whatever it was that has your shorts in a twist today.
  4. Change your threshold for “good” and “bad”. Decide that a good day is any day that you’re above ground. Similarly, decide that a bad day is when somebody steals your car and drives it into the ocean. Those types of definitions make it easy to be happy–and difficult to be sad.
  5. Improve your body chemistry. Your body and brain are in a feedback loop: A bad mood makes you tired, which makes your mood worse, and so forth. Interrupt the patterrn by getting up and moving around. Take a walk or eat something healthy.
  6. Focus on what’s going well.  The primary reason you’re convinced it’s a bad day is that you’re focusing on whatever went wrong. However, for everything going badly, there are probably dozens of things going well. Make list, and post it where it’s visible.
  7. Expect something wondrous. Just an attitude of doom and gloom makes you see more problems, facing the future with a sense of wonder makes you alive to all sorts of wonderful things that are going on, right now, everywhere around you.

This originally appeared in: Inc.

Now that you’re thinking positive thoughts, think about something that could bring you a lifetime income eliminating the worry of your job disappearing or the company you’re working for moving your job to India or China or Mexico. Consider Mail Order! Never before has it been easier to make a good living working out of your home or apartment running your own mail order business. Why is it easier today? The answer is the Internet.

The internet allows men and women just like you to sell a product or service anywhere in the world. Everything you need to know to start your own mail order business can be found in my book: HOW TO BECOME A MAIL ORDER MILLIONAIRE.  It’s a complete guide to starting your own home-based business.

You’ll learn:

  • How To Get Started
  • How To Find Great Products
  • How to Make Your Business Profitable Right From The Start
  • How  to Price Your Business or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure Fire Check Off Lists That Guarantee Profits
  • and included in this newly revised edition is up-to-date information on:

  • How To Use The Internet to Super-Charge Your Mail Order Business.

This book will provide you with an easy-to-follow “road map” to success in a business of your own and it’s sold on a complete 100% guarantee of satisfaction or your money back.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available on line from AMAZON at its published price of $39.95 plus s&h or as a reader of this blog you can order it for only $29.95 direct from the publisher and it will be shipped to you postage free. Send check or money order to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago IL 60601

In 1942 Another Mail Order Millionaire Started From His Home

Diagnosed with tuberculosis in 1939, Norman Edmund was quarantined in a sanatorium, where he watched eight of his 10 wardmates perish from the disease, But he turned the gruesome experience to his advantage. Unwanted by employers, who feared the young accountant could still be contagious, Edmund started an Army salvage business in his New Jersey home.

At the time of Edmund’s retirement in 1975, the company had sales of about $10 million.

That business became Edmund Scientific, publisher of the famous Edmund Scientific catalog. The catalog—loved by science geeks for more than half a century—still sells you-build- it telescope kits, antigravity devices, solar-powered gadgets of all sorts, and goofy-yet-instructional items like a brew-your-own-root-beer kit. Edmund saw the catalog as a much needed tool for science education, particularly after the Soviet launch of Sputnik in the late 1950s.

The Russians were beating us,” recalls Robert Edmund, Norman’s son. “You had to get your people involved in science.” Norman Edmund died January 17. he was 95 and had enjoyed good health since beating TB.  He started his first company, Edmund Salvage, in 1942 at the behest of friends who worked at the Frankford Arsenal, an Army supply depot in nearby Philadelphia. Edmund began taking in surplus military equipment, tearing it apart, and selling the components, including lots of lenses for amateur photographers and for industry.

Edmund Salvage became Edmund Scientific, whose flagship was the scientific catalog. “Edmund scoured hundreds of magazines a month looking for products and ideas“,  Robert recalls, “As a kid, stacked up, the magazines looked like a skyscraper to me.”

Later, Edmund Scientific operated a retail store from its headquarters in Barrington, New Jersey, attracting science buffs worldwide. Salvador Dali, during a period of interest in optical illusions, stopped by to examine prisms and lenses, says Alex Husted, a grandson of Norman’s. “Norman would buy train cars full of war surplus to get binoculars, and you’d get all this other stuff you didn’t  want—motors, gear boxes, random lab equipment.” Much of it went into  a space known as “the mad scientist’s room.” An annual tent sale—people camped overnight to get first crack at the oddball offerings—would clear the stuff out to make room for new shipments.

At the time of Edmund’s retirement in 1975, the company had sales of about $10 million. Robert took over, expanding the optics business and manufacturing lenses in-house. In 2001, Robert had to break some news to his father. He had sold the scientific catalog to an educational company. “The  world  was changing,” says Robert. “People weren’t buying kits. They were finding their science elsewhere.” His father took it hard.

New owners have kept the catalog going. Edmund Optics, as the family business is now known, has grown to $120 million in sales. And Robert is eager to describe a grant program he started two years ago, giving $80,000 annually to fund promising ideas of the sort his father might have championed. There is one grant in particualr. It went to a Peruvian who had developed a rapid diagnostic kit for tuberculosis.

Norman Edmund, 1916-2012.

This article first appeared in INC. The Magazine for Growing Companies under the byline of Jeff Bailey.

It’s never been easier or more necessary in these difficult economic times where our unemployment rate seems permanently stuck at around 8% to consider starting your own business. No other business I know costs less to get started in than Mail Order and with the help of the Internet allows beginners to run their own businesses from anywhere.. It can be started part- time to help your family ‘get over the hump’,’ put some bread on the table’ and when the profits come rolling in, it’s easy to make it a full time career like Norman and his son Robert Edmund.

The book HOW TO BECOME A MAIL ORDER MILLIONAIRE contains all you need to know to make a go of this exciting and rewarding business. It’s sold on a complete money back guarantee of satisfaction. You can order it from Amazon for $39,95 plus s&h or as a reader of this blog direct from the publisher for only $29.95FREE shipping and handling. Send check or money order to SUPERIOR PRESS 333 N. Michigan Ave., Suite 1032, Chicago IL 60601.

Sears, Roebuck & Co…. The Facebook of 1924

When Sears, the Facebook of its era, launched its IPO it Sold Preferred Shares at $97.50. That’s more than $2,000 today.

Even people who don’t play the market thought about buying stock in Facebook’s initial public offering of shares. One hundred six years ago, Sears was its era’s version of a hot tech company. Like Facebook, Apple or Amazon, it wasn’t just a corporation–it  was a revolution. “the catalog was the internet of the day“, said James Schrager, a University of Chicago business professor. “Sears was Amazon“.  The young Chicago mail-order company selling its shares at more than $2,000 in todays dollars wasn’t for the common man. But the purchase of even one share would have been lucrative. Counting from 1924, when Sears entered the Dow Jones index, to 1996, and adjusting for stock splits, the Wall Street Journal calculated Sears shares soared 434,552 percent. The skyrocketing value was rivaled only by the young Midwesterner who founded it.

Sears retired in 1908 with a fortune estimated at $25 million. He died in 1914 more than a decade before the company he founded opened a single store.

Richard W. Sears was hailed in his Chicago Tribune obituary as a man “whose career typified the romance of Amercian business“. Mix the youthful risk-taking of Facebook’s Mark Zuckerberg and the marketing instincts of Apple’s Steve Jobs– that was Sears. It started in 1886, when Sears was a railroad station agent in backwoods Minnesota, wrote historians Boris Emmet and John Jeuck in “Catalogs and Counters: A History of  Sears, Roebuck & Company“.

A shipment of gold watches arrived for a local jeweler, who refused them. The rebuffed wholesaler told the 22-year-old Sears he could have the watches for $12 apiece. he said yes, pivoted, and offered them to agents along the line for $14. With that type of watch retailing for $25, there was room for the agents to profit, and Sears pocketed $2 for every one he sold.

Within six months he had made $5,000, and his watch business started to outstrip his railroad salary. “The tail had begun to wag the dog“, he said in a 1906 Tribune article. Sears moved to Chicago, set up at Dearborn and Randolph streets, and hired a watchmaker “thin to emaciation“, Alvah Roebuck. Their watch company grew rapidly into a general mail-order company that used high volumes to enable low prices.

It was a recipe perfect for the time, when millions of rural Americans were disgruntled with their general stores. A barrel of flour in 1899 was $3.47 wholesale, according to the company, but $7-plus at a country store. Sears, Roebuck used comforting ads to overcome farmers’ fears. “Don’t be afraid  that you will make a mistake“, read one catalog. “We receive hundreds of orders every day from young and old who never before sent away for goods“.  The company adopted a money-back guarantee and “send no money” became a famed tag line. Richard Sears delighted in writing his own ad copy and, typical of the time, often pushed the envelope. One offer advertised a sofa and chairs–“beautiful plush for 95 cents“. (By comparison, a John M. Smyth ad in a 1906 Tribune offered a single chair for $1.50.) Only when Sears furniture arrived did the customer discover it was for dolls. Later, Sears would tone down the ads and was said to have concluded, “Honesty is the best policy. I know because I’ve tried it both ways“.

By 1905, Sears’ sales had surged past $39 million, passing Montgomery Ward, the Chicago company that had invented the mass mail-order catalog. Sears needed more capital to grow. Julius Rosenwald, who had joined Sears as a partner, asked old banker friend Henry Goldman for a loan, according to Rosenwald’s grandson and biographer, Peter Ascoli. Goldman suggested an IPO instead, leading to Sears, Roebuck’s sale of its stock in 1906. It aimed to raise $40 million, which proved crucial for surviving the Panic of 1907. For Goldman, co-managing the Sears IPO is still touted as a landmark for his bank, Goldman Sachs.

Only the rich could afford to buy stock in 1906, but Americans’ disposable incomes was growing, and the company took full advantage. Its catalog the “consumers bible”, made available everything from sewing machines to Encyclopedia Britannica to ready-to-assemble houses. “The story is the coming of the middle class“, Schrager said, “and the desire of the middle class to have more things“.

Sears retired in 1908 with a fortune estimated at $25 million. He died in 1914 more than a decade before the company he founded opened a single store. Sears leapt into the retail store business in 1925, as rural customers moved to the cities. A December 1924 Tribune, in announcing Sears’ branching out into brick and mortar stores, made note that “several mail-order houses have considered” such a move, “but heretofore they have confined themselves to their own method of merchandising“. Sears promoted the new store at Homan Avenue and Arthington Street in the Homan Square/Lawndale area as “easy to shop for men” with a “whole square block of free parking“.

The first Sears store on State Street between Van Buren Street and Congress Parkway opened to great fanfare in March 1932. By  1950, Sears had 650 stores nationwide, including eight major department stores in Chicago and stores in Joliet, Waukegan and Gary, according to the Tribune.  By the mid-1950s, Sears would be international, with stores in Mexico, Venezuela, Cuba, Colombia, Peru and Brazil.

Sears opened mall stores after World War II as customers headed for suburbia, teaming with Marshall Field to build the Oakbrook Shopping center, which opened in 1962. “Rosenwald and others had an uncanny ability to see which way things were going to go“, said Ascoli, who lives in Hyde Park, blocks from the University of Chicago’s Rosenwald Hall. By the 1970s, Sears was still the No. 1 retailer but Wal-Mart and others were on the horizon. Today Sears Holdings is No. 10 and its CEO acknowledged recently that “you change or you die”.

Sears still will probably have fared better than a company like Amazon when all is said and done, said Schrager, who likes to ask his students why Sears built the Sears Tower, which opened in 1973. “Because they could“. he said. “They were unbelievably successful. I don’t know if Amazon is ever going to build the tallest building in the world“.

Footnote to this nostalgic article which ran in the May 11, 2012 Chicago Tribune is that when Sears decided to consolidate all their employees in one location and moved them to a Chicago suburb, the Sears Tower was renamed the Willis Tower after their largest tenant. Another interesting factoid. Sears many years ago started their own radio station which quickly became one of Chicago’s major succesful radio stations with the call letters WLS, which stood for WORLDS LARGEST STORE.

Another true story on a start up company with very little capital chose Mail-Order, as a way to build their business and whose founders became MAIL ORDER MILLIONAIRES. Can it still be done today? One of the largest and most successful On-Line companies still sells only by Mail-Order. Any guesses as to their identity……AMAZON! And speaking of Amazon if you have the desire to start a business of your own, a business you can run from anywhere in the world and one that has little cash requirements, you can get started by ordering a copy of my book HOW TO BECOME A MAIL ORDER MILLIONAIRE from Amazon. Cost is only $39.95 plus s&h, or as a reader of my blog, save $10  and order direct from the publisher. Send check or money order for $29.95 plus $3.50 (total $33.45) to SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, Il 60601 Book is sold on a money-back guarantee of satisfaction.

The Greatest Entrepreneurs of Our Times!

Who Would be on your list?   This list compiled by the editors of FORTUNE MAGAZINE and published in their April 9, 2012 issue lists  their choice of  The Greatest. See if you agree. All information is based on calendar year, 2011.

  1. Steve Jobs/Apple…Sales 108.2 billion…Market Value $546 billion… Employees 63,300
  2. Bill Gates/Microsoft…Sales $69.9 billion…Market Value $30 billion…Employees 255,593
  3. Fred Smith/FedEx…Sales $39.3 billion…Market Value $30 billion…Employees 255,573
  4. Jeff Bezos/Amazon…Sales $8.1 billion…Market Value $84.6 billion…Employees 56,200
  5. Larry Page & Sergey Brin/Google…Sales $37.9 billion…Market Value $203.2 billion…Employees  32,500
  6. Howard Schultz/Starbucks…Sales $11.7 billion…Market Value $40 billion…Employees 149,000
  7. Mark Zuckerberg/Facebook…Sales $3.1 billion…Market Value $75-100 billion (est.)…Employees 3,200
  8. John Mackey/Whole Foods…Sales $10.1 billion…Market Value $15.5 billion…Employees 56,200
  9. Herb Kelleher/S.W. Airlines…Sales $15.5 billion…Market Value $64 billion…Employees 45,392
  10. Noira Yang Murthy/Infosys…Sales $6.0 billion…Market Value $32 billion…Employees 145,059
  11. Sam Walton/Wal-Mart…Sales $446.9 billion…Market Value $316.5 billion…Employees 2.0 million

Total Sales… $796.7 billion

Total Market Value… $1.4 Trillion

Total Employees… 3,063,000

Becoming  an entrepreneur is certainly a worthwhile goal if making a lot of money is what motivates you but there’s no guarantee of wealth and the majority of people who decide to start their own business, frankly do not succeed. It  takes dedication, long hours and a good idea. There are many bumps along the road to entrepreneurial success so be sure to look for advice and help from those who have been successful before. One guide I would highly recommend to  those who would like to own a  business of their own, one  that can be started part-time and is perfect for  those who would like to run it from their home is MAIL ORDER, also known as Direct Response. The internet has been an eye-opener and a game changer for mail order businesses and has helped create MAIL ORDER MILLIONAIRES almost overnight. Just about every successful business you see online is a mail order business. Direct Response means  that products or services are sold direct to the public not  through brick and mortar retailers. Companies like AMAZONZAPPOS, FIRST STREET, STAUER, BRADFORD EXCHANGE, HEARING HELP EXPRESS, GRAVITY DEFYER, HABAND…just to name a few of the very successful mail order companies you see advertise regularly in magazines sell their products direct to the public.

As a reader of my blog I  would like to help you get started in this wonderful business  that changed my life and can change yours, too.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available online from AMAZON at its published price of $39.95 plus s&h…..or you can save $10 and order it direct from the publisher for $29.95 plus $3.50 s&h (total $33.45). Send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601. Sold on a 100% guarantee of satisfaction or your money back.

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