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Posts Tagged ‘On-Line’

David Ogilvy Continues to Teach Us – We Sell or Die

It still so true we should repeat it at the start of every new year.

Career Changing Takeaways! Life and Business Truisms.

Quotations, Rules, Aphorisms, Pithy Tips, Quips, Sage Advice, Secrets, Dictums and Truisms…… In Business and Life

My good friend, Denny Hatch one of the truly great business and marketing writers has recently published a collection of takeaways from his e-newsletter, BusinessCommonSense.Com

I like it and you may possibly find it career changing. Here is a sampling to give you a flavor of Denny.

  • Do not inadvertently leave the original of your resume in the office copier.” —  Denny Hatch
  • Never invest in any idea you can’t illustrate with a crayon.” — Peter Lynch
  • If you don’t have a competitive advantage, don’t compete.” — Jack Welch
  • My goal is to goad people into saying something that ruins their life.” — Don Imus
  • You do not get a second chance to make a first impression.” — Famous aphorism, origin debatable
  • A good plan violently executed now is better than a perfect plan executed next week.” — George S. Patton, Jr.
  • A man who stops advertising to save money is like a man who stops a clock to save time.” — Henry Ford
  • Imitation is the sincerest form of collective stupidity.” — W. Carroll (Bill) Munro
  • The definition of a consultant: When you hire a consultant and ask him what time it is, he borrows your watch and tells you the time. Then he keeps the watch and sends you a bill..” — Walter Weintz
  • In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.” — David Ogilvy
  • There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” — Sam Walton
  • The computer is a moron.” — Peter Drucker

Are you as inspired like me at this glimpse into the mind of Denny Hatch? Let me share with you his thoughts about my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. 

The newly revised edition is “the definitive guide to starting your own successful mail order business.”

Mail Order Expert Fred Broitman has written a complete guide to starting your own home based business.

You’ll learn:

  • How to Get Started
  • How  to Find Great Products
  • How to Make Your Business Profitable From The Start
  • How  to  Price Your Product or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure-Fire Check off Lists that Guarantee Huge  P rofits

and in this newly revised and up-dated edition:

  • Complete Up-to-Date Information on How to use the Internet to Super-Charge Your Mail Order Business

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of 39.95 + s&h or you can save $10 and order it direct from the publisher by sending your name, address and check or money order for only $29.95… no charge for s&h. Send to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago. IL 60601.

Book is sold on a 100% Money Back Guarantee of Satisfaction

7 Quiz Questions to Boost Your Educational IQ

Don’t Know Much About History?… Boost your educational IQ with these 7 quiz questions!

Research shows you can make learning easier — you just have to know what works and what doesn’t.

  1. True or False: Intelligence is fixed — either you’re good at learning or you’re not.
  2. True or False: In a pinch, pulling an all-nighter can be an effective way to learn new material quickly.
  3. Your son has a high-stakes college interview coming up. To quell his anxiety, he should:
    (a) Pych himself up by reminding himself how important it is to do well.
    (b) Focus on trying to calm his physical reactions, like a racing pulse. 
    (c) Set aside 10 minutes before hand to write about his fears.
  4. Your kid needs to learn some Spanish for a class trip. To make the new vocabulary stick, she should:
    (a) Space out study sessions over several weeks.
    (b) Spend a few hours cramming on the plane.
  5. Next  week your daughter has to give a big speech. The best way for her to prepare is to:
    (a) Look over her notes a few  times.
    (b) Quiz herself, trying to recall the material from memory.
    (c) Read out loud from her presentation outline.
  6. Your son just started music lessons. To motivate himself to practice, he should:
    (a) Promise himself a favorite video game if he completes his practice schedule.
    (b) Choose pieces of music that he enjoys playing.
  7. Your son just made the golf team but needs to improve his putting. Which is the most effective way for him to practice.
    (a) Practice for an hour each day without pausing.
    (b) Ask a golf pro to point out his errors and help fix them.
    (c) Hit the course with a less experienced golfer to bolster his self-confidence.

This quiz ran earlier this year in Parade Magazine under the byline of Annie Murphy Paul. If you want the answers, click here to take this quiz on-line.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is a complete guide to starting your own home based business.

Have you the desire to own your own business? Become your own boss?  Never again worry about being laid off… or concerned about your company downsizing or outsourcing your job? If you can answer yes to any of these questions then you need to send for a copy of my book: HOW TO BECOME A MAIL ORDER MILLIONAIRE. It is a complete guide to starting your own home based business.

Long time mail order expert Fred Broitman has written the definitive guide to success in direct response/mail order. If you would like to start a business that you can operate from your home then this book is what you need to get started.

The new edition has the most complete up-to-date information on using the Internet and Social Media for big profits right from day one.

You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE FIRE CHECK OFF LISTS THAT GUARANTEE SUCCESS

Ms. Bethany Michael’s recently posted this Amazon review of the book. She says:
This book gave me a ton of ‘stimulating and thought provoking ideas’ as promised! Broitman carefully and thoroughly offers step by step ‘how-to’s’ cover the general and miniscule tasks required to create a prosperous and lucrative mail order business. The book was very easy to read and engaging the whole way through because it gets to the point and answers all the questions I had…and some I didn’t  even know existed. The illustrations/charts in the book avoids the fluff that some of these other books in this genre often disappointingly include. This is a must-read if you’re interested in growing your own business and dedicated to setting up a plan. Broitman gives the readers secrets that are truly priceless.”

HOW TO BECOME A MAIL ORDER MILLIONAIRE is sold on a 100% Guarantee of Satisfaction.

Available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95 with no charge for s&h. Send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601.

HOW TO SEARCH THE WEB – Google TIPS and Bing TRICKS

People expect search now to actually do a better job connecting them to the ultimate destination.

Think It’s Easy?  It’s Actually Much Easier With These Tips!

By this point in the Internet era, everyone should know how to find information on the World Wide Web with a search engine like Google or Bing.

Easy, Right!

Just type what you are looking for in the little box. However, there are even easier ways.

Google and Bing have built right into their search boxes tools like calculators, currency convertors and dictionaries. They developed a host of tricks you can use to slice through clutter to reach the information you need. In some cases the results appear right away; you don’t need to touch the enter key.

TRAVEL TOOLS
SOCIAL NETWORKS
SPECIALIZED SEARCHES
FINDING FACTS Calculator, Converting Measurements, Stock Prices, Dictionaries, Weather forecasts, even Movies playing in your area.

Many of the shortcuts work with the Web browsers on smart phones and tablets.

Google offers online tutorials and Bing has getting started help.

The entire informative article originally ran in the New York Times October 25, 2012 under the byline of Thomas J. Fitzgerald.

You can search for my book HOW TO BECOME A MAIL ORDER MILLIONAIRE on either Bing or Google or you can stay right here and take advantage of a special offer to readers of this blog.

Starting your own mail order business can bring you peace of mind and more income than you ever dreamed possible. 

This complete guide to starting your own home-based business was written by long time mail order expert Fred Broitman. You will learn how to start your own mail order business that can be run from your home or garage no matter where you live. This newly revised edition includes:

  • HOW  TO  GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW TO PRICE YOUR PRODUCT OF SERVICE FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • HOW TO USE THE INTERNET TO SUPER CHARGE YOUR MAIL ORDER BUSINESS.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95, no charge for shipping within the continental United States. Send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601.

The book is sold on a 100 % Guarantee of Satisfaction or your money back.

HABITS – Why we Make the Same Mistakes in Life & Business Over and Over

It’s Entirely Due to Habits You’ve Formed Over the Years!

Understanding habits can help you radically transform your life and boost your company’s profits, Charles Duhigg, an award-winning investigative reporter with the New York Times, argues in his new book. The Power of Habit: Why We Do What We Do in Life and Business examines daily life within a matrix of oft-overlooked habits that account for more than 40 percent of the actions people peformed daily, according to one study he cites.

That study looked at everything from Proctor & Gamble’s marketing of Fabreze odor freshener to how a down-and-out chronic smoker retooled her habits and became a fit, successful professional.

Most of the choices we make each day may feel like the products of well-considered decision-making, but they’re not,” Duhigg writes. “They’re habits.”

“When a habit emerges, the brain stops fully participating in decision-making,”

The key to changing habits? Understanding “the habit loop,” Duhigg says. This three-step process consists of a cue, or trigger (for example, you awake), a routine (you shower) and a reward (you feel clean and alert).

“When a habit emerges, the brain stops fully participating in decision-making,” he  writes.

Understanding this loop, Duhigg says, is what helped ad man Claude C. Hopkins transform Pepsodent toothpaste into “one of the best known products on earth” in the first half of the 20th century.  His ads in the 1930s explained “tooth film,” coating on teeth that everyone gets, as a trigger, with brushing as the routine and a more beautiful smile as the reward. Pepsodent spiced up the reward with citric acid, mint oils and other chemicals to enhance the cool, tingling taste, Duhigg says. Bingo. The power of habit.

“To modify a habit you must decide to change it.”

“Everything we know about habits, from neurologists studying amnesiacs and organizational experts remaking companies, is that any of them can be changed, if you understand how they function.” Duhigg writes. “However, to modify a habit you must decide to change it.”

Duhigg says he first became interested in the science of habits eight years ago as a reporter in Iraq. There he discovered an American officer in the small city of  Kufa conducting an “impromptu habit modification program.”  He asked the mayor to keep food vendors out of plazas to deprive potential rioters of dinner.

“People looked for the kebab sellers normally filling the plaza, but there were none to be found,” Duhigg says of one tense afternoon. “By 8 p.m., everyone  was gone.”

The description of the ripple effect new habits can start is telling. Duhigg says aluminum company Alcoa’s profits hit record highs under future U.S. Treasury Secretary Paul O’Neill’s leadership thanks to his obsessive focus on one set of habits: worker safety.

That created he writes, a virtuous “loop” within the whole vast company: Unions embraced measuring individual productivity because it helped determine when the manufacturing process was posing safety risks; managers endorsed workers’ autonomy to stop production lines when they became overwhelming because it was the best way to stop injuries before they occurred.

The book The Power of Habit is published by Random House. These excerpts come from the review written by Bernard Vaughan and published in the Chicago Tribune earlier this year.

If you are struggling to make ends meet… don’t fall into the HABIT of blaming others like your boss or the economy or the powers that be in your state’s capitol or in Washington, D.C.

Now is the time to go into your own business where you never have to worry about your boss letting you go or your company outsourcing your job overseas.

Thanks to the world wide web the mail order business is booming and it’s never been easier to BECOME YOUR OWN BOSS. You don’t have to pull up stakes and move to find a new job. Start your own profitable business right where you live. Keep your overhead low by working from home or garage and all the profits are yours to keep.

HOW TO BECOME A MAIL ORDER MILLIONAIRE will show you step-by-step everything you need to know to get started in this lucrative field. It’s a complete guide to starting your own home-based business.

Long time mail order expert Fred Broitman has written this guide to success in direct response and mail order. You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW  TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE-FIRE CHECK OFF LISTS THAT GUARANTEE HUGE PROFITS
  • HOW TO USE THE INTERNET TO SELL ALL OVER THE WORLD right from your own home.

This book is sold on a 100% GUARANTEE OF SATISFACTION OR YOUR MONEY BACK!

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from AMAZON at its published price of $39.95 plus s&h or you can Save $10 and order it direct from the publisher for only $29.95 with FREE SHIPPING. Just send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601 U.S.A.

For orders outside the continental U.S. contact Superior Press.

How To Start Your Own Blog – It’s Easier Than You Think

GETTING STARTED!

The  first rule of blogging: THERE ARE NO RULES FOR BLOGGING!

Blogging is no different than any other kind of writing even the fact that at some point you may hope to monetize your work … and to do that you need to attract people to your site. Lots of people. The more followers of your blog postings, the more reason advertisers will want to appear there  to sell their goods and services so let’s get started.

The information that follows comes from my good friend Denny Hatch who is one of the true gurus in the business of writing. He pens a monthly column in TARGET MARKETING MAGAZINE. More about Denny later.

If you are sitting and looking at a blank computer screen (or a blank piece of paper), you’ll never get started. I am reminded of the great wit, writer and actor of the 1930’s and 40’s. Robert Benchley (1889-1945), grandfather of Peter (“Jaws”) Benchley. One day under deadline and suffering from a severe hangover, Benchley was sitting in his room at the Algonquin Hotel in New York staring at a blank piece of paper in his typewriter. To get started he typed the word “The”.

Benchley rose from his chair, walked to the window and, glancing at his watch, realized the gang of regulars was assembling for a splendid lunch of booze and bon mots at the legendary Round Table downstairs — Dorothy Parker, Groucho Marx, George S. Kaufman, Alexander Woollcott, New Yorker editor Harold Ross and others.

Benchley returned to the typewriter and stared at the “The” for a long time. In a burst of inspiration, he completed the sentence. It read, “The hell with it.” Whereupon he took the elevator down to join the party.

Ted Nicholas on Getting Started

Ted Nicholas is a legendary direct marketer, entrepreneur, publisher, copy writer and teacher. In his classic book, “The Golden Mailbox,” he wrote:

  1. Clear your mind. For some persons, this might mean lying down for a few minutes before going to work. For others, it could mean jumping in the pool or jogging around a track. Frolic, spend time with someone you love or go dancing. Do whatever comes naturally to you in order to have a clear mind for creative purposes.
  2. Never write when you’re tired. You’re not going to try to drive or operate machinery when you’re tired. Don’t try to write when you’re fatigued.
  3. Never write when you’re busy. If there are other demands pressing on you, tend to them first. I don’t think anyone can write well when watching the clock. Don’t try to write if you have appointments later in the day or errands to run.
  4. Don’t write in bits and pieces. Once you’ve turned on your creative energy, you need to keep it flowing. I don’t stop until I complete a draft. I try not to stop even for meals.

A Kitchen Timer

The late Gene Schwartz, who wrote powerful mail order/direct mail copy that sold millions of dollars worth of books (many published by himself), once told me to get a kitchen timer and set it on the desk next to me. He said:

Punch in 4-4-4-4. That’s 44 minutes and 44 seconds during which you’re working. Period. All you do is work, write, do research, deal with correspondence, design, whatever. When the timer goes off, get up and shut the alarm sound off. Take a break. Walk around, stretch, get a cup of coffee, clear your head. When you’re ready to go back to work, hit the 4-4-4-4 button again and dive in.

I follow Gene’s advice. It keeps me sane and refreshed.

Hemingway on Writing

When Ernest Hemingway finished a book, he would stick the manuscript in a drawer and come back to it a few weeks later. Most of us under deadline do not have this kind of time. however not looking at a piece of paper or a computer screen for 12 or 24 hours or longer and then going back to it for edits and rewrites can be beneficial. In “A Moveable Feast“,  Hemingway wrote:

I always worked until I had something done and I always stopped  when I knew what was going to happen next. That way I could be sure of going on the next day…I learned not to think about anything that I was writing from the time I stopped writing until I started again the next day. That way my subconscious would be working on it and at the same time I would be listening to other people and noticing everything, I hoped; learning, I hoped; and I would read so that I would not think about my work and make myself impotent to do it.

Denny Hatch is a freelance direct marketing consultant and copywriter, and author of Denny Hatch’s Business Common Sense e-newsletter at www.businesscommonsense.com.

If you’d like a FREE copy of Denny Hatch’s 22 Rules for Internet Success, it’s yours for the asking; just send an email to: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

How To Protect Yourself and Your Privacy On-Line

THERE IS RISING CONCERN OVER SCAMMERS and PRIVACY ON THE INTERNET!

This weeks posting is devoted to helping you to protect yourself while on-line, whether communicating via email, Facebook or Twitter, accessing your bank, or making purchases through on-line merchants. Always remember that it is ultimately up to you to maintain and protect your own privacy!

Keeping your software up-to-date isn’t just a question of adding new features to your programs. It is also a critical part of protecting yourself on-line. But that doesn’t mean just having the latest version of your chosen anti-virus program. Your computer’s operating system and the programs that run on your computer must be up-to-date, too. Never ignore prompts to update your operating system or applications with critical security fixes. When updating your Microsoft operating system, only do it using Windows or Microsoft Update Tools. Macs have a similar updating program that prompts users when it’s time to make an update. All other software programs should be updated via that company’s website to ensure safety.

For years scammers have used email to dupe their victims into sending money or divulging sensitive information. While that’s still a problem, scammers are increasingly turning to social networks, such as Facebook, and using your friends against you. The message, which can appear as a direct message or a post on your Facebook wall, is designed to look like it came from your friend’s profile. A request for money or a free treat from your favorite store presented by a friend can be compelling or a tempting offer but before clicking, you should ask yourself a few questions.

  1. Does the request sound reasonable or is the offer too good to be true?
  2. Is this really something my friend would request/send/write?
  3. Does the language have awkward phrasing or a lot of typos?

If any of those questions raise a red flag, don’t click the link. If you really want to verify the message, contact your friend directly about the request or offer.

When visiting a new website, you should always take a moment to scan the site’s URL  (Uniform Resource Locator) that is displayed in a bar at the top of your Internet browser. That URL, is the address of the website and should be scrutinized for typos or other irregularities to make sure they are not just a clever imposter. Most URL’s will begin with the familiar ‘http’ before the site’s address. News, entertainment and other general interest websites all use this format for their URL’s. But if money is to change hands or you’re asked to share sensitive information such as your Social Security Number, look for a URL with an extra letter. Make sure  that when providing sensitive information that the Web address starts with ‘https‘ instead of ‘http‘. That little ‘s‘ stands for secure, meaning the website has additional security and you are less likely to have your information compromised.

If you use Twitter you’re probably familiar with so-called shortened URL’s which are a method for streamlining a link so it  can fit in Twitter’s 140-character limit. While it  is handy for sharing information, it can be dangerous. Even if you know the person who has posted the link, it’s a good idea  to  proceed with caution. Take the time to expand the link before clicking on it.

Never assume that mobile applications (apps) are safe. Smartphone users who want to use mobile banking should only use apps provided by their financial institution. Third-party apps may not have the same privacy protections as apps offered by your bank and many continue to run even after you exit them. This increases the risk  that keystrokes and touch screen selections will be intercepted. Security on mobile devices will get better but for now don’t do it!

Following these guidelines will make all your on line dealings safer and protect you from scammers.

Think Positive: Seven Easy Ways To Improve A Bad Day!

Had a lousy morning?   Things looking grim?

Not to worry. The rest of your day need not be a disaster. It can in fact become one of your best, providing you take these simple steps:

  1. Remember that the past does not equal the future. There is no such thing as a “run of bad luck“. The reason people believe such nonsense is that the  human brain creates patterns out of random events and remembers the events that fit the pattern.
  2. Refuse to make self-fulfilling prophesies. If you believe the rest of your day will be as challenging as what’s already happened,  then rest assured: You’ll end up doing something (or saying) something that will make sure that your prediction comes through.
  3. Get a sense of proportion. Think about the big picture: Unless something life-changing has happened (like the death of a loved one), chances are that in two weeks, you’ll have forgotten completely about whatever it was that has your shorts in a twist today.
  4. Change your threshold for “good” and “bad”. Decide that a good day is any day that you’re above ground. Similarly, decide that a bad day is when somebody steals your car and drives it into the ocean. Those types of definitions make it easy to be happy–and difficult to be sad.
  5. Improve your body chemistry. Your body and brain are in a feedback loop: A bad mood makes you tired, which makes your mood worse, and so forth. Interrupt the patterrn by getting up and moving around. Take a walk or eat something healthy.
  6. Focus on what’s going well.  The primary reason you’re convinced it’s a bad day is that you’re focusing on whatever went wrong. However, for everything going badly, there are probably dozens of things going well. Make list, and post it where it’s visible.
  7. Expect something wondrous. Just an attitude of doom and gloom makes you see more problems, facing the future with a sense of wonder makes you alive to all sorts of wonderful things that are going on, right now, everywhere around you.

This originally appeared in: Inc.

Now that you’re thinking positive thoughts, think about something that could bring you a lifetime income eliminating the worry of your job disappearing or the company you’re working for moving your job to India or China or Mexico. Consider Mail Order! Never before has it been easier to make a good living working out of your home or apartment running your own mail order business. Why is it easier today? The answer is the Internet.

The internet allows men and women just like you to sell a product or service anywhere in the world. Everything you need to know to start your own mail order business can be found in my book: HOW TO BECOME A MAIL ORDER MILLIONAIRE.  It’s a complete guide to starting your own home-based business.

You’ll learn:

  • How To Get Started
  • How To Find Great Products
  • How to Make Your Business Profitable Right From The Start
  • How  to Price Your Business or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure Fire Check Off Lists That Guarantee Profits
  • and included in this newly revised edition is up-to-date information on:

  • How To Use The Internet to Super-Charge Your Mail Order Business.

This book will provide you with an easy-to-follow “road map” to success in a business of your own and it’s sold on a complete 100% guarantee of satisfaction or your money back.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available on line from AMAZON at its published price of $39.95 plus s&h or as a reader of this blog you can order it for only $29.95 direct from the publisher and it will be shipped to you postage free. Send check or money order to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago IL 60601

Attention! Your Attention, Please! Attention is Key to Success!

Once again I’ve come to one of my favorite newsletters for inspiration. THE INK WELL which offers great service and prices on printing for your personal needs as well as business no matter where you live. Check them out!

It’s amazing what you are able to accomplish when you put your mind to it and focus on the task at hand.

If you’ve found yourself drifting while trying to complete a task, here are a few tips for regaining your train of thought and getting back on the fast track to success:

  • Focus on a single tasking
  • Write down any disruptive thoughts
  • Fuel your brain by feeding an empty  stomach
  • Try aromathrapy for treating mental fatigue
  • Prevent distractions
  • Use relaxation techniques
  • Drink plenty of water
  • Reward yourself

Focus on a single tasking. When you’re working on a high-priority project, devote your attention to one and only one project at a time.

Write down any disruptive thoughts such as appointments you need to make, groceries you’re worried you may forget to purchase, or items you don’t want to forget to pack.

Fuel your brain by feeding an empty stomach. A growling stomach is not only disturbing, but it can also shorten your attention span. Great foods to fuel your brain include high-fiber, whole grains, dairy, and fruits.

Try aromathrapy for treating mental fatigue. The aroma of peppermint oil can increase mental alertness.

Prevent distractions. Turn off your email and cell-phone alerts, so you won’t feel compelled to check every random messge that dings. Also, log out of social-media sites.

Use relaxation techniques such as dep breathing, stretching your neck,a nd taking brief breaks to stay fresh and on target.

Drink plenty of water. Hydration will not only help you feel healthier and more engerized overall, but it will also help you avoid headaches.

Reward yourself with a small treat after completing a difficult project or task. Think of something you like that will make you feel good about your accomplishment. Coffee, lunch with coworkers, renting a movie, taking a bubble bath, or buying a new book are a few possibilities.

We all need help staying focused from time to time. With a little forethought, even the toughest tasks can be tackled successfully.

For related tips, check out www.foodforthebrain.org  or Marbles the Brain Store and their eclectic collection of games that enhance your brains.

There’s nobody who gives better quotes than Ben Franklin:

–“Success comes in cans, not in cant’s.”

–“A hard thing about business is minding your own.”

–“Never mess up an apology with an excuse.”

–“Big shots are little shots that just keep shooting.”

Don’t forget about my special offer on my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. You can buy it from Amazon for $39.95 plus s&h or direct from the publisher for only $29.95 plus $3.50 s&h. Total $33.45. Send a check or money order to SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601. Do it while it’s fresh on your mind.

Social Media Marketing Fails To Provide Measurable Value To Advertisers

How do I know that? JUST FOLLOW THE MONEY. Traditional media such as television, radio, magazines, newspapers, out of home, card decks and direct mail are by far the choice of most successful companies when it comes to where they allocate the largest portion of their advertising dollars. And now a new study reported by Steve McClellan in the Nov. 18, 2011 MARKETING DAILY article bolsters that truism. Steve’s report follows.

STUDY: SOCIAL MEDIA FALLING SHORT ON CUSTOMER LOYALTY; TRADITIONAL METHODS ENCOURAGED

“While much of the marketing community is focused on sealing better relationships between brands and consumers via social media (Facebook, Twitter, etc.), a new study from Pitney Bowes suggests that their efforts would be better spent in other areas.

New study found social media to be one of the least effective engagement techniques

In fact, the new study—based on a survey of 5,000 consumers in the U.S., U.K., France and Germany—found social media to be one of the least effective engagement techniques for encouraging customer loyalty for larger and small businesses alike.

The survey found just 18% of the respondents believed that interaction with a larger company or its brand on social media would encourage them to buy from that business again.

Social media approach was deemed even less effective for smaller businesses

The social media approach was deemed even less effective for smaller businesses, where just 15% of those responding said it would encourage their loyalty to a company.

These findings will give decision-makers pause for thought, the report stated. Businesses can be forgiven for getting swept away by the hype of surrounding social media and wanting to invest in such activity as soon as possible. But results show that those businesses tempted to lead with such techniques find themselves out of step with consumer thinking.

Conversely several other techniques are far more likely to resonate with consumers and encourage them to do repeat business with companies. They include:

  • a home-delivery option
  • having a say in products and services
  • control of channels and frequency of received communications
  • a choice of channels to contact a company

In each case, nearly half or more of the respondents said those tactics were preferred and effective for small and large businesses alike.

All of these practices are aimed at increasing brand loyalty and retaining customers, the Pitney Bowes survey summary states. However, sophisticated social media and Web interaction can be time-consuming and expensive and outcomes are difficult to measure. Businesses are quickly having to learn the ‘customer dance’ when to lead and when to follow—if relationships are to be nurtured.”

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