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HOW TO FAIL… THE KEY TO SUCCESS!

A String of Failures Is Far More Valuable Than A String Of Wins.

Very early in my advertising career, a client taught me a very important lesson.

At the first agency I worked for my boss, the man in charge of recommending which magazines should carry this clients first advertisements asked me to make these recommendations. A little scared and not wanting to make any mistakes, I did my best to do some research. My boss went on vacation and was not available. Not wanting to delay my task, I recommended 5 magazines for their first advertising with our company. Shortly after their ads ran I called the client to find out how their advertising performed and was told that 4 did well but the 5th did so poorly they would never ever place another ad there. I was devestated and apologized for making this mistake.

 

Not a mistake at all, our client said. When this magazine failed to produce sufficient profits from our investment we learned that other similar magazines should also not be used. You probably saved us far more dollars than the cost of this one magazine. How To Fail… The Self-Hurt Guide Augusten Burroughs #1 New York Times Author of Running With Scissors newest book THIS IS HOW explores age old questions in his delightful easy to read book. From his cover blurb. “If you’re fat and fail every diet, if you’re thin but can’t get thin enough, if you lose your job, if your child dies, if you are diagnosed with cancer, if you always end up with exactly the wrong kind of person, if you always end up alone, if you can’t get over the past, if your parents are insane and ruining your life, if you really and truly wish you were dead, if you feel like it’s your destiny to be a star, if you believe life has a grudge against you, if you don’t want to have sex with your spouse and don’t know why, if you feel so ashamed, if you’re lost in your life.  If You Have Ever Wondered HOW AM I SUPPOSED TO SURVIVE THIS? THIS IS HOW Proven Aid in Overcoming Shyness, Molestation, Fatness, Spinsterhood, Grief, Disease, Lushery, Decreptitude & More. For Young and Old Alike.”

 

One of his chapters is headed HOW TO FAIL. Mr. Burroughs writes: “You will learn much more from failing than from making straight A’s in life. A string of failures is far more valuable than a string of wins. The reason is that our brains were programmed in the factory to look for and pay special attention to novelty. Which is to say the unique.”

 

“So if you’re a straight A student in school or a metaphorical straight-A student in your adult life, that’s a whole lot of same old, same old. One A+ paper blends right into the next. It’s when you get a D that you learn something valuable. It’s when you fall on your ass that you actally make progress. I am a complete and total fuck-up. Which is exactly why I am equipped to write this book and tell you how to live.”

 

“I make rings out of gemstones and bronze and I never went to school for this. I never took a design class and I have no business, actually handling 1,525 degree metal and chrysoberyl cat’s eye gems. But I do it anyway. And when I began, I made one hideous disaster of a ring after another until I had made maybe three hundred. Each time, I tried  to make one nice ring. Each time, I totally failed. Until ring number 301. Which was suddenly, inexplicably cool.”

 

“Now I make more good rings than lousy ones. There are always new mistakes to make. But I never make my old rerun mistakes. Perfectionism is the satin-lined casket of creativity and originality. If you’re a perfectionist, at least stop telling everybody you’re one and try to get over it yourself, alone in your home with the lights off.”

 

Here’s just a few other chapter headings in THIS IS HOW:

 
How To Find Love
How to Be Fat
How To Be Thin
How To Feel Sorry For Yourself
How To Be Confident
How To Get The Job
How To End Your Life
How To Get Over Your Addiction To The Past
How To Finish Your Drink
How To Hold On To Your Dream Or Maybe Not
How To Identify Love By Knowing What It’s Not

 
This is just a small sampling of what this book contains. Mr. Burroughs book is published by St. Martins Press and is available from Amazon as is my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Lauded by industry experts as “the definitive guide to success in direct response/mail order” If you have always had the desire to start a business of your own there is no better time than now. Using the power of the Worldwide Web you can sell a product or service to anyone no matter where they live and you can start your own business where you live.  In the beginning you can do it without employees or outside office expense… This newly revised edition will help you learn:
 
How To Get Started
How To Find Great Products
How To Make Your Business Profitable Right From The Start
How To Price Your Product or Service For Biggest Profits
Secrets of Creating Winning Mail Order Ads
14 Sure-Fire Check Off Lists That Guarantee Huge Profits
Complete Up-To-Date Information On How To Use The Internet To Make Easy Sales

 

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h…. or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. To order send check or money order along with your name and address to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601. Sold on a 100% Guarantee of Satisfaction or your money back.

A Truly Amazing Inventor You’ve Never Heard Of!

 
This obituary of Mr . Ovshinsky originally appeared in the Chicago Tribune October 24, 2012 reported by Elaine Woo.
 

Self-taught inventor Stanford Ovshinsky was not a household name like Thomas Edison or Albert Einstein, but he was often compared to them, for good reason.

He invented the nickel-metal hybrid battery, which has powered high-tech items such as cellphones, laptop computers and hybrid cars.

He created paper-thin solar panels potent enough to work on a cloudy day and cheap enough to be produced in sheets a mile long.

He founded a whole field of electronics that earned him a mention in dictionaries (see “ovonics”) and led to such marvels of modern life as the flat-screen TV.

Scientist’s work in hybrid cars, flat screen TVs: ‘Only genius I ever met,’ says University of Chicago physicist

Mr Ovshinsky, who never went to college yet transformed the alternative energy,  information and automotive industries with his inventions, died of prostate cancer Oct. 17 at his home in Bloomfield Hills, Michigan, according to his son Harvey.  He was 89.

The self-taught scientist-inventor pursued audacious ideas throughout his long career,often attracting the scorn of other scientists who said his schemes were foolish, impractical or just plain impossible.

In some respects, they were right. He ran Energy Conversion Devices, a product development company for 40 years, few of which were profitable. Although it drew blue-chip investors such as General Motors, 3M and Intel, it performed so poorly from a business standpoint that Forbes magazine once described it as “a high-tech Roach Motel” where the money goes in but it never comes out.”

But Mr. Ovshinsky’s path-breaking discoveries led his admirers to associate him with other brilliant minds.

“It’s difficult to compare one genius with another genius,” said University of Chicago physicist Helmut Fritzsche, who consulted for Mr. Ovshinsky and later became a vice president of Energy Conversion Devices, “but I’ve known great people, having been at the University of Chicago for over 40 years, and I consider Stan Ovshinsky the only genius I ever met… Everything he touches is new, different, wonderful.”

Mr Ovshinsky made a scientific name for himself in 1968, when he went public with research showing that glass could be engineered to conduct electricity. He predicted that glass semiconductors would one day replace crystalline transistors.

To argue as he did, that cheap noncrystalline materials such as glass could perform as well as more expensive silicon crystals sounded preposterous and derided by readers of Physical Review Letters, the prestigious journal that published Mr. Ovshinsky’s findings.

But his paper eventually became one of the five most cited publications in the journal’s history, and his prediction became prophecy, spawning a new field he called ovonics.

Born in Akron, Ohio, on November 24, 1922, he  was the son of Bertha Munitz and Benjamin Ovshinsky, a Lithuanian immigrant who later entered the scrap business.

Young Stan fell in love with machinery while accompanying his father to foundries and machine shops.

A mediocre student he spent hours in the Akron public library, where his real education took place. “His teachers didn’t understand him, but his librarian did,” his son said. “The librarian let him take out adult books.  ….. He was tireless in his curiosity.”

Mr. Ovshinsky’s formal education ended when he graduated from high school in 1941. Exempted from military service during World War II because of his asthma, he worked as a toolmaker and married Norma Rifkin, a childhhood sweetheart.

That marriage ended in divorce. In 1959 he married Iris Miroy; she died in 2006. He later married Rosa Young, who survives him along with three sons from his first marriage, four stepchildren, a brother and six grandchildren and stepgrandchildren.

In 1960 he and his second wife, Iris, founded what became Energy Conversion Devices with the goal of using science and technology to solve the world’s environmental and social problems. It’s nickel-metal hybrid batery, often called the NiMH, was one of its most successful products, used in electric and hybrid vehicles such as the Toyota Prius and Honda Insight.

Mr. Ovshinsky’s commitment to alternative energy sources earned him a spot on Time magazine’s list of “Heroes for the Planet” in 1999.

He retired from Energy Conversion Devices in 2007. The company filed for bankruptcy this year.

But Mr. Ovshinsky, who held more than 300 patents, did not stop inventing. “A real inventor,” he told the Detroit Free Press in 2008, “is not motivated by money. It’s about the idea and the creation.”

 

If only Mr . Ovshinsky was aware of the book on how to sell by mail order written by Fred Broitman. He might have been more successful in selling the wonderful products he invented.

 

Have you ever thought you had a great ideas for a product but didn’t know how to go about selling it?

How to Become A Mail Order Millionaire could be the answer you’ve been looking for. Many experts in the field have called it “the definitve guide to starting your own business.”

Long time mail order expert Fred Broitman has written this complete guide to starting your own home based business. If you would like to start a business that you can operate from your home and sell all over all over the world then this is your lucky day.

With the power of the world wide web you can become successful in a business of your own just by following the plan outlined in this newly revised edition. Mr. Broitman guarantees it.

Learn:
HOW TO GET STARTED
HOW  TO FIND GREAT PRODUCTS
HOW  TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
HOW TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
SECRETS OF CREATING WINNING MAIL ORDER ADS
14 SURE FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS

and included in this new revised edition:

COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO SELL ALL OVER THE WORLD.

This book will provide you with an easy to follow “Road Map to Success in a Business of Your Own”

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. Just send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601

Sold on a 100% Guarantee of Satisfaction or Your Money Back!

 

PROOF OF HEAVEN? ….. You Decide!

 Join Doctor’s Journey to the Afterworld’s Gates!

For years Dr. Eben Alexander III had dismissed near-death revelations of God and heaven as explainable by the hard wiring of the human brain. He was after all a neurosurgeon with sophisticated medical training.

But then in 2008 Dr. Alexander contracted bacterial meningitis. The deadly infection soaked his brain and sent him into a deep coma. During that week as life slipped away, he says, he was living intensely in his mind. He was reborn into a primitive mucky Jell-o-like substance and then guided by “a beautiful girl with high cheekbones and deep blue eyes” on the wings of a butterfly to an “immense void”  that is both “pitch black” and “brimming with light” coming from an “orb” that interprets for an all-loving God.

Dr. Alexander, 58, was so changed by the experience that he felt compelled to write a book, “Proof of Heaven,” that recounts his experience. He knew full well he was gambling his professional reputation by writing it, but his hope is that his expertise will be enough  to persuade skeptics, particularly medical skeptics, as he used to be, to open their minds to an afterworld.

Dr. Alexander acknowledged that tales of near-death experiences that reveal a bright light leading to compassionate world beyond are as old as time and by now seem trite. He is aware that his version of heaven is even more psychedelic than most — the butterflies, he explained, were not  his choice, and anyway that was his “gateway” and not heaven itself.

Still, he said  he has a trump card: Having trained at Duke University and taught and practiced  as a surgeon at Harvard he knows brain science as well as anyone. And science, he said, cannot explain his experience.

“During my coma my brain wasn’t working improperly,” he writes in his book. “It  wasn’t working at all.”

Simon & Schuster, which released the book on Oct. 23, is betting that it can appeal to very different potentially lucrative audiences: those interested in neuroscience and those interested in mystical experiences. “This book covers topics that are of interest to a lot of people: consciousness, near death and heaven” said Priscilla Painton, the executive editor at Simon & Schuster, who acquired the book. After being published simultaneously in hardcover, paperback and e-book format, it rose instantly to No. 1 on the New York Times’s paperback best-seller list and was there again a week later. Ms Painton would not elaborate on what type of audience  the book had attracted so far, but she did say she expected it to continue to be a big seller. The publisher has printed nearly one million copies, combined hardcover and paperback , to be snapped up at  airports and as stocking stuffers at big retailers like Target and Walmart. Another 78,000 digital copies have been sold.

In a recent interview at the Algonquin Hotel lobby in Manhattan, however, Dr. Alexander made it clear that he was less interested in appealing to religious “believers,” even though they had been a hard core audience for similar books.

He rejected the idea that readers of his book would be the same as those who bought “Heaven is for Real a mega best-seller about a preacher’s son who sat on Jesus’ lap during a near-death experience.

“It is totally different,” he insisted. “Those who believed in heaven when they read the book were not happy. They didn’t like the title. They say, “This is not scientific proof.” In fact, he said, “Proof of Heaven” was not his idea for a title. he preferred “An N of One,” a reference to medical trials in which there is only a single patient. Wearing a yellow bow tie, Dr. Alexander talked about his career and his years at Harvard, sounding every bit the part of a doctor one might  trust to drill open skulls and manipulate their contents.

He left Harvard in 2001, he said, because he was tired of “medical politics”. In 2006 he moved to Lynchburg VA., where he did research on less invasive forms of brain surgery through focused X-rays and digital scanners. Then the meningitis felled him.

After recovering, he originally planned to write a scientific paper that would explain his intensely vivid recollection. But after consulting the existing literature and talking extensively  to other colleagues in  the field he decided no scientific explanation existed.

“My entire neocortex — the outer surface of the brain, the part that makes us human — was entirely shut down, inoperative”, he said. He hesitated nevertheless. It took him two years, he said, even use the word God in discussing his experience. But then he felt an obligation to all those dealing with near-death experience, and particularly to his fellow doctors. He felt compelled to let them know.

So far he has spoken at  the Lynchburg hospital, where he was treated, and said he has been invited to address a group of neurosurgeons  at Stanford. But these invitations, he acknowledged, do not mean that his theory is gaining ground among doctors. In private conversations. he said, very few of his colleagues offered counterarguments. Some agreed with his conclusion that science could not explain what he saw, but none of them were willing to be named in his book.

Other former colleagues reached for comment were not convinced. Dr. Martin Samuels, chairman of the Neuorolgy department at Brigham and Women’s hospital, a Harvard teaching affiliate, remembered Dr. Alexander as a competent  neurosurgeon. But he said: “There is no way  to know, in fact, that his neocortex was shut down. It sounds scientific, but it is an interpretation made after the fact.”

“My own experience,” Dr. Samuels added, “is that we all live in virtual reality, and  the brain is the final arbiter. The fact that he is a neurosurgeon is no more relevant  than if he was a plumber”.

Dr. Alexander shrugs off such analysis. He still hopes to tour “major medical centers and hospices and nursing homes,” he said  to relate his experience in distinctly medical environments.

His message to those who deal with dying is one of relief. “Our spirit is not dependent on the brain or body” he said, “It is eternal, and no one has seen one sentence worth of hard evidence that it isn’t.”

This article appeared in  the New York Times, The Art Section, November 26, 2012.

While your brain is working overtime to absorb the information contained in Dr. Alexander’s fascinating new book, take a time-out  to consider your future.

Have you ever wanted to own your own business? To become free from the dependency of a job?

Consider owning your own mail order business with little cost to get started. With the help of the Internet you can start and run your own business with low overhead right from your own home.  You can sell a product or service direct to the consumer no matter where they live…. and  it’s easier to get started than ever before.

My book HOW TO BECOME A MAIL ORDER MILLIONAIRE was written to help men and women start their own lifetime business and become independent and successful. It has been described by experts in the field as “the definitive guide to starting your own home based business.”

Long time mail order expert Fred Broitman’s newly revised edition will help you to get started in a business of your own.

You’ll learn:

  1. HOW TO GET STARTED
  2. HOW TO FIND GREAT PRODUCTS
  3. HOW TO MAKE YOUR BUSINESS PROFITABLE
  4. HOW TO PRICE YOUR PRODUCTS FOR BIGGEST PROFITS
  5. SECRETS OF CREATING WINNING MAIL ORDER ADS
  6. 14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE PROFIT
  7. and included in this new edition… COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO SELL YOUR PRODUCT OR SERVICE ANYWHERE IN THE WORLD.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95 and shipping is FREE. Send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601.

The book is sold on a 100% Guarantee of Satisfaction or your money back.

FIRE — SPARK OF GENIUS

Did fire influence  the evolution of the human mind?

Thomas Wynn is the author of this article which appeared in the December 2012 issue of SMITHSONIAN MAGAZINE.

The next time you find yourself lost in thought while gazing at a fireplace ablaze or even a solitary candle flame, consider this: Being mesmerized by fire might have sparked the evolution of the human mind.

It’s well-known that fire enabled the survival of early humans by providing warmth as well as a means to cook food and forge better weapons. Yet research into cognitive evolution — a field  of study that brings together psychology, anthropology, neuroscience and genetics — suggests that fire’s most lasting impact was how our responses to it altered our brains, helping endow us with capabilities such as long-term memory and problem-solving.

FIRE — led to a profound change in how our brains regulate time

Archaeological evidence suggests that the controlled use of fire began with Homo erectus who emerged nearly two million years ago. For those early hominids, a fire at night served as a light source and a way to deter predators. John Gowlett, a University of Liverpool archaeologist, argues that this innovaton led to a profound change in how our brains regulate time. After the sun goes down, our ape cousins spend the entire evening asleep or inactive in nests. But the creation of artificial daylight enabled the hominid brain to adapt and evolve to the point where humans now remain alert and active for over 16 hours a day.

Psychologist Frederick L. Coolidge of the University of Colorado further argues that fire altered the quality of sleep. During rapid eye movement (REM) sleep, the most vivid dreaming occurs and the brain consolidates long-term “procedural memories,” which allow us to retain skills and repeat previously learned tasks.

The downside is that REM sleep is accompanied by a form of near paralysis known as muscle atonia — not the state you want to be in if you’re surrounded by animals that want to eat you. Using fire to keep predators away would have made it safe for early hominids to indulge in more REM (modern humans spend 25 percent of sleep in REM, compared with up to 15 percent for apes and monkeys), improving their ability  to learn multistep tasks such as tool manufacturing.

Fire might also have improved our ability to think about many things at once and relate them to one another. This “working memory” is an essential trait for imagining and executing complicated plans. Psychologist Matt Rossano of Southeasten Louisiana University speculates that small social groups first achieved  this altered mental state some 100,000 years ago around the campfire.

Focusing on a specific object — in this case, fire — is a way to achieve a meditative state. The brain regions that activate to trigger meditation overlap extensively with the regions governing working memory. And, since meditation also has benefits for health, Rossano proposes that evolution would have favored those who were good meditators, allowing them to pass their ability along to their progeny.

By regulating attention, our ancestors were able to make contingency plans — in which alternative responses to problems were planned in advance. These attributes gave us a marked advantage in the face of competition from archaic humans such as Neanderthals; they also underpin our ability to cope with the huge variety of tasks required by modern life. The most enduring tool that fire ever made might just be the human mind.

Now that I have a better idea of how we learned to think…. Think about how you can solve the problem of how to survive. Now may be the right time for you to consider a business of your very own.

      Here’s a business of your own that you can start with very little money and you can operate right from your home. Very little cost! it’s a no-brainer. The business is MAIL ORDER. The internet allows you to sell a product or service anywhere in the world for very little out-of-pocket cost and with the newest edition of my book HOW TO BECOME A MAIL ORDER MILLIONAIRE to guide and show you  the way, it’s easier than ever.

As a reader of my postings I would like to offer you a way to get started and save you $10 to boot.

This book has been described by many experts in the field as a Complete Guide to Starting Your Own Home-Based Business
you will learn:

  • HOW TO GET STARTED
  • HOW TO  FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE FROM THE START
  • HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE FIRE CHECK-OFF LISTS  THAT GUARANTEE HUGE PROFITS
  • and included in this revised edition: COMPLETE UP-TO-DATE INFORMATION ON HOW TO USE THE INTERNET TO  SUPER CHARGE YOUR MAIL ORDER BUSINESS

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can order it direct from the publisher for only $25.95 and no charge for s&h.

Send check or money order for $25.95 along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago IL 60601


Sold on a 100% Guarantee of Satisfaction or Your Money Back

Career Changing Takeaways! Life and Business Truisms.

Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms…… In Business and Life

My good friend, Denny Hatch one of the truly great business and marketing writers has recently published a collection of takeaways from his e-newsletter, BusinessCommonSense.Com

I like it and you may possibly find it career changing. Here is a sampling to give you a flavor of Denny.

  • Do not inadvertently leave the original of your resume in the office copier.” —  Denny Hatch
  • Never invest in any idea you can’t illustrate with a crayon.” — Peter Lynch
  • If you don’t have a competitive advantage, don’t compete.” — Jack Welch
  • My goal is to goad people into saying something that ruins their life.” — Don Imus
  • You do not get a second chance to make a first impression.” — Famous aphorism, origin debatable
  • A good plan violently executed now is better than a perfect plan executed next week.” — George S. Patton, Jr.
  • A man who stops advertising to save money is like a man who stops a clock to save time.” — Henry Ford
  • Imitation is the sincerest form of collective stupidity.” — W. Carroll (Bill) Munro
  • The definition of a consultant: When you hire a consultant and ask him what time it is, he borrows your watch and tells you the time. Then he keeps the watch and sends you a bill..” — Walter Weintz
  • In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” — David Ogilvy
  • There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton
  • The computer is a moron.” — Peter Drucker

Are you as inspired like me at this glimpse into the mind of Denny Hatch? Let me share with you his thoughts about my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. 

The newly revised edition is “the definitive guide to starting your own successful mail order business.”

Mail Order Expert Fred Broitman has written a complete guide to starting your own home based business.

You’ll learn:

  • How to Get Started
  • How  to Find Great Products
  • How to Make Your Business Profitable From The Start
  • How  to  Price Your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check off Lists that Guarantee Huge  P rofits

and in this newly revised and up-dated edition:

  • Complete Up-to-Date Information on How to use the Internet to Super-Charge Your Mail Order Business

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of 39.95 + s&h or you can save $10 and order it direct from the publisher by sending your name, address and check or money order for only $29.95… no charge for s&h. Send to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago. IL 60601.

Book is sold on a 100% Money Back Guarantee of Satisfaction

HABITS – Why we Make the Same Mistakes in Life & Business Over and Over

It’s Entirely Due to Habits You’ve Formed Over the Years!

Understanding habits can help you radically transform your life and boost your company’s profits, Charles Duhigg, an award-winning investigative reporter with the New York Times, argues in his new book. The Power of Habit: Why We Do What We Do in Life and Business examines daily life within a matrix of oft-overlooked habits that account for more than 40 percent of the actions people peformed daily, according to one study he cites.

That study looked at everything from Proctor & Gamble’s marketing of Fabreze odor freshener to how a down-and-out chronic smoker retooled her habits and became a fit, successful professional.

Most of the choices we make each day may feel like the products of well-considered decision-making, but they’re not,” Duhigg writes. “They’re habits.”

“When a habit emerges, the brain stops fully participating in decision-making,”

The key to changing habits? Understanding “the habit loop,” Duhigg says. This three-step process consists of a cue, or trigger (for example, you awake), a routine (you shower) and a reward (you feel clean and alert).

“When a habit emerges, the brain stops fully participating in decision-making,” he  writes.

Understanding this loop, Duhigg says, is what helped ad man Claude C. Hopkins transform Pepsodent toothpaste into “one of the best known products on earth” in the first half of the 20th century.  His ads in the 1930s explained “tooth film,” coating on teeth that everyone gets, as a trigger, with brushing as the routine and a more beautiful smile as the reward. Pepsodent spiced up the reward with citric acid, mint oils and other chemicals to enhance the cool, tingling taste, Duhigg says. Bingo. The power of habit.

“To modify a habit you must decide to change it.”

“Everything we know about habits, from neurologists studying amnesiacs and organizational experts remaking companies, is that any of them can be changed, if you understand how they function.” Duhigg writes. “However, to modify a habit you must decide to change it.”

Duhigg says he first became interested in the science of habits eight years ago as a reporter in Iraq. There he discovered an American officer in the small city of  Kufa conducting an “impromptu habit modification program.”  He asked the mayor to keep food vendors out of plazas to deprive potential rioters of dinner.

“People looked for the kebab sellers normally filling the plaza, but there were none to be found,” Duhigg says of one tense afternoon. “By 8 p.m., everyone  was gone.”

The description of the ripple effect new habits can start is telling. Duhigg says aluminum company Alcoa’s profits hit record highs under future U.S. Treasury Secretary Paul O’Neill’s leadership thanks to his obsessive focus on one set of habits: worker safety.

That created he writes, a virtuous “loop” within the whole vast company: Unions embraced measuring individual productivity because it helped determine when the manufacturing process was posing safety risks; managers endorsed workers’ autonomy to stop production lines when they became overwhelming because it was the best way to stop injuries before they occurred.

The book The Power of Habit is published by Random House. These excerpts come from the review written by Bernard Vaughan and published in the Chicago Tribune earlier this year.

If you are struggling to make ends meet… don’t fall into the HABIT of blaming others like your boss or the economy or the powers that be in your state’s capitol or in Washington, D.C.

Now is the time to go into your own business where you never have to worry about your boss letting you go or your company outsourcing your job overseas.

Thanks to the world wide web the mail order business is booming and it’s never been easier to BECOME YOUR OWN BOSS. You don’t have to pull up stakes and move to find a new job. Start your own profitable business right where you live. Keep your overhead low by working from home or garage and all the profits are yours to keep.

HOW TO BECOME A MAIL ORDER MILLIONAIRE will show you step-by-step everything you need to know to get started in this lucrative field. It’s a complete guide to starting your own home-based business.

Long time mail order expert Fred Broitman has written this guide to success in direct response and mail order. You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW  TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS
  • HOW TO USE THE INTERNET TO SELL ALL OVER THE WORLD right from your own home.

This book is sold on a 100% GUARANTEE OF SATISFACTION OR YOUR MONEY BACK!

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from AMAZON at its published price of $39.95 plus s&h or you can Save $10 and order it direct from the publisher for only $29.95 with FREE SHIPPING. Just send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601 U.S.A.

For orders outside the continental U.S. contact Superior Press.

How To Start Your Own Blog – It’s Easier Than You Think

GETTING STARTED!

The  first rule of blogging: THERE ARE NO RULES FOR BLOGGING!

Blogging is no different than any other kind of writing even the fact that at some point you may hope to monetize your work … and to do that you need to attract people to your site. Lots of people. The more followers of your blog postings, the more reason advertisers will want to appear there  to sell their goods and services so let’s get started.

The information that follows comes from my good friend Denny Hatch who is one of the true gurus in the business of writing. He pens a monthly column in TARGET MARKETING MAGAZINE. More about Denny later.

If you are sitting and looking at a blank computer screen (or a blank piece of paper), you’ll never get started. I am reminded of the great wit, writer and actor of the 1930’s and 40’s. Robert Benchley (1889-1945), grandfather of Peter (“Jaws”) Benchley. One day under deadline and suffering from a severe hangover, Benchley was sitting in his room at the Algonquin Hotel in New York staring at a blank piece of paper in his typewriter. To get started he typed the word “The”.

Benchley rose from his chair, walked to the window and, glancing at his watch, realized the gang of regulars was assembling for a splendid lunch of booze and bon mots at the legendary Round Table downstairs — Dorothy Parker, Groucho Marx, George S. Kaufman, Alexander Woollcott, New Yorker editor Harold Ross and others.

Benchley returned to the typewriter and stared at the “The” for a long time. In a burst of inspiration, he completed the sentence. It read, “The hell with it.” Whereupon he took the elevator down to join the party.

Ted Nicholas on Getting Started

Ted Nicholas is a legendary direct marketer, entrepreneur, publisher, copy writer and teacher. In his classic book, “The Golden Mailbox,” he wrote:

  1. Clear your mind. For some persons, this might mean lying down for a few minutes before going to work. For others, it could mean jumping in the pool or jogging around a track. Frolic, spend time with someone you love or go dancing. Do whatever comes naturally to you in order to have a clear mind for creative purposes.
  2. Never write when you’re tired. You’re not going to try to drive or operate machinery when you’re tired. Don’t try to write when you’re fatigued.
  3. Never write when you’re busy. If there are other demands pressing on you, tend to them first. I don’t think anyone can write well when watching the clock. Don’t try to write if you have appointments later in the day or errands to run.
  4. Don’t write in bits and pieces. Once you’ve turned on your creative energy, you need to keep it flowing. I don’t stop until I complete a draft. I try not to stop even for meals.

A Kitchen Timer

The late Gene Schwartz, who wrote powerful mail order/direct mail copy that sold millions of dollars worth of books (many published by himself), once told me to get a kitchen timer and set it on the desk next to me. He said:

Punch in 4-4-4-4. That’s 44 minutes and 44 seconds during which you’re working. Period. All you do is work, write, do research, deal with correspondence, design, whatever. When the timer goes off, get up and shut the alarm sound off. Take a break. Walk around, stretch, get a cup of coffee, clear your head. When you’re ready to go back to work, hit the 4-4-4-4 button again and dive in.

I follow Gene’s advice. It keeps me sane and refreshed.

Hemingway on Writing

When Ernest Hemingway finished a book, he would stick the manuscript in a drawer and come back to it a few weeks later. Most of us under deadline do not have this kind of time. however not looking at a piece of paper or a computer screen for 12 or 24 hours or longer and then going back to it for edits and rewrites can be beneficial. In “A Moveable Feast“,  Hemingway wrote:

I always worked until I had something done and I always stopped  when I knew what was going to happen next. That way I could be sure of going on the next day…I learned not to think about anything that I was writing from the time I stopped writing until I started again the next day. That way my subconscious would be working on it and at the same time I would be listening to other people and noticing everything, I hoped; learning, I hoped; and I would read so that I would not think about my work and make myself impotent to do it.

Denny Hatch is a freelance direct marketing consultant and copywriter, and author of Denny Hatch’s Business Common Sense e-newsletter at www.businesscommonsense.com.

If you’d like a FREE copy of Denny Hatch’s 22 Rules for Internet Success, it’s yours for the asking; just send an email to: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

25 Great Businesses Start-Ups You Can Launch for $500 or Less!

SHOESTRING START-UPS:
25 Great Businesses You Can Launch
for $500 or Less!

Gas prices continue to go up and that means costs for anything that travels and ships are also increasing. Inflation is on the move in just about every category of our lives. But there is plenty of hope to start a business on a low or even no budget. Entrepreneurs launch everyday on small budgets.

A shoestring startup may be the answer you’ve been looking for.

Unemployment in the U.S. is still more than 8% and many of  those millions of men and women have been out of work for a year and even longer. They may not be aware that you can start a small business on a part-time basis and pocket extra income every weekend, or go for the gold by starting a full-time venture. Even if you don’t have a lot of startup funds you can launch a business right at home. A shoestring startup may be the answer you’ve been looking for.

Entrepreneurs have a knack for knowing what niche needs filling. Don’t under estimate your ability  to come up with a perfect business idea. Take a look at your community. Is there a business that needs to be started? If you already have a job, you can test the small business waters with a shoestring start-up without leaving the comfort and security of a steady paycheck and perhaps even nice medical benefits. Maybe you can turn a hobby you love into a profit-making venture.

If you have been let go from a job during our troubled economy, perhaps you can turn that work experience into a small business. As you conduct your own due diligence research, you might find that there is already a business that caters to your proposed market. Analyze the existing business. Could you complete the task faster? Cheaper? Better? If after careful analysis, the anwer is “yes,” then you should prepare to take on the competition.

Thanks to  the Internet, it is possible to do research on just about any topic quickly and easily from the comfort of your own home or local public library. Do a search online to look for business ideas and inspiration. And if you choose a seasonal business, combine it with other businesses to round out a full-time fortune. Planning is key to your success.

Whether you want to pick up extra cash or start a full-time venture, a shoestring startup is for you! Here are 25 idea suggestions that can be started for $500 or less. The businesses are listed in no particular order.

  1. Pet Biz: Pets are a $50-billion industry just in the U.S. alone! Shouldn’t you be grabbing a piece of this pie? Start a pet sitting, walking, furniture, clothing, etc., venture
  2. Sell Wholesale: Find a product that clicks with our culture and buy it wholesale; sell it a profit point that brings in big bucks to you.
  3. Lawn Service: Everyone with a home loves a green lawn but often can’t get results or take the time to care for it.
  4. Window Displays: Every storefront has a window that could be your next moneymaking assignment. If you have a flair for design, consider offering this service.
  5. eBay: Check out your attic or basement or scout out yard sales in your neighborhood. There’s real gold to be found if you’ve got a good eye. Selling your finds on  the online auction site is fun and it’s easy.
  6. Blog for cash: Visit blogger.com and start blogging immediately. Sell ads on your own site or blog for others for money. Use social media to build revenue.
  7. Tailor: If you have sewing skills you can make a mint hemming pants, taking in dresses or taking out an outfit. Work at home or even piggyback on a neighbor or friends facility.
  8. Birthday Biz: Check out your neighborhood card, gift, plant and garden or balloon shop for ideas. Put together a few concepts and sell it as a package via your website.
  9. Delivery Service: Find businesses in your community that don’t offer delivery and ask them if you can start a freelance delivery service. It’s a win-win situation for both of you.
  10. Flea Market Entrepreneur: Become a professional flea market salesperson. You can keep your own job and just run your small business on weekends. Find an old table, and some goods to sell.
  11. Detailing – Boats/Cars/RVs:  People like a clean machine but don’t have the time nor the inclanation to get the job done properly. There are a number of products you can purchase  to make the job an easy one.
  12. Holiday Decorating: There are dozens of holidays throughout the year that offer decorating potential. Scope out restaurants, diners and other small businesses to see if they’d be interested in your work. Create a portfolio.
  13. Junk Removal: Plenty of people have junk around but don’t have a van or truck to haul it. This is where you come in and turn their trash into your treasure.
  14. Personal Assistant: There are plenty of lawyers, accountants, small business owners, local figures and more who need help with their email, shopping, organizing, etc. You can take on as many clients as you can handle.
  15. DJ: A mobile disc jockey business is a very lucrative career. You can work your own hours and party your way to to profits.
  16. Errand Service: There are plenty of businesses and individuals who need help with chores and errands and you can launch a service helping them get the jobs accomplished.
  17. Gutter Cleaning Biz: Every homeowner dreads gutter cleaning. Combine this business with a few other seasonal offerings such as raking leaves, garden and yard cleanups and you are on your way to success.
  18. Concierge Business: You can start your own concierge service right from your home. Local businesses can use your service as well as tourists to the area.
  19. Assembly Service: Have you mastered the little pieces from the IKEA box? Then you can start a business assembling furniture, gas grills, bikes, etc., for your customers. Big potential.
  20. Freelance Writer: If you have some talent as a writer, you can make money putting together anything from press releases to web content for a wide variety of clients.
  21. Digitize Movies: That old video is fading fast and your customers will be delighted that you will transfer the treasured memories to a DVD. Google the various ways you can do it, and place an ad in your local paper.
  22. Just Weeds: Weeds are everywhere and there are a number of small business owners who make a living just pulling weeds and cleaning up.
  23. Power Wash: If you have a power washer you can start a business cleaning homes, decks, etc., for your neighbors and clients.
  24. Garage Sale Organizer: There are garages all over the world that are full of items that could be sold. You sell it for the homeowner and pocket a commission. Fast, easy money.
  25. Herb Garden: People love to cook with fresh herbs but many don’t have the time to start a garden. Buy some pots and start growing. Set up the gardens for your customers.

These are just some suggestions to help you get started thinking how you could take some skills you may already have and turn them into money making businesses. Perhaps some of these ideas will start you thinking about other potential businesses you could start easily from home.

This posting is excerpted from an article that originally ran in SMALL BUSINESSES OPPORTUNITIES November 2012 .

If you decide to consider any of these money-making ideas or if you have the need and desire to start your own business, I would like to offer you a copy of my book HOW TO BECOME A MAIL ORDER MILLIONAIRE at a specially discounted price. This book will show you how to take your new start-up business to the next step. You’ll learn:

  • How to get Started
  • How to find Great Products
  • How to Make Your Business Profitable Right From the Start
  • How to Price your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check Off Lists that Guarantee You Huge Profits
  • and included in this newly revised edition Complete up-to-date information on How To use the Internet to Super Charge your Mail Order Business.

The book is guaranteed to provide you with an easy to follow roadmap to success in a business of your own or your money back!

The book is available from Amazon at its published price of $39.95 plus s&h but you can now save $10 and order it direct from the publisher for only $29.95. Send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032, Chicago, IL 60601. Offer is good only in the U.S. Contact the publisher for details for shipments to other countries.

Who Really Invented the Internet?

Now There’s A Headline That Really Caught My Attention!

It’s from the July 23, 2012 issue of The Wall Street Journal written by L. Gordon Crovitz.

“The Internet didn’t get invented on its own. Government research created the Internet so that all companies could make money off the Internet.” – President Barack Obama

Mr. Crovitz quotes President Barack Obama saying, “The Internet didn’t get invented on its own. Government research created the Internet so that all companies could make money off the Internet”  It’s an urban legend that the government launched the Internet.  The myth is that the Pentagon created the Internet to keep its communications lines up even in a nuclear strike. The truth is a more interesting story about how innovation happens— and about how hard it is to build successful technology companies even once the government gets out of the way.

“The creation of the Arpanet was not motivated by considerations of war.” – Robert Taylor, Computer Scientist

For many technologists, the idea of the Internet traces to Vannevar Bush, the presidential science adviser during World War II who oversaw the development of radar and the Manhattan Project. In a 1946 article in The Atlantic titled “As We May Think“, Bush defined an ambitious peacetime goal for technologists: Build what he called a “memex” through which “wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them, ready to be dropped into the memex and there amplified.”

That fired imaginations and by the 1960s technologists were trying to connect separate physical communications networks into one global network—“a world wide web.” The federal government was involved, modestly, via the Pentagon’s Advanced Research Projects Agency Network. Its goal was not maintaining communications during a nuclear attack, and it didn’t build the Internet. Robert Taylor, who ran the ARPA program in the 1960s, sent an email to fellow technologists in 2004 setting the record straight: “The creation of the Arpanet was not motivated by considerations of war. The Arpanet was not an Internet. An Internet is a connection between two or more computer networks.”

If the government didn’t invent the Internet, who did?

Vinton Cerf developed TCP/IP, the Internet’s backbone, and Tim Berners-Lee gets credit for hyperlinks.

But full credit goes to  the company where Mr. Taylor worked after leaving ARPA: Xerox. It was at the Xerox PARC labs in Silicon Valley in the 1970s that the Ethernet was developed to link different computer networks. Researchers there also developed the first personal computer (the Xerox Alto) and the graphical user interface that still drives computer usage today.

According to a book about Xerox PARC, “Dealers of Lightning” by Michael Hiltzik), its top researchers realized they couldn’t wait for the government to connect different networks, so they would have to do it themselves. “We have a more immediate problem than they do,” Robert Metcalfe told his colleague John Shoch in 1973. “We have more networks than they do.” Mr Shoch later recalled that ARPA staffers “were working under government funding and university contracts. …and all that slow, lugubrious behavior to contend with.”

So having created the Internet, why didn’t Xerox become the biggest company in the world? The answer explains the disconnect between a government-led view of business and how innovation actually happens.

Executives at Xerox headquaters in Rochester, N.Y. were focused on selling copiers. From their standpoint, the Ethernet was important only so that people in an office could link computers to share a copier.

In 1979 Steve Jobs visits Xerox Parc – “They just had no idea what they had”

Then in 1979 Steve Jobs negotiated an agreement whereby Xerox’s venture-capital division invested $1 million in Apple, with the requirement that Jobs get a full briefing on all the Xerox Parc innovations. “They just had no idea what they had,” Jobs later said, after launching hugely profitable Apple computers using concepts developed by Xerox.

Xerox’s copier business was lucrative for decades, but the company eventually had years of losses during the digital revolution. Xerox managers can console themselves that it’s rare for a company to make the transition from one technology to another.

“The Internet, in fact, reaffirms the basic free market critique of large government.” – Tyler Cowen, Economist

As for the government’s role, the Internet was fully privatized in 1995, when a remaining piece of the network run by the National Science Foundation was closed—just as the commercial Web began to boom. Economist Tyler Cowen wrote in 2005: “The Internet, in fact, reaffirms the basic free market critique of large government. Here for 30 years the government had an immensely useful protocol for transferring information, TCP/IP, but it languished…In less than a decade, private concerns have taken that protocol and created one of the most important technological revolutions of the millennia.”

It’s important to understand the history of the Internet because it’s too often wrongly cited to justify big government. It’s also important to recognize that building great technology businesses requires both innovation and the skills to bring innovations to market. As the contrast between Xerox and Apple shows, few business leaders succeed in this challenge.  Government had a role, but it is those who make it happen that deserve the credit.

The knowledge of how to use the Internet is a most important ingredient for business success. As a reader of my blog, I’d like to offer you a FREE copy of Denny Hatch’s 22 Rules for Internet Success. It’s yours for the asking; just send an email to: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

Growing Greed, Income Gap Threaten America

A hardening caste system driven by the insatiable greed of its wealthiest citizens.

America is devolving into a desperate almost Third World society defined by a hardening caste system driven by the insatiable greed of its wealthiest citizens. Nobel-Prize winning economist Joseph Stiglitz argues in his new book The Price Of Inequality: How Today’s Divided Society Endangers Our Future.

This is excerpted from a book review published in the Chicago Tribune July 12, 2012 by Bernard Vaughan. “We are now approaching the level of inequality that marks dysfunctional societies,”  Stiglitz writes. “It is a club that we would distinctly not want to join, including Iran, Jamaica, Uganda and the Philippines.”

Statistics on widening U.S. income inequality are well known, but Stiglitz details them to show the trend has passed into a danger zone.

About 30 years ago, the top 1 percent of income earners received 12 percent of the nation’s income, which could have been unacceptable enough, Stiglitz writes. But by 2007, the average after-tax income of the top 1 percent had reached $1,300,000 while the bottom 20 percent averaged only $17,800.

With the end of the Great Recession, the gap has only widened: The ratio of CEO annual compensation to that of the typical worker in 2010 was 243 to 1, the level it had been before the financial crisis, the author says.

These economic realities imperil America’s future, corrupting basic notions of fairness and justice critical in a thriving democracy.

Such dramatic inequality, according to Stiglitz is the byproduct of a bubble-strewn economy beholden to a deregulated and all-powerful financial industry all too often dictating government policies through its lobbying and money politics.  The author argues that these economic realities imperil America’s future, corrupting basic notions of fairness and justice critical in a thriving democracy. As inequality increases,opportunity decreases and cynicism is ascendant, Stiglitz says.

Alienation has begun to replace motivation,” Stiglitz writes. “Instead of social cohesion we have a new divisiveness.” Stiglitz’s book echoes others released recently by liberal-leaning voices examining America’s struggle to rebound from the financial calamity of 2008, including studies by economists Paul Krugman and Jeffrey Sachs, former President Bill Clinton and filmmaker Charles Ferguson.

Stiglitz, a former Clinton administration and World Bank economist, received the Nobel Prize for economics in 2001 and published a series of popular studies in the last decade starting with Globalization and its Discontents (2002), an attack on the International Monetary Fund’s austerity policies.

While Stiglitz’s book zeros in on the idea of inequality, it follows a similar script. Most of its pages are devoted to how America got where it is as opposed to what it can do to reverse course. Ample blame is assigned to the Reagan administration for ushering in an anti-government zeitgeist that Stiglitz argues has engorged the financial industry at the expense of the middle class. Clinton exacerbated financial deregulation, and President Barack Obama has missed a critical opportunity to rein in Wall Street, the book maintains.

Though Stiglitz teases the reader with solutions, it’s not until late in the book that he outlines his economic reform agenda. With some exceptions, many of his suggestions are similar to those offered by Sachs, Krugman and liberal activists. They face the same steep odds in the current political environment, with Obama and Democrats facing a staunchly conservative Republican Party in Congress, in most states—and even on the Supreme Court, some critics say, after decisions such as Bush versus Gore and Citizens United.

Stiglitz’s ideas often echo the Democrats agenda: tax reform so the wealthy pay more; reining in Wall Street; investing in education, technology and infrastructure; and campaign finance reform. He also argues for tempering globalization, where capital is allowed to migrate to the cheapest labor force and free flow of goods is unimpeded by anything but dollar considerations.

It could be the 1 percent who try to do something about inequality as they realize that their fates are bound to how the other 99 prcent live.

Ultimately, and ironically, Stiglitz says, it could be the 1 percenters who try to do something about inequality as they realize that their fates are bound to how the other 99 prcent live.

Throughout  history, this has been something  that the top 1 percent eventually do learn,” he writes. “Often, however, they learn it too late.”

While you’re waiting around for the 1 percenters to come to their senses, here’s a Free offer that may help you survive and thrive in these difficult economic times. If you have an interest in starting a business of their own, Denny Hatch, a friend and mail order guru has developed 22 Rules for Internet Success and with his permission I would like to send you a copy. It’s yours for the asking: Just shoot me an e-mail: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

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