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Posts Tagged ‘Marketing’

Sears, Roebuck & Co…. The Facebook of 1924

When Sears, the Facebook of its era, launched its IPO it Sold Preferred Shares at $97.50. That’s more than $2,000 today.

Even people who don’t play the market thought about buying stock in Facebook’s initial public offering of shares. One hundred six years ago, Sears was its era’s version of a hot tech company. Like Facebook, Apple or Amazon, it wasn’t just a corporation–it  was a revolution. “the catalog was the internet of the day“, said James Schrager, a University of Chicago business professor. “Sears was Amazon“.  The young Chicago mail-order company selling its shares at more than $2,000 in todays dollars wasn’t for the common man. But the purchase of even one share would have been lucrative. Counting from 1924, when Sears entered the Dow Jones index, to 1996, and adjusting for stock splits, the Wall Street Journal calculated Sears shares soared 434,552 percent. The skyrocketing value was rivaled only by the young Midwesterner who founded it.

Sears retired in 1908 with a fortune estimated at $25 million. He died in 1914 more than a decade before the company he founded opened a single store.

Richard W. Sears was hailed in his Chicago Tribune obituary as a man “whose career typified the romance of Amercian business“. Mix the youthful risk-taking of Facebook’s Mark Zuckerberg and the marketing instincts of Apple’s Steve Jobs– that was Sears. It started in 1886, when Sears was a railroad station agent in backwoods Minnesota, wrote historians Boris Emmet and John Jeuck in “Catalogs and Counters: A History of  Sears, Roebuck & Company“.

A shipment of gold watches arrived for a local jeweler, who refused them. The rebuffed wholesaler told the 22-year-old Sears he could have the watches for $12 apiece. he said yes, pivoted, and offered them to agents along the line for $14. With that type of watch retailing for $25, there was room for the agents to profit, and Sears pocketed $2 for every one he sold.

Within six months he had made $5,000, and his watch business started to outstrip his railroad salary. “The tail had begun to wag the dog“, he said in a 1906 Tribune article. Sears moved to Chicago, set up at Dearborn and Randolph streets, and hired a watchmaker “thin to emaciation“, Alvah Roebuck. Their watch company grew rapidly into a general mail-order company that used high volumes to enable low prices.

It was a recipe perfect for the time, when millions of rural Americans were disgruntled with their general stores. A barrel of flour in 1899 was $3.47 wholesale, according to the company, but $7-plus at a country store. Sears, Roebuck used comforting ads to overcome farmers’ fears. “Don’t be afraid  that you will make a mistake“, read one catalog. “We receive hundreds of orders every day from young and old who never before sent away for goods“.  The company adopted a money-back guarantee and “send no money” became a famed tag line. Richard Sears delighted in writing his own ad copy and, typical of the time, often pushed the envelope. One offer advertised a sofa and chairs–“beautiful plush for 95 cents“. (By comparison, a John M. Smyth ad in a 1906 Tribune offered a single chair for $1.50.) Only when Sears furniture arrived did the customer discover it was for dolls. Later, Sears would tone down the ads and was said to have concluded, “Honesty is the best policy. I know because I’ve tried it both ways“.

By 1905, Sears’ sales had surged past $39 million, passing Montgomery Ward, the Chicago company that had invented the mass mail-order catalog. Sears needed more capital to grow. Julius Rosenwald, who had joined Sears as a partner, asked old banker friend Henry Goldman for a loan, according to Rosenwald’s grandson and biographer, Peter Ascoli. Goldman suggested an IPO instead, leading to Sears, Roebuck’s sale of its stock in 1906. It aimed to raise $40 million, which proved crucial for surviving the Panic of 1907. For Goldman, co-managing the Sears IPO is still touted as a landmark for his bank, Goldman Sachs.

Only the rich could afford to buy stock in 1906, but Americans’ disposable incomes was growing, and the company took full advantage. Its catalog the “consumers bible”, made available everything from sewing machines to Encyclopedia Britannica to ready-to-assemble houses. “The story is the coming of the middle class“, Schrager said, “and the desire of the middle class to have more things“.

Sears retired in 1908 with a fortune estimated at $25 million. He died in 1914 more than a decade before the company he founded opened a single store. Sears leapt into the retail store business in 1925, as rural customers moved to the cities. A December 1924 Tribune, in announcing Sears’ branching out into brick and mortar stores, made note that “several mail-order houses have considered” such a move, “but heretofore they have confined themselves to their own method of merchandising“. Sears promoted the new store at Homan Avenue and Arthington Street in the Homan Square/Lawndale area as “easy to shop for men” with a “whole square block of free parking“.

The first Sears store on State Street between Van Buren Street and Congress Parkway opened to great fanfare in March 1932. By  1950, Sears had 650 stores nationwide, including eight major department stores in Chicago and stores in Joliet, Waukegan and Gary, according to the Tribune.  By the mid-1950s, Sears would be international, with stores in Mexico, Venezuela, Cuba, Colombia, Peru and Brazil.

Sears opened mall stores after World War II as customers headed for suburbia, teaming with Marshall Field to build the Oakbrook Shopping center, which opened in 1962. “Rosenwald and others had an uncanny ability to see which way things were going to go“, said Ascoli, who lives in Hyde Park, blocks from the University of Chicago’s Rosenwald Hall. By the 1970s, Sears was still the No. 1 retailer but Wal-Mart and others were on the horizon. Today Sears Holdings is No. 10 and its CEO acknowledged recently that “you change or you die”.

Sears still will probably have fared better than a company like Amazon when all is said and done, said Schrager, who likes to ask his students why Sears built the Sears Tower, which opened in 1973. “Because they could“. he said. “They were unbelievably successful. I don’t know if Amazon is ever going to build the tallest building in the world“.

Footnote to this nostalgic article which ran in the May 11, 2012 Chicago Tribune is that when Sears decided to consolidate all their employees in one location and moved them to a Chicago suburb, the Sears Tower was renamed the Willis Tower after their largest tenant. Another interesting factoid. Sears many years ago started their own radio station which quickly became one of Chicago’s major succesful radio stations with the call letters WLS, which stood for WORLDS LARGEST STORE.

Another true story on a start up company with very little capital chose Mail-Order, as a way to build their business and whose founders became MAIL ORDER MILLIONAIRES. Can it still be done today? One of the largest and most successful On-Line companies still sells only by Mail-Order. Any guesses as to their identity……AMAZON! And speaking of Amazon if you have the desire to start a business of your own, a business you can run from anywhere in the world and one that has little cash requirements, you can get started by ordering a copy of my book HOW TO BECOME A MAIL ORDER MILLIONAIRE from Amazon. Cost is only $39.95 plus s&h, or as a reader of my blog, save $10  and order direct from the publisher. Send check or money order for $29.95 plus $3.50 (total $33.45) to SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, Il 60601 Book is sold on a money-back guarantee of satisfaction.

The Greatest Entrepreneurs of Our Times!

Who Would be on your list?   This list compiled by the editors of FORTUNE MAGAZINE and published in their April 9, 2012 issue lists  their choice of  The Greatest. See if you agree. All information is based on calendar year, 2011.

  1. Steve Jobs/Apple…Sales 108.2 billion…Market Value $546 billion… Employees 63,300
  2. Bill Gates/Microsoft…Sales $69.9 billion…Market Value $30 billion…Employees 255,593
  3. Fred Smith/FedEx…Sales $39.3 billion…Market Value $30 billion…Employees 255,573
  4. Jeff Bezos/Amazon…Sales $8.1 billion…Market Value $84.6 billion…Employees 56,200
  5. Larry Page & Sergey Brin/Google…Sales $37.9 billion…Market Value $203.2 billion…Employees  32,500
  6. Howard Schultz/Starbucks…Sales $11.7 billion…Market Value $40 billion…Employees 149,000
  7. Mark Zuckerberg/Facebook…Sales $3.1 billion…Market Value $75-100 billion (est.)…Employees 3,200
  8. John Mackey/Whole Foods…Sales $10.1 billion…Market Value $15.5 billion…Employees 56,200
  9. Herb Kelleher/S.W. Airlines…Sales $15.5 billion…Market Value $64 billion…Employees 45,392
  10. Noira Yang Murthy/Infosys…Sales $6.0 billion…Market Value $32 billion…Employees 145,059
  11. Sam Walton/Wal-Mart…Sales $446.9 billion…Market Value $316.5 billion…Employees 2.0 million

Total Sales… $796.7 billion

Total Market Value… $1.4 Trillion

Total Employees… 3,063,000

Becoming  an entrepreneur is certainly a worthwhile goal if making a lot of money is what motivates you but there’s no guarantee of wealth and the majority of people who decide to start their own business, frankly do not succeed. It  takes dedication, long hours and a good idea. There are many bumps along the road to entrepreneurial success so be sure to look for advice and help from those who have been successful before. One guide I would highly recommend to  those who would like to own a  business of their own, one  that can be started part-time and is perfect for  those who would like to run it from their home is MAIL ORDER, also known as Direct Response. The internet has been an eye-opener and a game changer for mail order businesses and has helped create MAIL ORDER MILLIONAIRES almost overnight. Just about every successful business you see online is a mail order business. Direct Response means  that products or services are sold direct to the public not  through brick and mortar retailers. Companies like AMAZONZAPPOS, FIRST STREET, STAUER, BRADFORD EXCHANGE, HEARING HELP EXPRESS, GRAVITY DEFYER, HABAND…just to name a few of the very successful mail order companies you see advertise regularly in magazines sell their products direct to the public.

As a reader of my blog I  would like to help you get started in this wonderful business  that changed my life and can change yours, too.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available online from AMAZON at its published price of $39.95 plus s&h…..or you can save $10 and order it direct from the publisher for $29.95 plus $3.50 s&h (total $33.45). Send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601. Sold on a 100% guarantee of satisfaction or your money back.

15 Hot New Startup Businesses For Under $100

Can you really find a new business for under $100?   The short answer is Yes! The longer answer is YES, BUT….

Finding a new business can easily be done for less than $100. But there is much more involved to guarantee your success and that’s what this weeks post is all about, but first to whet your appetite, here are 15 New Hot Startups for under $100. This information comes from an article published in a current issue of Small Business Opportunity Start Your Own Business.

You don’t have to come up with a fortune to start a small business. In fact there are dozens of great new and hot businesses you can start for less than $100. Use your imagination as you scan your community to see what’s needed. If the business you are contemplating already exists, figure out a way to beat your competition by doing it faster-cheaper-or better. Here are some moneymaking potentials for you to consider.

  1. Pet Biz: Pets are hot and services for pets are booming. It’s a  $50 billion a year industry.
  2. Blog for Cash: Everyone wants a blog but can’t provide content. You do it and earn big.
  3. Cleaning Biz: Busy people have no  time and you are selling convenience.
  4. Delivery Service: Connect with small biz in your area that don’t deliver and provide the service.
  5. Custom Cakes: Sweets are always big in any economy, Custom cakes are hot.
  6. Windows: Businesses that offer window cleaning are booming. Residential and Commercial.
  7. eBay: Sell online — your trash is someone’s treasure.
  8. Website: Build a website and sell stuff as you make money from home.
  9. Services For Seniors: You can run errands, teach computer skills, etc. for this market.
  10. Inventory Biz: You photograph/video and list contents of  home for insurance purposes.
  11. Jewelry Empire:  Turn your crafts into cash at sites like etsy.com
  12. Small Biz Owner Fill-In: Start a business filling in for entrepreneurs who need  to be out of the office/shop, etc. but who have no employees to hold down the fort.
  13. Bottle Your Recipe: Take your sauce and sell it at fairs, online and trade shows.
  14. Day Care: Learn regulations and care for kids in your home or their’s.
  15. Apartment Prep Service: You handle cleanup, etc when tenants move out. Connect with realtors, etc.

Mail Order continues to boom! By the end of this year sales for mail order businesses will exceed more than two trillion dollars. It is a wonderful business to  pursue as it easily adapts to a part-time, full- time or weekends- only schedule. You can sell from home and thanks to the Internet, you can effortlessly set up shop and sell your goods to a global audience if you like–and best of all it doesn’t matter where you live…big city or small town, on a farm or up in the mountains–in Chicago or Cleveland or Bombay, India or even from the Bahamas.

The mail order business is one of the least expensive types of business individuals can start. In mail order, a person can start small and then gradually build the business from the profits. Mail order entrepreneurs purchase products wholesale or better yet create their own products, such as a “How-To” book.

Speaking about How To books is a perfect segue to my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Now in its fourth printing, it is a complete guide to  starting your own home based mail order business.  Easy to read and easier  to follow step by step directions to a business of your own. You’ll learn:

  1. HOW TO GET STARTED
  2. HOW  TO FIND GREAT PRODUCTS
  3. HOW TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
  4. HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  5. SECRETS OF CREATING WINNING MAIL ORDER ADS
  6. HOW  TO USE THE INTERNET TO SUPERCHARGE YOUR  BUSINESS
  7. 14 SURE FIRE CHECK-OFF LISTS THAT GUARANTEE HUGE PROFITS FROM EVERY AD YOU RUN.

Convenience has always been the key to mail order success. Some shoppers love to make purchases from their armchairs. They save time,money, gas, etc. The Internet has been a tremendous boost to mail order businesses. Online shopping is a significant reason mail order selling is growing and the chapter in my book on how to use the Internet contains up-to-date information on this most important tool.

Fred Broitman, a long time mail order expert, has written the definitive guide to success in direct response/mail order. Founder and CEO of SUNMAN DIRECT, Chicago’s oldest and largest independently owned Mail Order/Direct Response Advertising Agency. He is personally responsible for selling hundreds of millions of dollars in products and services and literally helping to create many MAIL ORDER MILLIONAIRES.

The book is available  for purchase from AMAZON at its published price of $39.95 plus s&h but to readers of his blog, you can save $10 and purchase it direct from the publisher for only $29.95 plus $3.50 s&h. (Total $33.40). Please send check or money order to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601. The book is sold on a money back guarantee of satisfaction.

Attention! Your Attention, Please! Attention is Key to Success!

Once again I’ve come to one of my favorite newsletters for inspiration. THE INK WELL which offers great service and prices on printing for your personal needs as well as business no matter where you live. Check them out!

It’s amazing what you are able to accomplish when you put your mind to it and focus on the task at hand.

If you’ve found yourself drifting while trying to complete a task, here are a few tips for regaining your train of thought and getting back on the fast track to success:

  • Focus on a single tasking
  • Write down any disruptive thoughts
  • Fuel your brain by feeding an empty  stomach
  • Try aromathrapy for treating mental fatigue
  • Prevent distractions
  • Use relaxation techniques
  • Drink plenty of water
  • Reward yourself

Focus on a single tasking. When you’re working on a high-priority project, devote your attention to one and only one project at a time.

Write down any disruptive thoughts such as appointments you need to make, groceries you’re worried you may forget to purchase, or items you don’t want to forget to pack.

Fuel your brain by feeding an empty stomach. A growling stomach is not only disturbing, but it can also shorten your attention span. Great foods to fuel your brain include high-fiber, whole grains, dairy, and fruits.

Try aromathrapy for treating mental fatigue. The aroma of peppermint oil can increase mental alertness.

Prevent distractions. Turn off your email and cell-phone alerts, so you won’t feel compelled to check every random messge that dings. Also, log out of social-media sites.

Use relaxation techniques such as dep breathing, stretching your neck,a nd taking brief breaks to stay fresh and on target.

Drink plenty of water. Hydration will not only help you feel healthier and more engerized overall, but it will also help you avoid headaches.

Reward yourself with a small treat after completing a difficult project or task. Think of something you like that will make you feel good about your accomplishment. Coffee, lunch with coworkers, renting a movie, taking a bubble bath, or buying a new book are a few possibilities.

We all need help staying focused from time to time. With a little forethought, even the toughest tasks can be tackled successfully.

For related tips, check out www.foodforthebrain.org  or Marbles the Brain Store and their eclectic collection of games that enhance your brains.

There’s nobody who gives better quotes than Ben Franklin:

–“Success comes in cans, not in cant’s.”

–“A hard thing about business is minding your own.”

–“Never mess up an apology with an excuse.”

–“Big shots are little shots that just keep shooting.”

Don’t forget about my special offer on my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. You can buy it from Amazon for $39.95 plus s&h or direct from the publisher for only $29.95 plus $3.50 s&h. Total $33.45. Send a check or money order to SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601. Do it while it’s fresh on your mind.

Charles Dickens and his Secret Teenage Lover

Charles Dickens, one of the greats of english literature whose image was that of a pillar of Victorian morality would have been right at home with today’s sex scandals.

In 1953, when future biographer Claire Tomalin was studying English literature at Cambridge, she came across intriguing refrences  to a figure named Ellen “Nelly” Ternan, a young stage actress of minor reputation. In two separate distinguished biographies on Dickens both mentioned “this girl hanging about (the author), and they were both scathing about her,” Tomalin recalls. “She was (described as) this mercenary, who made Dickens’ kids unhappy, but to whom he seemed very attached. I sensed there was a story there.”. Cut to three decades later, Tomalin, then literary editor of the Sunday Times, mentioned her interest in Ternan to David Parker, curator of the Dickens Museum in London. He encouraged her to write Ternan’s biography.

Tomalin spent the next few years piecing together clues in letterrs, address books, diaries and photographs as she traced the arc of the secretive 13-year liaison between the great author and the actress. The result was her celebrated 1991 book, The Invisible Woman: The Story of Nelly Ternan and Charles Dickens

Ternan met Dickens in 1857, when she, her mother and sisters were actors in a play he was producing. Dickens was 45; Trenan was 18. Anxious to preserve his image as a pillar of Victorian morality, Dickens purchased a house for her near London, where he visited her secretly. Dickens seemed both to revel in and regret the affair. Dickens and Ternan apparently destroyed all correspondence between them but Tomlin says, “there was plenty of material,” including details about Ternan in missives by Dickens children: Both his son Henry and daughter Katey, for example, “confirmed that (the couple) had a child,  and it died.” Tomalin believes that Nelly and the child, said to be a boy who did not survive infancy, had been sequestered in France.

In 1876, six years after Dickens death, Ternan, then 37, married a clergyman 12 years her junior;  they had two children, neither of whom learned of the relationship with Dickens until long after their mother’s death.

Having been rescued from obscurity by Tomalin, Ternan is about to to take center stage a second time; Ralph Fiennes will direct and star in a film adaption of  The Invisible Woman, with Felicity Jones in the title role, shooting is set to begin perhaps this Spring.

Looking forward to this movie and one other  thing I’m looking forward to are your comments on any of my earlier postings. Having your feedback will help me learn what you like and of even more importance what you don’t like so I can continue to make my blogsite a permanent part of your on line life.

One question for you. Do you know anyone interested in starting a businees of their own or perhaps you may be. After all my blog site is HOW TO BECOME A MAIL ORDER MILLIONAIRE. If you or someone you know would be interested in my special offer to visitors of this site…my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Save $10 from its published price at Amazon only $29.95 plus $3.50 s&h. Total $33.45 checks or money orders can be sent to SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601. All books sold on money back guarantee of satisfaction.

Using Platitudes In Your Marketing Messages Can Kill You!

Well, not literally “you” but if you are in business for yourself or into blogging for fun or have to write sales letters for someone else’s business, using platitudes can kill your marketing.

Saying you’re different and then acting the same, smelling the same, tasting the same, looking the same and offering virtually the same product  and service, makes you a LIAR!

These words of wisdom come from Rich Harshaw and his very useful on line site Monopolize Your Marketplace.

When you use platitudes in your marketing, your prospects have no way to tell if you are any better or any worse than anyone else.

What’s a platitude? A platitude is “any words or phrases that are drearily commonplace and predictable and that lack power to evoke interest through overuse or repetition that are nevertheless stated as though they are original or significant.”

Words like–

  • High Quality
  • Great Service
  • Amazing Products
  • Been in Service for Over 20 YEARS

Words and phrases that fall smack dab into the platitude bucket do absolutely nothing to help you explain your value to the prospect, and worse, they actually hurt your credability with the prospect.

Why? Simple.

Regardless of how cool your product actually is or how revolutionary your service has become, when you advertise it using platitudes you sound like every other average product or service offering out there. You literally become a  duck in a sea of ducks in the pond quacking at the same  time and are indistinguishable to your prospect.

When building your marketing, you need to prepare your case as thoroughly as an attorney would prepare a case for court.

In court, the attorney’s case can mean the difference between freedom or incarceration. Between life and death. In your business, your case for your product or service means the difference between success and failure. Think about your marketing and advertising strategy this way: Your product or service is on trial. The consumer is the jury. You are the attorney…and you must educate the jury on all the relevant issues and prove to them that you offer the best value available…and it’s a life-or-death sentence. Your job is to define the relevant issues, come up with all the proof, all the arguments, all the evidence and present it in a way that the jury believes you. Remember, your prospects are the jury!

PLATITUDES WON’T CUT IT!

Ultimately, if you present your case for your product or service in a compelling and convincing way, you’ll build confidence with your prospects and bridge the confidence gap. They’ll feel like they’re in control of the decision. You’ll have business coming to you because you will have effectively separated yourself from your competition. Just like the jury draws the conclusion of guilt or innocence, so will your prospects. They’ll feel like they’d have to be a fool to do business with anyone else but you, regardless of price.

If the idea of starting your own business  that you can operate from home from anywhere in the world then give some thought to MAIL ORDER. With the power of Internet to sell your product or service on line, it doesn’t matter if you live in Wyoming or Pennsylvania, in Canada or Italy or if you prefer to run your business from the Bahamas, then mail order is for you.

Take advantage of my special offer to readers of my blog to order my book HOW TO BECOME A MAIL ORDER MILLIONAIRE today. It’s sold on a money back guaaantte of satisfaction, available from Amazon at the published price of $39.95 plus s&h or direct from the publisher for only $29.95 plus $3.50 s&h (Total $33.45) Send a check or money order for $29.95 plus $3.50 (Total $33.45) to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601

5 Reasons Why Businesses Fail!

Terry Thomas is a direct marketing specialist. he has owned his own business since 1987 and publishes the innovative and provacative newsletter, Mail Order Marketing News. Terry’s article on why mail order businesses fail ran originally in HOME BUSINESS MAGAZINE

My book HOW TO BECOME A MAIL ORDER MILLIONAIRE addresses these same problems but Terry summarizes the 5 most common reasons and they are:

  1. Poor or Non-Existent Business Plan
  2. If you do not know where you want to go, how can you ever expect to get there? Many times I’ve seen people with good ideas never get them to market due to lack of  a clear, easy-to-follow business plan. You must clearly define your goals and objectives and develop a plan on how you are going to reach them. This includes projections for sales, income expenses and overhead. Without a detailed  business plan you’ll end up wasting a lot of time and effort and will never realize the true potential of your endeavor.

  3. Poor Cash Flow
  4. The most important aspect of any business is maintaining a positive cash flow. Without a positive cash flow, your business cannot survive, at least not for very long. You may have one month where you do a huge amount of sales, then have two or three months with less revenue  than expenses. If you do not maintain the cash flow from the sales in  the first month you will not be able  to survive  the following months. Cash flow cannot be overstated. It is the single most important factor to  sustaining a business. Perform realistic and accurate cash flow projections so that  you have enough cash resources to fulfill your business plan. Don’t guess here, realistically forecast your revenues and expenses so you’ll know how much money you’ll need to operate. Then make sure you have enough coming in.

  5. Thinking That Selling One Product Will Make You Rich
  6. It’s no secret, the key to success in any mail order business is to sell products to repeat  customers. The mistake many people make is thinking that if they can come up with one “killer product” and sell it to enough people, they will become rich. This is short term thinking and is not how you build a successful business. You must look for products that will be wanted and needed by the same customer who bought your first product. This is not as hard as it  sounds.

    For Example:
    Consider Apple computer who will not only sell you an iPad or iPhone device, they have a whole stream of other products and services to sell you such as music, movies, games, apps, iCloud and more. Or just think of hamburgers and how many ways people can prepare a hamburger. Now think of McDonalds, its not the greatest hamburger in the world but the genius was to realize that hungry people want food fast. Find a simple service that people value and they will return to use it over and over again. Apple and McDonalds are Billion Dollar Businesses built on a simple idea executed exceedingly well.

  7. Unrealistic Expectations
  8. To succeed in business, you have to be realistic. If you think that you are going to become rich in one or two months, you are most likely not being very realistic. You must be willing to stick  to a plan and slowly build your business. You must also have realistic profit expectations. For example, if you are selling something that is automotive related, you obviously have a huge potential market. Don’t say to yourself, “If I only get one percent of the market, I will be rich”. Instead strive to sell 10,000 units of the particular item within the first three months. By setting specific goals you are more likely to be realistic in your expectations.

  9. Giving Up Too Soon

If you truly believe in what you are doing, there is never a reason to give up. If you want your own business, do not expect it to make you rich overnight. Start slowly, and part time, if you have to and do not quit a job until it is fairly clear your business will succeed.

There you have it, my top five reasons why mail order businesses fail.

If you want to succeed, you should have a detailed business plan, realistic expectations, enough cash flow to maintain your business, and a group of products or services that can generate repeat sales to a strong, satisfied customer base, and finally keep at it.

DO NOT GIVE UP! You never know what tomorrow will bring, but if you give up, it cannot bring success.

Interested in HOW TO BECOME A MAIL ORDER MILLIONAIRE. The book is available on a complete money back guarantee of satisfaction. You can order it from Amazon for the regular price of $39.95 plus postage and handling or direct from the publisher for only $29.95 plus $3.50 for first class postage. Total $33.45. Order from SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601

How To Become A Mail Order Millionaire

Here’s an intriguing thought.

Is it possible that you could actually start a new business of your own, marketing your product or service through mail order and in a few years become a millionaire?

I know it’s possible because I’ve had the pleasure of working with many successful mail order entrepreneurs who truly have become millionaires solely through the mail order companies they started.

What separates them from others who started their own mail order businesses and failed is perseverance and the ability to follow the tried and true rules that all successful mail order businesses must follow. Everything you need to know is contained in my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. It is a complete guide to starting your own home based business.

Chapter 1 – HOW TO START YOUR OWN MAIL ORDER BUSINESS FROM SCRATCH shows you where to find products. When you uncover a product it continues on to show you how to know if it stands a chance to become a successful winner.

Chapter 1 – Page 9”By asking yourself a few simple questions, you’ll increase your chance for success.”

  1. What is the market for your product or service?
  2. Does your product or service meet that market need?
  3. What kind of competition will you have?
  4. Is your product or service better than any of the others, or is it different?
  5. What will it cost you to purchase or produce?
  6. How much will it cost you to advertise or promote?

Answers to questions like these and many others are found throughout this book.
For example:

  • HOW TO FIND GREAT MAIL ORDER PRODUCTS
  • HOW TO MAKE YOUR MAIL ORDER BUSINESS PROFITABLE FROM THE START
  • WHAT SHOULD YOUR PRODUCT SELL FOR
  • HOW TO ADD THE MAGIC OF MAIL ORDER TO ANY EXISTING BUSINESS
  • SECRETS TO CREATING WINNING MAIL ORDER ADS AND DIRECT MAIL PACKAGES
  • HOW TO KNOW WHEN YOU’VE GOT A WINNER
  • SELL FROM YOUR AD OR FOLLOW-UP
  • THE COMPUTER MAKES MAIL ORDER EASY
  • HOW TO SELECT THE RIGHT MAIL ORDER ADVERTISING AGENCY
  • THE INTERNET – SUPER CHARGING YOUR MAIL ORDER BUSINESS
  • 14 SURE FIRE CHECK-LISTS THAT GUARANTEE “The check is really in the mail”

I’m so sure you can become successful in this business that I’m offering my book on a guarantee of satisfaction. Buy the book, read it and if you decide this is not the business for you, return it for a complete no questions asked refund.

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As a special offer only available to readers of this blog. You can now buy my book HOW TO BECOME A MAIL ORDER MILLIONAIRE directly from me for the special price of $29.95 plus $3.50 for first class postage and handling. Send a check or money order in the amount of $33.45 payable to SUPERIOR PRESS along with your name and address to: Superior Press 333 N. Michigan Ave STE 1032 Chicago IL 60601 and I will promptly ship the book. Or you can purchase the book at the regular retail price from Amazon.

17 Year Old Starts Own Business – It’s Not Rocket Science Or Brain Surgery

Over the years I’ve spoken at many trade shows and conventions about starting your own mail order business and many of the attendees ask me how hard is it to start your own business, especially in this difficult economy and I usually wind up telling them “well, it’s not rocket science or brain surgery”. The easiest and best way to begin is to rely on advice from people already in the business who have been successful. Going this route will save you many dollars and keep you from making the dreaded B-B’s…beginners blunders. See how easy it is to begin by first reading the following article which appeared in the November 27th issue of the New York Times written by Nicole Laporte.

DON’T KNOW HOW? WELL, FIND SOMEONE WHO DOES!

Is advanced technical knowledge necessary to become an inventor? Look at the story of Katherine Bomkamp, and you will see it isn’t. Ms. Bomkamp, 20, came up with the idea behind the Pain Free Socket, a prosthetic device that is intended to ease phantom limb pain in amputees. The device, now awaiting a patent, works by applying heat to the amputee’s joint socket through thermal bio-feedback. The theory is that as the nerve endings are warmed, the brain is forced to focus on the heat rather than send signals to the absent limb.

Now a sophomore at West Virginia University, Ms Bomkamp was in high school when she began working on her invention. At the time, she had zero background in chemical or electrical engineering, which were essential to the creation of the device.

“It was all completely foreign to me. I had no interest in engineering before this,” said Ms Bomkamp, who was a criminal-justice major at the magnet high school in Maryland. In college she’s studying political science, with plans to attend law school.

Her experience shows how ambition, persistence and an ample supply of curiosity can lay the groundwork for achieving breakthroughs, even technological ones. (A bit of youthful pluck helps, too.) It also shows that drawing on other people’s experience and resources is often as good as, if not better than, doing everything yourself.

Politicians know this. Business leaders like Steve Jobs knew this. And yet when we think of a solitary soul hunkered down in a basement lab for weeks or months before emerging to claim an unshared victory. To this, Ms Bomkamp would say: think again.

The seeds for the Pain Free Socket were sown when Ms. Bomkamp, whose father is a disabled Air Force veteran, found herself in waiting rooms at the Walter Reed Army Medical Center—the hospital in Virginia that has since closed—seated among wounded soldiers just back from Iraq and Afghanistan. Many of them were amputees.

“They would tell me their stories, and phantom pain kept coming up,” she said. She started researching the condition and learned that “most amputees are prescribed antipsychotics and barbiturates which are expensive and have high addiction rates.”

“So I wanted to see if I could eliminate the need for those holistically,” she said.

An opportunity to pursue her idea came when a teacher announced a school science fair. Wanting to “do something meaningful that impacted the community,” she said, she decided to work on a device to treat phantom pain.

“My thought process was: when I pull a muscle, I apply heat to it. If I applied the same concept to treating phantom pain, I thought that could work.” The only problem was execution. Ms Bomkamp was the furthest thing to from a math or science geek; there was no way she could do this alone. So she began e-mailing engineering professors at universities in the area and asking them for assistance. “They were all very receptive,” she said. “they all invited me to come work in their labs. I chose the University of Maryland because it was closest to my house”.

And every Friday, she would take the day off school—with permission—and her mother would drive her to College Park. There, she worked with Professor Gilmer L. Blankenship in the department of electrical and computer engineering, and his lab manager, Jay Renner. “They taught me electrical engineering from the bottom up—electrical programming, heat-wiring,” she said. “Basically, everything, they had to teach me”.

They helped her build a prosthetic socket as the first prototype; heated socks used by hunters served as the gadgets heat source. But engineering was only half the battle. Ms Bomkamp wanted to expand her invention and build a prosthetic limb. Who would build it – and not charge her $15,000, the typical cost of an artificial leg?

Again she resorted to grass roots outreach, printing the names of prosthetic companies she found on the Web site of the Amputee Coalition of America, and making calls. “A lot of people hung up on me, saying, “This won’t work, you’re just a kid, don’t waste my time” Ms Bomkamp said. Finally she reached Jake Godak, who at the time was working at Cascade, an orthotic and prosthetic supply company in Chico, California, and remains a consultant in prosthetics. “He said this could really work, and so he built sockets and a leg for me,” she said. “I still work with him”.

In the second generation prototype, the heated socks were replaced by ribbing cable, and the electronics were such that the amputee could control the temperature of the socket.

The device “appears to be a very promising prototype for one of the possible ways for amputees to deal with phantom pain”, she said. Joe McTernan, a director of coding and programming at the American Orthotic Association. “This certainly is interesting and intriguing research,” he said, adding; “but it is, as far as I can see, currently very much a prototype”.

At West Virginia University, Ms Bomkanp has acquired a new set of mentors in the school’s entrepreneurship program. She has set up her own company and is working on third, and fourth generation prototypes. These will have smaller, more compact electronic boards and will be able to be operated by a mobile phone.

In the meantime, she has applied for a patent, and the device will be tested. She also is in talks with a domestic prosthetic company about licensing the rights to sell the device, which is subject to the approval of the Food and Drug Administration. She hopes to receive a small percentage in royalties from future sales.

Otherwise, she’s just an ordinary college kid—sort of. “I definitely don’t have the typical college student life”, she says, “But at the same time, I do. I still worry about tests and getting scholarship money. But yet I’m a C.E.O., and I’ve got this project and I go on business trips. I walk the line between the two. And yes, she won the high school science fair.

So what has this wonderful story got to do with starting your own business? Hopefully it will inspire you to take a chance on something new, something you know nothing about. My book HOW TO BECOME A MAIL ORDER MILLIONAIRE is like having a mentor right next to you answering every question you will ever have on becoming successful in mail order… and even if you don’t become one of the mail order millionaires like some of my clients have, you’ll have the opportunity to make an excellent income in a business of your own.

The book is sold on a money back guarantee of satisfaction, so you have nothing to lose.

How I Stopped Worrying and Learned to Love the OWS Protests

That’s the headline to Matt Taibbi’s article in the current issue of ROLLING STONE MAGAZINE. Last week’s post was from a conservative columnist who writes for FORTUNE MAGAZINE. It’s only fair for a progressive view–and there’s few as good as Matt Taibbi. He alone is well worth subscribing to one of my favorite magazines ROLLING STONE. Herein are excerpts:

“I have a confession to make. At first I misunderstood Occupy Wall Street. The first few time I went down to Zuccotti Park, I came away with mixed feelings. I loved the energy and was amazed by the obvious organic appeal of the movement, the way it was growing on its own. But my initial impression was that it would not be taken very seriously by the Citibanks and Goldman Sachs of the world. You could put 50,000 angry protestors on Wall Street, 100,000 even, and Lloyd Blankfein is probably not going to break a sweat. He knows he’s not going to wake up tomorrow and see Cornel West or Richard Trumka running the Federal Reserve. He knows modern finance is a giant mechanical parasite that only an expert surgeon can remove. Yell and scream all you want but he and his fellow Franksteins are the only ones who know how to turn the machine off.

That’s what I was thinking during the first few weeks of the protests. But I’m beginning to see another angle. Occupy Wall Street was always about something much bigger than a movement against big banks and modern finance. It’s about providing a forum for people to show how tired they are not just of Wall Street but EVERYTHING. This is a visceral, impassioned, deep-seated rejection of the entire direction of our society, a refusal to take even one more step forward into the shallow commercial abyss of phoniness, short-term calculation, withered idealism and intellectual bankruptcy that American mass society has become. If there is such a thing as going on strike from one’s own culture, this is it. And by being so broad in scope and so elemental in its motivation, it‘s flown over the heads of many on both the right and the left.

The right-wing media wasted no time in cannon-blasting the movement with its usual idiotic clichés, casting Occupy Wall Street as a bunch of dirty hippies who should get a job and stop chewing up Mike Bloomberg’s police overtime budget with their urban sleepovers. Just like they did a half-century ago, when the debate over the Vietnam War somehow stopped being about why we were brutally murdering millions of innocent Indochinese civilians and instead became a referendum on bralessness and long hair and flower-child rhetoric, the depraved flacks of the right-wing media have breezily blown off a generation of fraud and corruption and market-perverting bailouts, making the whole debate about the protestors themselves—their hygiene, their ‘envy’ of the rich, their ‘hypocrisy’.

The protestors, chirped Supreme Reichskank Ann Coulter, ‘needed three thing: showers, jobs and a point’. Her colleague Charles Krauthammer went so far as to label the protestors hypocrites for having iPhones. ‘OWS’, he said is Starbucks-sipping, Levi’s- clad, iPhone clutching protestors (denouncing) corporate America even as they weep for Steve Jobs, corporate titan, billionaire eight times over’. Apparently because Goldman and Citibank are corporations, no protestors can ever consume a corporate product—not jeans, not cellphones and definitely not coffee’—if he also wants to complain about tax money going to pay off some billionaire banker’s bets against his own crappy mortgages.

Meanwhile on the other side of the political spectrum, there were scads of progressive pundits like me who wrung our hands with worry that OWS was playing right into the hands of assholes like Krauthammer. DON’T GIVE THEM ANY AMMUNITION! we counseled. STAY ON MESSAGE! BE SPECIFIC!. We were all playing the Rorschach-test game with OWS trying to squint at it and see what we wanted to see in the movement. Viewed through the prism of our desire to make near-term, within the system changes, it was hard to see how skirmishing with cops in New York would help foreclosed-upon middle-class families in Jacksonville and San Diego.

What both sides missed is that OWS is tired of all this. They don’t care what we think they’re about, or should be about. They just want something different.

We’re all born wanting the freedom to imagine a better and more beautiful future. But modern America has become a place so drearily confining and predictable that it chokes the life out of that built-in desire. Everything from our pop culture to our economy to our politics feels oppressive and unresponsive. People want to go someplace for at least five minutes where no one is trying to bleed you or sell you something.

I think I understand now that that’s what the Occupy movement is all about. It’s about dropping out if only for a moment, and trying something new. It doesn’t need to tell the world what it wants. It is successful for now, just by being something different.”

These are only excerpts from Matt’s excellent article in the November 22nd issue of ROLLING STONE MAGAZINE. To read it in its entirety, pickup a copy or better yet become a subscriber. I’ve been hooked on their political reporting for 25 years and with age, year after year, it only gets better.

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