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Learn to Listen to the Birds!

Bird Songs Can Teach Us A Thing or Two!

Why wasn’t this intruder getting the message? The Lord of the manor had warned him repeatedly to back off, with threatening gestures and loud admonitions. But the trespasser just sat there and kept singing. So in a flurry of feathers, the resident sparrow dived for his challenger’s head. Michael Beecher, a University of Washington biologist, finally stepped in to end the brawl, retrieving the stuffed sparrow and mini-speaker that tricked the real bird into believing his territory had been overrun.

 

Foe vanquished, the sparrow fluffed himself up, perched high in a tree and let loose a cascade of trills and whistles. “That’s the king-of-the-mountain song,” Beecher said. Beecher understands better than most the messages that pass between song sparrows. He and his students have been studying the birds’ communication patterns in Seattle’s Discovery Park for more than 25 years. The duel he orchestrated on a recent morning provided an opportunity to record the sotto voce song that males use only when confronting interlopers.

 

The way birds learn their songs is similar to the way babies learn to talk and adults master a golf swing, University of Washington brain researchers say. And studies of the seasonal changes in bird brains are revealing neurological twists that one day might be harnessed to heal human brains damaged by stroke, Alzheimer’s disease and other disorders.

 

The strength of the songbird system is that you can go down to the very detailed, micro-level… then explain how that leads to changes in behavior,” UW neurobiologist David Perkel said. “That’s something not a lot of neuroscience can do.” It was research on songbirds that upset the long-held notion that most animals — and most certainly humans — were born with all the gray matter they would ever have.

 

Working with canaries and chickadees in the 1980’s Fernando Nottebohm at the Rockefeller University found brain regions associated with song and the ability to locate hidden caches of food were constantly birthing new cells. Scientists soon discovered neurons sprouting in other brain areas and in the brains of other animals — including Homo sapiens. Many birds are hatched with vocalizations hard-wired into their brains. But the 4,000 species that comprise the songbirds must learn how to sing properly.

 

Perkel’s research focuses on zebra finches, which study and memorize the songs of adults. At first, the fledgings jabber or sing snippets, gradually improving until what comes out of their beaks matches the  template in their memory banks. “It’s a model for speech learning in humans,” Perkel said. Perkel is convinced  the parallels extend to all types of learning that require practice and feedback, from memorizing multiplication tables to honing a golf swing or ski jump.

 

We think by cracking this circuit in birds, he said, “it will have a large impact on our understanding of the brain mechanisms involved in learning a broad variety of skills.”

 

My thanks to Sandi Doughton of the Seattle Times for this fascinating look at how we can learn from bird songs. Her article was picked up and ran in the Chicago Tribune July 20,2012.

 

Wise Words today come from Ralph Waldo Emerson — “You cannot do a kindness too soon because you never know how soon it will be too late.”

 

Wise words from me today — “It’s never too late to think about starting your own business and there’s no easier way to begin than with my book How To Become A Mail Order Millionaire A Complete Guide To Starting Your Own Home Based Business. Long time mail order expert, Fred Broitman, founder and CEO of Chicago’s largest independently owned Direct Response/Mail Order Advertising Agency, has written the definitive guide to success in a business of your own. If you  would like to start a business that can be operated from your home no matter where you live then this book on MAIL ORDER is all you need to get started. With the power of the Internet you can become successful in your own home-based business…. and the book is sold on a 100% Guarantee of Satisfaction Or Your Money Back!

 

You’ll learn:

 

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW TO PRICE YOUR PRODUCT FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE-FIRE CHECK-OFF LISTS THAT GUARANTEE HUGE PROFITS
  • and included in this newly revised edition COMPLETE UP-TO -DATE INFORMATION ON HOW TO USE THE INTERNET AND SOCIAL MEDIA SUCCESSFULLY

How To Become A Mail Order Millionaire is available from Amazon at its published price of $39.95 plus s&h or you can save $10.00 and order it direct from the publisher for only $29.95 and shipping is FREE. Send check or money order along with your name and address to: Superior Press  333 N. Michigan Avenue Suite 1032 Chicago, IL 60601

 

HOW TO FAIL… THE KEY TO SUCCESS!

A String of Failures Is Far More Valuable Than A String Of Wins.

Very early in my advertising career, a client taught me a very important lesson.

At the first agency I worked for my boss, the man in charge of recommending which magazines should carry this clients first advertisements asked me to make these recommendations. A little scared and not wanting to make any mistakes, I did my best to do some research. My boss went on vacation and was not available. Not wanting to delay my task, I recommended 5 magazines for their first advertising with our company. Shortly after their ads ran I called the client to find out how their advertising performed and was told that 4 did well but the 5th did so poorly they would never ever place another ad there. I was devestated and apologized for making this mistake.

 

Not a mistake at all, our client said. When this magazine failed to produce sufficient profits from our investment we learned that other similar magazines should also not be used. You probably saved us far more dollars than the cost of this one magazine. How To Fail… The Self-Hurt Guide Augusten Burroughs #1 New York Times Author of Running With Scissors newest book THIS IS HOW explores age old questions in his delightful easy to read book. From his cover blurb. “If you’re fat and fail every diet, if you’re thin but can’t get thin enough, if you lose your job, if your child dies, if you are diagnosed with cancer, if you always end up with exactly the wrong kind of person, if you always end up alone, if you can’t get over the past, if your parents are insane and ruining your life, if you really and truly wish you were dead, if you feel like it’s your destiny to be a star, if you believe life has a grudge against you, if you don’t want to have sex with your spouse and don’t know why, if you feel so ashamed, if you’re lost in your life.  If You Have Ever Wondered HOW AM I SUPPOSED TO SURVIVE THIS? THIS IS HOW Proven Aid in Overcoming Shyness, Molestation, Fatness, Spinsterhood, Grief, Disease, Lushery, Decreptitude & More. For Young and Old Alike.”

 

One of his chapters is headed HOW TO FAIL. Mr. Burroughs writes: “You will learn much more from failing than from making straight A’s in life. A string of failures is far more valuable than a string of wins. The reason is that our brains were programmed in the factory to look for and pay special attention to novelty. Which is to say the unique.”

 

“So if you’re a straight A student in school or a metaphorical straight-A student in your adult life, that’s a whole lot of same old, same old. One A+ paper blends right into the next. It’s when you get a D that you learn something valuable. It’s when you fall on your ass that you actally make progress. I am a complete and total fuck-up. Which is exactly why I am equipped to write this book and tell you how to live.”

 

“I make rings out of gemstones and bronze and I never went to school for this. I never took a design class and I have no business, actually handling 1,525 degree metal and chrysoberyl cat’s eye gems. But I do it anyway. And when I began, I made one hideous disaster of a ring after another until I had made maybe three hundred. Each time, I tried  to make one nice ring. Each time, I totally failed. Until ring number 301. Which was suddenly, inexplicably cool.”

 

“Now I make more good rings than lousy ones. There are always new mistakes to make. But I never make my old rerun mistakes. Perfectionism is the satin-lined casket of creativity and originality. If you’re a perfectionist, at least stop telling everybody you’re one and try to get over it yourself, alone in your home with the lights off.”

 

Here’s just a few other chapter headings in THIS IS HOW:

 
How To Find Love
How to Be Fat
How To Be Thin
How To Feel Sorry For Yourself
How To Be Confident
How To Get The Job
How To End Your Life
How To Get Over Your Addiction To The Past
How To Finish Your Drink
How To Hold On To Your Dream Or Maybe Not
How To Identify Love By Knowing What It’s Not

 
This is just a small sampling of what this book contains. Mr. Burroughs book is published by St. Martins Press and is available from Amazon as is my book HOW TO BECOME A MAIL ORDER MILLIONAIRE. Lauded by industry experts as “the definitive guide to success in direct response/mail order” If you have always had the desire to start a business of your own there is no better time than now. Using the power of the Worldwide Web you can sell a product or service to anyone no matter where they live and you can start your own business where you live.  In the beginning you can do it without employees or outside office expense… This newly revised edition will help you learn:
 
How To Get Started
How To Find Great Products
How To Make Your Business Profitable Right From The Start
How To Price Your Product or Service For Biggest Profits
Secrets of Creating Winning Mail Order Ads
14 Sure-Fire Check Off Lists That Guarantee Huge Profits
Complete Up-To-Date Information On How To Use The Internet To Make Easy Sales

 

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h…. or you can save $10 and order it direct from the publisher for only $29.95 and shipping is FREE. To order send check or money order along with your name and address to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601. Sold on a 100% Guarantee of Satisfaction or your money back.

David Ogilvy Continues to Teach Us – We Sell or Die

It still so true we should repeat it at the start of every new year.

7 Quiz Questions to Boost Your Educational IQ

Don’t Know Much About History?… Boost your educational IQ with these 7 quiz questions!

Research shows you can make learning easier — you just have to know what works and what doesn’t.

  1. True or False: Intelligence is fixed — either you’re good at learning or you’re not.
  2. True or False: In a pinch, pulling an all-nighter can be an effective way to learn new material quickly.
  3. Your son has a high-stakes college interview coming up. To quell his anxiety, he should:
    (a) Pych himself up by reminding himself how important it is to do well.
    (b) Focus on trying to calm his physical reactions, like a racing pulse. 
    (c) Set aside 10 minutes before hand to write about his fears.
  4. Your kid needs to learn some Spanish for a class trip. To make the new vocabulary stick, she should:
    (a) Space out study sessions over several weeks.
    (b) Spend a few hours cramming on the plane.
  5. Next  week your daughter has to give a big speech. The best way for her to prepare is to:
    (a) Look over her notes a few  times.
    (b) Quiz herself, trying to recall the material from memory.
    (c) Read out loud from her presentation outline.
  6. Your son just started music lessons. To motivate himself to practice, he should:
    (a) Promise himself a favorite video game if he completes his practice schedule.
    (b) Choose pieces of music that he enjoys playing.
  7. Your son just made the golf team but needs to improve his putting. Which is the most effective way for him to practice.
    (a) Practice for an hour each day without pausing.
    (b) Ask a golf pro to point out his errors and help fix them.
    (c) Hit the course with a less experienced golfer to bolster his self-confidence.

This quiz ran earlier this year in Parade Magazine under the byline of Annie Murphy Paul. If you want the answers, click here to take this quiz on-line.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is a complete guide to starting your own home based business.

Have you the desire to own your own business? Become your own boss?  Never again worry about being laid off… or concerned about your company downsizing or outsourcing your job? If you can answer yes to any of these questions then you need to send for a copy of my book: HOW TO BECOME A MAIL ORDER MILLIONAIRE. It is a complete guide to starting your own home based business.

Long time mail order expert Fred Broitman has written the definitive guide to success in direct response/mail order. If you would like to start a business that you can operate from your home then this book is what you need to get started.

The new edition has the most complete up-to-date information on using the Internet and Social Media for big profits right from day one.

You’ll learn:

  • HOW TO GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW TO PRICE YOUR PRODUCT OR SERVICE FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • 14 SURE FIRE CHECK OFF LISTS THAT GUARANTEE SUCCESS

Ms. Bethany Michael’s recently posted this Amazon review of the book. She says:
This book gave me a ton of ‘stimulating and thought provoking ideas’ as promised! Broitman carefully and thoroughly offers step by step ‘how-to’s’ cover the general and miniscule tasks required to create a prosperous and lucrative mail order business. The book was very easy to read and engaging the whole way through because it gets to the point and answers all the questions I had…and some I didn’t  even know existed. The illustrations/charts in the book avoids the fluff that some of these other books in this genre often disappointingly include. This is a must-read if you’re interested in growing your own business and dedicated to setting up a plan. Broitman gives the readers secrets that are truly priceless.”

HOW TO BECOME A MAIL ORDER MILLIONAIRE is sold on a 100% Guarantee of Satisfaction.

Available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95 with no charge for s&h. Send check or money order along with your name and address to SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601.

HOW TO SEARCH THE WEB – Google TIPS and Bing TRICKS

People expect search now to actually do a better job connecting them to the ultimate destination.

Think It’s Easy?  It’s Actually Much Easier With These Tips!

By this point in the Internet era, everyone should know how to find information on the World Wide Web with a search engine like Google or Bing.

Easy, Right!

Just type what you are looking for in the little box. However, there are even easier ways.

Google and Bing have built right into their search boxes tools like calculators, currency convertors and dictionaries. They developed a host of tricks you can use to slice through clutter to reach the information you need. In some cases the results appear right away; you don’t need to touch the enter key.

TRAVEL TOOLS
SOCIAL NETWORKS
SPECIALIZED SEARCHES
FINDING FACTS Calculator, Converting Measurements, Stock Prices, Dictionaries, Weather forecasts, even Movies playing in your area.

Many of the shortcuts work with the Web browsers on smart phones and tablets.

Google offers online tutorials and Bing has getting started help.

The entire informative article originally ran in the New York Times October 25, 2012 under the byline of Thomas J. Fitzgerald.

You can search for my book HOW TO BECOME A MAIL ORDER MILLIONAIRE on either Bing or Google or you can stay right here and take advantage of a special offer to readers of this blog.

Starting your own mail order business can bring you peace of mind and more income than you ever dreamed possible. 

This complete guide to starting your own home-based business was written by long time mail order expert Fred Broitman. You will learn how to start your own mail order business that can be run from your home or garage no matter where you live. This newly revised edition includes:

  • HOW  TO  GET STARTED
  • HOW TO FIND GREAT PRODUCTS
  • HOW TO MAKE YOUR BUSINESS PROFITABLE RIGHT FROM THE START
  • HOW TO PRICE YOUR PRODUCT OF SERVICE FOR BIGGEST PROFITS
  • SECRETS OF CREATING WINNING MAIL ORDER ADS
  • HOW TO USE THE INTERNET TO SUPER CHARGE YOUR MAIL ORDER BUSINESS.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available from Amazon at its published price of $39.95 plus s&h or you can save $10 and order it direct from the publisher for $29.95, no charge for shipping within the continental United States. Send check or money order along with your name and address to: SUPERIOR PRESS 333 N. Michigan Avenue Suite 1032 Chicago, IL 60601.

The book is sold on a 100 % Guarantee of Satisfaction or your money back.

How To Start Your Own Blog – It’s Easier Than You Think

GETTING STARTED!

The  first rule of blogging: THERE ARE NO RULES FOR BLOGGING!

Blogging is no different than any other kind of writing even the fact that at some point you may hope to monetize your work … and to do that you need to attract people to your site. Lots of people. The more followers of your blog postings, the more reason advertisers will want to appear there  to sell their goods and services so let’s get started.

The information that follows comes from my good friend Denny Hatch who is one of the true gurus in the business of writing. He pens a monthly column in TARGET MARKETING MAGAZINE. More about Denny later.

If you are sitting and looking at a blank computer screen (or a blank piece of paper), you’ll never get started. I am reminded of the great wit, writer and actor of the 1930’s and 40’s. Robert Benchley (1889-1945), grandfather of Peter (“Jaws”) Benchley. One day under deadline and suffering from a severe hangover, Benchley was sitting in his room at the Algonquin Hotel in New York staring at a blank piece of paper in his typewriter. To get started he typed the word “The”.

Benchley rose from his chair, walked to the window and, glancing at his watch, realized the gang of regulars was assembling for a splendid lunch of booze and bon mots at the legendary Round Table downstairs — Dorothy Parker, Groucho Marx, George S. Kaufman, Alexander Woollcott, New Yorker editor Harold Ross and others.

Benchley returned to the typewriter and stared at the “The” for a long time. In a burst of inspiration, he completed the sentence. It read, “The hell with it.” Whereupon he took the elevator down to join the party.

Ted Nicholas on Getting Started

Ted Nicholas is a legendary direct marketer, entrepreneur, publisher, copy writer and teacher. In his classic book, “The Golden Mailbox,” he wrote:

  1. Clear your mind. For some persons, this might mean lying down for a few minutes before going to work. For others, it could mean jumping in the pool or jogging around a track. Frolic, spend time with someone you love or go dancing. Do whatever comes naturally to you in order to have a clear mind for creative purposes.
  2. Never write when you’re tired. You’re not going to try to drive or operate machinery when you’re tired. Don’t try to write when you’re fatigued.
  3. Never write when you’re busy. If there are other demands pressing on you, tend to them first. I don’t think anyone can write well when watching the clock. Don’t try to write if you have appointments later in the day or errands to run.
  4. Don’t write in bits and pieces. Once you’ve turned on your creative energy, you need to keep it flowing. I don’t stop until I complete a draft. I try not to stop even for meals.

A Kitchen Timer

The late Gene Schwartz, who wrote powerful mail order/direct mail copy that sold millions of dollars worth of books (many published by himself), once told me to get a kitchen timer and set it on the desk next to me. He said:

Punch in 4-4-4-4. That’s 44 minutes and 44 seconds during which you’re working. Period. All you do is work, write, do research, deal with correspondence, design, whatever. When the timer goes off, get up and shut the alarm sound off. Take a break. Walk around, stretch, get a cup of coffee, clear your head. When you’re ready to go back to work, hit the 4-4-4-4 button again and dive in.

I follow Gene’s advice. It keeps me sane and refreshed.

Hemingway on Writing

When Ernest Hemingway finished a book, he would stick the manuscript in a drawer and come back to it a few weeks later. Most of us under deadline do not have this kind of time. however not looking at a piece of paper or a computer screen for 12 or 24 hours or longer and then going back to it for edits and rewrites can be beneficial. In “A Moveable Feast“,  Hemingway wrote:

I always worked until I had something done and I always stopped  when I knew what was going to happen next. That way I could be sure of going on the next day…I learned not to think about anything that I was writing from the time I stopped writing until I started again the next day. That way my subconscious would be working on it and at the same time I would be listening to other people and noticing everything, I hoped; learning, I hoped; and I would read so that I would not think about my work and make myself impotent to do it.

Denny Hatch is a freelance direct marketing consultant and copywriter, and author of Denny Hatch’s Business Common Sense e-newsletter at www.businesscommonsense.com.

If you’d like a FREE copy of Denny Hatch’s 22 Rules for Internet Success, it’s yours for the asking; just send an email to: Send me a FREE copy of Denny Hatch’s 22 Rules for Internet Success

How To Protect Yourself and Your Privacy On-Line

THERE IS RISING CONCERN OVER SCAMMERS and PRIVACY ON THE INTERNET!

This weeks posting is devoted to helping you to protect yourself while on-line, whether communicating via email, Facebook or Twitter, accessing your bank, or making purchases through on-line merchants. Always remember that it is ultimately up to you to maintain and protect your own privacy!

Keeping your software up-to-date isn’t just a question of adding new features to your programs. It is also a critical part of protecting yourself on-line. But that doesn’t mean just having the latest version of your chosen anti-virus program. Your computer’s operating system and the programs that run on your computer must be up-to-date, too. Never ignore prompts to update your operating system or applications with critical security fixes. When updating your Microsoft operating system, only do it using Windows or Microsoft Update Tools. Macs have a similar updating program that prompts users when it’s time to make an update. All other software programs should be updated via that company’s website to ensure safety.

For years scammers have used email to dupe their victims into sending money or divulging sensitive information. While that’s still a problem, scammers are increasingly turning to social networks, such as Facebook, and using your friends against you. The message, which can appear as a direct message or a post on your Facebook wall, is designed to look like it came from your friend’s profile. A request for money or a free treat from your favorite store presented by a friend can be compelling or a tempting offer but before clicking, you should ask yourself a few questions.

  1. Does the request sound reasonable or is the offer too good to be true?
  2. Is this really something my friend would request/send/write?
  3. Does the language have awkward phrasing or a lot of typos?

If any of those questions raise a red flag, don’t click the link. If you really want to verify the message, contact your friend directly about the request or offer.

When visiting a new website, you should always take a moment to scan the site’s URL  (Uniform Resource Locator) that is displayed in a bar at the top of your Internet browser. That URL, is the address of the website and should be scrutinized for typos or other irregularities to make sure they are not just a clever imposter. Most URL’s will begin with the familiar ‘http’ before the site’s address. News, entertainment and other general interest websites all use this format for their URL’s. But if money is to change hands or you’re asked to share sensitive information such as your Social Security Number, look for a URL with an extra letter. Make sure  that when providing sensitive information that the Web address starts with ‘https‘ instead of ‘http‘. That little ‘s‘ stands for secure, meaning the website has additional security and you are less likely to have your information compromised.

If you use Twitter you’re probably familiar with so-called shortened URL’s which are a method for streamlining a link so it  can fit in Twitter’s 140-character limit. While it  is handy for sharing information, it can be dangerous. Even if you know the person who has posted the link, it’s a good idea  to  proceed with caution. Take the time to expand the link before clicking on it.

Never assume that mobile applications (apps) are safe. Smartphone users who want to use mobile banking should only use apps provided by their financial institution. Third-party apps may not have the same privacy protections as apps offered by your bank and many continue to run even after you exit them. This increases the risk  that keystrokes and touch screen selections will be intercepted. Security on mobile devices will get better but for now don’t do it!

Following these guidelines will make all your on line dealings safer and protect you from scammers.

Think Positive: Seven Easy Ways To Improve A Bad Day!

Had a lousy morning?   Things looking grim?

Not to worry. The rest of your day need not be a disaster. It can in fact become one of your best, providing you take these simple steps:

  1. Remember that the past does not equal the future. There is no such thing as a “run of bad luck“. The reason people believe such nonsense is that the  human brain creates patterns out of random events and remembers the events that fit the pattern.
  2. Refuse to make self-fulfilling prophesies. If you believe the rest of your day will be as challenging as what’s already happened,  then rest assured: You’ll end up doing something (or saying) something that will make sure that your prediction comes through.
  3. Get a sense of proportion. Think about the big picture: Unless something life-changing has happened (like the death of a loved one), chances are that in two weeks, you’ll have forgotten completely about whatever it was that has your shorts in a twist today.
  4. Change your threshold for “good” and “bad”. Decide that a good day is any day that you’re above ground. Similarly, decide that a bad day is when somebody steals your car and drives it into the ocean. Those types of definitions make it easy to be happy–and difficult to be sad.
  5. Improve your body chemistry. Your body and brain are in a feedback loop: A bad mood makes you tired, which makes your mood worse, and so forth. Interrupt the patterrn by getting up and moving around. Take a walk or eat something healthy.
  6. Focus on what’s going well.  The primary reason you’re convinced it’s a bad day is that you’re focusing on whatever went wrong. However, for everything going badly, there are probably dozens of things going well. Make list, and post it where it’s visible.
  7. Expect something wondrous. Just an attitude of doom and gloom makes you see more problems, facing the future with a sense of wonder makes you alive to all sorts of wonderful things that are going on, right now, everywhere around you.

This originally appeared in: Inc.

Now that you’re thinking positive thoughts, think about something that could bring you a lifetime income eliminating the worry of your job disappearing or the company you’re working for moving your job to India or China or Mexico. Consider Mail Order! Never before has it been easier to make a good living working out of your home or apartment running your own mail order business. Why is it easier today? The answer is the Internet.

The internet allows men and women just like you to sell a product or service anywhere in the world. Everything you need to know to start your own mail order business can be found in my book: HOW TO BECOME A MAIL ORDER MILLIONAIRE.  It’s a complete guide to starting your own home-based business.

You’ll learn:

  • How To Get Started
  • How To Find Great Products
  • How to Make Your Business Profitable Right From The Start
  • How  to Price Your Business or Service for Biggest Profits
  • Secrets of Creating Winning Mail Order Ads
  • 14 Sure Fire Check Off Lists That Guarantee Profits
  • and included in this newly revised edition is up-to-date information on:

  • How To Use The Internet to Super-Charge Your Mail Order Business.

This book will provide you with an easy-to-follow “road map” to success in a business of your own and it’s sold on a complete 100% guarantee of satisfaction or your money back.

HOW TO BECOME A MAIL ORDER MILLIONAIRE is available on line from AMAZON at its published price of $39.95 plus s&h or as a reader of this blog you can order it for only $29.95 direct from the publisher and it will be shipped to you postage free. Send check or money order to: Superior Press 333 N. Michigan Avenue Suite 1032 Chicago IL 60601

15 Simple Rules For A Healthy Happy Life!

REVEALED!  THE UNLOCKED SECRETS ON HOW TO ACHIEVE HAPPINESS AND PEACE OF MIND.

Suffering, he said, arises from trying to control what is uncontrollable.

Epictetus was his name. Born a slave in Rome in 55 AD and lived there until he was banished. He spent the remainder of his life in Greece where he taught philosophy as a way of life. Suffering, he said, arises from trying to control what is uncontrollable. He strongly believed that human beings have a duty to care for all fellow human beings. The person who follows his precepts will achieve happiness and peace of mind.

It is not known how he attained his freedom but he began teaching his philosophy and founded his own philosophy school in Rome until 93 AD when he and all philosophers living there at the time were banished.

Lame since childhood, he lived his life with few possessions and great simpilcity. For much of his life he lived alone but in old age he adopted a friends child who would otherwise have been left to die and raised him with the aid of a woman. Not much more is known about him other than his 15 RULES FOR A BALANCED LIFE. He died around 135 AD.

His philosophy became known as Stoicism. It is a philosophy grounded in accepting everyday reality. While some believe the term refers to numbness,  his original followers known as Stoics sought to maintain a balance between life’s highs and lows.

The philosophy of Epictetus is well known in the American military through the writings and example of James Stockdale an American fighter pilot who was shot down during the Vietnam War. In his book Courage Under Fire, Stockdale credits Epictetus with helping him endure seven and a half years in a North Vietnamese military prison—including  torture—and four years in solitary confinement.

The philosophy of Epictetus plays a key role in Tom Wolfe’s book A Man In Full. His philosophy is also mentioned in James Joyce’s Portrait of the Artist As a Young Man; also in Franny & Zooey by J.D. Salinger and is referred to in Theodore Dreiser’s Sister Carrie.

Psychologist Albert Ellis, the founder of Rational Emotive Behaviour Therapy credited Epictetus with providing a foundation for his system of psychotherapy and last but not least his philosophy is an influence on the acting method introduced by David Mamet.

EPICTETUS ANCIENT SECRETS TO A LONG, HEALTHY BALANCED LIFE!

  1. Know what you can control and what you cannot.
  2. Make full use of what happens to you.
  3. Seeking to please is a perilous  trap.
  4. Approach life as a banquet.
  5. Avoid adopting other peoples’ negative views.
  6. Never supress a generous impulse.
  7. Character matters more than reputation.
  8. Self-mastery depends on self-honesty.
  9. The virtuous are consistent.
  10. Be suspicious of convention.
  11. Widsom is revealed through action, not talk.
  12. No shame, no blame.
  13. Pursue the good ardently.
  14. Treasure your mind, cherish your reason, hold to your purpose.
  15. Disregard what doesn’t concern you.

Using Platitudes In Your Marketing Messages Can Kill You!

Well, not literally “you” but if you are in business for yourself or into blogging for fun or have to write sales letters for someone else’s business, using platitudes can kill your marketing.

Saying you’re different and then acting the same, smelling the same, tasting the same, looking the same and offering virtually the same product  and service, makes you a LIAR!

These words of wisdom come from Rich Harshaw and his very useful on line site Monopolize Your Marketplace.

When you use platitudes in your marketing, your prospects have no way to tell if you are any better or any worse than anyone else.

What’s a platitude? A platitude is “any words or phrases that are drearily commonplace and predictable and that lack power to evoke interest through overuse or repetition that are nevertheless stated as though they are original or significant.”

Words like–

  • High Quality
  • Great Service
  • Amazing Products
  • Been in Service for Over 20 YEARS

Words and phrases that fall smack dab into the platitude bucket do absolutely nothing to help you explain your value to the prospect, and worse, they actually hurt your credability with the prospect.

Why? Simple.

Regardless of how cool your product actually is or how revolutionary your service has become, when you advertise it using platitudes you sound like every other average product or service offering out there. You literally become a  duck in a sea of ducks in the pond quacking at the same  time and are indistinguishable to your prospect.

When building your marketing, you need to prepare your case as thoroughly as an attorney would prepare a case for court.

In court, the attorney’s case can mean the difference between freedom or incarceration. Between life and death. In your business, your case for your product or service means the difference between success and failure. Think about your marketing and advertising strategy this way: Your product or service is on trial. The consumer is the jury. You are the attorney…and you must educate the jury on all the relevant issues and prove to them that you offer the best value available…and it’s a life-or-death sentence. Your job is to define the relevant issues, come up with all the proof, all the arguments, all the evidence and present it in a way that the jury believes you. Remember, your prospects are the jury!

PLATITUDES WON’T CUT IT!

Ultimately, if you present your case for your product or service in a compelling and convincing way, you’ll build confidence with your prospects and bridge the confidence gap. They’ll feel like they’re in control of the decision. You’ll have business coming to you because you will have effectively separated yourself from your competition. Just like the jury draws the conclusion of guilt or innocence, so will your prospects. They’ll feel like they’d have to be a fool to do business with anyone else but you, regardless of price.

If the idea of starting your own business  that you can operate from home from anywhere in the world then give some thought to MAIL ORDER. With the power of Internet to sell your product or service on line, it doesn’t matter if you live in Wyoming or Pennsylvania, in Canada or Italy or if you prefer to run your business from the Bahamas, then mail order is for you.

Take advantage of my special offer to readers of my blog to order my book HOW TO BECOME A MAIL ORDER MILLIONAIRE today. It’s sold on a money back guaaantte of satisfaction, available from Amazon at the published price of $39.95 plus s&h or direct from the publisher for only $29.95 plus $3.50 s&h (Total $33.45) Send a check or money order for $29.95 plus $3.50 (Total $33.45) to: SUPERIOR PRESS 333 N. Michigan Avenue, Suite 1032, Chicago, IL 60601

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